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Frequently asked questions
Cancel Flo: The Right Way to Protect Your Privacy
How to cancel Flo and protect your reproductive health data in south africa
What Flo is and why you might want to cancel
Flo is a health and wellness application that tracks your menstrual cycle, predicts fertility windows, and delivers personalised reproductive health insights tailored to your body. The app offers free foundational features alongside paid Premium plans that unlock deeper analytics, advanced cycle predictions, and exclusive health content unavailable to free users. Many South African users subscribe for cycle tracking and ovulation planning, but circumstances shift-whether that's privacy concerns about your health data, budget constraints, switching to a competitor app, or simply deciding the service no longer meets your needs. At Yafee, we understand that cancelling a subscription should be straightforward and free from hidden barriers.
Where Flo operates and how subscriptions function
You manage Flo subscriptions through the platform where you originally signed up: the Apple App Store (iOS), Google Play Store (Android), the Flo web interface, or PayPal. This distinction is critical because cancellation must occur on the same platform you used to subscribe. If you signed up via the App Store, you cancel through App Store settings, not through the Flo app itself. Yafee recommends double-checking which platform processed your payment before starting the cancellation process, as using the wrong channel creates the most common delays.
Your consumer rights in south africa
Under South Africa's Consumer Protection Act 68 of 2008, you have the statutory right to cancel most digital subscriptions within a reasonable period if the service fails to meet agreed standards. While paid apps typically fall outside the 14-day cooling-off period (which applies to distance contracts signed at a distance), you retain enforceable rights to dispute unauthorised charges and to demand a refund if Flo fails to deliver promised services. Furthermore, the National Consumer Commission (NCC) enforces these protections on your behalf. Keep all receipts and communication records-they strengthen your position if a dispute arises.
How to cancel Flo on each platform
The cancellation process differs slightly depending on which platform processed your subscription; we have broken down every method so you complete cancellation correctly on your first attempt.
Cancel Flo on iOS through the apple app store
- Open the Settings app on your iPhone or iPad.
- Tap your Apple ID (your name) at the top of the screen.
- If you haven't set up Face ID or Touch ID, you will be asked to authenticate using your password.
- Tap Subscriptions.
- Find and tap Flo in the list of active subscriptions.
- Tap Cancel Subscription at the bottom of the screen.
- Confirm your cancellation when the app prompts you.
Important timing detail: Apple displays your next billing date at the top of the Flo subscription card. Make a note of this date-you will retain Premium access until that date, even after cancelling today. Cancel at least 24 hours before your renewal date. If you cancel on the renewal day itself, Apple may still charge you for the next billing cycle. Yafee advises setting a phone reminder the day before your billing date.
Cancel Flo on android through google play store
- Open the Google Play Store app on your Android device.
- Tap your profile icon in the top right corner.
- Tap Payments and subscriptions.
- Tap Subscriptions.
- Find and tap Flo in your active subscriptions list.
- Tap Cancel subscription.
- Follow the on-screen prompts to confirm your cancellation.
Verification after cancellation: Google Play displays your cancellation status immediately; you will see "Subscription cancelled" alongside a future end date. Take a screenshot of this confirmation for your records. Like Apple, Google requires cancellation at least 24 hours before your next billing date to prevent a final charge. Yafee has observed that many consumers miss this 24-hour window and incur unexpected fees.
Cancel Flo via the web interface
- Log in to your Flo account at flo.health using your registered email and password.
- Navigate to Account Settings or Subscription in the menu (usually accessible from your profile icon).
- Locate your active subscription plan and select Cancel Subscription or Manage Subscription.
- Follow the on-screen prompts to confirm cancellation.
Account data after cancellation: When you cancel via the web interface, Flo typically permits you to retain your account and stored cycle data. This allows you to resubscribe later without losing your history. However, some features may become restricted. Confirm the data retention policy before confirming cancellation.
Cancel Flo via PayPal
- Log in to your PayPal account at paypal.com.
- Click Settings (gear icon in the top right).
- Click Payments from the left sidebar.
- Click Manage automatic payments.
- Find Flo in your list of active subscriptions and click Cancel.
- Confirm the cancellation when prompted.
Dual cancellation requirement: If you subscribed to Flo via PayPal, you must cancel on both PayPal and in the Flo app itself to ensure complete cancellation. Cancelling on PayPal alone may leave your Flo account active. Yafee advises contacting Flo support if you are uncertain whether your subscription is fully cancelled.
Your legal position on subscription cancellation
Your right to cancel rests on South African consumer law and the contract you formed with Flo Health UK Limited when you initiated the subscription.
