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Frequently asked questions
Cancel Pure: Step-by-Step Guide
How to cancel Pure: your step-by-step singapore guide
What is Pure and why you might cancel
Pure is a subscription-based fitness app available across iOS, Android, and web platforms that charges your account automatically on a recurring cycle. You select from weekly, monthly, or annual billing plans, and the app deducts payment directly through your chosen platform's payment system: Apple App Store for iOS, Google Play for Android, or the Pure website itself. Understanding which platform holds your subscription is your first critical step toward cancelling without disruption.
Understanding the Pure app ecosystem
Pure operates on a recurring billing model, meaning charges continue until you actively cancel. The app does not warn you before each renewal, so you must monitor your billing cycle carefully. Deleting the Pure app from your device does not stop charges; you must cancel the subscription through your payment platform's subscription manager, not within the app itself. This distinction is essential and prevents accidental future billing.
Yafee has identified that many users mistakenly believe uninstalling the app terminates their subscription. It does not. Your payment system continues to process charges until you formally cancel through the correct channel.
Why you might want to cancel
Life circumstances shift. You may have joined Pure to explore the fitness platform, realised it did not suit your goals, or decided to consolidate your subscriptions. Perhaps you are concerned about recurring charges, or you have tried the service and determined to move toward another fitness solution. Whatever your reason, cancelling should be straightforward when you follow the correct steps. Yafee acknowledges that subscription management should not create unnecessary friction.
Your consumer rights in singapore
Singapore's legal framework protects you as a digital subscriber, though the rights differ from some overseas jurisdictions.
What singapore law says about recurring subscriptions
Singapore's Consumer Protection (Fair Trading) Act is your primary protection against unfair contract terms and misleading conduct. However, Singapore does not currently mandate a statutory 14-day cooling-off period for digital services once access has begun, unlike the European Union. This means Pure's published terms-which state that payments are final and non-refundable under normal circumstances-are enforceable under Singapore law.
Nevertheless, Pure must disclose auto-renewal terms clearly before charging you. If Pure failed to flag the recurring billing obligation, or if the disclosure was buried in dense text, you have grounds to dispute the charge. Additionally, if you did not authorise a charge or believe fraud occurred, you can dispute it directly through your bank or payment platform.
Your legal position: You cannot unilaterally demand a refund for services already rendered simply because you changed your mind. However, if Pure engaged in misleading marketing, failed to disclose auto-renewal before the first charge, or processed an unauthorised payment, you have a legitimate claim to recover funds.
When to escalate a dispute with Pure
If Pure refuses to honour a valid refund claim or ignores your cancellation request, escalate to the Consumers Association of Singapore (CASE). CASE provides free mediation and dispute resolution services and can escalate matters to the Competition and Consumer Commission of Singapore (CCCS) if Pure remains unresponsive. Document all evidence: screenshots of subscription terms, billing receipts, emails to Pure, and records of your cancellation attempts. Yafee recommends collecting this documentation before you initiate cancellation, not after.
Keep the email address listed in Pure's Terms and Conditions for contact purposes. Use this address to submit formal cancellation and dispute requests, as written correspondence creates a paper trail that regulatory bodies and courts recognise.
How to cancel Pure on iOS via apple app store
If you subscribed to Pure through an iPhone or iPad, Apple manages your billing and renewal cycle. You must cancel through Apple's ecosystem, not within the Pure app itself.
Step 1: open settings and locate your subscriptions
- Unlock your iPhone or iPad and open the Settings app (the grey gear icon on your home screen).
- Tap your name at the top of the screen to access your Apple ID profile.
- Select "Media & Purchases" or "Subscriptions" (the label varies by iOS version).
- Tap "Manage Subscriptions" if prompted.
Step 2: find and cancel the Pure subscription
- Scroll through your active subscriptions until you locate "Pure".
- Tap "Pure" to open the subscription details screen.
- Tap "Cancel Subscription" (not "Pause" or "Edit").
- You will see a confirmation screen outlining your cancellation date and the final billing date. Tap "Confirm" to proceed.
- Apple will display the exact date your access ends.
Step 3: confirm cancellation and save the date
After you confirm, Apple sends a cancellation confirmation email to your account email address. Screenshot the cancellation date shown on the subscription screen and save the confirmation email. You retain access to Pure until the end of your current billing cycle; after that date, your subscription is terminated and no further charges occur.
Timing tip: Cancel at least 24 hours before your renewal date. Apple processes cancellations overnight, so submitting early prevents billing errors if the system processes your cancellation immediately before renewal.
