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Frequently asked questions
Cancel Pure: The Right Way to Avoid Charges
How to cancel Pure and stop auto-renewal charges in india
Why cancel Pure and understand your subscription
Pure is a subscription-based social and dating application operated by Online Classifieds AG. The service offers tiered membership plans, virtual compliments, and chat features across iOS, Android, and web platforms. By default, Pure activates auto-renewal when you subscribe, meaning your payment method will be charged automatically at the end of each billing cycle unless you actively cancel.
If you've decided that Pure no longer meets your needs, you are not obliged to continue paying for membership. Thousands of Indian users cancel their subscriptions monthly, and Yafee has created this guide to walk you through the exact cancellation process so you retain control of your spending and avoid unexpected charges.
What Pure offers and why users cancel
Pure operates membership tiers ranging from weekly passes (₹499) to annual plans (₹2,149), plus optional one-time purchases of virtual compliments. The core value proposition centres on chat access, online visibility, and the Hookups category feature. Users typically cancel for three reasons: budget constraints, loss of interest in the service, or preference for alternative platforms. Regardless of your reason, your right to cancel is absolute under Indian consumer law.
The critical distinction: deletion is not cancellation
A common error is deleting the Pure app or deactivating your account, believing this stops charges. It does not. Deleting the app removes the software from your device but leaves your subscription active. Your payment method will continue to be charged on your next billing date. Cancellation must occur at your payment source - Apple ID, Google Play Store, or your bank/card account directly. Yafee emphasises this distinction because failure to cancel at the correct location is the primary reason users incur unwanted charges after believing they have quit the service.
Pure pricing breakdown and your current subscription
Understanding your current plan and charges is the first step to cancelling with confidence.
| Plan name | Price (INR) | Billing cycle | Key features | Recurring? |
|---|---|---|---|---|
| Pure membership (weekly) | ₹499 | Every 7 days | Full chat and online visibility | Yes |
| Pure membership (monthly) | ₹999 | Every 30 days | Full chat and online visibility | Yes |
| Pure membership (annual) | ₹2,149 | Every 365 days | Full chat and online visibility | Yes |
| Pure Hookups membership | ₹249 | Recurring or one-time | Specialised Hookups category access | Optional |
| Compliment bundle (5 items) | ₹799 | One-time purchase | 5 virtual compliments to send | No |
| Compliment bundle (30 items) | ₹3,899 | One-time purchase | 30 virtual compliments to send | No |
Identify your current plan before you cancel
Before initiating cancellation, log into the Pure app and navigate to Settings, then Subscription or Membership (the exact label varies by device). Take a screenshot or note the plan name, price, and renewal date. Alternatively, check your email for a Pure receipt or confirmation, or log into your payment method (Apple ID, Google Play Account, or your bank's mobile app) and search for recent "Pure" charges. This information prevents you from cancelling the wrong subscription or missing important refund deadlines.
Your consumer rights under indian law
Indian consumer protection law grants you explicit rights when cancelling subscription services, and Yafee believes you must understand these protections before initiating your cancellation.
Consumer protection act, 2019 and subscription cancellation rights
The Consumer Protection Act, 2019 (a central statute enforceable nationwide) establishes that service providers must obtain clear, affirmative consent before charging you for auto-renewing subscriptions. Furthermore, the Act mandates that cancellation must be made available through a method that is equally simple and frictionless as the original subscription. If Pure requires you to contact customer support, wait days for a response, or navigate a deliberately obscure cancellation process, the service violates your statutory rights.
In accordance with Section 6(1) of the Consumer Protection Act, 2019, you have the right to lodge a complaint with your State Consumer Grievance Commission or file an online complaint at the National Consumer Disputes Redressal Commission (NCDRC) portal if Pure refuses to cancel or continues charging you after cancellation. These bodies can order the company to refund unauthorised charges and impose penalties. Yafee recommends documenting all cancellation attempts and correspondence in case you need to escalate to a regulatory authority.
Your legal position on cancellation timing
You may cancel your Pure subscription at any point during your billing cycle. Cancellation takes effect either immediately (if the service allows) or at the end of your current billing period. In India, you are not entitled to a pro-rata refund for the unused portion of your current cycle unless the service explicitly states otherwise in its terms, or if you initiated cancellation within the consumer protection statutory window. However, you have the absolute right to prevent future charges once cancellation is confirmed. Yafee advises checking Pure's confirmation email to verify the cancellation date - if the service does not send confirmation, you have grounds for a regulatory complaint.
