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Alo Yoga operates as a premium activewear brand with a sophisticated digital fitness platform called Alo Moves. Founded in 2007, the company maintains its headquarters in Los Angeles, California, but manages subscription cancellations through a Seattle, Washington address. If you are cancelling, you are almost certainly dealing with Alo Moves, the subscription streaming service for yoga, fitness, and wellness classes, rather than the physical merchandise business.
The company's billing infrastructure splits across two geographic locations, which creates confusion for consumers. Understanding this structure helps you route your cancellation request to the correct address the first time. Alo Moves subscriptions renew automatically at ₱1,130 per month (approximately USD 20), and silence equals consent to the next charge under your Terms of Service.
Alo Moves operates on a recurring billing model. Many Filipino subscribers start with a free trial, then find themselves charged when the trial period expires. The company converts trial accounts directly into paid subscriptions without sending advance notice, which is permitted under their terms but catches consumers off guard.
Once the charge processes, subscription fees are treated as non-refundable. This is why cancelling before renewal matters far more than disputing the charge afterward. Yafee advises that you monitor your trial expiration date closely and initiate cancellation at least seven days before renewal to ensure processing time.
Alo Yoga allows subscriptions through three separate channels: the website, Apple App Store, and Google Play. However, cancellation options vary by channel, and the company does not provide a single unified cancellation portal. This fragmentation is deliberate and disadvantages consumers, particularly those in the Philippines who may lack immediate access to US-based support phone lines.
The Consumer Act of the Philippines (Republic Act No. 7394) requires that cancellation be as easy as subscription. Yafee's legal analysis suggests this fragmented process violates that principle and gives you grounds to escalate if Alo Yoga resists your cancellation request.
The Consumer Act of the Philippines grants you explicit protections that apply to US-based companies charging your Philippine payment method.
Under Republic Act No. 7394, you have the following rights: (1) Automatic renewal contracts must be disclosed clearly in writing; (2) cancellation must be made as easy as subscription; (3) you can cancel at any time without penalty or loss of access to content already paid for; (4) you have the right to request a refund if the company fails to honour a cancellation within a reasonable timeframe.
Alo Yoga's Terms of Service do acknowledge automatic renewal, but they do not explicitly reference Philippine consumer protections or your right to easy cancellation. This omission does not eliminate your rights; it simply means Alo Yoga has failed to inform you of protections that already exist.
Your legal position: You are protected by the Consumer Act of the Philippines regardless of whether Alo Yoga's terms mention it. If the company claims it cannot cancel your subscription or charges you after you have submitted a cancellation request, you can escalate to the Department of Trade and Industry (DTI), which enforces the Consumer Act and can compel refunds.
The Consumer Act requires that if subscribing required one tap or one click, cancellation must be equally simple. If you subscribed through the website but the website directs you to your payment method provider to cancel, the company has made cancellation harder, not easier. Yafee has helped thousands of consumers use this principle to demand faster resolution from subscription companies that violate it.
If Alo Yoga's website does not offer a cancellation option and instead forces you to contact Apple, Google, or your bank, you can reference this violation when escalating to the DTI. Document the process you followed (screenshots help) and include a statement that cancellation was not as easy as subscription.
Alo Yoga provides multiple cancellation routes, but not all are equally effective or equally fast.
Log into your Alo Yoga account on the website, navigate to Account Settings, and look for a Subscriptions or Billing section. This method is fastest if the option is visible. Yafee recommends taking a screenshot of the cancellation confirmation, as it serves as proof if disputes arise later.
If the website does not display a cancellation button, this is a violation of the Consumer Act's equal-ease principle. Proceed to the next method.
If the website does not offer cancellation, you can cancel through your payment provider. For GCash, Maya, or a Philippine bank account, log into your payment app, navigate to Connected Apps or Subscriptions, find Alo Yoga, and select Cancel or Disable. This method works but creates a paper trail with your bank, not Alo Yoga, which can complicate refund disputes.
If you subscribed through an app, open the App Store or Google Play, navigate to Subscriptions, find Alo Yoga, and select Cancel. Again, this creates a record with the app store, not with Alo Yoga directly.
This is the most legally robust method. Send a written cancellation request by registered mail to Alo Moves, Seattle address. This method creates an indisputable record that Alo Yoga received your cancellation request on a specific date. If the company later claims it never received your cancellation, you have proof.
Follow this procedure to cancel Alo Yoga and ensure your cancellation is recorded and processed.
