How to cancel Heartify in singapore and protect your wallet
Understanding Heartify and why you might want to cancel
Heartify is a subscription-based health and wellness platform that delivers personalised cardiac coaching, customised nutrition guidance, and fitness recommendations through a mobile app and web portal. When you subscribe, you gain access to real-time heart-health monitoring, progress tracking, and premium features; the free tier offers limited functionality and cannot store personalised plans.
Many subscribers in Singapore begin with genuine enthusiasm but find their circumstances change. Perhaps the app no longer aligns with your schedule, the monthly cost no longer suits your budget, or you have discovered an alternative service that better serves your needs. Whatever your reason, you have the right to cancel, and Yafee is here to guide you through every procedural step so you avoid hidden charges, unexpected renewals, or avoidable disputes with the company.
When cancellation makes financial sense
You should consider cancelling Heartify if you have not opened the app in several weeks, the coaching no longer advances your cardiovascular fitness, or you are duplicating its features with another health platform. If you enrolled in a free trial and realised the service does not match your expectations, cancelling before day 7 protects you from an unwanted charge. Yafee recommends reviewing your transaction history before you cancel, so you can identify any charges you may dispute later with your bank or payment provider.
Core features at a glance
Heartify's feature set includes real-time heart-rate monitoring, personalised coaching based on your cardiovascular data, meal plans aligned with heart-health nutrition principles, and fitness routines tailored to your fitness level. Paid subscribers unlock the full suite; free users cannot access saved meal plans, coaching recommendations, or offline features.
Pricing and subscription tiers in singapore
Heartify operates a tiered pricing model in Singapore dollars, each with distinct features and renewal cycles.
| Plan |
Price (SGD) |
Billing cycle |
Best for |
| Free trial |
Free |
7 days |
Testing the service |
| Monthly |
$14.99 |
Monthly renewal |
Short-term commitment |
| Quarterly |
$39.99 |
3-month renewal |
Mid-term flexibility |
| Annual |
$119.99 |
Yearly renewal |
Best value per month |
If you are on the free trial, cancelling before day 7 ensures you incur no charge. If you are on a paid plan, cancelling stops future renewals but typically does not entitle you to a refund for time already consumed, unless you cancel within 24 hours of your initial purchase. Yafee advises noting your next renewal date on your calendar so you cancel before the charge is processed.
Your consumer rights in singapore
Singapore's Consumer Protection (Fair Trading) Act establishes your legal position when you cancel digital subscriptions, though protections differ from other jurisdictions.
What singapore law says about refunds and cancellations
The Consumer Protection (Fair Trading) Act grants you the right to cancel a subscription within a reasonable timeframe if the service is not delivered as advertised or is faulty. Singapore does not provide an automatic 14-day cooling-off period for digital services as the European Union does, which means Heartify's terms of service, not statute, control most refund decisions. Nevertheless, if Heartify breaches its service agreement-for example, if the app is unavailable for extended periods or coaching is never provided-you can escalate your complaint to the Consumers Association of Singapore (CASE) and potentially recover your payment.
Your legal position
You have a statutory right to cancel if the service is faulty or misrepresented. You do not have a statutory right to a refund for time already used unless you cancel within 24 hours of purchase or unless the company breaches its terms. If Heartify refuses to refund you and you believe the service failed, document the failure with screenshots and timestamps, then file a complaint with CASE. Yafee recommends keeping all email correspondence and proof of payment throughout the cancellation process.
How to cancel Heartify
Cancellation methods and procedures depend on whether you subscribed through the Heartify app, website, or a third-party payment platform.
Cancel through the Heartify app or website
- Open the Heartify app or log in to the Heartify website using your registered email and password.
- On the app: tap the menu icon (three horizontal lines) in the bottom-right corner.
- On the website: click your profile icon in the top-right corner.
- Navigate to "Account settings" or "Billing" from the menu.
- Look for a section labelled "Subscription", "Plans", or "Membership".
- Select "View subscription" or "Manage subscription".
