How to cancel Adore Me and protect your consumer rights in new zealand
What is Adore Me and why you might cancel
Adore Me is a direct-to-consumer lingerie retailer that sells bras, underwear, and apparel via its website and mobile applications. The company operates a VIP membership scheme alongside one-time purchases, and if you join the VIP program, you'll incur a monthly charge that converts to store credit if you skip that month or don't use your allowance.
You may decide to cancel your Adore Me membership for several reasons: the monthly VIP fee no longer suits your budget, you prefer purchasing items individually without recurring charges, or you're dissatisfied with product quality, fit, or sizing. Yafee is here to walk you through the cancellation process step by step and explain your consumer rights under New Zealand law, so you cancel with confidence and understand exactly what you're entitled to.
VIP membership versus one-time orders
Understanding the distinction between these two purchase methods is essential, because cancellation procedures differ significantly. If you hold an active VIP membership, you'll cancel the recurring charge through your account dashboard on the Adore Me website. If you've placed individual one-time orders, you have only 30 minutes after checkout to cancel before your order enters processing and becomes non-cancellable online.
For app-based subscriptions purchased through the iOS App Store or Google Play Store, you must cancel through your device's app store settings directly, not via the Adore Me website itself. This distinction matters because app store cancellations follow different procedures and timelines than web-based cancellations.
Why new zealand consumers cancel Adore Me
Common reasons for cancellation include unexpected monthly charges, difficulty with the returns process for items shipped to New Zealand, sizing inconsistencies between product descriptions and actual fit, or dissatisfaction with product quality. Some customers cancel because Adore Me's publicly stated no-return policy conflicts with their legal entitlements under New Zealand consumer law. Whatever your reason, you have clear statutory protections that override Adore Me's terms and conditions.
Your consumer rights under new zealand law
New Zealand consumer law provides you with statutory protections regardless of where Adore Me is based or what their terms and conditions state. These rights are enforceable and cannot be diminished or removed by any company's policy.
The consumer guarantees act 1993 and the fair trading act 1986
As a New Zealand consumer, you're protected by two fundamental pieces of legislation: the Consumer Guarantees Act 1993 and the Fair Trading Act 1986. These laws apply to all goods and services supplied to you in New Zealand, even when you purchase from an overseas company like Adore Me. The Consumer Guarantees Act guarantees that goods are of acceptable quality, fit for purpose, safe, and accurately described. If Adore Me sells you a bra that is faulty, damaged, or doesn't match the product description on their website, you have the right to a remedy, regardless of what Adore Me's no-return policy states.
The Fair Trading Act 1986 prohibits misleading or deceptive conduct in trade. If Adore Me misrepresents the size, material, colour, or condition of an item, you can lodge a complaint with the Commerce Commission. Yafee recommends keeping screenshots or copies of the product description from the Adore Me website as evidence if you need to escalate a complaint.
Cooling-off rights for distance contracts
When you purchase goods online from a company based overseas and they are delivered to your New Zealand address, you have a statutory 14-day cooling-off period if the transaction qualifies as a "distance contract" under consumer law. This means you can change your mind and request a return within 14 days of receipt, even if the item is not faulty or damaged. However, Adore Me's publicly stated policy explicitly excludes returns and exchanges for orders shipped to New Zealand, which may breach your legal entitlements.
Your legal position: the Consumer Guarantees Act and cooling-off rights supersede Adore Me's no-return policy. If Adore Me refuses to accept a return within 14 days of your receipt, you can escalate your complaint to the Commerce Commission (comcom.govt.nz) or seek free advice from Consumer NZ (consumer.org.nz). Document all communication with Adore Me in writing so you have a clear audit trail if escalation becomes necessary.
Defective goods and misrepresentation remedies
If you receive a bra with a faulty clasp, damaged elastication, loose stitching, or sizing that doesn't match the product description on the Adore Me website, the Consumer Guarantees Act gives you the right to request a refund, replacement, or repair at no cost to you. Yafee advises photographing the defect and keeping the original packaging, as this evidence strengthens your claim if Adore Me disputes the fault.
