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Lose It! is a calorie-tracking and fitness app developed by FitNow that helps Australians monitor their diet, set weight goals and sync data with wearable devices. The app combines a vast food database, barcode scanning, progress tracking and meal planning tools across both a free tier and a Premium subscription model. You access the free version with core features and advertisements, or upgrade to Premium for advanced analytics, macronutrient tracking and deeper integrations.
You might consider cancellation for several reasons: the Premium cost no longer aligns with your usage, you've found another fitness app that better suits your routine, unexpected charges have frustrated you, or your health priorities have simply shifted. At Yafee, we recognise that subscription services often rely on consumer inertia, and your decision to cancel is a valid act of control over your spending. This guide walks you through your rights under Australian Consumer Law, the exact steps to cancel, and what happens after you submit your request.
Lose It! operates on an automatic renewal model. Your Premium membership renews at the end of each billing period unless you cancel before that date arrives. The company charges fees to your stored payment method, and those charges continue uninterrupted until you actively stop the subscription.
Here is what matters legally: you remain liable for all fees through the end of the subscription period in which you cancel. If you purchase an annual subscription and cancel halfway through, Lose It! will not refund you for the unused months. The service does not prorate fees. This is why timing your cancellation correctly is critical to your financial control.
Lose It! frequently offers free trial periods to new users. These trials convert automatically to a paid Premium subscription when the trial period expires, unless you actively cancel before that deadline. Many Australian users report being charged without clear warning because they missed the cancellation window.
The key strategy is to set a reminder one week before your trial ends so you have adequate time to cancel if you choose not to continue. Do not rely on email notifications alone. Mark your calendar immediately after you begin a trial. This approach gives you a safety margin and prevents accidental charges from occurring.
Understanding Lose It!'s cost structure helps you decide whether cancellation is the right financial choice for your circumstances.
| Plan | Billing frequency | Typical Australian price | What you unlock |
|---|---|---|---|
| Free | No charge | A$0 | Core calorie tracking, food database, basic goal setting. Includes advertisements and feature limits. |
| Premium (annual) | Once per year | A$80-A$120 | Macronutrient tracking, meal planning, advanced analytics, extended device integrations. |
| Premium (monthly) | Once per month | A$12-A$18 per month | Same features as annual, but billed monthly with higher annual total cost. |
| Lifetime | One-off payment | A$200+ (promotional offers vary) | Permanent Premium access with no recurring charges or future renewals. |
Prices vary depending on whether you subscribe through the Apple App Store, Google Play, or directly via Lose It!'s website. App store pricing is typically higher than direct subscriptions. Promotional pricing and bundle offers are common, so the amount displayed on your screen may differ from standard rates. Check your billing history to confirm what you actually pay.
Before you cancel, consider whether cancellation aligns with your current goals and financial situation.
In Australia, your right to cancel a subscription and your protection against unfair contract terms are established under the Australian Consumer Law, which forms Part 2 of the Competition and Consumer Act 2010 (Cth). Yafee advises that you understand these protections before you cancel.
The Australian Consumer Law protects you as a consumer in several critical ways. Firstly, the supplier must provide you with clear information about cancellation terms before you purchase or renew a subscription. Secondly, you have a statutory right to receive a refund for services not provided or for services that do not match the description provided at the point of sale. Thirdly, any contract term that is unfair to you personally may be rendered void by the courts, even if you agreed to it.
Furthermore, the Australian Consumer Law specifically regulates automatic renewal contracts. Before a subscription automatically renews, the supplier must obtain your express consent to that renewal. If Lose It! has charged you without your clear prior agreement to auto-renewal, or if you were not given clear notice of the renewal date and cancellation deadline, you may have grounds to dispute the charge and request a refund through the Australian Competition and Consumer Commission (ACCC).
Your legal position: You have the right to cancel your Lose It! subscription at any time. However, you are liable for fees accrued up to and including the date of cancellation. Unused portions of a billing period are not refunded unless the service has not been provided or has failed to match the description given at purchase. If Lose It! charged you without clear consent or failed to provide adequate cancellation information, you can lodge a complaint with the ACCC. Yafee recommends you collect evidence of all charges and any misleading communications before you escalate.
Cancellation methods depend on where you purchased your subscription. Follow the steps for your specific platform and payment method.
Your subscription will terminate at the end of your current billing cycle. You retain access to Premium features until that date. You will not be charged for the following renewal period.
Like the Apple App Store, your access continues until the end of your current billing period. No charge will be applied after you cancel.
If you do not receive an email confirmation within 24 hours, log back into your account and verify that your subscription status shows as Cancelled or Inactive. If the subscription is still showing as active, attempt to cancel again or contact Lose It! customer support via their website.
