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Frequently asked questions
Cancel Pure: The Right Way to Reclaim Your Fitness
How to cancel Pure and reclaim control of your fitness subscription in south africa
What Pure is and why cancellation matters
Pure is a subscription-based fitness application that streams on-demand workout classes and delivers personalised nutrition coaching directly to your mobile device. The app provides access to structured strength training, cardio sessions, and customised programmes aligned to your fitness level. However, cancelling Pure requires precision - the service bills through multiple channels, and you must cancel at the source where you subscribed. Yafee specialises in helping South African consumers navigate exactly this type of subscription maze, ensuring you stop charges before they recur.
Your reasons for cancellation are valid whether fitness priorities shifted, you discovered a more affordable alternative, or the app simply no longer serves your routine. Whatever prompted your decision, understanding your cancellation rights under South African law and following the correct procedural steps protects your bank account and your legal standing.
How pure's billing structure affects your cancellation route
Pure processes subscriptions through three separate billing channels: Google Play (Android devices), the Apple App Store (iOS devices), and the Pure website portal. Your subscription renews through whichever platform you used to purchase it initially. Deleting the Pure application from your phone or removing your Pure account profile does not halt recurring charges - this misunderstanding costs consumers thousands of Rands annually. Yafee advises that you must cancel the subscription itself at its billing source, not merely delete the app.
Your consumer rights under south african law
South Africa's Consumer Protection Act (No. 68 of 2008) establishes your legal foundation when purchasing digital services like Pure fitness subscriptions.
What the consumer protection act guarantees you
The Consumer Protection Act mandates that service providers - including Pure - must disclose all material terms, billing frequencies, and cancellation procedures clearly and upfront. If Pure obscures its cancellation method, charges you after cancellation, or fails to honour a valid cancellation request, the company breaches consumer law. You retain the right to dispute unauthorised charges through your bank under the National Payment System Act (No. 78 of 1998). Should Pure refuse to resolve your complaint, you can escalate to the National Consumer Commission (NCC), South Africa's statutory enforcement body for consumer disputes.
Yafee recommends retaining a copy of every cancellation confirmation email you receive. This documentation proves you acted within your legal rights and establishes a timeline should future charges appear.
Your legal position on refunds and cooling-off periods
Pure's standard terms state that subscriptions become non-refundable once you access the service. However, South African consumer law permits you to request a refund in two circumstances: (1) you cancel within 14 days of purchase and have not meaningfully used the service, or (2) Pure has failed to deliver the service as promised. If you discover unauthorised charges on your account after cancellation, you hold the right to dispute the transaction with your bank and recover funds under the National Payment System Act. The burden of proof that you authorised the charge rests with Pure, not with you.
How to cancel Pure on android via google play
Cancelling your Pure subscription through Google Play takes approximately two minutes and immediately prevents Google from processing your next renewal.
Step one: access google play store and your profile
- Open the Google Play Store application on your Android phone or tablet.
- If the app is not installed, download it from your device's default app store.
- Ensure you are logged into the Google account that holds your Pure subscription.
- Locate your profile icon in the top right corner of the screen.
- This appears as a circular avatar or your initial letter.
- Tap it once to open the account menu.
Step two: navigate to your active subscriptions
- Tap "Payments and subscriptions" from the dropdown menu.
- You may need to scroll down within the menu to locate this option.
- This section displays all payment methods and active subscriptions tied to your Google account.
- Tap "Subscriptions" (the second menu option, below "Payment methods").
- This screen lists every active subscription currently renewing through your Google account.
Step three: select Pure and confirm cancellation
- Find and tap "Pure" from your subscriptions list.
- If you have multiple fitness or wellness apps, read each name carefully to select the correct service.
- Tap Pure's name or icon to open its subscription details.
- Tap "Cancel subscription" at the bottom of the Pure subscription screen.
- Google may display a discount offer or incentive message - you can ignore this and proceed.
- Confirm your cancellation when the system requests final confirmation.
- Screenshot or note the cancellation confirmation message.
- This proof protects you if unexpected charges recur.
- Google sends a confirmation email to your registered Gmail address within one to two hours.
