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Heartify is a subscription-based mobile health app that charges you recurring fees through in-app purchases or direct billing. The service offers premium heart monitoring features, HRV analysis, and advanced tracking functions locked behind a paywall. In Malaysia, you pay in ringgit, with weekly, monthly, quarterly, half-yearly, and annual plans ranging from RM22.90 to RM309.90.
Many Malaysian users subscribe quickly during a free trial, only to discover weeks later that automatic renewal has charged their card repeatedly. Frustration mounts when they cannot find the cancellation button in the app itself. The truth is straightforward: Heartify does not make cancellation obvious by design. That is why Yafee has created this step-by-step guide to help you cancel safely and reclaim control of your billing.
The most common reasons are accidental subscription after a trial period, unused premium features, duplicate charges, or better alternatives. If you subscribed via the Apple App Store or Google Play, the cancellation route differs from web-based subscriptions, which adds confusion. Furthermore, Heartify's help materials do not clearly state that the cancellation channel must match your signup channel.
Consequently, many users attempt to cancel from the wrong place and assume their subscription is already stopped-only to be charged again at the next billing cycle. This guide ensures you cancel through the correct channel and confirm cancellation before your next charge date arrives.
| Plan duration | Price in ringgit (RM) | Cost per month (approx.) |
| 1 week trial (often free) | Varies | - |
| 1 week | RM22.90 | RM91.60 |
| 1 month | RM29.90 | RM29.90 |
| 3 months | RM89.90 | RM29.97 |
| 6 months | RM174.90 | RM29.15 |
| 12 months (best value) | RM309.90 | RM25.83 |
Every subscription you purchase in Malaysia is protected by the Consumer Protection Act 1999. This law gives you specific rights to cancel service contracts, demand refunds for faulty services, and escalate complaints to the enforcement body-Kementerian Perdagangan Dalam Negeri (KPDN)-if the seller ignores you.
Under section 9 of the Act, any service must be rendered with due care and skill. If Heartify fails to deliver the promised monitoring features, displays incorrect data, or crashes frequently, you have grounds to demand a refund as a remedy for breach of service quality. The trader must also provide a clear and legible contract; if Heartify's terms are hidden or written in tiny print, that violates section 10.
Cancellation rights are not explicitly automatic under the Act, but section 15 protects you from unfair contract terms. If Heartify's terms are so one-sided that they deprive you of remedies-for example, a clause that forbids all refunds no matter the fault-that term may be unenforceable. Additionally, the Distance Contacting Consumer Protection Regulations 2011 grant you a statutory 7-day cooling-off period if you subscribed online without visiting a physical store. You may cancel and demand a refund within 7 calendar days of purchase, provided you have not already used the service materially.
Your legal position: You hold the right to cancel your Heartify subscription at any time under Malaysian consumer law. If Heartify refuses to process your cancellation or charges you after you cancel, report the breach to KPDN (Kementerian Perdagangan Dalam Negeri) or pursue a claim through the Small Claims Court. Yafee recommends documenting every cancellation attempt and keeping all receipts as evidence.
If Heartify support does not acknowledge your cancellation within 7 business days, or if you are charged after cancelling, file a formal complaint with KPDN. You can lodge a complaint online via the KPDN portal or visit your nearest KPDN office. Provide your email receipt, cancellation confirmation screenshots, and a copy of the disputed charge. KPDN will investigate and force Heartify to refund you if the breach is proven.
Alternatively, pursue a small claim through the Small Claims Court under the Small Claims Court Act 1958. The court handles disputes up to RM5,000 with minimal legal fees. Yafee customers have successfully recovered cancelled subscription fees this way when the company ignored cancellation requests.
Your cancellation channel depends on where you originally subscribed. Heartify requires you to cancel through the same platform you used to sign up-this is industry standard across app stores and payment processors. If you signed up via the Apple App Store, you must cancel inside the App Store app on your iPhone or iPad. If you signed up via Google Play, you cancel inside the Play Store app on Android. If you subscribed directly on Heartify's website, you cancel via the web account dashboard.
Check your email receipt. Search your inbox for an email from Apple (if it says "iTunes receipt" or mentions App Store), Google (if it says "Google Play"), or Heartify (if it says "thank you for your subscription"). The sender email confirms your signup channel. You can also check your phone's payment history: on iPhone, go to Settings > [Your Name] > iTunes and App Stores, tap your Apple ID, select View ID, then look for App Store subscriptions; on Android, open Google Play > Account > Payments and subscriptions > Subscriptions and locate Heartify.
| Signup channel | Where to cancel | Contact method if it fails |
| Apple App Store (iPhone/iPad) | App Store subscriptions settings on iOS device | Email: [email protected] |
| Google Play (Android) | Google Play subscriptions settings in Play Store app | Email: [email protected] |
| Heartify website | Heartify account dashboard (heartify.world/auth/signin) | Email: [email protected] |
| Unclear or multiple attempts failed | Contact Heartify support first, then escalate to KPDN | [email protected] or KPDN complaints portal |
This section walks you through the exact taps, clicks, and confirmations needed to cancel Heartify on your specific device. Follow the steps for your signup channel only.
