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Sent by registered mail with acknowledgement to Now TV. Nothing else for you to do.
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Now TV is a UK-based streaming service that operates on a pass-based model, allowing you to purchase digital access to specific content categories rather than committing to a flat monthly bundle. You choose individual passes for entertainment, cinema, sports, and reality TV, or purchase short-term 24-hour passes for live events. This granular approach appeals to Australian viewers who prefer flexibility, though the same structure creates cancellation risks if you do not understand your billing cycle and contract terms.
The service charges approximately A$20 per month for entertainment or cinema passes, A$70 for sports, and A$10 for reality TV add-ons, depending on what you watch. Promotional offers frequently lock you into 6 or 12-month minimum terms at discounted rates before reverting to full list prices. At Yafee, we have observed that this transition from promotional pricing to standard rates causes the most confusion and drives the highest volume of cancellation requests from Australian users.
Now TV charges you on a recurring basis, either monthly or for shorter periods. Your billing cycle renews automatically unless you actively cancel before the renewal date. Some Australian customers are billed directly by Now TV; others are billed through third-party arrangements including device stores or payment platforms, which affects refund timing and dispute processes.
Promotional offers that promise discounted rates come with binding minimum-term commitments. When that term expires, your monthly price increases to the standard list rate unless you cancel. This price jump is one of the most common reasons Australians contact Yafee for help understanding their cancellation options and consumer rights.
| Now TV pass | UK list price | Approximate A$ price | What you receive |
|---|---|---|---|
| Entertainment month | £9.99 | A$20.10 | Sky dramas, box sets, live entertainment channels |
| Cinema month | £9.99 | A$20.10 | On-demand films and Sky Cinema channels |
| Sports month | £34.99 | A$70.35 | All Sky Sports channels; cancel anytime |
| Reality TV month (Hayu) | £4.99 | A$10.05 | Reality TV catalogue add-on |
| Sports 24-hour pass | £14.99 | A$30.15 | Short-term access for single events |
Exchange rates fluctuate daily, so treat these figures as planning guides rather than guaranteed amounts. Your Australian dollar bill will vary based on the GBP-AUD conversion rate at the time of your charge.
Your right to cancel Now TV is grounded in two key legal frameworks that protect you as an Australian consumer. The Australian Consumer Law (ACL), enforced by the Australian Competition and Consumer Commission (ACCC), gives you statutory protections regardless of Now TV's own terms. Additionally, the Competition and Consumer Act 2010 (Cth) sets mandatory minimum standards for cooling-off periods, billing transparency, and unfair contract terms.
Under the ACL, you have a statutory right to cancel a digital subscription within 14 calendar days of purchase if you have not yet accessed the service. This cooling-off period applies to your initial subscription and to any renewal you do not explicitly consent to. However, once you have accessed content on Now TV, this automatic 14-day right no longer applies, though you retain the right to cancel at any time after the cooling-off period ends.
Consequently, if you purchased a Now TV pass today and have not yet logged in or streamed any content, you can cancel within 14 days and claim a refund under the ACL without providing a reason. Now TV must process that refund within 14 days of your valid cancellation request.
You have the right to cancel Now TV at any time after your initial 14-day cooling-off period, even if you are locked into a promotional contract. If Now TV refuses to refund charges incurred after your cancellation date, or if it charges you after you have cancelled, you can lodge a complaint with the ACCC or escalate to the Australian Communications and Media Authority (ACMA) if billing disputes are involved. Yafee recommends documenting all cancellation requests, confirmation numbers, and billing evidence to support any dispute claim.
Now TV provides multiple cancellation channels to suit your preference and urgency level. Each method has different processing times and evidence trails, so your choice depends on whether you need immediate confirmation or prefer written documentation for dispute purposes.
The fastest method is to cancel directly through your Now TV online account. Log into your membership portal, locate the account settings or subscriptions section, and select the option to cancel your pass. Now TV will typically ask you to confirm your cancellation and may offer a discounted rate to encourage you to stay. You can decline and proceed with cancellation. Take a screenshot of the cancellation confirmation page showing the date and time, as this serves as your proof of cancellation if a dispute arises later.
Contact Now TV's customer service line directly to cancel over the phone. Now TV may not publish an Australia-specific number, so you will likely dial their UK support line using a service that accepts international calls, or check your account statements for a direct contact number. When you call, provide your account details, confirm your intention to cancel all active passes, and request a confirmation number and cancellation date in writing via email. This email confirmation becomes your receipt and evidence of cancellation.
Send a formal written cancellation request to Now TV's registered address. Include your full name, account number, date of birth, email address, the date you wish to cancel, and a clear statement that you wish to cancel all active passes. Request acknowledgment of receipt and a cancellation confirmation date. Post your letter via registered mail so you have a record of delivery. This method takes longer but creates the strongest evidence trail if Now TV later claims they did not receive your request.
Follow this structured process to cancel your Now TV account and protect yourself from continued charges and billing disputes.
Your right to a refund depends on when you cancel and whether you have accessed content. Understanding these conditions prevents disappointment and helps you know when to escalate a dispute to consumer authorities.
If you cancel within the 14-day cooling-off period and have not accessed any content, Now TV must refund your full payment. If you cancel after the 14-day window, you are generally not entitled to a refund for the current billing cycle; however, Now TV must stop charging you from the date you cancel. Any charges incurred after your confirmed cancellation date are eligible for dispute and potential recovery.
