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Frequently asked questions
Cancel Adore Me: The Right Way
How to cancel your Adore Me subscription and recover unused store credit
What is Adore Me and why australian customers cancel
Adore Me is a US-based subscription lingerie retailer that operates a monthly VIP membership model. Instead of charging a traditional membership fee, the company converts your monthly charge into store credit, which you must spend on bras, panties, sleepwear and related intimates within your account. For Australian customers, this monthly charge converts from approximately USD $39.95 to around AUD $59.80. The membership structure often confuses customers because unused credit may not roll over to the next billing cycle, or it expires entirely.
Yafee has identified that Australian members typically cancel Adore Me for three key reasons: first, the monthly charge accumulates when they don't shop frequently enough to exhaust their credit; second, international shipping delays mean orders arrive late while charges continue uninterrupted; and third, the USD-to-AUD conversion makes the membership significantly more expensive than the US price suggests. Many customers also cancel after discovering the membership auto-renews unless actively cancelled, or after a single promotional purchase fails to deliver the quality or fit they expected.
How Adore Me charges you each month
Adore Me operates on a strict monthly billing cycle. Your VIP membership charge hits your payment method on a fixed day each month, regardless of whether you've spent your previous month's credit. The company frames this charge as "store credit," not a fee, which means you cannot withdraw the money as cash. Your credit sits as a prepaid balance locked to your Adore Me account. If you do not spend all of it before the next billing cycle, or if the company's terms allow expiry, that unused balance may vanish entirely.
This structure creates a critical financial risk: you can be charged monthly without ever receiving the products you want, or without having time to use the credit before it expires. Understanding this mechanic before you commit puts you in control of your spending and helps you identify exactly when to cancel.
Why australian consumers cancel Adore Me
The subscription model works well only if you purchase from Adore Me regularly and within the same month your credit posts. If your shopping habits are irregular, or if you live in Australia where international shipping takes 10-20 business days, the monthly cycle creates friction. You pay in advance but may not receive goods in time to decide whether to keep your membership. Furthermore, the international payment conversion adds cost that is not always transparent at checkout.
Yafee's analysis shows that customers also cancel because product quality, sizing inconsistency or design choices don't match expectations after the first box arrives. Some discover that the "free set reward" promised after five purchases requires significantly more spending than they initially budgeted. Others cancel after realizing that promotional pricing is a one-time offer, and subsequent purchases revert to full or discounted pricing with the membership discount applied.
Adore Me membership pricing and what you pay in australian dollars
The table below breaks down the true cost of Adore Me membership for Australian customers, including the monthly charge, typical product prices, shipping, and rewards.
| Item or plan | USD price | Approx. AUD | Details |
|---|---|---|---|
| VIP monthly credit | US$39.95 | ~AUD $59.80 | Monthly charge converted to store credit; expiry terms vary |
| Full-price lingerie set (typical) | US$39.95 - US$49.95 | ~AUD $59.80 - AUD $74.70 | VIP members receive discount; non-members pay full price |
| First set promotional offer | US$24.95 | ~AUD $37.35 | Introductory pricing; subsequent purchases at higher price |
| International shipping to Australia | Variable | ~AUD $15 - AUD $30 | Added to order total; delivery typically 10-20 business days |
| Free set reward | Earned after 5 purchases | ~AUD $59.80 value | Awarded after five full-price set purchases as VIP |
| Non-VIP single purchase | US$39.95 - US$49.95 | ~AUD $59.80 - AUD $74.70 | No recurring charge; one transaction only |
Understanding store credit and expiry terms
When you pay your monthly charge, Adore Me credits that amount to your account as store credit, not cash. You must spend this credit on products within their platform. Critically, if you do not purchase items equal to your monthly charge before the next billing cycle, you may lose that balance. The terms governing credit expiry are not always clear in promotional materials, which is why confusion arises.
Consequently, if you are charged AUD $59.80 in month one but only purchase AUD $30 worth of items, the remaining AUD $29.80 may expire or remain frozen in your account. Month two brings another AUD $59.80 charge, even though you have not used the previous balance. This is a common trigger for cancellation, and it is entirely justified. If Adore Me has charged you for credit you cannot use, you may be entitled to a refund under Australian Consumer Law.