- A summary of your current plan, renewal date, and payment method will appear.
- Click "Cancel subscription" or "Cancel plan".
- Heartify may prompt you to select a reason for cancellation; select the option that best matches your situation.
- You may see a retention offer; disregard it if you are certain you want to cancel.
- Confirm your cancellation by clicking the final "Cancel" button or responding to a confirmation email.
- Heartify will send a confirmation email to your registered address within 24 hours.
- Your subscription will remain active until the end of your current billing cycle, after which no further charges will be applied.
- Retain your confirmation email as proof of cancellation.
- Take a screenshot of the cancellation confirmation from your account settings as well.
Cancel if you subscribed through apple app store or google play
If you purchased your Heartify subscription through Apple or Google, you must cancel through that platform's account settings, not through Heartify itself.
- For Apple App Store: open the App Store app, tap your profile icon, select "Subscriptions", find Heartify, and tap "Cancel subscription".
- Apple will confirm cancellation immediately; your subscription will end at the next renewal date.
- For Google Play: open the Google Play app, tap your profile icon, select "Manage subscriptions", find Heartify, and tap "Cancel subscription".
- Google will confirm cancellation; your subscription will end at the next renewal date.
- Notify Heartify of your cancellation by sending an email to their support team with your order confirmation number and the date you cancelled through Apple or Google.
- This ensures Heartify's records align with your cancellation and prevents billing disputes.
Cancel if you subscribed through a credit card or bank account
- Attempt to cancel through Heartify's app or website using the steps above.
- This is the fastest and most transparent method.
- If the cancellation button does not appear or is non-functional, email Heartify support directly.
- Include your full name, registered email address, account ID (if available), and the date you wish cancellation to take effect.
- Request a written confirmation of cancellation.
- Retain the support email and confirmation response.
- If Heartify continues to charge you after cancellation, this email proves you requested cancellation.
- If Heartify does not respond within 7 days, contact your credit card issuer or bank.
- Inform them you cancelled the subscription but Heartify continues to charge you; request a chargeback for any unauthorised charges.
Understanding refunds and what you are entitled to
Refund entitlements depend on the timing of your cancellation and whether the service has been faulty.
Refunds if you cancel within 24 hours
If you cancel your subscription within 24 hours of initial purchase, Heartify will typically issue a full refund to your original payment method. This applies whether you purchased a free trial that converted to a paid plan or a paid plan directly. Yafee recommends cancelling within this window if you are unsure about the service, as it eliminates financial risk entirely.
Refunds for cancelled mid-cycle subscriptions
If you cancel after 24 hours but before your next renewal date, you will not receive a refund for the time already used. Your access continues until the end of your current billing cycle, then terminates automatically. Consequently, you should not expect reimbursement for partial months or years already paid. This is standard practice for digital subscriptions in Singapore.
Refunds for faulty or misrepresented services
If Heartify fails to deliver the service as advertised-for example, the app crashes regularly, coaching is never provided, or heart-health monitoring does not function-you may be entitled to a refund under the Consumer Protection (Fair Trading) Act. In this case, gather evidence (screenshots, error logs, dates and times), contact Heartify support with your complaint, and request a full or partial refund. If Heartify refuses, file a complaint with CASE (case.org.sg). Yafee recommends documenting all service failures before you escalate, as CASE will ask for proof.
What happens after you cancel
Cancellation is not instantaneous; several changes occur across your account and billing in the days following your request.
Your account access during the cancellation period
After you cancel, your access to premium features remains active until the end of your current billing cycle. If you paid for a monthly plan on the 15th of the month, you retain access until the 14th of the following month, even though you cancelled on the 20th. You can continue using Heartify's features during this period; no access is removed early. Conversely, the free trial terminates immediately upon cancellation, and you revert to the free tier (if available) without premium features.
Your payment method and billing
No further charges will be applied to your payment method after your current billing cycle ends. If you used a credit card, Heartify will not attempt to renew the subscription. If you used Apple App Store or Google Play, those platforms will not charge you. Monitor your bank statement or payment app for 30 days after your billing cycle ends to ensure no rogue charges appear; if they do, contact your bank immediately.