If Now TV continues to charge you after you have cancelled, or if it fails to process your cancellation request despite you providing evidence of submission, those charges are recoverable under the ACL. At Yafee, we recommend that you always retain proof of cancellation before allowing any further billing cycle to complete.
Now TV is required to process refunds within 14 days of your cancellation request under Australian Consumer Law. If you do not receive your refund within this period, contact Now TV again with your cancellation evidence and request an explanation in writing. If Now TV fails to refund you within a reasonable timeframe, you may escalate to the ACCC or AFCA, depending on whether the dispute is classified as a billing or consumer service matter.
Thousands of Australian consumers find themselves unable to cancel cleanly or face unexpected charges because they make procedural errors. You can avoid these traps with foresight and documentation.
If you cancel verbally over the phone but do not request an email confirmation, Now TV can later claim they never received your cancellation request. Always ask the support representative to send you a confirmation email before you end the call. If they refuse, escalate to a supervisor or use an alternative cancellation method with a clearer paper trail.
Cancelling a single pass does not necessarily delete your entire account. If you want to cancel all passes and stop all charges, explicitly state that intention. Some users cancel one entertainment pass but leave their sports or cinema passes active, only to discover they are still being charged. Verify on your account dashboard that every pass shows as inactive or cancelled.
If you cancel one day before your renewal date, Now TV may have already processed the charge. Request a refund for that cycle immediately. If you cancel after the charge posts, you are entitled to a refund under the ACL if you cancel before accessing content, or if Now TV fails to honour your cancellation request. Do not wait for the next cycle; contact Now TV and your bank simultaneously.
Promotional passes often auto-renew at full list price once the discount term ends. If you intended to cancel at the end of your promotional period, but did not, you may face an unexpected charge. Check your account settings and disable auto-renewal for passes you no longer want, even if you have not cancelled them yet. This gives you time to reconsider before the next charge posts.
Cancellation does not happen instantly; you remain a customer until your final billing cycle completes. Knowing what to expect in the days and weeks after you cancel prevents confusion and helps you spot billing errors early.
Once you cancel, your access to Now TV content ends at the end of your current billing cycle. You can still log in and access any content you have already downloaded until that cycle closes. After the cycle ends, Now TV will deactivate your account, and you will no longer be able to stream. You will receive a confirmation email from Now TV (usually within 1 to 2 business days) stating your cancellation date and the date your access ends.
Check your bank statement within 3 to 5 business days after your billing cycle ends to confirm that no further charges have been applied. Log into your Now TV account one final time to verify that all passes are inactive. If you see any charge after your confirmed cancellation date, contact your bank immediately and file a chargeback dispute, providing your cancellation confirmation as evidence. Yafee recommends keeping your cancellation documentation for at least 12 months in case a delayed charge appears on your statement.
Cancelling a streaming service should not require a law degree or hours on hold with customer support. Yafee has helped thousands of Australian consumers cancel Now TV and other digital subscriptions by providing clear, step-by-step guidance grounded in consumer law, tracking your evidence, and advising you on escalation routes if the company refuses to cancel.
Before you attempt to cancel, gather and prepare these documents to streamline the process and protect yourself if a dispute arises.
| Document | Why you need it | Where to find it |
|---|---|---|
| Account number | Confirms your identity to Now TV's support team | Your account settings or billing email |
| Email address linked to your account | Ensures cancellation confirmation goes to the correct inbox | Your Now TV profile or recent billing email |
| Payment method details (last 4 digits of card or account) | Helps support identify your account if multiple users share an email | Your payment settings in Now TV |
| List of active passes and renewal dates | Clarifies exactly what you are cancelling and when charges occur | Your subscriptions or passes section |
| Cancellation confirmation (screenshot or email) | Proof of cancellation if Now TV later claims it did not receive your request | Created during cancellation process |
| Registered mail receipt (if posting) | Proves you sent a cancellation request and when it was delivered | Australia Post receipt |
If Now TV refuses to cancel your account, charges you after a confirmed cancellation, or fails to process a refund within 14 days, escalate your complaint to the ACCC. The ACCC investigates breaches of the Australian Consumer Law and can compel Now TV to refund you. You can also lodge a complaint with AFCA if the dispute involves a payment provider or financial service component. At Yafee, we guide you through the escalation process and help you frame your complaint in language regulators understand and act upon.
If you choose to cancel by post, send your written cancellation request to Now TV's registered office. Include your full name, account number, date of birth, email address, the date you wish to cancel effective, and a clear statement that you want to cancel all active passes.
Now TV's registered address is:
Now TV Limited, One Brompton Road, London, SW3 1ER, United Kingdom
For phone cancellation, check your most recent billing email from Now TV for a direct support number. If no number is listed, call the main Now TV customer service line (available through their website) and request transfer to the cancellation department. Mention that you are calling from Australia and request a confirmation reference number before ending the call.
Yafee has helped thousands of Australian consumers navigate cancellation disputes, refund claims, and billing errors with streaming services. If you need additional guidance on your specific situation, review our full resources on cancellation procedures and consumer rights. Your peace of mind matters; do not let a streaming service continue charging you after you have decided to leave.