Contact Adore Me immediately with photographs and explain which guarantee has been breached (for example, "The product is not of acceptable quality because the clasp is faulty" or "The product does not match the description because the size labelled as Medium fits as Small"). If Adore Me refuses to remedy the defect, escalate to the Commerce Commission with your evidence.
How to cancel your VIP membership online
Cancelling your VIP membership via the Adore Me website is the fastest and most straightforward method, and you'll receive immediate confirmation of your cancellation. Follow these steps carefully to ensure your cancellation is processed and your recurring charge is stopped.
Step one: log in to your Adore Me account
- Visit the official Adore Me website and click the login button in the top right corner.
- Verify you are on the legitimate Adore Me domain (adore-me.com or similar); never log in via a third-party link in an email, as this may be a phishing attempt.
- If you've forgotten your password, click "Forgot password?" and follow the reset instructions sent to your registered email address.
- Allow 5-10 minutes for the password reset email to arrive, checking your spam folder if necessary.
- Enter your email address and password, then click "Login".
Step two: access your account settings and membership details
- Once logged in, locate your account menu, typically found in the top right corner under your name or a profile icon.
- Click on "Account", "My Account", "Settings", or a similar option depending on the current Adore Me interface.
- Look for a section labelled "Membership", "VIP", "Subscription", or "Billing".
- Navigate to the membership management page where you'll see your current VIP status and renewal date.
Step three: initiate your membership cancellation
- Click the "Cancel Membership", "Cancel VIP", or "Pause Subscription" button.
- Some companies offer a pause option instead of immediate cancellation; if offered, clarify whether pausing stops your next monthly charge or merely delays it.
- Read any retention offers or discount codes Adore Me presents; you're not obligated to accept these, and declining will proceed with cancellation.
- Confirm your cancellation when prompted by clicking "Yes, cancel my membership" or similar confirmation button.
Step four: save and verify your cancellation confirmation
- Adore Me will display a confirmation message on screen. Take a screenshot of this confirmation, including the date, time, and any reference number.
- Screenshot the confirmation message immediately; do not rely on closing the browser window without recording proof.
- Forward this screenshot to your own email address as a backup record.
- Check your registered email address for a confirmation email from Adore Me within 15 minutes of completing the cancellation.
- If no confirmation email arrives within 30 minutes, log back into your account to verify the cancellation was processed, as technical failures occasionally occur.
- If your account still shows an active VIP membership, repeat steps two and three, or contact Adore Me customer support immediately.
Cancelling app-based subscriptions through the app store or google play
If you subscribed to Adore Me's VIP membership through the iOS App Store or Google Play Store on your mobile device, you must cancel through your device's app store settings, not via the Adore Me website. The app store payment system operates independently of Adore Me's billing system.
Cancelling on iOS (iPhone or iPad)
- Open the Settings app on your device and tap "Apps", "iTunes & App Store", or your name at the top of Settings.
- The location of subscription settings varies slightly depending on your iOS version; look for "Subscriptions" or "Account".
- Tap "Subscriptions" and locate the Adore Me VIP subscription in your active subscriptions list.
- Tap the Adore Me subscription and select "Cancel Subscription" or "Turn Off Auto-Renewal".
- Apple will display your cancellation effective date; note this date to verify when your next charge will stop.
- Take a screenshot of the cancellation confirmation for your records.
Cancelling on android (Google play)
- Open the Google Play Store app on your Android device and tap your profile icon in the top right corner.
- Ensure you're using the official Google Play Store app, not a third-party app store.
- Tap "Manage subscriptions" or "Subscriptions" in the menu.
- Locate the Adore Me VIP subscription and tap it.
- Tap "Cancel subscription" and confirm your cancellation.
- Google Play will show you the date your subscription will expire; verify this matches your expectations.
- Screenshot your cancellation confirmation immediately for future reference.
Refunds and what happens after you cancel
Understanding refund timelines and what occurs after your cancellation is finalised helps you avoid unexpected charges and confirms your membership has truly ended. Yafee recommends monitoring your bank account for 30 days after cancellation to ensure no further charges appear.