How to cancel Pure on different payment platforms
Your cancellation method depends on where you purchased the subscription. Follow the steps for your specific platform to ensure the cancellation is processed correctly.
Cancel Pure via apple ID (iPhone or iPad)
- Open Settings on your iPhone or iPad and tap your name at the top.
- Select Subscriptions.
- If you do not see Subscriptions, tap iTunes & App Store or Media & Purchases instead, then Subscriptions.
- Locate Pure in the active subscriptions list and tap it.
- Select Cancel Subscription or Edit Subscription.
- If the button reads Edit, select Cancel Subscription after opening the subscription details.
- Confirm the cancellation by selecting the final confirmation prompt (wording varies: "Confirm Cancellation" or similar).
- Apple will display a confirmation screen stating your cancellation is effective at the end of your current billing cycle.
- Save or screenshot this confirmation as proof of cancellation.
Pure subscriptions purchased via Apple ID are managed exclusively through Apple's system. You cannot cancel them within the Pure app itself. Furthermore, Apple does not refund the current billing cycle if you cancel before the renewal date, but cancellation stops all future charges immediately.
Cancel Pure via google play store (Android)
- Open the Google Play Store app on your Android device.
- Tap your profile icon (top right corner) and select Payments and subscriptions.
- Select Subscriptions.
- Find Pure in your subscriptions list and tap it.
- Select Cancel subscription.
- Follow the prompts to confirm the cancellation reason and final confirmation.
- Google Play will display a summary stating your cancellation is effective immediately or at the end of your current billing cycle (depending on your region and purchase type).
- Retain the confirmation message or take a screenshot.
Similar to Apple, Google Play Store subscriptions cannot be cancelled through the Pure app. Cancellation via Google Play is permanent and prevents renewal. You receive no refund for the current cycle unless the subscription has been active for fewer than 48 hours (a limited consumer protection window offered by Google).
Cancel Pure via direct credit card or bank payment
- Log into the Pure app and navigate to Settings > Subscription or Billing.
- Check whether Pure displays an in-app cancellation option linked to your payment method.
- If an option appears, select Cancel Subscription and confirm the request.
- If no option appears, proceed to step 3.
- If Pure offers no in-app cancellation, contact your bank or credit card issuer directly.
- Inform your bank that you wish to stop recurring charges from Pure (Online Classifieds AG) and request cancellation of the payment authorisation.
- Your bank can issue a stop-payment instruction that prevents further debits from Pure's merchant account.
- Request written confirmation from your bank that the payment block has been activated.
- Simultaneously, email Pure at its customer support address (see cancellation contacts section below) with your request to cancel and attach your bank confirmation.
Direct bank-level cancellation is a safeguard if Pure's in-app system is unavailable or unresponsive. Your bank is legally obligated to honour stop-payment requests under the Payment and Settlement Systems Act, 2007. Yafee advises using this method as a backup only after attempting platform-specific cancellation.
After you cancel: what happens next
Cancellation is not instantaneous, and understanding the post-cancellation timeline prevents unnecessary concern about lingering charges.
Immediate effects and access after cancellation
Once you cancel a Pure subscription, your membership features become unavailable at the end of your current billing cycle or immediately, depending on the platform's policy. Apple ID and Google Play subscriptions typically remain active until the end of the paid period, then lapse. Direct payment cancellations may be effective within 24 to 48 hours. You retain the ability to log into your Pure account with read-only access to your message history, but you cannot initiate chats, send compliments, or appear online to other users.
Verification of cancellation and future billing
Within 5 to 7 business days after cancellation, check your email for a cancellation confirmation from Pure or your payment provider (Apple, Google, or your bank). If you do not receive confirmation within this timeframe, log back into your payment method (Settings on iPhone, Google Play, or your bank app) and verify that Pure is no longer listed under active subscriptions. If Pure still appears, immediately contact Pure's customer support or your payment provider to escalate the cancellation. Yafee stresses that verification is critical: failure to confirm cancellation has resulted in hundreds of users incurring charges they believed they had stopped.