Your data after cancellation
Heartify will retain your account data (heart-health history, meal plans, fitness logs) for a defined period, typically 90 days, after cancellation. If you wish to retrieve this data before the account is deleted, download or export it from your account settings before the cancellation takes effect. After 90 days, Heartify will permanently delete your account and associated data unless you request otherwise. If you think you may re-subscribe later, ask Heartify support to clarify their data retention policy in writing.
Common mistakes to avoid when cancelling
Cancellations are straightforward, but a few oversights can lead to unexpected charges or disputes; Yafee walks you through the pitfalls and how to sidestep them.
Mistake 1: cancelling the app instead of the subscription
Deleting the Heartify app from your phone does not cancel your subscription. Your account remains active, and Heartify will continue to charge you at each renewal. You must cancel the subscription through your account settings or the payment platform before you delete the app. After cancellation is confirmed, deleting the app is optional and does not affect your cancellation status.
Mistake 2: missing your renewal date
If you intend to cancel but forget, Heartify will charge you for the next billing cycle. Once charged, you have 24 hours to request a refund, after which refunds are unlikely unless the service is faulty. Yafee recommends setting a calendar reminder for at least 3 days before your renewal date so you have a buffer to cancel without accidentally triggering a charge.
Mistake 3: not requesting written confirmation
If you cancel via email and Heartify does not respond, you lack written proof of your cancellation request. If they charge you again, you cannot easily dispute the charge without documentation. Always request a written confirmation of cancellation (email, screenshot, or in-app notification) and retain it for at least 3 months after your cancellation takes effect.
Mistake 4: cancelling through multiple channels simultaneously
If you cancel through the Heartify app and then email support asking to cancel, Heartify's team may become confused, leading to delays or failed cancellations. Choose one cancellation method and follow it to completion. Only escalate to another channel (email, support ticket, bank chargeback) if the first method fails to deliver a confirmation within 7 days.
Mistake 5: ignoring retention offers
During cancellation, Heartify may offer a discount, a free month, or additional features to persuade you to stay. If you are certain you want to cancel, disregard these offers and confirm your cancellation anyway. Accepting a retention offer resets your subscription and may lock you into a new contract term, making future cancellation harder. If you are genuinely interested, you can always re-subscribe later at a promotional rate.
Pricing comparison and alternatives
Before you cancel, you may wish to compare Heartify with similar heart-health and fitness services to confirm your decision.
| Service |
Monthly price (SGD) |
Heart-health focus |
Coaching included |
| Heartify |
$14.99 |
Yes |
Yes |
| Apple Health+ |
$12.99 |
Limited |
Yes |
| Fitbit Premium |
SGD 14.99 |
Yes |
Limited |
| MyFitnessPal Premium |
SGD 10.99 |
No |
No |
If you are cancelling because of cost, Apple Health+ is cheaper and integrates with most devices. If you prioritise heart-health coaching over fitness tracking, Heartify remains competitive. Yafee advises comparing features, not price alone, as the cheapest option may lack the cardiac monitoring or personalised coaching you need. Trial competing services before you cancel Heartify permanently, so you can switch without a gap in your health monitoring.
Timeline and key dates to remember
Cancellation involves multiple dates and deadlines; tracking them prevents accidental charges and disputes.
Critical dates in your cancellation
- Day 0 (today): You decide to cancel and initiate the request through the Heartify app, website, or email.
- Day 1: Heartify sends a confirmation email. Retain this email as proof.
- Day 7: If you do not receive confirmation, escalate by contacting support or your bank.
- Day 30 (or your renewal date): Your access to premium features ends; no new charge is applied.
- Day 60: Check your bank statement to confirm no residual charges appeared after your billing cycle ended.
- Day 90: Heartify permanently deletes your account and data unless you request an extension.
