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Lose It is a calorie-tracking and nutrition app developed by FitNow, Inc., a Boston-based fitness technology company. The app operates on a freemium model in the Philippines, meaning you can access basic food logging and calorie counting for free, but advanced features require a monthly or annual paid subscription that auto-renews automatically unless you cancel actively.
Many Philippine users encounter recurring charges they did not anticipate because they misunderstand how auto-renewal works across different billing platforms. Lose It is available via the Google Play Store, Apple App Store, and the Lose It website, and your cancellation method depends entirely on where you made your original payment. Yafee has identified this platform fragmentation as the primary cause of confusion among Filipino consumers trying to cancel. Understanding which billing platform you used is the critical first step to regaining control of your subscription.
Lose It charges a subscription fee for premium access to advanced tracking tools, nutrition analysis, and custom goal-setting. Your costs vary depending on your billing platform and current promotional offers. The table below shows typical pricing for Philippine users:
| Billing period | Monthly cost (approx.) | Annual cost (approx.) | Premium features included |
|---|---|---|---|
| Monthly subscription | ₱564 (USD 9.99) | N/A | Advanced nutrient tracking, custom goals, priority support |
| Annual subscription | N/A | ₱1,129 (USD 19.99) | Same premium features, lower per-month cost |
| Free tier | Free | Free | Basic food logging, standard calorie counter |
Critical warning: If you signed up for a free trial and did not cancel before the trial period expired, your registered payment method was automatically charged the full subscription fee. This is the most common reason Philippine consumers contact Yafee seeking help to cancel Lose It and recover unwanted charges.
Consumer feedback from Philippine users reveals three dominant reasons for cancellation. First, the app does not deliver the fitness results or user experience users expected. Second, unexpected charges continue appearing on bank statements or credit card bills even after users believe they have already canceled. Third, customer support responses are slow, unclear, or unavailable in local languages, leaving users unable to resolve disputes quickly and efficiently.
The Consumer Act of the Philippines (Republic Act No. 7394) requires that Lose It provide clear, transparent information about subscription terms, automatic renewal clauses, and cancellation procedures before charging you. Many Philippine users report that Lose It offers no published local hotline, no live chat support in Filipino or English, and no guaranteed response timeframe. Your consumer rights under Philippine law are stronger than Lose It's terms and conditions suggest, and Yafee exists to help you enforce those rights.
The Consumer Act of the Philippines protects you from deceptive subscription practices, hidden charges, and unclear or inaccessible cancellation methods. Understanding these legal rights strengthens your position if Lose It resists your cancellation request or refuses to refund charges.
Under Republic Act No. 7394 (the Consumer Act of the Philippines), Lose It must provide clear, truthful, and transparent information about every subscription you purchase. The company must disclose the auto-renewal terms, the exact date your renewal will occur, the full price including all fees, and the complete cancellation procedure before charging your payment method. If Lose It buries these terms in fine print, fails to translate them into a language you understand, or makes cancellation deliberately difficult, the company violates Philippine consumer law.
You also retain the absolute right to cancel your subscription at any time, without penalty or additional charge, even if you are in the middle of a billing cycle. Philippine law does not require you to pay for the remainder of your current subscription period after you request cancellation. Consequently, any claim by Lose It that you must wait until your billing cycle ends or forfeit unused fees is legally invalid.
You are protected under Republic Act No. 7394 (Consumer Act of the Philippines) and the National Telecommunications Commission (NTC) guidelines for digital services. Lose It cannot legally prevent you from canceling your subscription immediately. If the company charges you after you submit a valid cancellation request, you have grounds to dispute the charge with your bank or payment provider and to file a formal complaint with the Department of Trade and Industry (DTI) Consumer Affairs Group. Yafee recommends documenting every cancellation request you submit and every charge you dispute, as these records strengthen your position with regulators and payment processors.