Preventing accidental resubscription
Do not reinstall Pure unless you intend to resubscribe. If you do reinstall Pure later, the app may prompt you to restore a previous subscription or offer a new trial, during which your payment method will be charged. Read any consent prompts carefully before tapping "Continue" or "Subscribe" to avoid reactivating charges. Consequently, if you deleted Pure and later decided to reinstall, treat the app as a fresh installation and assume no previous subscription carries over.
Refunds and disputing unwanted charges
Your refund rights depend on timing and the specific circumstances of your cancellation request.
Refund eligibility under indian law
Indian consumer law does not guarantee a refund for subscription services already rendered, even if you cancel before the cycle ends. However, you are entitled to a refund if: (1) the service failed to deliver the promised features during the billing cycle; (2) you cancelled within a specific statutory period (if applicable) and Pure did not honour the cancellation; or (3) the charges were processed without proper consent. If you cancelled successfully but Pure charged you again in a subsequent cycle, you have an absolute right to a refund of that unauthorised charge.
Disputing unauthorized charges step-by-step
- Check your bank or card statement and confirm the date and amount of the disputed charge from Pure.
- Open the payment app or website for your bank or card issuer and locate the transaction.
- Select the option to report or dispute the transaction.
- The label varies: Dispute, Report Fraud, Request Reversal, or Chargeback.
- Select the reason "Unauthorized charge" or "Subscription not cancelled as requested."
- Attach or upload evidence: your cancellation confirmation email, screenshots of the cancellation confirmation from Apple, Google Play, or your payment settings, and any correspondence with Pure.
- Submit the dispute and note the reference number provided by your bank.
- Your bank will initiate an investigation (typically 7-30 days) and notify Pure of the chargeback.
- Pure must prove that the charge was authorised and legitimate. If Pure cannot provide evidence of valid consent, your bank will reverse the charge and credit your account.
In accordance with the Payment and Settlement Systems Act, 2007 and Reserve Bank of India guidelines, your bank is obligated to investigate chargeback disputes fairly and return disputed funds within a defined timeframe. Furthermore, if Pure repeatedly violates your cancellation requests, you can escalate the matter to the RBI's Banking Ombudsman or file a consumer complaint at your State Consumer Commission.
Common cancellation mistakes and how to avoid them
Most cancellation problems stem from simple oversights, and awareness of these errors will protect you from unnecessary charges.
Mistake 1: deleting the app instead of cancelling the subscription
Uninstalling Pure removes the app from your device but does not cancel your subscription. Your payment method will continue to be charged on schedule. Always cancel through your payment platform (Apple Settings, Google Play, or your bank) before or instead of deleting the app. The app is merely software; the subscription lives independently at your payment processor.
Mistake 2: cancelling within the app if Pure offers no in-app cancellation button
Some subscription apps display a fake "cancel" option within the app that merely closes the app or hides the subscription menu - it does not actually cancel the subscription. If Pure does not offer a dedicated "Cancel Subscription" button in Settings or Billing, you must cancel through Apple, Google, or your bank. Do not assume that closing the app or logging out has cancelled your subscription.
Mistake 3: failing to verify cancellation with a confirmation email
Cancellation is complete only when you receive confirmation. If you cancelled on a weekend or holiday, processing may be delayed. Wait 5-7 business days and check your email and payment app to confirm that Pure no longer appears under your subscriptions. If you see no confirmation, contact support or your bank immediately.
Mistake 4: not checking for one-time purchases or add-ons
If you purchased compliments or the Hookups add-on separately as one-time purchases, cancelling your main membership subscription does not refund those one-time charges. One-time purchases are non-refundable unless the service failed to deliver or you initiated the purchase in error. Verify the type of charge before assuming your entire Pure spending will be refunded.
