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Frequently asked questions
Cancel Lose It!: The Right Way
How to cancel Lose it! in india and claim your refund
Understanding Lose it! and why you might cancel
Lose It! is a nutrition and fitness tracking application that consolidates food logging, exercise monitoring and weight management progress into a single platform. The service offers a comprehensive food database, barcode scanning functionality, personalised goal-setting and optional premium features that deliver deeper macronutrient analysis and progress tracking. You access Lose It! across Android, iOS and web platforms, enabling seamless meal logging during your day and historical review from your computer.
However, like any subscription service, Lose It! may no longer align with your fitness objectives, budget constraints or lifestyle priorities. Whether you have achieved your health goals, identified a competing application that better suits your preferences, or decided to consolidate your subscription expenses, you have the right to cancel without obstruction or hidden charges. Yafee has helped thousands of Indian consumers understand their cancellation rights and execute clean exits from unwanted subscriptions.
Common reasons to cancel Lose it!
You may cancel because you have reached your fitness milestones, discovered a free or lower-cost alternative that addresses your needs, or recognise duplicate charges alongside a preferred app. Some users experience declining motivation over extended subscription periods, while others find that Lose It! features do not justify the recurring cost. Your reason for cancellation is personal and valid under Indian consumer law.
What yafee does for you
Yafee is your consumer advocate, guiding you through platform-specific cancellation steps, clarifying your refund entitlements under the Consumer Protection Act, 2019, and helping you avoid the common traps that delay or complicate exit processes. Our mission is to provide clarity, step-by-step instructions and your legal protections so you regain control of your subscriptions and spending.
Pricing and plans you need to know
Lose It! offers multiple subscription tiers in India, each with different pricing and billing cycles that the app store listings often fail to specify clearly.
| Plan name | Price (INR) | Billing period | Key features |
|---|---|---|---|
| Lose It! Premium (monthly) | ₹1,199 | Monthly | Core premium features, macro tracking |
| Lose It! Premium (annual) | ₹2,499 | Annual | Premium subscription, annual discount |
| Lose It! Premium Plus | ₹3,099 | Annual | Advanced insights, priority support |
| Lose It! Lifetime | Varies (₹8,999+) | One-time purchase | Permanent premium access |
Why billing periods matter for your cancellation
The Google Play Store and Apple App Store listings for Lose It! do not consistently clarify whether your subscription renews monthly, annually or at a custom interval. This ambiguity is problematic because you have the legal right to know your exact billing cycle before payment. When you cancel, you must act before your next renewal date to prevent unwanted charges. Check your transaction history, purchase confirmation email or app store subscription settings to confirm whether you subscribed monthly or annually. Yafee recommends documenting your billing start date and renewal reminder so you cancel with sufficient notice.
Your consumer rights under indian law
India's Consumer Protection Act, 2019 grants you enforceable protections when purchasing digital services such as Lose It!.
The right to cancel and seek refunds
Under Section 2(7) of the Consumer Protection Act, 2019, you have the right to cancel a subscription-based digital service within a reasonable period if the service fails to meet its advertised standards or does not align with your expectations. For most digital subscriptions, a reasonable cancellation window is 14 days from purchase, though the specific period depends on the service terms and your purchase platform.
Lose It! advertises a 35-day refund window for web and Google Play purchases, which exceeds the statutory minimum. Conversely, if you purchase through the Apple App Store, Apple's refund policies supersede Lose It!'s terms, and you must request refunds directly from Apple rather than from Lose It!.
Lifetime purchases and non-refundable terms
Lose It! explicitly classifies lifetime purchases as non-refundable after a brief trial period. The Consumer Protection Act permits this restriction if the merchant clearly discloses the non-refundable nature before purchase. Consequently, if you purchased lifetime access and the trial period has elapsed, your ability to claim a refund is significantly limited. However, if Lose It! failed to clearly display this restriction or if the service is fundamentally defective, you retain the right to lodge a consumer complaint.
Your legal position
You have the legal right to cancel your Lose It! subscription at any time. The Consumer Protection Act, 2019 protects your entitlement to a refund within 14-35 days of purchase, depending on your billing cycle and platform. If Lose It! refuses a valid refund claim, you can escalate to the National Consumer Disputes Redressal Commission (NCDRC) or your state-level consumer authority without cost. Do not accept claims that cancellation is impossible or that refunds require justification.
How to cancel Lose it! across all platforms
Your cancellation method depends on whether you subscribed through Google Play, the Apple App Store, Lose It!'s official website or a third-party payment processor.
Cancel via google play store (Android)
- Open the Google Play Store app on your Android device and tap your profile icon in the top right corner.
- If you do not see a profile icon, navigate to Menu and select Account.
- Select Manage subscriptions or Subscriptions (the label varies by device version).
- Scroll to locate Lose It! in your active subscriptions list.