Your consumer rights under australian law
Australian Consumer Law, administered by the Australian Competition and Consumer Commission (ACCC), protects you from unfair contract terms and misleading conduct when you purchase subscriptions or memberships online.
What the australian consumer law says about subscriptions
Your legal position is this: Adore Me must not mislead you about the cost, frequency or terms of renewal when you sign up for the VIP membership. The company must make clear, upfront, that you will be charged monthly; what that charge is in AUD; what happens to unused credit; and how to cancel. If these terms are hidden, vague or buried in lengthy fine print, Adore Me may be in breach of the Australian Consumer Law.
Furthermore, under the Competition and Consumer Act 2010 (Cth), unfair contract terms in consumer transactions are prohibited. An unfair term is one that creates a significant imbalance in the parties' rights and obligations, is not reasonably necessary to protect a legitimate interest of the supplier, and would cause detriment to you if relied upon. If Adore Me's credit expiry policy is unfair, or if the company automatically rolls you into a second charge without explicit consent, those terms may be unenforceable, and you can demand a refund.
Your right to cancel within a cooling-off period
If you purchased your Adore Me membership online as a consumer, you have a statutory right to cancel within 14 days of the transaction, provided the company has not already delivered your first order. This cooling-off period is mandated by the Australian Consumer Law. To exercise this right, you must notify Adore Me of your intention to cancel in writing and return any items you have received (at your cost) if requested.
Yafee advises that if you cancel within this 14-day window, you are entitled to a full refund of your membership charge, even if the company's terms state otherwise. The cooling-off right cannot be waived by contract terms. If Adore Me refuses to refund you within this period, escalate to the ACCC or your state's consumer affairs regulator (such as Consumer Affairs Victoria or Office of Fair Trading NSW).
Your right to cancel at any time
Beyond the 14-day cooling-off period, you retain the right to cancel your recurring subscription at any time. Australian Consumer Law does not require you to provide a reason or wait for a specific date. The company must cancel your membership upon your written request and cease charging you immediately. If Adore Me continues to charge you after you have requested cancellation, that is unlawful billing, and you can dispute the charge with your bank or credit card provider.
How to cancel your Adore Me membership: step-by-step
Adore Me accepts cancellation requests via email, live chat on the website, or phone. Follow the steps below to ensure your cancellation is processed and your future charges stop.
Step 1: gather your account information
Before you contact Adore Me, have the following information ready:
- Your full name and email address associated with the account
- Your date of birth or account creation date
- Your membership or customer ID (found in account settings or confirmation emails)
- The payment method linked to your subscription
- A summary of any unused store credit or recent charges you wish to dispute
Having these details on hand speeds up the cancellation process and allows Adore Me's support team to locate your account immediately.
Step 2: choose your contact method
Adore Me provides three cancellation channels. Yafee recommends email for a documented record, but you may use whichever method suits you:
- Email: Send your cancellation request to [email protected] with your account details and the reason for cancellation in the subject line (e.g., "Membership Cancellation Request - [Your Name]")
- Live chat: Visit the Adore Me website, open the chat widget, and request to speak with a support agent about cancellation
- Phone: Call +1 (800) 433-2367 between 8:30 AM and 8:30 PM EST (note: this is US time, so calculate the Australian time difference; EST is 15 hours behind AEST)
If you are cancelling an unshipped order placed fewer than 30 minutes ago, you may also cancel directly within your account dashboard before contacting support. For orders already shipped or older than 30 minutes, you must go through customer support and may need to initiate a return once the item arrives.
Step 3: submit your cancellation request in writing
Whether you email or chat, make your request explicit and unambiguous. Use language like: "I request immediate cancellation of my Adore Me VIP membership, effective today. Please stop all future charges and confirm cancellation in writing." Include your account details and ask for a cancellation confirmation number.
If you use live chat, screen-capture or copy the conversation URL. If you phone, request a ticket number or confirmation email after the call. These records protect you if a dispute arises later.
Step 4: request a refund for unused credit
If you have unused store credit in your account at the time of cancellation, explicitly request a refund. State the amount and the date of the charge. For example: "I have AUD $29.80 in unused store credit from my charge on [date]. I request a full refund of this amount to my original payment method." Adore Me is not legally obliged to refund unused credit unless the terms of the membership allow it, or unless the credit has been frozen due to the company's conduct (e.g., misleading terms or unfair contract language).
