How to cancel Lose It in south africa and protect your wallet
Understanding Lose It and why you might want to cancel
Lose It is a weight-loss and calorie-tracking application that lets you log food intake, monitor exercise and track weight against personalised goals. The free version includes core tracking tools, barcode scanning and progress reports, while premium subscriptions unlock advanced insights, meal planning and device integrations that sync with fitness wearables.
If you have signed up for a paid subscription and now want to stop paying, you are in the right place. At Yafee, we help South African consumers navigate cancellation with clarity and confidence. Whether you subscribed via your Android phone, iPhone, web browser or an app store, Yafee will walk you through every step so you avoid hidden charges and protect your bank account.
When you should cancel Lose It
You should cancel if you no longer use the app, have switched to a different fitness or nutrition tool, or simply want to stop the recurring charge. Remember: deleting the app from your phone does not cancel your subscription. Many users make this mistake and continue paying months after they stop using it. Yafee recommends cancelling your subscription first, then deleting the app if you wish.
Key facts about Lose It subscriptions
Lose It offers a free version with basic features and premium tiers that renew automatically. Cancellation stops future renewals but typically does not end access to your current billing period immediately. Your account data remains unless you explicitly delete your account. If you signed up for a lifetime purchase (a one-time payment), that plan is generally non-refundable under Lose It's stated policy.
Pricing and subscription tiers in south africa
Understand what you are currently paying and what charges will stop after cancellation.
Lose It subscription costs
| Subscription tier |
Billing frequency |
Approximate cost (ZAR) |
Cancellation effect |
| Free |
N/A |
R0 |
No cancellation needed |
| Premium monthly |
Every 30 days |
R99-R150 |
Stops recurring charge immediately |
| Premium annual |
Every 365 days |
R800-R1,200 |
Stops next renewal |
| Lifetime access |
One-time payment |
R1,500-R2,500 |
Non-refundable; no cancellation needed |
Costs vary depending on whether you subscribed through Google Play, the Apple App Store or Lose It's own website. Exchange rates and promotional pricing may apply.
Your consumer rights under south african law
South African consumer protection law gives you specific rights when cancelling subscriptions and digital services.
Consumer protection act framework
The Consumer Protection Act No. 68 of 2008 sets out your rights as a consumer in South Africa. Under this law, you have the right to cancel any continuous service agreement (a subscription that renews automatically) within 14 days of conclusion, provided you have not yet used the service substantially. If you have already used Lose It's premium features, this initial cooling-off period may not apply; however, Lose It's own terms of service may offer a grace period.
Furthermore, the Act requires that any service provider must:
- Disclose the full cost of the service upfront
- Confirm your cancellation request in writing (email counts)
- Stop charging you within one billing cycle of cancellation
- Provide a clear cancellation method that is as easy as the subscription process
Your legal position: You have the right to cancel Lose It at any time after the initial 14-day period. Lose It must honour your cancellation and cease charging you. If the company refuses or continues to charge after cancellation, you may escalate to the National Consumer Commission (NCC).
Escalation route if Lose It refuses to cancel
If Lose It ignores your cancellation request or continues to charge you after you have cancelled, contact the National Consumer Commission. The NCC is the statutory body responsible for enforcing consumer rights in South Africa. You can file a complaint at www.ncc.org.za or call 0860 100 009. Keep all cancellation confirmations and bank statements showing unauthorised charges as evidence.
How to cancel Lose It on android devices
If you subscribed through Google Play on your Android phone or tablet, follow these steps to cancel your Lose It subscription.
Step 1: open google play and access your subscriptions
- Open the Google Play app on your Android device.
- If you do not have Google Play installed, access it through your device's app store or by visiting play.google.com on a web browser.
- Tap your profile icon in the top right corner.
- This usually appears as a coloured circle with your initials or profile picture.
- Select "Payments & subscriptions" from the menu.
- You may need to scroll down to find this option.
- Tap "Subscriptions" to see all active subscriptions.
- You will see a list of all apps you are currently paying for.
Step 2: find and cancel Lose It
- Find and select "Lose It" from the list.
- Tap on it to open the subscription details page.
- Tap "Cancel subscription" at the bottom of the page.