Under the Consumer Protection Act 68 of 2008, you have the statutory right to cancel distance contracts-including digital subscriptions purchased online-if Flo fails to perform its obligations in accordance with your agreement. Consequently, if Flo's service becomes unavailable, inaccurate, or in material breach of its stated functionality, you may cancel and claim a refund. The NCC enforces these protections; if Flo refuses a valid cancellation request or disputes a refund claim, you may escalate your complaint to the NCC without cost.
Nevertheless, if you cancel simply because you no longer wish to use the service, Flo is not obliged to refund you under consumer law. However, many subscription apps offer a courtesy refund period. Always request a refund when you cancel-you may be entitled to a pro-rata refund if your billing cycle has not fully commenced.
Refund policy and how to claim your money back
Flo's refund eligibility depends on the reason for cancellation and the time elapsed since your purchase.
Refunds for cancellation within the refund window
Flo does not publicly advertise a standard refund window in its terms, which means you must request a refund directly from Flo support at the time of cancellation. Include your subscription renewal date and request a pro-rata refund for unused days. Yafee recommends keeping this request in writing-email is preferable-so you have documented evidence if a dispute arises.
Refunds for service failure or unauthorised charges
If Flo failed to deliver promised services or if a charge was made without your authorisation, you have a statutory right to a refund regardless of when the charge occurred. Contact Flo's support team and clearly state that the charge was unauthorised or that the service did not match the advertised functionality. In accordance with the Consumer Protection Act, Flo must respond to your complaint within 20 working days.
Processing refunds via your payment method
Refunds are typically returned to your original payment method: your App Store account balance, Google Play credit, your bank account (if PayPal was used), or your PayPal wallet. Allow 5 to 10 working days for the refund to appear. If 10 working days pass without a refund, contact Flo support again and reference your previous request.
| Scenario | Refund eligibility | Action required |
|---|---|---|
| Cancellation within first 7 days | Likely eligible | Request refund from Flo support immediately |
| Service failure or promise not met | Statutory right (NCC enforceable) | Request refund and cite Consumer Protection Act 68 of 2008 |
| Unauthorised charge | Statutory right (refund mandatory) | Dispute charge with your bank or payment provider |
| Cancellation after 30 days of service | Discretionary (no statutory obligation) | Request pro-rata refund; Flo may decline |
Common mistakes when cancelling Flo
Cancellation is usually straightforward, but small errors can delay your exit or lead to unexpected charges. Here are the most frequent pitfalls Yafee has seen.
Cancelling in the wrong location
Many users open the Flo app and search for a "Cancel Subscription" button within the app itself. Flo does not offer in-app cancellation on most platforms-you must cancel through your payment platform's settings. Attempting to cancel in the app can waste hours. Always use the method that matches your original subscription platform.
Cancelling too close to your billing date
If you cancel within 24 hours of your renewal date, your payment processor may not process the cancellation in time, and you will be charged for another month. Yafee advises cancelling at least two days before your next billing date to allow sufficient processing time.
Forgetting to cancel on multiple platforms
If you signed up for Flo via both the App Store and PayPal, you must cancel both subscriptions separately. Cancelling one leaves the other active, and you will continue to be charged. Log in to each platform and verify that your Flo subscription shows as "Cancelled" or is no longer listed.
Not requesting a refund when cancelling
Cancelling and requesting a refund are two separate actions. Many users cancel but never ask for a refund, assuming one is automatic. Flo will not refund you unless you explicitly request it at the time of cancellation. Include your request in writing to Flo support and reference your subscription dates.
What happens after you cancel Flo
Once you cancel your Flo subscription, several changes take effect immediately; understanding them helps you avoid confusion.
Access to premium features
You retain access to all Premium features until your paid subscription period ends. For example, if your next billing date is 15 March 2025 and you cancel today, you will keep Premium until 14 March 2025 at 23:59. After that date, your account reverts to free access, and you can no longer view advanced predictions or exclusive content.
Your cycle data and account
Flo stores your cycle history, fertility predictions, and personalised insights on its servers. Cancelling your subscription does not delete this data-it remains attached to your account. You can log back in at any time to view your historical data, even if you do not resubscribe. However, Flo's privacy policy permits the company to retain your data for up to 12 months after cancellation for analytics and legal compliance. If you wish to delete your data permanently, contact Flo support and request a full account deletion.
Unsubscribe from notifications and emails
Cancelling your subscription does not automatically stop marketing emails or app notifications. Log in to your Flo account, go to Settings and then Notifications, and disable all push notifications. Separately, open your email preferences and unsubscribe from Flo's mailing list. This prevents unwanted contact after cancellation.
