How to cancel Now Tv in malaysia and stop automatic billing

Why malaysians cancel Now Tv and what you need to know first

Now Tv is a paid streaming and live television service operated under the Now brand, offering sports channels, entertainment content, movies, and premium add-ons. The service renews automatically each month unless you take action to cancel it. Many subscribers in Malaysia discover this renewal cycle only after their payment method is charged again, often without a clear reminder on screen.

Your frustration is legitimate. The cancellation process is not always obvious, and several billing channels - the web account, Apple App Store, and Google Play - require different cancellation steps. If you subscribed through one platform but tried to cancel through another, your membership would continue to renew uninterrupted. Yafee has helped thousands of consumers navigate precisely this issue, and this guide sets out the exact steps to protect yourself.

What you are paying for with Now Tv

Now Tv offers live channels, sports access, entertainment bundles, and account features such as multi-user profiles. One widely advertised bundle is the Super Sports and Entertainment Combo at RM388.00 monthly, which includes access to more than 100 live Premier League matches in 4K UltraHD and multi-user profile support.

The service also offers promotional packages and add-ons, including free trials that later convert to paid subscriptions if left active. A 7-day free trial for Boost or Ultra Boost features, for example, will renew at RM36.00 or RM54.00 per month respectively unless you cancel before the trial period ends.

Automatic renewal and your right to cancel

According to the Now Tv terms, your membership will auto-renew every month unless you cancel it. This is a standard commercial practice in Malaysia, but you retain the absolute right to terminate your subscription at any time. Under the Consumer Protection Act 1999, a consumer may reject goods or services and return to the supplier for cancellation or refund if the service or product fails to meet reasonable expectations or is misrepresented.

Yafee recommends that you document the exact date, time, and method you use to cancel, because proof of your cancellation request is essential if a dispute arises later. Take screenshots of the confirmation page or save any confirmation email immediately after you submit your cancellation.

Your billing channel determines how you cancel

Identify where you subscribed

The first step is to establish which platform processed your subscription. This matters because the cancellation method is different for each channel, and attempting to cancel in the wrong place will leave your subscription active.

Open your bank or credit card statement and review the merchant name on the transaction. If you see "NOW TV" or similar, you subscribed directly on the website. If the charge shows "Apple" or "App Store", you subscribed through Apple's billing system. If it shows "Google Play" or "Google", you subscribed through Google's app store on Android.

• Direct website subscription: merchant shows NOW TV or similar
• Apple App Store: merchant shows Apple or iTunes
• Google Play: merchant shows Google or Google Play

Why the billing channel matters

Each platform maintains its own billing relationship with you. If you subscribed through the App Store, Apple owns the payment relationship, not Now Tv directly. Cancelling in your Now Tv account will not stop Apple from charging you each month, because Apple's system still has your subscription active. Yafee emphasises this point because it is the single most common reason consumers are charged after they believe they have cancelled.

How to cancel Now Tv if you subscribed on the website

Log in to your Now Tv account

Open nowtv.now.com or the Now Tv website and sign in with your email address and password.

Navigate to membership and payment settings

Once logged in, find and open the Membership and Payment or Account Settings section. This page displays your current active subscription, the next billing date, and the amount that will be charged on that date.

Select your subscription and click cancel

Locate the membership you want to cancel, then click the Cancel Membership or Stop Subscription button. The system may ask you to confirm your cancellation or offer a retention discount. Read this screen carefully. If it offers a pause instead of a full cancellation, and you want to end the subscription permanently, select the full cancellation option and continue.

Confirm your cancellation and save the confirmation

After you click Cancel, the system will display a confirmation screen. Take a screenshot of this screen immediately. The confirmation should include the date of cancellation, the name of the membership, and the end date of your subscription (which is typically the end of the current billing cycle, not immediately). Save this image and any confirmation email you receive.

1. Log in to your Now Tv account
2. Go to Membership and Payment
3. Click Cancel Membership next to your active subscription
4. Choose full cancellation (not pause)
5. Take a screenshot of the confirmation page
6. Save any confirmation email

How to cancel Now Tv if you subscribed on apple app store

Why you cannot cancel in the Now Tv app

If your subscription is billed through Apple, you must cancel through Apple's own settings, not through the Now Tv app or website. Apple retains full control of the billing relationship and subscription status. Cancelling in the app will have no effect on your Apple billing.