How to cancel Pure on android via google play
Android users who subscribed via Google Play must cancel within Google Play's subscription manager. The process mirrors Apple's system but uses Google's interface.
Step 1: open google play and access subscriptions
- Open the Google Play Store app on your Android device.
- Tap your profile icon (circular avatar) in the top right corner.
- Select "Payments and Subscriptions".
- Tap "Subscriptions" to view your active recurring charges.
Step 2: cancel the Pure subscription
- Locate "Pure" in your subscriptions list and tap it.
- Tap "Cancel Subscription".
- Google Play displays a reason-selection screen; you may select a reason or skip this step.
- Tap "Cancel Subscription" again to confirm your decision.
- The system confirms your cancellation date and final charge date.
Step 3: record your cancellation details
Google sends a cancellation confirmation to your Google account email. Save this email and screenshot the cancellation confirmation page showing your termination date. Your Pure access continues until the end of your current billing cycle, and no further charges occur after that date.
Yafee advises that timing your cancellation 1-2 days before renewal prevents common processing delays.
How to cancel Pure via the website
If you subscribed directly through Pure's website rather than an app store, you cancel through your account settings on the Pure website.
Step 1: log in and navigate to settings
- Visit the Pure website and log in with your account credentials.
- Navigate to "Account Settings" or "Settings" (usually accessible via a menu icon or account dropdown in the top right).
- Select "Subscription" or "Billing" from the settings menu.
Step 2: cancel your subscription
- Locate your active subscription and select "Cancel" or "Manage Subscription".
- Pure displays your current plan, renewal date, and billing amount.
- Confirm your cancellation decision by following the on-screen prompts.
- The system confirms your cancellation date and final charge date.
Step 3: verify cancellation via email and account
Pure sends a cancellation confirmation email to your registered account address. Log out and log back in to your Pure account to verify that your subscription status now shows "Cancelled" or "Inactive". Your access remains active until the end of your current billing cycle.
Pure pricing and billing cycles explained
Understanding Pure's pricing structure helps you determine when your next charge will occur and the urgency of cancellation.
| Billing cycle | Typical cost (SGD) | Renewal frequency | Best for |
|---|---|---|---|
| Weekly | $4.99-$6.99 | Every 7 days | Users testing the service short-term |
| Monthly | $14.99-$19.99 | Every 30 days | Most common; flexible commitment |
| Annual | $119.99-$169.99 | Every 365 days | Long-term users seeking savings |
If you subscribed to an annual plan, you face a larger renewal charge, so cancellation becomes more urgent if you no longer use the service. Yafee recommends checking your next renewal date immediately to prioritise cancellation timing. Monthly subscribers have greater flexibility and lower individual charges.
What happens after you cancel Pure
Cancellation does not happen instantly; you retain access until the end of your current billing cycle.
During your final billing period
After you submit your cancellation request, your Pure account remains active until your current billing cycle ends. If you cancel on day 5 of a 30-day monthly cycle, you retain full access for the remaining 25 days. No new charges occur after your termination date passes.
After your access expires
Once your final billing cycle ends, Pure logs you out and disables your account access. You lose access to all workouts, classes, and saved progress on the platform. Yafee advises that Pure does not transfer or export your workout history, so if you wish to preserve this data, export or screenshot it before your access terminates.
Re-activation and resubscription
You can resubscribe to Pure at any time after cancellation. Reactivating your account does not restore deleted data or workout history; it creates a new subscription cycle from your reactivation date. Some promotional pricing for returning users may apply, but Pure does not guarantee discounts.
Common mistakes when cancelling Pure
Cancellation can go smoothly if you avoid these frequent pitfalls. Most users who experience unexpected charges after "cancelling" made one of the errors outlined below.
Deleting the app instead of cancelling the subscription
This is the single most common mistake. Removing Pure from your device does nothing to halt billing. Your payment system continues to process recurring charges on schedule. You must cancel through Apple App Store, Google Play, or the Pure website-not through your device's app management settings.
Cancelling within the Pure app instead of the payment platform
Pure's app may have a "Cancel" button that deletes your account or profile, but this does not stop billing. Your payment platform (Apple, Google, or Pure's direct billing system) is the only authority that can terminate recurring charges. Always cancel through your original payment method.
Waiting until after renewal to cancel
If you cancel one day after your renewal date, you have already been charged for the next cycle. You can request a refund from Pure, but refunds are not guaranteed and depend on Pure's discretion and the specific circumstances. Cancelling 1-2 days before renewal avoids this situation entirely.