Your cancellation method depends entirely on which platform you used to create or purchase your Lose It subscription. You must cancel through the same platform where you made your payment, not through Lose It's website directly. The three main platforms are detailed below.
If you purchased your Lose It subscription through the Google Play Store on an Android phone or tablet, you must cancel your subscription directly through Google Play, not through the Lose It app itself. Google Play manages your payment and renewal, so Lose It cannot process your cancellation independently. Follow these steps:
If you purchased your Lose It subscription on an iPhone or iPad through the Apple App Store, you must cancel through Apple's subscription management system, not through the Lose It app. Apple manages all billing and renewals for App Store subscriptions. Follow these steps:
If you subscribed to Lose It directly through the Lose It website (loseit.com) using your credit card or bank account, you must cancel through your online account dashboard. In this case, Lose It manages your billing directly, not Google or Apple. Follow these steps:
After you successfully cancel your Lose It subscription, your access to premium features ends on your next scheduled renewal date, not immediately. You retain access to all paid features until your current billing cycle expires. Yafee recommends confirming this renewal date in your cancellation confirmation email so you can monitor your bank statement and verify that no charge appears on that date.
After submitting your cancellation request, verify that the cancellation was actually processed by checking your subscription status 24 to 48 hours later:
Canceling a subscription can feel stressful, but avoiding these frequent errors protects you from unwanted charges and dispute complications. Yafee has identified the mistakes that most often leave Philippine users vulnerable to continued billing and customer service friction.
The most common mistake is deleting the Lose It app from your phone or pressing "cancel" within the app itself and believing your subscription is canceled. Lose It's in-app cancellation option does not always process your request correctly, and your subscription may remain active and continue to renew. You must always cancel through the platform where you made your payment (Google Play, Apple App Store, or Lose It website) to ensure the cancellation is processed by the billing provider, not just the app developer.
After you submit a cancellation request, always wait for and save the confirmation email from your payment platform (Google Play, Apple, or Lose It directly). Do not assume cancellation is complete without written proof. If you do not receive a confirmation email within 24 hours, your cancellation may not have processed, and you should check your subscription status again and contact the platform's support team.
After cancellation, monitor your bank or credit card statement for the next 30 days to ensure no charge appears on your renewal date. If a charge does appear after cancellation, you have the right to dispute it with your bank and file a complaint with the DTI under the Consumer Act of the Philippines. Yafee advises documenting the cancellation confirmation email and the disputed charge statement as evidence.
If a charge appears on your bank statement or credit card after you canceled your Lose It subscription, you have multiple legal avenues to recover the money. The Consumer Act of the Philippines explicitly protects you from deceptive billing practices, and payment processors are required to reverse unauthorized charges.
Your bank or credit card issuer has a legal obligation to investigate and reverse unauthorized charges under Philippine banking regulations. Contact your bank's customer service team and inform them that you cancelled your Lose It subscription before the charge appeared. Provide your cancellation confirmation email and the disputed charge statement as evidence. Your bank will open a formal dispute (called a "chargeback") and typically reverses the charge within 10 to 30 days while the dispute is under review.
If your bank refuses to reverse the charge or if you encounter repeated billing after cancellation, file a formal complaint with the DTI Consumer Affairs Group. The DTI enforces the Consumer Act of the Philippines and has the authority to compel Lose It to refund charges and pay penalties for violations. You can file a complaint online at the DTI website (dti.gov.ph) or visit your nearest DTI Regional Office in person. Include your cancellation confirmation email, the disputed charge statement, and any communication records with Lose It or your bank as supporting evidence.
