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Lose It is a calorie-tracking and weight-management application operated by FitNow, Inc. and available through the Apple App Store, Google Play, and LoseIt.com. The app offers free foundational features alongside paid Premium and Lifetime plans that unlock unlimited food tracking, detailed nutritional analysis, and personalized coaching support. Life circumstances change: you may reach your fitness objectives, discover an alternative platform that better suits your needs, or decide to reduce discretionary spending. Yafee understands that subscription cancellations demand clarity and legal grounding. This guide walks you through each procedural step while anchoring your rights in Canadian consumer protection law.
Consider cancelling Lose It if you no longer use the app regularly, if Premium features no longer align with your objectives, or if you have committed to a different fitness platform. Before you cancel, evaluate whether you are extracting genuine value from your subscription in the present moment. If the answer is no, continued payment serves no purpose.
Understanding your payment plan directly affects your refund eligibility and determines the most effective cancellation method. The following table outlines current Canadian pricing in CAD:
| Plan | Price (CAD) | Billing period | Refund eligibility |
|---|---|---|---|
| Annual subscription | $39.99 plus tax | 12 months | Prorated refunds apply within 14 days |
| Annual subscription (promotional) | $29.99 plus tax | 12 months | Prorated refunds within 14 days |
| Monthly subscription | $9.99 plus tax (varies) | 1 month | Full refund within 7 days of purchase |
| Lifetime account | $189.99 plus tax | Lifetime access | 30-day refund window from purchase |
| One-time premium purchase | $149.99 plus tax | One-time | 30-day refund window from purchase |
| Free tier | $0 | Ongoing | No refund applicable |
Your right to cancel a paid subscription in Canada is grounded in the Consumer Protection Act (federal and provincial versions) and the Competition Act. These statutes require that subscription services provide you with a clear, simple cancellation mechanism equal in ease to the purchase process itself.
Under the Competition Act (Canada), false or misleading advertising regarding subscription terms-including hidden cancellation obstacles-is prohibited. Furthermore, provincial Consumer Protection Acts (notably Ontario's Consumer Protection Act, 2002, and British Columbia's Consumer Protection Act) mandate that you must receive explicit written confirmation of subscription terms before being charged. Consequently, if Lose It did not provide transparent cancellation instructions before your first payment, you may have grounds to dispute the charge.
The Competition Act also establishes a 14-day "cooling-off" period for most distance sales (including digital subscriptions purchased online). Within this window, you are entitled to cancel without penalty and receive a full refund. After 14 days, cancellation is permitted, but refunds depend on the service provider's stated policy-unless the provider breaches its own terms or engages in misleading conduct.
If you cancel Lose It within 14 days of your initial purchase, you are entitled to a full refund under the Competition Act cooling-off period, regardless of Lose It's stated refund policy. If you cancel after 14 days, your refund eligibility depends on Lose It's published terms and the specific plan you selected. Yafee advises you to review Lose It's Terms of Service on their website or app settings to confirm whether prorated refunds apply to mid-cycle cancellations. If Lose It fails to honour its own stated refund policy, you may escalate your complaint to the Competition Bureau or your provincial consumer protection authority.
Cancellation steps vary depending on where you purchased your subscription; you must cancel through the same platform where you bought it.
Apple controls all billing and subscription renewals for purchases made through the App Store. You must initiate cancellation through Apple's systems, not through Lose It's app or website, to prevent future charges.
Critical step: Save the cancellation confirmation email from Apple as proof of your cancellation request. If you are charged after this date, this email serves as evidence for a refund dispute with Apple or your credit card issuer. Simply deleting the Lose It app does not cancel your subscription; you must follow these steps inside the Settings menu to halt future charges.
Google Play controls all subscriptions purchased through Android devices. Cancellation must be initiated through the Google Play Store app or website, not through Lose It directly.
Important: Your Lose It access continues until the end of your current billing period; cancellation is not immediate. Google Play typically processes refunds for cancellations within 7 days of purchase. Retain your confirmation email for dispute purposes.