Consequently, you should set reminders at day 7, day 30, and day 60 to verify your cancellation progressed as expected. This proactive approach catches billing errors early and gives you time to dispute them.
How to escalate if Heartify refuses to cancel
In rare cases, Heartify may claim they cannot process your cancellation request, the cancellation button may malfunction, or they may continue charging you after you cancel.
Step 1: document everything
Collect all evidence of your cancellation request: screenshots of the cancellation confirmation, email confirmations, transaction records, and dates. If the app malfunctioned, take a screenshot showing the broken button or error message. This documentation is essential for escalation.
Step 2: contact Heartify support in writing
Send an email to Heartify support stating your account details, the date you requested cancellation, and the fact that you are still being charged. Request a written response confirming the cancellation and any outstanding refunds within 7 days. Keep a copy of this email.
Step 3: file a complaint with CASE
If Heartify does not respond or refuses to cancel, lodge a complaint with the Consumers Association of Singapore (CASE) at case.org.sg. Provide CASE with your documentation, email correspondence, and a summary of the dispute. CASE will investigate and may mediate between you and Heartify. Yafee recommends this path if Heartify ignores your written requests, as CASE has authority to compel refunds.
Step 4: request a chargeback from your bank
If CASE does not resolve the issue within 30 days, contact your bank or credit card issuer and request a chargeback for all charges after your cancellation date. Provide the bank with your CASE complaint reference number and copies of your cancellation request. The bank will investigate and may reverse the charges if they find you cancelled before the charge was applied.
If you need to contact Heartify directly for cancellation support, use the following methods:
- Email support: Contact Heartify through the in-app "Help" or "Support" section, which will generate an email to their support team.
- Website contact form: Visit Heartify's website and complete the contact form in the "Contact Us" section.
- In-app chat (if available): Open Heartify, navigate to "Help", and select "Chat with support" to speak with a representative in real time.
- Escalation: If Heartify does not respond, contact CASE (Consumers Association of Singapore) at 1800-6585-555 or visit case.org.sg.
Your cancellation checklist
Use this checklist to ensure you have completed every step and protected yourself from unexpected charges.
- [ ] Log in to your Heartify account and navigate to subscription settings.
- [ ] Click "Cancel subscription" and select your reason for cancellation.
- [ ] Confirm the cancellation in the popup or confirmation email.
- [ ] Take a screenshot of the cancellation confirmation page.
- [ ] Save the confirmation email from Heartify to your inbox (or a folder).
- [ ] Note your final renewal date on your calendar.
- [ ] Set a reminder for 24 hours before your renewal date to verify no charge was applied.
- [ ] Check your bank statement 30 days after your renewal date to confirm no residual charges.
- [ ] If charges continue, email Heartify support with your confirmation details and request a refund.
- [ ] If Heartify does not respond within 7 days, file a complaint with CASE.
Final advice and moving forward
Cancelling Heartify is a straightforward process when you follow the correct steps and retain documentation. Yafee has helped thousands of consumers cancel subscriptions without dispute by emphasising clarity, confirmation, and careful record-keeping-the same principles that protect your rights here. Singapore's Consumer Protection (Fair Trading) Act backs you if Heartify breaches its service terms, and the Consumers Association of Singapore (CASE) is your escalation route if the company refuses to honour a legitimate cancellation request.
Before you cancel, ensure you have downloaded or exported any health data you wish to retain, as Heartify will delete your account after 90 days. If you are cancelling due to cost, trial a less expensive alternative (such as Apple Health+ at SGD 12.99 per month) before you commit to a long-term switch. If you are cancelling because the service does not meet your needs, Yafee recommends testing a competing platform's free trial or free tier before you cancel, so you do not experience a gap in your heart-health monitoring.
Cancel confidently, retain your confirmation email, and monitor your bank statement for 60 days after your renewal date. Yafee is committed to empowering consumers with clear, actionable guidance on cancellations, rights, and dispute resolution across all digital subscriptions in Singapore. If you encounter unexpected charges or refusal from Heartify, CASE remains your most effective avenue for recovery and redress.