Consequently, if the company refuses, and if you believe the credit expiry policy is unfair under Australian Consumer Law, you can escalate the dispute to the ACCC.
Step 5: confirm cancellation and monitor your account
Within 2-3 business days, Adore Me should send you a cancellation confirmation email. Check that the email states your membership is cancelled and future charges will cease. Log into your account to verify that the subscription status shows "Cancelled" and that no renewal date is listed.
Check your credit card or bank statement on your next billing cycle to ensure no charge appears. If a charge posts after cancellation, contact your bank immediately and dispute it as an unauthorized charge. Yafee recommends taking screenshots of your cancellation confirmation and account status for your records.
What happens after you cancel your Adore Me membership
Once Adore Me confirms your cancellation, several outcomes follow.
Future charges cease immediately
Adore Me must stop charging your payment method as of the cancellation date. Your membership no longer renews. If a charge appears after the cancellation confirmation date, that charge is unauthorized and you have the right to dispute it with your bank under the ePayments Code (ASIC's payment dispute rules). Contact your bank within 120 days of the unauthorized charge to initiate a dispute.
Unused store credit may be forfeited
Unless Adore Me's membership terms explicitly guarantee a refund of unused credit upon cancellation, any balance remaining in your account may be cancelled along with your membership. This is a key reason why many customers cancel: they realize the store credit is not truly their money, but rather Adore Me's property held conditionally.
Nevertheless, if you believe the credit expiry policy is unfair, or if the company failed to clearly disclose that unused credit would be forfeited, you can dispute the forfeiture with the ACCC or lodge a complaint with the Australian Small Business Ombudsman if you are a small business.
Your account access
You may retain read-only access to your cancelled account for a limited period, allowing you to review order history. However, you cannot place new orders or top up your store credit. Adore Me typically deletes inactive accounts after 12-24 months, at which point you lose access entirely.
Refund eligibility and timeline
Whether you receive a refund depends on when you cancel and what you are refunding.
Refund within 14 days of purchase
If you cancel within 14 days of your initial membership charge and before the company has delivered your first order, you are entitled to a full refund of the membership charge under your statutory cooling-off right. Adore Me must refund you within 14 days of your cancellation request, typically to the payment method you used at purchase. If the company delays or refuses, escalate to the ACCC.
Refund after 14 days
Beyond the 14-day cooling-off period, refund eligibility depends on the grounds for cancellation. If you can demonstrate that Adore Me breached the Australian Consumer Law (e.g., by failing to disclose the credit expiry terms, or by charging you without explicit consent), you may be entitled to a refund of charges incurred after the breach occurred. This requires evidence, which is why Yafee emphasizes keeping all confirmation emails, screenshots and payment records.
If the company simply stopped matching your purchasing habits, or if you changed your mind about the membership, you are generally not entitled to a refund after 14 days, though you retain the absolute right to cancel future charges.
Unshipped orders
If you placed an order with your store credit but it has not yet shipped, you may be able to cancel the order and reinstate the credit to your account. You have 30 minutes from the time you place the order to cancel it directly through the app or website. After 30 minutes, you must contact support and request cancellation. Once the order ships, you cannot cancel; you must wait for delivery and then initiate a return if the item is unwanted.
Common mistakes to avoid when cancelling
Cancelling a subscription can be straightforward if you avoid these pitfalls. You are not alone in making these errors, and Yafee has helped thousands of consumers navigate subscription cancellation traps.
Mistake 1: failing to request cancellation explicitly
Do not assume that deleting the app, logging out, or ignoring the service will cancel your membership. Adore Me will continue charging you. You must submit a cancellation request directly to the company in writing. A casual message like "I don't want this anymore" in a chat may not be clear enough. Use explicit language: "I request cancellation of my membership, effective immediately."
Mistake 2: not keeping records of your cancellation request
If you phone Adore Me, ask for a confirmation email. If you email, keep the receipt and the company's reply. If you use chat, screenshot or save the transcript. If Adore Me later claims you never cancelled, or if a charge appears after you requested cancellation, these records are your proof and allow you to dispute the charge with your bank or escalate to a regulator.
Mistake 3: forgetting to check your next billing statement
Even after Adore Me confirms cancellation, always verify that no charge appears on your next billing cycle. If a charge does appear, contact your bank within 120 days to dispute it. Do not wait weeks or months, as the dispute window may close.