If you purchased a subscription directly through LoseIt.com-rather than through Apple or Google-you cancel through your account dashboard on their website.
Verification step: After cancellation, log back into your Lose It account and verify that your plan now displays as "Free" or "Cancelled." This visual confirmation ensures the cancellation processed correctly. Yafee recommends taking a screenshot of this final state as additional documentation.
Your refund eligibility depends on when you cancel relative to your purchase date and the payment method you used.
The following refund policies apply across most Canadian jurisdictions and conform to the Competition Act 14-day cooling-off standard:
Once you cancel and request a refund, processing times vary by payment method:
If a refund does not appear within 10 business days of cancellation, contact Lose It's support team with your cancellation confirmation email and original purchase receipt. If Lose It does not respond within 5 business days or denies a refund you believe you are entitled to, escalate your complaint to the Competition Bureau (Canada) or your provincial consumer protection authority.
Cancellation need not be stressful if you avoid these frequent pitfalls that leave users vulnerable to continued charges and disputed refunds.
Removing the Lose It app from your device does absolutely nothing to cancel your subscription or prevent future billing. The app removal is entirely separate from your subscription status. Even if Lose It is no longer visible on your phone, your account remains active with your payment method attached. Billing continues until you explicitly cancel through the App Store, Google Play, or LoseIt.com. Thousands of users make this error and discover unexpected charges weeks or months later.
If you purchased Lose It through the Apple App Store, you cannot cancel it through LoseIt.com, and vice versa. Each platform maintains its own billing records. Attempting to cancel in the wrong location leaves your subscription active and results in continued charges. Always cancel through the exact same platform or store where your payment method is attached.
Do not discard the confirmation email you receive from Apple, Google, or Lose It after you cancel. This email is your legal proof of cancellation and is essential if a dispute arises. If you are billed after cancellation, this email demonstrates that you took action and that the company breached its obligation to stop charging you. Without it, you have no documentation and a much weaker position in a refund dispute.
When you cancel a subscription, your access typically continues until the end of your current billing period. If you cancel on day 5 of a 30-day cycle, you have 25 days of remaining access. Some users cancel believing they will lose access immediately and then panic when they can still use the app. This is normal. Your subscription ends on the stated effective date, and you will not be charged again after that date. Yafee recommends marking your cancellation date on your calendar to track when your final billing period concludes.
Cancellation is not the final step; verification and documentation ensure you avoid unexpected charges and protect your consumer rights.
Within 1 to 2 hours of cancelling, log back into your Lose It account (on the platform where you cancelled) and verify that your subscription status has changed to "Cancelled," "Free," or a similar inactive designation. If your subscription still displays as active, cancel again using the same method. Some cancellations require a second attempt if a technical glitch prevented the first request from processing.
Check your email and bank statement on the date your previous billing cycle should have renewed. If no charge appears, your cancellation was successful. If a charge does appear after you cancelled, dispute it immediately with your bank or payment provider and cite your cancellation confirmation email as evidence. You have the right to a chargeback under the Competition Act and your payment provider's dispute policy.
If you cancelled within 14 days of your original purchase, contact Lose It's support team and explicitly request a refund based on your statutory right under the Competition Act. Provide your purchase receipt, cancellation confirmation email, and the date you cancelled. If Lose It does not respond within 5 business days or denies your refund unjustly, file a complaint with the Competition Bureau at competitionbureau.gc.ca or your provincial consumer protection office.
If you no longer wish to use Lose It in the future, consider removing the payment method you used to purchase it from the App Store, Google Play, or your Lose It account. This extra step prevents accidental re-subscription if you reinstall the app or if a future promotional offer entices you into a new purchase without your explicit intent.