- Google Play will ask you to confirm your cancellation and may offer you a discount to keep the subscription. Decline the offer if you wish to proceed.
- Confirm the cancellation by tapping "Cancel subscription" again.
- Your access continues until the end of your current billing cycle. No further charges will be applied after that date.
Take a screenshot of your cancellation confirmation page showing the date your subscription ends. Keep this for your records in case Google Play charges you again by mistake. Yafee advises retaining this evidence for at least 12 months.
How to cancel Lose It on apple iOS devices
If you subscribed through Apple's App Store on your iPhone or iPad, the cancellation process differs from Android.
Step 1: access your apple ID settings
- Open the "Settings" app on your iOS device.
- This is the grey gear icon on your home screen.
- Scroll up and tap your name at the top of the Settings menu.
- You may need to enter your Apple ID password or use Face ID / Touch ID.
- Select "Subscriptions" from the list.
- This shows all active subscriptions tied to your Apple account.
Step 2: cancel your Lose It subscription
- Find and tap "Lose It" in your active subscriptions.
- The subscription details page will open.
- Tap "Cancel Subscription" or "Edit Subscription" and then select the cancel option.
- Apple will ask you to confirm and may display retention offers. Proceed with cancellation if you are certain.
- Confirm your choice.
- Your subscription will end at the next renewal date. You retain access until that date; no further charges apply after.
Screenshot your cancellation confirmation, including the exact end date. Store this securely, as it serves as proof of cancellation if Apple charges you again.
How to cancel Lose It via the website
If you created your Lose It account directly through the website or web app, you may need to cancel through your account settings or contact customer support directly.
Cancellation through your online account
- Visit lose-it.com and log in with your email and password.
- Ensure you are using the correct account email address.
- Navigate to "Account Settings" or "Subscription" in your profile menu.
- Look for a "Manage Subscription" or "Billing" section.
- Select "Cancel Subscription" or "Downgrade to Free".
- Follow the on-screen prompts to confirm cancellation.
- Look for a confirmation email sent to your registered address.
- This email will confirm the cancellation date and final billing date.
Cancellation via customer support
If you cannot find a self-service cancellation option on the website, contact Lose It's customer support team directly. Email [email protected] with your account details and request cancellation. In South Africa, Yafee recommends using recorded delivery or keeping a copy of your email. Request written confirmation of cancellation. Allow up to 5 business days for a response.
What happens after you cancel Lose It
Cancellation does not mean immediate loss of access; understanding the timeline protects you from unexpected charges.
Access and data after cancellation
After you cancel your Lose It subscription, you retain access to the app until your current billing period ends. For example, if you cancel on 15 February and your renewal date is 28 February, you can use premium features until 28 February. On 1 March, you downgrade to the free version automatically. Your account data (food logs, weight history, goals) remains stored unless you choose to delete your account separately.
Refund eligibility in south africa
Refunds for Lose It subscriptions are not guaranteed under the service's standard terms. However, South African consumer law permits you to request a refund if:
- You cancelled within 14 days and have not substantially used the service
- Lose It continued to charge you after you cancelled
- A technical fault prevented you from cancelling (you have evidence)
- The service was substantially misrepresented when you subscribed
To request a refund, contact Lose It's customer support with evidence: your cancellation confirmation, bank statements and a clear explanation. If Lose It refuses, escalate to the National Consumer Commission with the same documentation. The NCC can order a refund if it finds the company acted unfairly.
Common mistakes to avoid when cancelling Lose It
Cancellation is straightforward, but small errors can leave you paying months longer than necessary. Below are the traps that catch most users.
Deleting the app does not cancel your subscription
This is the most common mistake. Removing Lose It from your phone does not touch your subscription on Google Play or the App Store. You must cancel through the payment platform first. Only then delete the app if you wish. Check your subscriptions monthly to catch any lapses in your cancellation.
Ignoring cancellation confirmation emails
After you cancel, Lose It or your payment platform (Google Play / Apple) will send a confirmation email. Do not delete this email immediately. Store it safely for at least one year. If the company charges you again, this email is your proof of cancellation and will support a refund claim or complaint to the National Consumer Commission.