If you linked your subscription to a credit card or bank account held with a third-party payment processor, you have two cancellation routes. Firstly, you can follow the platform-specific steps above (Apple, Google, or Lose It!'s website) to cancel the subscription itself. Secondly, you can contact your bank or credit card provider and ask them to dispute or block future charges from Lose It!, though this does not automatically cancel your subscription - it only prevents payment.
Yafee recommends you use the primary cancellation method (the platform on which you subscribed) rather than relying solely on your bank to block charges. This ensures a clean cancellation record and prevents confusion if you later decide to resubscribe.
Understanding what occurs in the moments and days following cancellation helps you avoid confusion and take swift action if something goes wrong.
Once you confirm cancellation, your subscription enters a grace period that typically lasts until the end of your current billing cycle. You retain full access to Premium features during this period. No new charge will be initiated when your current billing period ends. After the grace period expires, your account automatically reverts to the Free tier with all associated limitations.
Check your account within 24 hours of cancellation to confirm that the subscription status displays as Cancelled, Inactive, or Pending Expiration. If it still shows as Active or does not reflect your cancellation request, log out and back in, or attempt to cancel again using the same platform.
Lose It! will send you a confirmation email within one business day. This email is your primary evidence that cancellation has been processed. Save this email to a dedicated folder and do not delete it. If you do not receive confirmation within 24 hours, check your spam or promotions folder, or contact Lose It! support directly.
At Yafee, we advise you to also screenshot or print the on-screen confirmation you saw immediately after you clicked the final cancel button. Combined with the confirmation email, these two pieces of evidence form a complete record of your cancellation if you later need to dispute a charge or provide proof to your bank.
Refund eligibility depends on the reason for your cancellation and the terms of your specific subscription.
Lose It! may refund you if any of the following apply: you are within 14 days of your initial purchase and the service has not met your needs; the service is non-functional or significantly underperforms the description provided at purchase; you were charged without your express consent to auto-renewal; or Lose It! failed to provide you with clear cancellation information before your subscription was activated.
To claim a refund under these circumstances, you must contact Lose It! customer support in writing and explain the reason for your refund request. Include your subscription dates, the amount charged, a screenshot of the charge on your bank statement or card, and a copy of any misleading communications you received.
Lose It! will not refund unused portions of a billing period if you cancel after the 14-day initial period and the service has performed as described. This is because you have had the opportunity to access all Premium features for the duration you paid. The lack of a proration policy is disclosed in Lose It!'s terms of service, and you agreed to this condition when you purchased the subscription.
Yafee recommends you keep all correspondence with Lose It! in a single folder, including dates and times of contact. If you escalate to the ACCC, this complete record demonstrates good-faith effort to resolve the dispute and strengthens your claim.
Cancellation is straightforward, but several avoidable mistakes can leave you vulnerable to unexpected charges. You are not alone if you have made one of these errors - thousands of Australian subscribers have experienced similar issues, and Yafee is here to help you correct them.
Deleting the Lose It! app from your phone does not cancel your subscription. The subscription exists at the platform level (Apple, Google, or Lose It!'s servers), not on your device. You must explicitly cancel through the app store or website, even if you have uninstalled the app. If you deleted the app without cancelling the subscription first, reinstall it, log in, and follow the cancellation steps for your platform.
Free trials do not cancel automatically when the trial period ends. If you do not actively cancel before the trial expiration date, you will be charged. Mark your calendar now with the exact date your trial ends, and cancel at least two days before that date arrives. Do not assume the app will remind you adequately.
Some users attempt to cancel by clicking a cancel button within the Lose It! app itself, rather than going through Apple Settings, Google Play, or the website. This method does not reliably cancel your subscription. Always use the official platform method for your device to ensure the cancellation is processed and recorded correctly.
Many users cancel and then forget to check for confirmation. If you do not see an on-screen confirmation message immediately, or if you do not receive a confirmation email within 24 hours, your cancellation may not have been processed. Log back into your account and verify your subscription status shows as Cancelled or Inactive. If it still shows as Active, contact support immediately.
If you are charged after your cancellation date, do not ignore the charge. Contact your bank or card issuer immediately and ask them to dispute the transaction. Simultaneously, contact Lose It! with your cancellation confirmation email and explain that you were charged in error. The sooner you escalate, the faster you can recover the funds. Do not wait more than 30 days to dispute a charge, as most banks have time limits for chargeback requests.
If Lose It! does not process your cancellation or denies your refund request despite valid grounds, you have legal remedies available under Australian law.