Flo's pricing and subscription plans
Understanding Flo's price structure helps you evaluate whether cancellation is the right choice and informs your refund claim.
| Plan | Price (ZAR per month, approx.) | Billing frequency | Key features |
|---|---|---|---|
| Free | R 0 | N/A | Basic cycle tracking, period prediction |
| Premium (monthly) | R 89-R 119 | Monthly (auto-renews) | Advanced analytics, fertility insights, health articles |
| Premium (annual) | R 599-R 749 | Yearly (auto-renews) | Best value option |
| Free trial | R 0 for 7 days | Converts to paid after trial | Full Premium access during trial period |
Prices vary slightly depending on your currency and location, and Flo frequently runs promotional offers. If you subscribed during a discount period, your actual charge may be lower than the standard rate shown above. Yafee recommends checking your original receipt or payment confirmation to confirm your exact subscription cost.
Checklist for successful cancellation
Follow this step-by-step checklist to ensure your cancellation is complete and properly documented.
- Identify your subscription platform. Review your original confirmation email or receipt to determine whether you subscribed via the App Store, Google Play, Flo's web interface, or PayPal.
- Note your next billing date. Log in to your subscription platform and record the exact date of your next scheduled charge.
- Cancel at least 24 hours before your billing date. Do not wait until the last moment.
- Request a refund in writing. Email Flo support or your payment platform and ask for a pro-rata refund if you are within the first 7 to 14 days of service.
- Take a screenshot of your cancellation confirmation. Most platforms display a "Cancelled" status or confirmation message. Photograph this screen for your records.
- If you subscribed on multiple platforms, cancel all subscriptions. Check the App Store, Google Play, PayPal, and Flo's web account separately.
- Disable notifications and marketing emails. Unsubscribe from Flo's push notifications and email list in your account settings.
- Verify the refund within 10 working days. Check your payment method to confirm the refund has been processed.
- Keep all documentation. Retain your cancellation confirmation, refund request email, and refund receipt for 12 months.
Contact information for Flo support and escalation
If Flo refuses to process your cancellation or disputes your refund claim, you have legal escalation routes available.
Contact Flo directly
Flo Health UK Limited operates with a registered office in the United Kingdom. You can reach Flo's support team through the in-app help centre or by emailing their support address (available on flo.health). Response times typically range from 48 to 72 hours.
Escalate to the national consumer commission
If Flo fails to respond to your cancellation or refund request within 20 working days, file a complaint with the National Consumer Commission (NCC). The NCC is South Africa's statutory consumer protection authority and enforces the Consumer Protection Act on your behalf. You may lodge a complaint online at ncc.org.za at no cost. Provide your subscription details, the date of your request, Flo's response (or lack thereof), and your desired outcome (cancellation and/or refund).
Dispute the charge with your bank or payment provider
If a charge was unauthorised or Flo refuses to cancel despite your request, contact your bank or payment provider and dispute the transaction. This is your final remedy if Flo ignores your cancellation request. Provide your bank with copies of your cancellation request email and Flo's response.
Should you keep or cancel Flo?
Before you cancel, consider whether the app still serves your needs or whether the cost is the primary issue.
| Reason to keep | Reason to cancel |
|---|---|
| You use cycle tracking regularly and find the insights valuable | You have switched to a competitor app (e.g., Clue or Eve) |
| You are planning to conceive and rely on fertility predictions | You are concerned about your health data privacy |
| You value the exclusive health articles and expert content | You cannot afford the subscription cost |
| The annual plan offers better value than monthly billing | The app has stopped working or lost accuracy |
| You have been using Flo for over two years and have built history | You have not opened the app in over three months |
If cost is your only concern, consider switching to Flo's free plan instead of cancelling entirely. This allows you to retain your cycle history and resubscribe later without losing your data.
Final steps and next steps
You now understand your legal rights under the Consumer Protection Act 68 of 2008, the exact steps to cancel on your platform, and how to claim a refund if you are eligible. Cancellation is straightforward when you follow the correct platform, cancel before your renewal date, and request a refund in writing.
Yafee has helped thousands of consumers cancel unwanted subscriptions and recover refunds by grounding every claim in consumer law and providing clear, step-by-step guidance. Your health and privacy data matter-if Flo no longer meets your needs or if you are concerned about how your menstrual data is stored, cancelling is your right. Document every step, keep your confirmation email, and escalate to the NCC if Flo fails to honour your cancellation request.
For additional guidance on cancelling Flo or other subscriptions in South Africa, visit Yafee at yafee.com. Our contract law specialists are ready to help you understand your consumer rights and execute your cancellation with confidence.
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