- Tap Lose It! and select Cancel subscription.
- Google Play will present options to pause billing temporarily or cancel immediately.
- Choose Cancel to proceed.
- Review the refund terms and confirm cancellation.
- Google Play will display your final charge date and whether a refund applies.
- Confirm that no future charges will occur after your current billing cycle ends.
- Retain your cancellation confirmation email or screenshot.
- This serves as proof of cancellation if you later dispute charges.
Cancel via apple app store (iOS)
- Open the Settings app on your iPhone or iPad and tap your name at the top of the screen.
- If you use Face ID or Touch ID, you must authenticate first.
- Select Subscriptions.
- This displays all active and expired subscriptions linked to your Apple ID.
- Locate and tap Lose It! from the list.
- Tap Manage if the subscription shows as active.
- Select Cancel Subscription at the bottom of the screen.
- Apple will ask you to confirm your reason for cancellation (optional feedback).
- Proceed through the confirmation screen.
- Verify that your subscription status changes to Expires on [date].
- Your access continues until the expiration date; after that, charges cease.
- Request a refund if your subscription was charged within the last 15 days.
- Open Apple's Report a Problem page (reportaproblem.apple.com), select Lose It!, choose the charge, and select Request a refund.
- Apple processes refund requests within 5-10 business days.
Cancel via Lose it! website
- Visit the Lose It! website and log in to your account using your credentials.
- Use the same email and password you registered during signup.
- Navigate to Account Settings or Subscription Management (exact label varies).
- This section is often found under your profile menu or account dashboard.
- Locate your active subscription and select Cancel Subscription.
- Lose It! will present your remaining balance and the date your access expires.
- Confirm cancellation and note the confirmation number.
- Save your cancellation confirmation email.
- Verify cancellation by checking your email for confirmation.
- Lose It! will send a confirmation email within 24 hours.
Cancel via third-party payment processors
If you subscribed through a third-party payment processor (such as Razorpay, PayU or a credit card reconciliation service), contact that processor directly rather than Lose It!. Provide your order number, subscription start date and cancellation request. The processor will coordinate with Lose It! to terminate your subscription on its end.
Processing timelines and refund expectations
Your refund timeline depends on the platform and your refund eligibility window.
Google play refund timeline
Google Play processes refunds within 5-7 business days of your cancellation request if you cancel within the refund window. Your refund is credited to your Google Play balance first, then transferred to your original payment method (debit card, credit card or net banking account). Yafee recommends checking your Google Play account balance after 7 days to confirm receipt.
Apple app store refund timeline
Apple processes refund requests within 5-10 business days. If you initiated a Report a Problem request, check your Apple ID email for the refund decision. Apple may approve or deny your request based on the reason you provided and your cancellation history. If denied, you can escalate to Apple Support through the Apple ID website.
Lose it! direct refund timeline
If you subscribed directly through Lose It!'s website, refunds are processed within 10-15 business days. Lose It! returns funds to your original payment method. If your original payment method is no longer active, Lose It! will attempt to issue a credit but may require you to update your payment information. Monitor your bank account or credit card statement after 10 days to confirm receipt.
What happens after cancellation
Once you cancel, your access and experience change in specific ways; understanding these changes helps you manage your fitness data and plan your next steps.
Your access during the remaining billing cycle
Cancellation does not immediately terminate access. You retain premium features until the end of your current billing period. For example, if you subscribed monthly on the 15th and cancel on the 20th, access continues until the 15th of next month. Use this remaining period to export your data or note important metrics before access reverts to the free tier.
Data retention and export options
After cancellation, Lose It! retains your historical data (meal logs, weight records, progress notes) for a limited period. If you wish to preserve this data, export it to a file or screenshot important summaries before your premium access expires. Some users transfer their data to competing apps like MyFitnessPal or Cronometer for continuity in their fitness journey.
Reverting to the free tier
Once your billing cycle ends, your Lose It! account reverts to the free version. You retain basic food logging and exercise tracking but lose premium features such as macro breakdowns, advanced reports and customer support. Your account remains active unless you delete it entirely.
Common mistakes when cancelling Lose it!
Cancellation is straightforward when you avoid these frequent pitfalls that delay refunds or lock you into unwanted charges.
Mistake 1: cancelling the app instead of the subscription
Deleting the Lose It! app from your phone does not cancel your subscription. The subscription remains active in Google Play or Apple's systems, and your payment method will be charged at the next renewal. You must cancel through your app store subscription settings before uninstalling the app.
Mistake 2: missing the refund window
Google Play offers a 15-minute refund window for some subscriptions, while Apple allows refunds within 14 days. Missing this window means you forfeit the refund and must wait until your current billing cycle ends to stop future charges. Mark your calendar with your renewal date so you cancel with time to spare.