Send a formal letter to Lose It! (or contact them via their website) requesting escalation to a manager or complaints team. State clearly that your previous cancellation or refund request was not resolved and that you expect a response within 10 business days. Use the phrase "formal complaint" to trigger their internal escalation process.
If Lose It! does not respond or continues to refuse your cancellation or refund, lodge a formal complaint with the Australian Competition and Consumer Commission. You can do this online at accc.gov.au or by calling 1300 302 502. Provide all evidence, including cancellation confirmations, correspondence with Lose It!, and bank statements showing the disputed charges.
Contact your bank or credit card provider and request a chargeback or dispute for any charges you believe are fraudulent or unauthorised. Provide them with a copy of your cancellation confirmation and your correspondence with Lose It! If the subscription was charged without your express consent to auto-renewal, this constitutes an unauthorised charge, and your bank must investigate within 30 days.
If your bank refuses to dispute the charge, you can escalate to the Australian Financial Complaints Authority (AFCA), which oversees complaints against banks and payment service providers. AFCA can compel your bank to reverse unauthorised charges. Visit afca.org.au or call 1800 931 678.
At Yafee, we have helped thousands of consumers cancel subscriptions and recover unauthorised charges by following this escalation pathway. You have rights, and persistence yields results.
Before you finalise your cancellation, consider whether switching to an alternative app genuinely serves your health goals or if you are cancelling because you have lost momentum with fitness tracking altogether.
| App | Free tier | Premium cost (annual, approx.) | Key features | Best for |
|---|---|---|---|---|
| Lose It! | Yes, with ads | A$80-A$120 | Food database, barcode scanning, wearable sync, macronutrient tracking | Calorie counters wanting detailed nutrition data |
| MyFitnessPal | Yes, with ads | A$70-A$100 | Large food database, exercise logging, barcode scanning, recipe importer | Users seeking broad fitness and nutrition tracking |
| Cronometer | Yes, limited features | A$60-A$85 | Micronutrient tracking, scientific accuracy, medical professional focus | Users with specific dietary requirements or health conditions |
| Calories | Yes, with ads | A$50-A$70 | Simple calorie counting, database, barcode scanning, no subscriptions required | Users wanting lightweight, ad-free calorie tracking without premium tiers |
| Yazio | Yes, with ads | A$60-A$90 | Meal planning, recipe suggestions, grocery lists, wearable integration | Users prioritising meal planning and recipe discovery |
If you are cancelling because you have outgrown Lose It! or found a better alternative, export any relevant data (such as weight history or fitness notes) before you cancel. Most fitness apps allow you to download your data or use integrations like Apple Health or Google Fit to transfer information seamlessly.
Use this checklist to confirm you have completed every necessary step before you consider your cancellation final.
Over the past two years, thousands of Australian consumers have cancelled Lose It! through Yafee and other channels, with varying experiences. Many users report that cancellation itself is straightforward once they know the correct platform-specific steps. However, some have experienced delayed confirmation emails or unexpected charges that required bank intervention to resolve.
The most consistent feedback centres on frustration with the lack of an in-app cancellation method and the surprise of auto-renewal after free trials. Users who set calendar reminders and cancelled 5-7 days before their renewal date report zero issues. Users who waited until the renewal date had already passed often incurred unnecessary charges.
Australian consumers consistently praise clarity and transparency. Yafee has built our reputation by helping thousands of users navigate complex subscription cancellations with confidence, understanding their rights under Australian Consumer Law, and recovering unauthorised charges when companies have failed to honour cancellation requests.
Cancelling Lose It! is your right as a consumer in Australia, and you are protected by the Australian Consumer Law throughout the process. You cannot be charged indefinitely after you cancel, and you have grounds to dispute charges if they occur without your express consent to auto-renewal.
Follow the platform-specific steps outlined above, take screenshots of every confirmation, and check your bank statement in the days following cancellation. If Lose It! refuses to cancel or charges you after cancellation, escalate immediately to your bank (for dispute/chargeback) and to the ACCC (for consumer protection violations).
At Yafee, we have helped thousands of consumers cancel subscriptions and reclaim control over their spending. Whether you are cancelling Lose It! because you have found a better app, tightened your budget, or simply no longer use the service, you can do so with confidence and full knowledge of your legal position. Visit yafee.com today to explore more guides on subscription cancellation, consumer rights, and financial protection across Australian services.
If you encounter issues during cancellation, contact Lose It! directly via their website or support page. Have your account email, subscription dates, and cancellation confirmation ready. If you need to escalate, the ACCC can be reached at accc.gov.au or 1300 302 502.
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