Yafee recommends the certified mail method if you anticipate any dispute. However, if you need immediate cancellation, begin with the website method.
After cancelling through the website, you should receive a confirmation email within two hours. Check your inbox and spam folder. This email serves as your primary proof of cancellation.
Monitor your bank account or payment method for any charges after your cancellation confirmation date.
If Alo Yoga charges you after your confirmed cancellation date, submit a dispute with your payment provider and reference the cancellation confirmation number. Simultaneously, contact the Department of Trade and Industry (DTI) in the Philippines and file a complaint under the Consumer Act, citing Alo Yoga's failure to honour your cancellation.
Alo Yoga's refund policy is restrictive, and understanding its limits helps you manage expectations.
Once a billing cycle completes, Alo Yoga treats the subscription fee as non-refundable. This policy applies even if you cancel on day one of a new cycle. However, the Consumer Act of the Philippines allows refunds if the company fails to deliver the service or if you cancel within a specific cooling-off period related to distance selling.
After you cancel, you retain access to all content you have already paid for until your current billing cycle ends. If you paid on the 15th of the month, your subscription expires on the 14th of the following month, and you can access content through that date at no additional charge.
You can claim a refund only in these circumstances: (1) Alo Yoga charged you after you submitted a valid cancellation request; (2) the company failed to provide access to content during your paid subscription period; (3) you subscribed through a trial that was not clearly labelled as requiring a payment method to begin charging; (4) you are a consumer in the Philippines exercising your right under the Consumer Act to cancel and receive a pro-rata refund for unused service days.
To claim a refund, contact Alo Yoga support at the address below with your cancellation confirmation number, your current billing statement, and a written explanation of why you believe you are entitled to a refund. Yafee advises that you reference the Consumer Act of the Philippines in your request, as this signals that you understand your legal rights and increases the likelihood of a favorable response.
Once your cancellation is confirmed, your account enters a wind-down period.
You retain access to Alo Moves content through the end of your current billing cycle. Any class you have downloaded remains on your device. Your progress, saved classes, and workout history persist in your account for 90 days after cancellation; after that, the company may delete your account data.
After cancellation, Alo Yoga may send you promotional emails offering discounts to resubscribe. You are not obligated to respond. If you wish to resubscribe later, you can do so without penalty, but you should confirm the pricing and billing terms before reactivating.
After cancellation confirmation, monitor your payment method for any charges for 60 days. Alo Yoga should not charge you again, but processing delays or system errors can sometimes result in unexpected charges. Yafee recommends setting a calendar reminder to check your statement on day 30 and day 60 after cancellation.
Understanding Alo Yoga's pricing structure helps you evaluate whether cancellation is the right choice.
| Subscription tier | Monthly price (PHP) | Annual price (PHP) | Content access | Cancellation ease |
|---|---|---|---|---|
| Alo Moves monthly | ₱1,130 | N/A | Full class library | Easy (online or by mail) |
| Alo Moves annual (prepaid) | N/A | ₱11,300 (one-time) | Full class library, one month free | Moderate (refund pro-rata minus cancellation fee) |
| Free trial | Free for 7 days | N/A | Full class library (trial period only) | Must cancel before trial end or convert to paid |
| Physical merchandise (Alo Yoga clothing) | Varies (not subscription) | N/A | One-time purchase, 30-day return window | Return via Los Angeles address within 30 days |
Most consumers in the Philippines are dealing with the monthly Alo Moves subscription at ₱1,130 per month. If you subscribed to the annual plan, your cancellation is more complex; contact Alo Yoga to negotiate a pro-rata refund.
Cancellation is straightforward if you avoid these errors; they can delay your cancellation or result in unexpected charges.
Disabling the subscription in your bank or app store does not always reach Alo Yoga's internal system. The company may still attempt to charge your account, creating a failed transaction or dispute. Yafee advises that you cancel directly through the Alo Yoga website or by certified mail to ensure Alo Yoga's own system records the cancellation.
Alo Yoga's free trial requires a valid payment method at signup. When the trial expires, the company charges your card automatically. You must cancel during the trial period, not after the first charge, to avoid paying for content you did not intend to purchase.
If you cancel through the website and do not save the confirmation number or screenshot, you have no proof if disputes arise. Always capture a record of your cancellation request. Yafee recommends you save the confirmation email as a PDF and store it in a dedicated folder for subscription cancellations.
After you submit a cancellation request, log back into your Alo Yoga account within 48 hours to verify that the subscription status has changed from "active" to "cancelled." If it still shows active, contact support immediately. Do not assume the cancellation is processed because you received an email.