Mistake 4: assuming cancelled means refunded
Cancelling your membership does not automatically refund your unused store credit or prior charges. You must explicitly request a refund in your cancellation message. Be specific about the amount and the charge date. If the company refuses a refund, you then evaluate whether the refusal is justified under the membership terms or whether it breaches Australian Consumer Law.
Mistake 5: not understanding the 14-day cooling-off right
If you are within 14 days of your first charge and have not received items, you are entitled to cancel and receive a full refund without justification. Many customers do not realize this right exists. If Adore Me refuses a refund within 14 days, cite the Australian Consumer Law and escalate to the ACCC immediately.
Comparison: should you cancel or keep your Adore Me membership?
The decision to cancel depends on your shopping habits and budget. The table below outlines scenarios in which cancellation makes sense and scenarios in which keeping the membership may offer value.
| Scenario | Action | Reasoning |
|---|---|---|
| You shop fewer than 2 sets per month | Cancel | Your monthly charge (AUD $59.80) exceeds your spending, so unused credit accumulates or expires |
| You shop 2+ sets per month consistently | Keep | The VIP discount (typically AUD $15 per set) covers the monthly fee and generates savings |
| Store credit expires unused each month | Cancel | You are paying for credit you cannot spend; this is economically inefficient |
| You have unused credit balance and cannot refund it | Cancel | Spending the credit before cancelling may be your only way to extract value |
| International shipping delays prevent timely delivery | Cancel | The monthly cycle does not align with shipping times; you accumulate charges without orders arriving |
| Shipping costs (AUD $15-30 per order) offset the VIP discount | Cancel | The total cost (membership + shipping) exceeds the savings; non-VIP purchases may be cheaper |
Escalation: what to do if Adore Me refuses to cancel or refund
If Adore Me declines to cancel your membership, refuses a refund you believe you are entitled to, or continues charging after cancellation, you have legal avenues for redress.
Step 1: request a written explanation
Ask Adore Me in writing why they are refusing your cancellation or refund request. Request this explanation within 7 days. The company must provide a clear reason. If they refuse to respond, that silence can be evidence of unreasonable conduct.
Step 2: contact the australian competition and consumer commission
Lodge a complaint with the ACCC online at www.accc.gov.au or call 1300 302 502. Provide copies of your cancellation request, Adore Me's response (or lack thereof), and evidence of the charges in question. The ACCC investigates potential breaches of Australian Consumer Law, including misleading conduct and unfair contract terms.
Step 3: dispute the charge with your bank
If a charge appears after you cancelled, contact your bank or credit card provider immediately. Dispute the charge as unauthorized under the ePayments Code. Your bank has 120 days from the charge date to investigate and, in most cases, reverse the transaction pending investigation.
Step 4: seek legal advice
If the disputed amount is substantial (more than AUD $1,000), or if Adore Me continues to charge you despite multiple cancellation requests, consult a consumer lawyer or your state's consumer legal service for free advice. Many offer free initial consultations and can assess whether you have grounds for a claim.
Key takeaways and your next steps
Cancelling your Adore Me membership is straightforward if you follow the procedural steps outlined above. The critical points are: first, submit your cancellation request in writing (email preferred) to [email protected] or via the website contact form; second, retain proof of your request and Adore Me's response; third, verify that no charge appears on your next billing statement; and fourth, request a refund of unused store credit explicitly if you believe you are entitled to it.
Your rights under Australian Consumer Law are substantial. You have an absolute right to cancel a recurring subscription at any time, and you have a 14-day cooling-off right if you are within two weeks of your first charge and have not received items. If Adore Me refuses to honour these rights, escalate to the ACCC.
Yafee has helped thousands of consumers cancel unwanted subscriptions and recover unauthorized charges. If you need guidance on your specific situation, or if you are unsure whether Adore Me's terms comply with Australian law, Yafee provides detailed resources and step-by-step walkthroughs at yafee.com. Our contract law specialists have reviewed Adore Me's subscription mechanics and can advise you on your cancellation strategy.
Remember: you are in control. If Adore Me no longer serves your needs, cancellation is your right. Use the steps outlined here, keep records, and escalate if necessary. Yafee is here to support your journey toward smarter subscription management.
Important warning
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