Refund eligibility and processing times
If you cancel your VIP membership before your next billing date, Adore Me will not charge you again, and no refund of the previous month's membership fee is due unless you cancel within Adore Me's refund window (typically 7 days of the initial charge, though you should confirm this with Adore Me). If you cancel after being charged for the current month but before the cycle renews, you've paid for access through that month's end date; this payment is generally non-refundable unless the company breaches its obligations.
If you purchased items with store credit generated from your VIP membership fee and later cancel your membership, you retain access to that store credit and can use it for future one-time purchases. Store credit does not expire immediately upon membership cancellation unless Adore Me's terms specify an expiry date (which you should review in writing).
What to do after your cancellation is confirmed
- Monitor your bank account or credit card statement for 30 days after your cancellation date.
- If a charge appears after your cancellation effective date, contact Adore Me immediately with your cancellation confirmation screenshot and request a refund of the unauthorised charge.
- If Adore Me refuses to refund an unauthorised charge, dispute the transaction with your bank or credit card company using the "unauthorised transaction" or "merchant error" category.
- Check your email for any transactional messages from Adore Me (order confirmations, shipping notifications) to confirm no orders are being processed under your old membership.
- If you receive an order confirmation you did not place, contact Adore Me's support team immediately and provide your cancellation confirmation as evidence.
- Retain your cancellation confirmation screenshot, confirmation email, and any bank statements showing no charges after your cancellation date for at least 12 months in case a dispute arises.
Common mistakes to avoid when cancelling Adore Me
Many consumers accidentally trigger re-subscriptions or miss important steps by rushing through the cancellation process. Taking time to follow each step carefully protects you from unintended charges and confusion.
Clicking "pause" instead of "cancel"
Adore Me's interface may offer both a "pause" option and a "cancel" option. Pausing your membership temporarily stops deliveries but keeps your account active and typically resumes automatic billing after the pause period ends. If your goal is to stop all recurring charges permanently, select "cancel" rather than "pause". Read any on-screen prompt carefully to understand what each button does before clicking.
Failing to cancel app store subscriptions separately
If you subscribed via the iOS App Store or Google Play Store, cancelling your membership on the Adore Me website alone will not stop app store charges. You must cancel through your device's app store settings independently. Failure to do this leaves your app store subscription active, and you'll be charged again at the next renewal date. Always cancel both your Adore Me membership and your app store subscription if you used the app to sign up.
Not saving cancellation confirmation
Cancellation confirmations displayed on screen can be lost if you close your browser or refresh the page. Take a screenshot immediately and email it to yourself. This screenshot becomes essential evidence if you need to dispute an unauthorised charge with your bank or file a complaint with the Commerce Commission.
Assuming store credit is retained indefinitely
Store credit generated from your VIP membership fee may expire if you don't use it within a specified period. Review Adore Me's terms to determine your store credit expiry date, and plan any purchases accordingly. If your store credit is about to expire and you no longer wish to purchase from Adore Me, contact customer support to request a refund of the unused credit value, citing your cancellation and the unused store credit balance.
Pricing and membership structure
Understanding Adore Me's pricing model helps you evaluate whether cancellation is the right choice and allows you to calculate potential savings by cancelling now rather than later.
| Membership tier |
Monthly charge (NZD) |
Store credit per month (NZD) |
Auto-renewal date |
Cancellation deadline |
| VIP membership (standard) |
Approximately $24-$29 |
Converts to store credit if unused |
Monthly, same date |
Anytime before next billing cycle |
| One-time purchase |
No recurring charge |
N/A |
N/A |
30 minutes post-checkout only |
| App store subscription (iOS or Android) |
Variable (synced with app store pricing) |
Synced with VIP membership |
Monthly, according to app store cycle |
Cancel via App Store or Google Play settings only |
Should you cancel or continue your Adore Me membership
Deciding whether to cancel your VIP membership requires honest assessment of your usage patterns, budget, and satisfaction with the service. Consider the factors outlined below before making your final decision.
Reasons to continue your membership
If you regularly purchase lingerie and apparel, your monthly store credit makes the VIP membership cost-effective because you receive credit that you would otherwise spend on individual purchases. If you enjoy browsing new collections monthly and using the store credit to explore items you might not otherwise buy, the membership adds perceived value. Additionally, VIP members sometimes receive early access to sales or exclusive items, which may justify the monthly fee if these benefits align with your shopping habits.