Cancelling too late in your billing cycle
If your renewal date is 28 February and you cancel on 27 February, you will still be charged on 28 February. Cancel as early as possible after your last desired billing date to avoid surprise charges. Check your account settings to see the exact renewal date, then mark a calendar reminder to cancel one week before.
Not checking for promotional pricing traps
If you signed up for a discounted rate (e.g., first month at 50% off), your cancellation may trigger a price change on renewal. If you wish to keep the subscription, you might be charged the full rate. If you are cancelling, ensure you cancel before the discount period ends so you are not locked into the full price.
Steps to take after cancellation
Protecting yourself does not end when you click "cancel". Follow these steps to ensure the company honours your request.
Document everything
Take screenshots of:
- The cancellation confirmation page (with date and time)
- Your subscription status changing from "active" to "cancelled"
- The final billing date
- Any confirmation emails from Lose It, Google Play or Apple
Store these files in a dedicated folder on your computer or cloud storage for at least 12 months.
Monitor your bank account
Check your bank statement in the week before and after your final billing date. Verify that no charge appears after the cancellation end date. If an unexpected charge occurs, contact your bank immediately and provide your cancellation evidence. Your bank can reverse unauthorised charges under the National Payment System Act.
Request written confirmation if needed
If you cancelled via the app or website and did not receive an email confirmation, email Lose It's support team and ask for written proof of cancellation. Include your account email and request a response within 5 business days. This step is especially important if you plan to dispute a future charge.
Comparing Lose It to alternative fitness apps
Before you cancel, consider whether an alternative app better suits your needs.
Fitness and nutrition apps available in south africa
| App name |
Cost (monthly ZAR) |
Key features |
Free tier |
| Lose It |
R99-R150 |
Barcode scanning, meal planning, device sync |
Yes, limited |
| MyFitnessPal |
R80-R130 |
Barcode scanning, recipe builder, community |
Yes, limited |
| Cronometer |
R70-R120 |
Micronutrient tracking, medical-grade logging |
Yes, limited |
| Fitbit |
R120-R180 |
Wearable integration, sleep tracking, heart rate |
Limited |
| Google Fit |
Free |
Step counting, activity logging, basic analytics |
Fully free |
| Apple Health |
Free |
Health data aggregation, activity rings (iOS only) |
Fully free |
Yafee recommends trying the free tier of each app for 2-3 weeks before committing to a paid plan. This hands-on approach helps you identify which tool works best for your lifestyle and fitness goals.
If you encounter difficulties cancelling Lose It or the company refuses to stop charging you, use these contact routes.
Lose It customer support
Email: [email protected]
Website: lose-it.com
Response time: Typically 5-7 business days
Note: Lose It has no physical office in South Africa. All support is handled by FitNow, Inc. (USA-based).
Payment platform support
If Lose It does not respond or refuses to cancel, contact your payment platform:
Google Play Support: support.google.com/googleplay
Apple Support: support.apple.com/billing
Credit card issuer: Contact your bank's customer service line (number on your bank card)
National consumer commission (South africa)
If all else fails, lodge a complaint with the NCC:
Website: www.ncc.org.za
Telephone: 0860 100 009
Email: [email protected]
Address: 320 Witch-Hazel Avenue, Highveld, Centurion, 0157
Attach all evidence: cancellation confirmations, emails, bank statements showing unauthorised charges, and a detailed timeline of your attempts to cancel. The NCC investigates complaints at no cost to you and can order Lose It to refund unauthorised charges and pay a penalty.
Final steps and summary
Cancelling Lose It takes no more than 5 minutes if you follow the correct platform-specific steps. The key to protecting your wallet is to cancel before your next renewal date, retain your confirmation, and monitor your bank account afterward.
At Yafee, we have helped thousands of South African consumers cancel subscriptions without stress or hidden charges. Whether you are moving to a competing app or stepping back from calorie tracking altogether, Yafee ensures you understand your rights and take action with confidence. Your consumer protection rights under South African law are clear: you can cancel at any time, and Lose It must honour that request. If the company fails to do so, the National Consumer Commission is your escalation route.
Cancel Lose It today, protect your bank account tomorrow. Yafee is here to guide you at every step.