How to cancel Pure on iPhone via the apple app store
Cancelling through the Apple App Store requires navigating your iPhone's Settings application, a process that takes three to four minutes.
Step one: access your app store account settings
- Open the Settings app on your iPhone or iPad.
- This is the grey gear icon typically found on your home screen or in the App Library.
- Scroll to the top of Settings and tap your Apple ID profile card.
- This displays your name, email, and associated iCloud account.
- You must be logged into the Apple ID that holds your Pure subscription.
Step two: locate your subscriptions and select Pure
- Tap "Subscriptions" from the menu.
- This section lists every active subscription managed through your Apple ID.
- Find and tap "Pure" in the subscriptions list.
- Verify the name and icon match the fitness app you wish to cancel.
- Tap it to view renewal dates and cancellation options.
Step three: confirm cancellation and document it
- Tap "Cancel Subscription" on the Pure subscription detail screen.
- Apple may display retention offers - proceed past these if you wish to cancel.
- Confirm your intention to cancel when the system requests final approval.
- Take a screenshot of the confirmation message showing your cancellation date and refund eligibility.
- Apple sends a confirmation email to your registered Apple ID email address.
- Your subscription remains active until the end of your current billing cycle; after that date, it will not renew.
How to cancel Pure via the Pure website
If you subscribed directly through Pure's website (rather than through Google Play or the App Store), you must cancel through the Pure portal.
Step one: log in to your Pure account
- Visit the Pure website on your computer or mobile browser.
- Locate the login section or "Account" link, typically found in the upper right corner.
- Enter your registered email address and password.
Step two: access subscription settings
- Once logged in, navigate to "Account Settings" or "Billing" (the exact label varies by Pure's current website design).
- Look for a menu or profile section that displays your active subscriptions.
- Your current subscription plan, renewal date, and payment method should be visible.
Step three: cancel and confirm
- Locate the "Cancel Subscription" button or link adjacent to your active Pure plan.
- Click it and follow the on-screen prompts to confirm cancellation.
- Pure may ask your reason for cancellation or offer a discount to retain you - answer these questions or ignore retention offers as you prefer.
- Receive and save your cancellation confirmation email.
- This email serves as your legal proof of cancellation and protects you against future disputes.
- Retain a copy indefinitely in case Pure later disputes your cancellation date.
Understanding pure's pricing and billing cycle
Pure's subscription costs and renewal frequency depend on your chosen plan and your region. The table below outlines typical Pure pricing structures as they apply in South Africa.
| Plan type | Monthly cost (ZAR) | Annual cost (ZAR) | Billing frequency | Cancellation window |
|---|---|---|---|---|
| Monthly subscription | R89-R129 | N/A | Monthly, on your billing date | Any time before renewal |
| Annual subscription | N/A | R799-R1,290 | Once per 12 months | Any time before renewal |
| Free trial (if applicable) | R0 | N/A | 7-14 days, then converts to paid plan | Before trial end to avoid first charge |
Your renewal date appears on your subscription confirmation email and in your account settings (Google Play, Apple App Store, or Pure website). Yafee emphasises that you should cancel before this date if you wish to avoid the next charge. Once your cancellation is processed, no further charges will appear on your account after your current billing cycle concludes.
What happens after you cancel Pure
Cancellation is immediate, but your access to Pure's content remains active until the end of your current billing period.
Your access timeline after cancellation
Once you confirm cancellation, Pure's payment processor (Google, Apple, or Pure directly) stops the automatic renewal. You retain full access to workouts, classes, and nutrition content until midnight on your final billing date. After that date, your account logs you out and restricts access to premium features. You do not receive a partial refund for unused days in your final month unless you cancelled within 14 days of your initial purchase without using the service significantly.
Cancellation confirmation and documentation
Your cancellation confirmation email constitutes legal proof that you acted to stop the subscription. Yafee recommends storing this email in a dedicated folder and retaining it for at least 12 months. If an unexpected charge appears after cancellation, you can produce this email to your bank or the National Consumer Commission as evidence that you complied with cancellation procedures. Do not delete confirmation emails, screenshots, or transaction records.
Refund eligibility and dispute procedures
Pure's refund policy aligns with South African consumer law, which protects you in specific circumstances.