If you are cancelling because you want a different platform, the following table compares Lose It with other popular Canadian fitness and nutrition tracking apps to help you make an informed choice:
| App | Primary focus | Free tier | Premium cost (annual, CAD) | Cancellation ease |
|---|---|---|---|---|
| Lose It | Calorie and weight tracking | Yes, limited | $39.99 | App Store / Google Play |
| MyFitnessPal | Nutrition, exercise, weight | Yes, extensive | $59.99 | App Store / Google Play |
| Cronometer | Micronutrient tracking | Yes, basic | $79.99 | App Store / Google Play |
| Strong Workout Tracker | Exercise logging | Yes, limited | $49.99 | One-time purchase option |
| Strava | Running and cycling GPS | Yes, core features | $64.99 | App Store / Google Play |
Even after cancellation, you may accidentally resubscribe if you are not careful. Protect yourself by recognizing common resubscription traps.
After you cancel Lose It, you may receive promotional emails offering a discount on a "return" subscription. Do not click these links unless you genuinely want to reactivate your account. These offers are designed to re-engage cancelled users with special pricing, but they restart your subscription and billing cycle immediately. Delete these emails or unsubscribe from Lose It's marketing list in your account settings.
If you previously used Lose It's free trial and your cancellation did not process correctly, your account may automatically convert to a paid subscription when the trial ends. To prevent this, cancel your free trial at least 24 hours before the trial expiration date. Verify in your App Store or Google Play settings that your subscription no longer appears in your active list.
If you are charged after cancelling, act quickly to protect your rights and recover your money.
Email Lose It's support team (typically [email protected] or via their website contact form) with the following information:
Keep a copy of this email for your records. Yafee recommends sending it via a platform that provides read receipts (e.g., through their website contact form with a confirmation page) so you have proof they received it.
If Lose It does not respond within 5 business days or refuses to refund an unauthorized charge, contact your bank or credit card company and initiate a dispute. In Canada, you have the right to dispute charges under the Payment Card Industry (PCI) standards and your bank's dispute resolution policy. Provide your bank with:
Your bank will investigate and typically issue a temporary credit while the dispute is resolved. Most banks rule in the consumer's favour if you provide proof of cancellation.
If your dispute is not resolved within 30 days, or if Lose It has engaged in a pattern of unauthorized charges, file a formal complaint with the Competition Bureau (competitionbureau.gc.ca) or your provincial consumer protection office. Provide all documentation: cancellation confirmation, your email to Lose It, bank dispute evidence, and a summary of the unwanted charges. These agencies enforce the Competition Act and Consumer Protection Act and can compel Lose It to refund you and stop the practice affecting other Canadian users.
Use this checklist to ensure you have covered every step and protected your consumer rights:
| Task | Timing | Status |
|---|---|---|
| Review Lose It's refund policy on their website or app | Before cancelling | [ ] Complete |
| Take a screenshot of your current subscription status | Before cancelling | [ ] Complete |
| Cancel through the correct platform (App Store, Google Play, or LoseIt.com) | Immediately | [ ] Complete |
| Save your cancellation confirmation email | Immediately after cancellation | [ ] Complete |
| Verify cancellation in your account (subscription shows "Free" or "Cancelled") | 1 to 2 hours after cancelling | [ ] Complete |
| Monitor your next billing date; confirm no charge appears | On your renewal date | [ ] Complete |
Cancelling Lose It in Canada is straightforward once you understand the correct platform and legal framework protecting you. Your consumer rights under the Competition Act guarantee a 14-day refund window and a simple cancellation mechanism. Yafee has helped thousands of Canadian consumers cancel subscriptions correctly and recover unauthorized charges by documenting every step and escalating to the Competition Bureau when necessary.
If you need further assistance, contact Lose It's official support channels or your provincial consumer protection authority. Yafee's website (yafee.com) provides additional guides on cancelling SaaS subscriptions, disputing charges, and understanding your rights under Canadian consumer law. Whether you are cancelling to switch apps, reduce expenses, or correct an unwanted charge, Yafee stands ready to clarify your legal position and guide you toward resolution.