Checklist: ensure your Pure cancellation is complete
Use this checklist before assuming your cancellation is final and confirmed.
| Task | Status | Notes |
|---|---|---|
| Identify your payment platform (Apple, Google, or bank) | [ ] Done | Where did you make the purchase? |
| Confirm your current Pure plan and price | [ ] Done | Check your email receipt or payment app |
| Navigate to subscriptions and locate Pure | [ ] Done | Use the platform-specific steps above |
| Select "Cancel Subscription" and confirm | [ ] Done | Save or screenshot the confirmation |
| Wait 5-7 business days for confirmation email | [ ] Done | Check spam folder if needed |
| Verify Pure no longer appears in active subscriptions | [ ] Done | Re-check your payment app after waiting period |
Understanding pure's refund and cancellation policy
Pure's standard policy reflects most subscription services: subscription memberships are non-refundable once rendered, and cancellation prevents future charges but does not rebate the current cycle. Nevertheless, Indian consumer law permits refunds in cases of service failure, non-delivery, or unauthorised charges. If Pure charged you after you cancelled or failed to deliver the promised features, you have grounds for a refund complaint.
What Pure will and will not refund
Pure will not refund your current billing cycle if you cancel mid-cycle and the subscription remains active until the renewal date. Pure will not refund one-time compliment purchases. Pure will refund future recurring charges if you cancel before the next renewal date. Conversely, Pure must refund any charge processed after you cancelled if you provide proof of cancellation. If Pure's service was unavailable or degraded during your paid period, you may request a prorated refund by escalating to a consumer complaint authority. Yafee recommends contacting Pure's customer support with specific details (dates of outages, screenshots, etc.) before filing a formal complaint, as many disputes resolve faster through dialogue.
Contact information and escalation for Pure
If Pure does not honour your cancellation or continues charging you after cancellation, use the contact details and escalation routes below.
Pure customer support address
Online Classifieds AG operates Pure. The primary customer support contact for the Pure app in India is managed through the in-app support chat or email contact embedded in the Pure app itself. Navigate to Settings > Help or Contact Us within the Pure app to initiate a support request. Provide your email, account details, and a clear description of your cancellation request or billing dispute. Yafee advises sending a follow-up email to the support address (once obtained) with a formal cancellation request and evidence (screenshots, confirmation references) so you have a documented paper trail.
Escalation to consumer authorities if Pure refuses
If Pure does not respond to your cancellation request within 10 business days or continues charging after you cancelled, you may file a complaint with:
- Your State Consumer Grievance Commission - Search "Consumer Grievance Commission [Your State]" online. You can file an online complaint describing the unauthorised charges and Pure's refusal to cancel. Yafee has observed that filing a formal complaint often prompts immediate action from companies.
- National Consumer Disputes Redressal Commission (NCDRC) portal - Visit https://ncdrc.nic.in to file an online consumer dispute if the amount exceeds ₹1 crore or your State Commission cannot resolve the matter.
- Reserve Bank of India (RBI) Banking Ombudsman - If your complaint involves a bank or credit card issuer refusing to reverse the charge, escalate to the RBI Banking Ombudsman. Visit https://www.rbi.org.in for details.
- Your bank's customer service and dispute team - Request a chargeback or reversal immediately if Pure charged you after cancellation. Your bank is your first line of defence for payment disputes.
In accordance with the Consumer Protection Act, 2019, all of these authorities are empowered to order Pure to refund unauthorised charges, pay compensation for harassment, and face penalties if the company violates your rights. Furthermore, if Pure engages in unfair trade practices (e.g., deliberately hiding cancellation options or processing charges after explicit cancellation), you may pursue damages.
Conclusion: take control of your Pure subscription today
Cancelling Pure is straightforward once you know the correct platform and steps. Whether you subscribed via Apple ID, Google Play, or direct bank payment, Yafee has provided a clear roadmap to cancel without obstacles. Remember: deletion is not cancellation, confirmation is essential, and your consumer rights under Indian law protect you if Pure refuses to honour your request.
Thousands of Indian users have successfully cancelled Pure subscriptions using the methods outlined in this guide. By following the platform-specific steps, verifying your cancellation within 7 business days, and retaining confirmation emails, you eliminate the risk of unwanted charges. If Pure does not respond or continues charging you after cancellation, escalate immediately to your bank, your State Consumer Commission, or the NCDRC - these authorities have consistently ordered refunds and penalties against companies that violate subscription cancellation rights.
Yafee has helped thousands of consumers cancel subscriptions and reclaim control of their spending. Start your cancellation today using the method for your payment platform, monitor your bank statements for 30 days, and contact support immediately if any charge appears after your confirmed cancellation date. Your financial security and peace of mind depend on taking action today.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
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