When you qualify for a refund
You hold the right to a refund if you cancel within 14 days of your initial purchase and demonstrate minimal use of the service. "Minimal use" typically means you have accessed fewer than three workouts or used the app for fewer than three hours total. If you subscribed for an annual plan and request cancellation within 14 days, Pure or its payment processor must refund your full payment, minus only the value of the content you consumed (calculated proportionally).
You also qualify for a refund if Pure charged you without authorisation, or if the company charged you after you cancelled but before your final billing date. In these cases, you can dispute the charge with your bank under the National Payment System Act. Your bank has 40 working days to investigate and either reverse the charge or explain why the transaction was valid.
How to dispute an unauthorised or wrongful charge
- Contact your bank's customer service department immediately.
- Explain that you cancelled Pure and should not have been charged after cancellation.
- Provide your bank with the cancellation confirmation email as proof.
- Request a chargeback or dispute of the transaction.
- Your bank will formally notify the payment processor (Google, Apple, or Pure's payment partner).
- The processor has a set number of days to respond or refund the charge.
- Follow up with your bank within 10 working days to confirm the dispute status.
- Keep a record of the dispute reference number and all communication.
- If your bank denies your dispute, escalate to the National Consumer Commission.
- The NCC can investigate Pure's conduct and compel a refund if the company violated consumer law.
Common mistakes to avoid when cancelling Pure
Most cancellation problems stem from easily preventable errors. Rest assured: if you follow the steps above, you will avoid these pitfalls entirely.
Deleting the app without cancelling the subscription
This is the single most common mistake. Removing the Pure application from your phone does not inform Google, Apple, or Pure's systems that you wish to stop the subscription. Your account remains active, and charges continue monthly until the subscription is explicitly cancelled at its billing source. Always cancel the subscription itself before uninstalling the app.
Cancelling on the wrong platform
If you subscribed through Google Play but attempt to cancel via the Pure website, Pure's team cannot process your cancellation because they do not manage your Google Play billing. You must cancel where you subscribed. Check your first Pure invoice or receipt to confirm whether charges appear from "Google Play," "Apple Media Services," or "Pure" - then cancel at that exact location.
Ignoring confirmation emails
Cancellation confirmation emails are essential legal documentation. If you do not receive a confirmation within 24 hours of cancelling, contact Pure's support team or your payment processor to verify the cancellation was processed. Without proof, a subsequent charge becomes difficult to dispute.
Cancelling too late in the billing cycle
Cancellations submitted within a few days of your renewal date may process after the charge has already been authorised. To avoid this, cancel at least five working days before your billing date. You can view your exact renewal date in your subscription settings (Google Play, Apple App Store, or Pure's website).
How yafee helps you stay protected
Yafee has helped thousands of South African consumers cancel unwanted subscriptions, recover unauthorised charges, and understand their rights under the Consumer Protection Act. Yafee's guides break down complex billing platforms into simple, numbered steps so you retain control of your spending. When subscription companies obscure cancellation procedures - a practice regulators increasingly scrutinise - Yafee ensures you know exactly where to look and what to do.
Whether you're cancelling Pure, another fitness app, or any digital service, Yafee provides the legal framework and procedural clarity to protect your bank account. Our content is grounded in South African consumer law and updated to reflect platform changes, so your cancellation succeeds on the first attempt.
Summary and next steps
Cancelling Pure requires identifying your subscription source (Google Play, Apple App Store, or Pure's website), then following the platform-specific steps to stop the recurring charge. Your subscription remains active until the end of your current billing cycle; access is not immediately lost. Within 14 days of purchase, you may request a refund if you have not used the service extensively. If Pure charges you after cancellation, dispute the transaction with your bank and escalate to the National Consumer Commission if your bank refuses assistance.
Yafee recommends completing your cancellation today to prevent unwanted charges from your next renewal date. Keep your cancellation confirmation email indefinitely. If you encounter resistance from Pure, contact Pure's customer support at [email protected] (or the contact address specified on your original invoice). Should Pure fail to honour your cancellation within 14 days, file a complaint with the National Consumer Commission at www.nccc.org.za. Yafee has empowered thousands of users to cancel successfully - your cancellation will succeed too.