Reasons to cancel your membership
If you purchase from Adore Me infrequently, the monthly membership fee accumulates to a significant annual cost without offsetting savings. If you've been charged for a month you didn't shop or use your credit, the value proposition disappears. If you're dissatisfied with product quality, sizing accuracy, or the company's no-return policy for New Zealand orders, continuing to pay monthly for store credit you may struggle to use defeats the purpose. If your budget has tightened and discretionary spending on lingerie has become a lower priority, cancelling immediately stops future charges and frees up cash.
If your online cancellation fails, you receive a charge after cancellation, or Adore Me refuses to process your request, you'll need direct contact with the company. Yafee recommends always reaching out in writing so you have a record of your communication and any responses.
Primary contact methods
- Email: Contact Adore Me's customer support via their website's "Contact Us" or "Customer Support" page. Send a clear email stating your membership cancellation request, your account email address, and the date you initiated cancellation. Request written confirmation of your cancellation.
- Allow 5-7 business days for a response; follow up with a second email if you receive no reply within this window.
- Live chat: Some companies offer live chat support on their website. Use this to discuss your cancellation in real time, but always request that the support agent email you a summary of the conversation and your cancellation confirmation.
- Do not rely solely on live chat without written follow-up, as chat logs may be deleted automatically.
- Phone: If Adore Me provides a phone number on their website, call during stated business hours. Take notes during the call (date, time, agent name, confirmation number) and request a confirmation email immediately after you hang up.
- Adore Me's phone support may be based overseas, so expect potential time zone differences and allow for longer wait times.
If Adore Me refuses to cancel or continues charging
If Adore Me ignores your cancellation request, denies your cooling-off right, or continues charging your card after you've cancelled, escalate your complaint to the Commerce Commission (comcom.govt.nz). The Commerce Commission investigates breaches of the Fair Trading Act and Consumer Guarantees Act and can compel companies to refund consumers or modify their practices. Consumer NZ (consumer.org.nz) also provides free advice and can advocate on your behalf if you need additional support.
Yafee recommends gathering all written communication (emails, screenshots, bank statements) before escalating, as this evidence significantly strengthens your case. Provide the Commerce Commission with a clear timeline of events: the date you requested cancellation, the date of any subsequent unauthorised charges, and dates of any responses (or lack thereof) from Adore Me.
Adore Me does not publish a New Zealand-specific postal cancellation address. If you require a mailing address for formal written cancellation notice, use Adore Me's registered business address in the United States. However, this method is slower and less reliable than online cancellation via your account dashboard or app store settings, and Yafee strongly recommends using the online methods outlined above.
If you must send a physical cancellation notice, address it to Adore Me's primary U.S. office and include your full name, email address associated with your Adore Me account, your membership number (if available), and a clear statement: "I hereby request immediate cancellation of my VIP membership effective as of the date of this letter." Send this via registered mail with return receipt requested so you have proof of delivery.
Summary and next steps
Cancelling your Adore Me VIP membership is straightforward when you follow the correct procedure for your subscription type: use your account dashboard for web-based memberships, or your device's app store settings for iOS and Google Play subscriptions. New Zealand consumer law provides you with statutory protections that override Adore Me's terms and conditions, including cooling-off rights for distance contracts and remedies for defective or misrepresented goods. If Adore Me refuses to honour these rights or continues charging after your cancellation, escalate to the Commerce Commission or Consumer NZ with your written evidence.
Yafee has helped thousands of consumers navigate subscription cancellations by providing clear, legally grounded guidance that ensures you exercise your rights fully and cancel without confusion. Keep your cancellation confirmation screenshot, monitor your bank account for 30 days, and don't hesitate to dispute any unauthorised charges with your financial institution if they occur. Whether you're cancelling to reduce expenses, simplify your shopping habits, or move to a competitor, your cancellation should be final, immediate, and backed by clear documentation. Yafee remains your trusted resource for contract law guidance and consumer protection in New Zealand, so return whenever you need clarity on your rights or encounter resistance from a company.