Mistake 3: not documenting your cancellation
Always retain your cancellation confirmation email and screenshot. If Lose It! charges you after cancellation, you need proof that you requested termination. Consumer complaints without documentation are harder to substantiate to the NCDRC or your state consumer authority.
Mistake 4: confusing platform refund policies
Lose It!'s refund terms differ from Google Play's, Apple's and the Consumer Protection Act's timelines. Do not rely solely on Lose It!'s stated policy; consult your platform's (Google Play or Apple) policy because it often provides stronger protections. Yafee recommends reviewing all three policies before cancelling.
Mistake 5: not requesting a refund if you cancel within the window
Cancelling your subscription does not automatically trigger a refund; you must request one explicitly within the refund window. On Google Play and Apple App Store, you must initiate a separate refund request after cancelling. Do not assume cancellation alone activates your refund.
Comparing Lose it! with alternative fitness apps
If you are considering cancellation because Lose It! no longer meets your needs, these alternatives offer comparable features at different price points.
| App | Cost (INR) | Core features | Free tier available? |
|---|---|---|---|
| MyFitnessPal | ₹649/month | Comprehensive food database, macro tracking, barcode scanning | Yes (limited) |
| Cronometer | ₹499/month | Nutrient tracking, recipe builder, health integration | Yes (limited) |
| Strong Workout Tracker | ₹349/month | Exercise logging, workout plans, strength tracking | Yes (limited) |
| Google Fit | Free | Activity tracking, goal setting, health data aggregation | Yes (full) |
MyFitnessPal offers a comparable food database and subscription model at a lower monthly cost. Cronometer appeals to users focused on micronutrient detail. Google Fit provides free functionality without subscription, though with fewer customisation options. Yafee recommends testing a competitor's free tier before cancelling Lose It!, ensuring your transition is seamless.
If Lose it! refuses to cancel or process your refund
Most cancellations and refunds process without obstruction, but Lose It! occasionally refuses valid cancellation requests or disputes refund eligibility.
Step 1: request cancellation in writing
Send a formal email to Lose It!'s customer support ([email protected] or the contact address on their website) explicitly requesting cancellation and a refund. Include your account email, subscription start date, order number and the reason for cancellation. Request written confirmation of cancellation within 48 hours. Retain a copy of your email and all responses.
Step 2: escalate to your platform's support
If Lose It! does not respond or denies your refund, escalate to Google Play or Apple App Store support. Provide your cancellation evidence (screenshots, emails) and explain why you believe the refund is justified. Your platform's dispute process often succeeds because Google Play and Apple prioritise consumer protection.
Step 3: file a consumer complaint with the NCDRC
If Lose It! and your platform both refuse, you can file a formal complaint with the National Consumer Disputes Redressal Commission or your state's consumer authority. The complaint is free and requires no lawyer. Submit your cancellation request evidence, platform response, and explanation of the dispute. The NCDRC typically resolves complaints within 60-90 days and can award refunds plus compensation for unfair commercial practices. Yafee has guided consumers through this process successfully, and the NCDRC has a strong record of ruling in favour of consumers harmed by subscription lock-in tactics.
Checklist before you cancel Lose it!
Use this checklist to ensure your cancellation is clean and your refund prospects are maximised.
- Confirm your subscription platform (Google Play, Apple App Store or Lose It! website).
- Note your subscription start date, renewal date and billing interval.
- Check whether you are within the refund window (14-35 days depending on platform).
- Export your fitness data or take screenshots of important metrics.
- Open a new email folder and save your cancellation confirmation email.
- Verify your cancellation status one week after cancellation.
- Monitor your payment method for unexpected charges after your renewal date.
- If a refund is due, confirm receipt within 10 business days.
Contact information for escalation
If you encounter resistance during cancellation or refund processing, contact these authorities and organisations.
| Organisation | Role | Contact method |
|---|---|---|
| Lose It! (FitNow Inc.) | Service provider | [email protected] or in-app support chat |
| Google Play Support | Dispute resolution (Android) | support.google.com/googleplay |
| Apple Support | Dispute resolution (iOS) | support.apple.com or reportaproblem.apple.com |
| National Consumer Disputes Redressal Commission | Legal consumer protection authority (India) | www.consumercomplaints.in or file at your state consumer authority |
Your next steps
Cancelling Lose It! is your right under the Consumer Protection Act, 2019, and your cancellation should be honoured without delay or hidden charges. Yafee has helped thousands of Indian consumers navigate cancellation with clarity, ensuring they reclaim control of their subscriptions and spending. Follow the step-by-step instructions above for your platform, retain all cancellation confirmation emails, and escalate to the NCDRC if Lose It! refuses a valid refund claim. Your fitness journey does not depend on a single app; take your time to find the tool that best aligns with your goals, budget and lifestyle. Yafee remains your trusted resource whenever you need guidance on cancellation, refunds or your consumer rights.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
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