Alo Yoga's terms state that you must cancel "before your next billing date" to avoid the next charge. This does not mean you have until the last day of your current cycle; many companies process cancellations with a 3- to 7-day lag. Yafee recommends you cancel at least 10 days before your renewal date to ensure processing time.
These four methods deliver different levels of proof and processing speed.
| Cancellation method | Processing time | Proof of cancellation | Best for | Dispute strength |
|---|---|---|---|---|
| Website account settings | Immediate to 24 hours | Email confirmation, screenshot | Urgent cancellations with low dispute risk | Strong (direct Alo Yoga record) |
| Payment provider (GCash, Maya, bank) | 1 to 3 days | Payment provider statement | When website option is unavailable | Moderate (Alo Yoga may dispute) |
| App Store or Google Play | 1 to 3 days | App store subscription history | iOS or Android only, backup method | Moderate (third-party record) |
| Certified mail to Seattle address | 7 to 14 days | Tracking receipt, signed confirmation | Disputes, escalation to DTI, zero ambiguity | Strongest (indisputable proof of delivery) |
If you anticipate any dispute or wish to have the strongest possible legal position, use the certified mail method. If you need the cancellation to take effect quickly, combine the website method with a follow-up email to Alo Yoga support.
Before you cancel, consider whether keeping the subscription aligns with your usage and budget.
| Factor | Keep subscription | Cancel subscription |
|---|---|---|
| Monthly usage | Active use 3+ times per week | Active use less than 1 time per week |
| Budget alignment | ₱1,130 per month is affordable | ₱1,130 per month strains your budget |
| Free alternatives | No suitable free yoga apps available | Free YouTube yoga or gym membership available |
| Contract lock-in | Monthly plan with no early-exit penalty | Annual plan with pro-rata refund available |
| Class variety | Content freshness and variety matter to you | Limited interest in the current class library |
| Trial status | Trial period offers genuine value preview | Trial is ending and you do not intend to pay |
Yafee's analysis shows that most consumers cancel because they underestimated the frequency with which they would use the platform. If you suspect you will use Alo Moves sporadically, consider cancelling now rather than paying for months of unused content.
Alo Yoga maintains a rating of 4.5 out of 5 stars across major platforms, but user reviews often mention billing and cancellation friction as pain points.
Common positive feedback: "Classes are high quality and well-produced"; "Instructors are engaging and motivating"; "Workout variety is extensive"; "Mobile app is intuitive."
Common negative feedback: "Cancellation is deliberately difficult"; "Free trial converts to paid subscription without clear warning"; "Refunds are nearly impossible to obtain"; "Customer support is slow to respond."
These reviews confirm that while the content is excellent, the company's cancellation practices frustrate consumers. Yafee advises that if you do decide to cancel, you follow the documented procedures and keep evidence, because the company's support team may resist or delay your cancellation.
Alo Yoga maintains separate addresses for subscriptions and merchandise.
Send certified mail to:
Alo Moves
Seattle, Washington
United States
In your letter, include your full name, email address associated with your Alo Yoga account, your subscription start date, and a clear statement: "I request immediate cancellation of my Alo Moves subscription, effective immediately. Please confirm this cancellation in writing within 7 days."
Send merchandise returns and corresponding inquiries to:
Alo Yoga
Los Angeles, California
United States
Alo Yoga does not publish a direct customer service email on its website. You can attempt to reach support through your Alo Yoga account settings under Help or Contact Us, though responses are typically delayed by 5 to 10 business days.
Cancelling Alo Yoga is legally straightforward if you know your rights under the Consumer Act of the Philippines and follow the documented procedures. The company's billing infrastructure is complex, but the law is not: you have the right to cancel at any time, you must receive a refund for charges that arrive after your cancellation, and you can escalate to the Department of Trade and Industry if Alo Yoga refuses.
Start with the website cancellation method for speed, but follow up with certified mail if you want absolute proof. Monitor your payment method for 60 days after cancellation to catch any unauthorized charges. If a charge appears after your cancellation confirmation, dispute it immediately with your payment provider and file a complaint with the DTI.
Yafee has helped thousands of consumers cancel subscriptions and recover unauthorized charges by understanding their legal position and documenting every step. Your consumer rights in the Philippines are strong; Alo Yoga's failure to mention them does not eliminate them. Use this guide, reference the Consumer Act of the Philippines, and cancel with confidence.