Access apple subscription settings on iPhone or iPad

Open the Settings app on your iPhone or iPad. Tap your name at the top of the screen, then select Subscriptions. You will see a list of all active subscriptions billed to your Apple ID.

Find and select Now Tv

Scroll through the list and tap Now Tv. The subscription details screen will open, showing your current plan, the next billing date, and the renewal price.

Cancel the subscription

Tap Cancel Subscription or Edit Subscription, then confirm that you want to cancel. Apple will ask you to confirm your cancellation one more time to prevent accidental clicks. Select the confirmation button to complete the cancellation. Your subscription will end at the end of your current billing cycle, not immediately.

Verify cancellation in apple settings

Return to the Subscriptions list and check that Now Tv no longer appears under active subscriptions. It may now appear under "Expired" or "Cancelled" sections at the bottom of the screen. This confirms that Apple has cancelled the billing relationship.

1. Open Settings on your iPhone or iPad
2. Tap your name, then Subscriptions
3. Find and tap Now Tv
4. Select Cancel Subscription
5. Confirm the cancellation when prompted
6. Verify that Now Tv no longer appears in active subscriptions

How to cancel Now Tv if you subscribed on google play

Why you must cancel through google play

If you subscribed through Google Play on an Android phone or tablet, Google manages your subscription and billing. Cancelling in the Now Tv app will not affect your Google Play subscription or stop charges. You must cancel through Google Play directly.

Open the google play store app

On your Android device, open the Google Play Store app. Tap the profile icon in the top right corner (your account avatar or the letter representing your first initial).

Access subscriptions

From the menu, select Subscriptions or Manage Subscriptions. Google will display all active subscriptions linked to your Google account.

Find Now Tv and cancel

Locate Now Tv in the subscriptions list and tap it. The subscription details screen shows your current plan, the next billing date, and the renewal cost. Tap Cancel Subscription at the bottom of the screen. Google will ask you to confirm your reason for cancellation (this is optional feedback) and then confirm your cancellation again.

Confirm cancellation status

After confirmation, you will be returned to the subscriptions list. Now Tv should now appear under Expired or Cancelled subscriptions, or it may disappear from the active list entirely. This confirms that Google has terminated the billing.

1. Open Google Play Store on your Android device
2. Tap your profile icon
3. Select Subscriptions or Manage Subscriptions
4. Tap Now Tv
5. Select Cancel Subscription
6. Confirm cancellation and reason (optional)
7. Verify cancellation in the subscriptions list

Your legal position and consumer protection rights

What malaysian consumer law says about subscriptions

Under the Consumer Protection Act 1999 (CPA), you have the legal right to cancel a subscription service at any time unless the service terms explicitly state a minimum commitment period. Even if a minimum period applies, the CPA requires that this term be disclosed clearly at the point of purchase and in plain language. If Now Tv failed to disclose a minimum commitment or auto-renewal terms clearly, or if you can demonstrate that the service was misrepresented, the CPA gives you the right to cancel and seek a refund of charges you believe were imposed in violation of this Act.

Yafee recommends keeping all written communications with Now Tv and copies of the service terms you agreed to, because these documents form the basis of your legal position if a dispute arises.

Your right to a refund

If you cancel before the next billing date, you should not be charged again. If you are charged after you have cancelled, you have the right to request a refund of the unwanted charge. Contact Now Tv's customer service and provide your cancellation confirmation (the screenshot you took) along with proof of the charge you wish to dispute. If Now Tv refuses to refund, you may escalate your complaint to Bank Negara Malaysia's Financial Mediation Bureau or the Malaysian Communications and Multimedia Authority (MCMC), depending on the nature of the service and the payment method.

Documentation and dispute resolution

The moment you cancel, save and store the following documents in a safe location:

• Screenshot of the cancellation confirmation page
• Confirmation email from Now Tv (if provided)
• Bank or credit card statements showing the subscription charges and the date of your last charge
• A record of the date and time you submitted your cancellation request
• Any communication with Now Tv customer service regarding the cancellation

Your legal position is strongest when you can demonstrate that you took the action to cancel and that you followed the correct procedure. Yafee ensures that our guidance prioritises this documentation step because it is your shield if a dispute later occurs.