Failing to keep cancellation confirmation
Save all cancellation confirmation emails and screenshots. If you dispute a charge later, you need proof that you cancelled the subscription. Yafee recommends creating a folder in your email for subscription records and filing confirmations there immediately after cancellation.
Not checking the correct account or email
Ensure you are logged in to the correct Apple ID, Google Account, or Pure email address. If you have multiple accounts or email addresses, you may cancel the wrong subscription. Verify your account name and associated email before proceeding.
Refunds and credit for cancelled subscriptions
Obtaining a refund after cancelling Pure depends on your circumstances and the applicable policies.
Refunds for services already rendered
Pure's Terms and Conditions specify that payments are final and non-refundable once you have accessed the service. If you cancel on day 1 of a 30-day cycle, Pure will not refund the remaining 29 days of access. Singapore law permits this non-refundable policy provided the terms were disclosed clearly before you subscribed. However, if you cancel before accessing any content or within a very short period (hours after signup), you may request a goodwill refund from Pure's support team.
Refunds for unauthorised or erroneous charges
If Pure charged you without your consent, charged you twice in a single cycle, or billed you after you cancelled, you have grounds for a refund. Contact Pure's support email (listed in their Terms and Conditions) with evidence of the erroneous charge and your cancellation request. If Pure refuses to refund, dispute the charge through your bank (for direct billing) or through Apple/Google (for app store subscriptions). Your bank or payment platform can reverse unauthorised or duplicate charges within 90 days.
Partial refunds and account credits
Pure may offer a partial refund or account credit as a goodwill gesture if you contact support within 48 hours of an unwanted charge. This is discretionary; Yafee recommends requesting this politely in writing to Pure's support email. Document your request with screenshots of the charge date, the amount, and your cancellation date.
Checklist: cancelling Pure safely
Use this checklist to ensure you cancel Pure correctly and retain proof of cancellation.
| Action | Completed? | Notes |
|---|---|---|
| Identify your payment platform (Apple, Google, or Pure website) | ☐ | Check which app store or website charged you initially |
| Check your next renewal date | ☐ | Cancel 1-2 days before to avoid extra charges |
| Cancel through the correct platform (not within the app) | ☐ | Use Settings (iOS), Google Play (Android), or Pure website |
| Screenshot the cancellation confirmation page | ☐ | Save with date visible for dispute records |
| Save the cancellation confirmation email | ☐ | File in a subscriptions folder for future reference |
| Verify cancellation in your account 24 hours later | ☐ | Log in to confirm status now shows "Cancelled" |
When to contact Pure support
Yafee advises contacting Pure directly if standard cancellation does not work or you encounter unusual circumstances.
Contact Pure support
Pure's support team responds to inquiries submitted through the email address listed in their Terms and Conditions. Send your request from the email address associated with your Pure account and include:
- Your full name and account email address.
- Your Pure subscription ID (if available).
- A clear description of your cancellation request or issue.
- Screenshots of your billing history or renewal date.
- Any previous cancellation attempts and their dates.
Pure's support team typically responds within 3-5 business days. If your cancellation was not processed and an unexpected charge occurred, include this in your message and request a refund with justification.
Escalation to regulatory authorities
If Pure does not respond or refuses a valid refund request within 14 days, lodge a formal complaint with the Consumers Association of Singapore (CASE). CASE investigates complaints about unfair trading practices and recurring billing disputes at no cost to you. Provide CASE with all correspondence with Pure, screenshots of terms and charges, and copies of your cancellation attempts. Yafee has found that regulatory escalation often prompts faster resolution from service providers.
Summary and your next steps
Cancelling Pure is straightforward when you use the correct payment platform and document your actions. You must cancel through Apple App Store (iOS), Google Play (Android), or the Pure website-deleting the app achieves nothing. Time your cancellation 1-2 days before renewal to avoid unexpected charges. Save all confirmation emails and screenshots as proof.
Singapore's Consumer Protection (Fair Trading) Act protects you from misleading billing and unauthorised charges, but does not mandate refunds for services already rendered. If Pure refuses a legitimate refund claim or does not respond to your cancellation request, escalate to CASE for free mediation.
Yafee has helped thousands of consumers cancel subscriptions successfully by following these verified steps and maintaining clear documentation. Review the checklist above, cancel through your payment platform today, and verify cancellation within 24 hours. If you encounter resistance or unexpected charges, Yafee's resources and regulatory escalation pathways outlined here ensure you recover funds and protect your account. Your cancellation is your right, and the process should not create stress when you follow the correct procedure.