Understanding Lose It's pricing structure helps you identify whether a charge is legitimate and whether you are eligible for a refund under Philippine consumer law. The table below summarizes typical costs and refund options:
| Situation | Typical cost | Refund eligibility under RA 7394 |
|---|---|---|
| Charge after valid cancellation request | ₱564 (monthly) or ₱1,129 (annual) | Fully refundable - you cancelled before renewal |
| Charge during active subscription you want to keep | ₱564 (monthly) or ₱1,129 (annual) | Not refundable - you authorised the charge |
| Free trial charge after failure to cancel before expiry | ₱564 (monthly) | Refundable if Lose It failed to provide clear trial-end notice |
| Duplicate or erroneous charge | ₱564 or ₱1,129 | Fully refundable - billing error |
| Charge from unauthorised device or account | ₱564 or ₱1,129 | Fully refundable - fraudulent charge |
| Subscription already cancelled but charge appears | ₱564 or ₱1,129 | Fully refundable - violation of RA 7394 |
Under the Consumer Act of the Philippines, you are entitled to a full refund if Lose It charges you after you submitted a valid cancellation request before your renewal date. You are also entitled to a refund if the company failed to provide clear information about auto-renewal terms, the renewal date, or the cancellation process before charging you.
If you believe you are entitled to a refund under Philippine consumer law, contact Lose It's support team directly before escalating to your bank or the DTI. Send a formal email to Lose It requesting a refund, and include specific details about your cancellation and the disputed charge. Yafee advises keeping your tone professional and factual, as this strengthens your position if you later need to pursue the refund through your bank or a regulator.
Lose It does not maintain a published Philippine support email address, but you can contact the company through its main U.S. support portal at support.loseit.com. In your email, include:
Lose It typically responds to refund requests within 5 to 7 business days. If the company refuses your refund request or does not respond within 10 days, proceed to dispute the charge with your bank or file a complaint with the DTI.
Use this checklist to confirm you have completed every critical step and protected yourself from unwanted charges and billing disputes:
| Task | Completed | Notes |
|---|---|---|
| Identify which platform you used to subscribe | [ ] | Google Play, Apple App Store, or Lose It website |
| Cancel through the correct platform | [ ] | Do not cancel only within the Lose It app |
| Receive and save cancellation confirmation email | [ ] | Save this email permanently as proof |
| Verify cancellation status 24 hours later | [ ] | Log back in and confirm Lose It no longer shows as active |
| Monitor bank statement on renewal date | [ ] | Confirm no charge appears on the expected renewal date |
| If charge appears, dispute with bank within 10 days | [ ] | Provide cancellation confirmation email as evidence |
| File DTI complaint if bank dispute fails | [ ] | Visit dti.gov.ph or your nearest DTI office |
Canceling subscriptions and disputing unwanted charges is a routine frustration for Philippine consumers, and you do not have to navigate this process alone. Yafee specializes in helping users cancel apps and services, verify cancellations, and recover refunds under consumer protection laws. Yafee has helped thousands of consumers cancel Lose It and regain control of their subscriptions by providing clear, step-by-step guidance and legal protection frameworks. Your consumer rights under the Consumer Act of the Philippines are real and enforceable, and Yafee ensures you understand and exercise those rights fully.
Although cancellation via app or website is faster and more reliable, you may also send a written cancellation request by mail to FitNow, Inc.'s U.S. headquarters. Send your letter to:
FitNow, Inc. (Lose It)
60 Chestnut Street
Boston, MA 02108
United States
Include your Lose It account email address, the date you created your account, your subscription billing platform (Google Play, Apple App Store, or direct), and a clear statement that you are requesting immediate cancellation of your subscription effective immediately. Send your letter via registered or tracked mail so you have proof of delivery. This method is slower than digital cancellation but creates an additional paper trail if you later need to dispute charges with your bank or file a complaint with the DTI.
Your decision to cancel Lose It is final and your right under Philippine consumer law. Do not allow confusion about platforms, unclear cancellation terms, or slow support responses to prevent you from regaining control of your subscription. Follow the platform-specific steps outlined above, verify your cancellation within 24 hours, and monitor your billing statement closely. If unwanted charges persist after cancellation, Yafee reminds you that your bank and the DTI are powerful allies in recovering your money and holding Lose It accountable under the Consumer Act of the Philippines.
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