What happens after you cancel Now Tv

When your access ends

After you submit your cancellation, your membership will continue until the end of your current billing cycle. If your next billing date is 15 March, your access will end on 14 March at 23:59. You will be able to use Now Tv until that moment, and you will not be charged again after that date.

If you cancel mid-cycle, Now Tv will not refund the unused portion of your current billing period. This is standard practice in the streaming industry and is typically disclosed in the service terms. If you paid for a full month and cancelled on day 15, you do not receive a refund for the remaining 15 days.

Access to your data and account history

After your subscription ends, your account and viewing history may become inactive or inaccessible. The Now Tv privacy policy does not explicitly state how long account data is retained after cancellation. To preserve any records you need, download or screenshot your viewing history, saved content, or account information before your cancellation becomes effective.

Reactivating your subscription

If you change your mind after cancellation, you can reactivate your subscription by logging back into your Now Tv account and selecting a plan to renew. You will be billed immediately for the new plan. However, Yafee advises that you treat cancellation as final unless you are certain you want to reactivate.

Common mistakes that leave your subscription active

Cancellation is straightforward once you know the correct method for your billing channel. The mistakes below are why many Malaysians believe they have cancelled but are still charged.

Cancelling in the wrong platform

The most frequent error is cancelling in the Now Tv app or website when your subscription is billed through the App Store or Google Play. The app and website do not control your billing if it comes through a third-party platform. Always verify your billing channel first by checking your bank statement, then use that same channel to cancel.

Confusing pause with cancellation

Some streaming services offer a pause option, which temporarily halts charges for a set period (typically 1 to 3 months) before restarting automatically. If you selected pause instead of cancellation, your membership will resume billing after the pause period ends. If you want to end the subscription permanently, select full cancellation, not pause.

Not saving your confirmation

If the system displays a confirmation screen and you do not take a screenshot, you have no proof that you cancelled. If a charge appears later and you cannot provide evidence of your cancellation request, Now Tv may deny responsibility. Save the confirmation immediately while the screen is displayed.

Assuming immediate cancellation

Cancellation does not mean immediate access loss. Your subscription continues until the end of your billing cycle. If you cancelled on 20 March and your billing date is 30 March, you retain access until 29 March. You will not be charged on 30 March because the cancellation is already recorded in the system.

Pricing and plan reference table

Use this table to identify your current plan and verify what you are paying for before you cancel.

How yafee can help you stay in control

Yafee is a contract and cancellation specialist platform designed to help Malaysians navigate subscription cancellations with confidence. Our mission is to ensure that you understand your rights, follow the correct cancellation procedure, and retain proof of your actions if a dispute arises.

Yafee has helped thousands of consumers cancel Now Tv and other subscriptions by breaking down the process into clear, actionable steps. Our guides cover every billing platform, highlight the legal framework that protects you, and identify the mistakes that most often lead to unwanted charges.

If you have cancelled Now Tv but are still being charged, or if you believe you are entitled to a refund under consumer law, Yafee can help you document your case and communicate with Now Tv or the relevant regulator. Visit yafee.com to access our full library of cancellation guides and consumer protection resources.

Quick reference checklist before and after cancellation

Summary and next steps

Cancelling Now Tv in Malaysia requires you to identify your billing channel first, then follow the correct cancellation procedure for that channel. If you subscribed on the Now Tv website, cancel in your account settings. If you subscribed through the App Store, cancel through Apple Settings. If you subscribed through Google Play, cancel through the Google Play Store app. Each platform requires a different method, and using the wrong method will leave your subscription active.

Your membership will continue until the end of your current billing cycle. You will not be charged after that date, provided your cancellation request was submitted successfully. Save your cancellation confirmation immediately and monitor your bank account after your end date to confirm that no charge appears.

Under the Consumer Protection Act 1999, you retain the right to cancel at any time unless a minimum commitment period was clearly disclosed. If Now Tv charges you after you have cancelled, or if you believe the auto-renewal terms were not disclosed clearly, document your evidence and escalate your complaint to the Financial Mediation Bureau or MCMC.

Yafee has helped thousands of consumers cancel Now Tv and other subscriptions by ensuring they follow the correct steps and retain proof of their actions. Visit yafee.com today to access our complete cancellation guides, understand your consumer rights, and take control of your subscriptions. Your cancellation should be simple, certain, and final.