If you subscribed through the Apple App Store, you must cancel inside the App Store app, not inside the Heartify app itself. The Heartify app has no cancellation button.
If you subscribed through Google Play Store, you must cancel inside the Play Store app on your Android device.
If you subscribed directly on the Heartify website, you cancel from your account dashboard.
If you cannot locate the cancellation button on your platform, or if cancellation does not stick after multiple attempts, email Heartify support directly.
Once you cancel, Heartify stops billing you at the next renewal date. However, access to your premium features continues until that expiry date-you do not lose your account immediately. This grace period is important: you can still log in and retrieve any health data or records you may need.
Your cancellation takes effect on the date shown in your confirmation (usually labelled "Expires" or "Access ends on"). Until that date, your premium features remain active. After that date, your account reverts to free tier (if available) or ceases to function. No charge occurs after the expiry date if your cancellation is confirmed.
Heartify does not publish a clear data export feature in its help materials. Consequently, before access expires, screenshot or photograph any health records, trends, or readings you need to keep. Some users export data by printing or saving web pages to PDF. If Heartify offers a data download link in the account settings, use it immediately after cancelling.
Furthermore, write down your key health metrics manually (e.g., baseline heart rate, trends over time) so you have a record independent of Heartify's app. This practice protects you if the app data is lost.
After expiry, you lose access to premium heart monitoring features, advanced HRV analysis, and any premium reports. The free tier of Heartify (if one exists) may remain available with limited functionality. Your health history within the Heartify app is typically deleted after a period (often 30-90 days post-expiry, though Heartify does not clearly state this). You keep any notes or data you exported manually or saved outside the app.
Heartify does not advertise a refund policy on its main help pages, which is a violation of consumer transparency rules under the Consumer Protection Act 1999. Nevertheless, your refund eligibility depends on when you cancel and whether you have used the service.
If you cancel within 7 calendar days of purchase and have not materially used the app (i.e., you did not run multiple heart scans or spend significant time in the premium features), you may demand a refund under the Distance Contacting Consumer Protection Regulations 2011. This is the statutory cooling-off period for online purchases in Malaysia.
If you cancel after 7 days, refund eligibility depends on the reason. If Heartify's service is faulty, inaccurate, or crashes frequently, you can demand a refund as a remedy under section 9 of the Consumer Protection Act 1999. If you cancel due to operator error (e.g., you accidentally tapped Subscribe and did not notice the trial ending), Heartify is not legally obliged to refund you, though it may do so as a courtesy.
If you subscribed via Apple App Store or Google Play, those platforms also honour 7-day refund requests. Yafee recommends attempting a refund through the app store first, then escalating to KPDN if the store refuses.
Apple App Store refunds: Go to reportaproblem.apple.com, log in with your Apple ID, find your Heartify charge, and select "I would like a refund for this purchase." Apple reviews your request and processes refunds within 5-10 business days.
Google Play refunds: Open Google Play > Account > Payments and subscriptions > Purchase history, find the Heartify charge, tap it, and select "Report a problem." Choose a reason (e.g., "Didn't mean to purchase" or "This isn't working") and submit. Google processes refunds within 7 business days.
If the app store refund is denied, email [email protected] with the subject "Refund request for [your email and transaction date]". Include your cancellation confirmation and a clear explanation of why you deserve a refund (e.g., unused trial, faulty service, accidental charge). Heartify support should respond within 7 business days. If they refuse unreasonably, escalate to KPDN with copies of all your emails.
Cancelling a subscription should be straightforward, but small errors lead to unnecessary charges. The good news is that every mistake below is reversible once you know what went wrong.
Many users open the Heartify app itself and search for a cancel button-then give up when they cannot find one. The Heartify app does not display an in-app cancellation option; you must cancel through the App Store, Google Play, or the website dashboard. If you did this, simply follow the correct steps in the cancellation guide above, and you will cancel successfully on your second attempt.
Some apps offer a "Pause" option that temporarily halts billing. If you tapped Pause instead of Cancel, your subscription will restart automatically after the pause period ends. Go back into your subscription settings and select Cancel instead of Pause. Yafee advises clicking Cancel only; do not use Pause.
If Heartify charges you after you believe you cancelled, a screenshot of the cancellation confirmation is your strongest proof. Without it, Heartify can claim you never cancelled. After every cancellation, screenshot the confirmation screen and save it to your phone or computer. Forward this screenshot to KPDN if a dispute arises.
If you have multiple Apple IDs, multiple Google Play accounts, or multiple email addresses linked to Heartify, ensure you cancel the subscription linked to the account that receives the charges. Check your bank or credit card statement to confirm which account was charged, then cancel that one. Cancelling the wrong account leaves the real subscription active.
Heartify's terms state that trial subscriptions auto-renew into paid subscriptions unless you cancel at least 24 hours before the trial period ends. If your 7-day trial ends on a Saturday at 11:59 a.m., you must cancel by Friday at 11:59 a.m. Many users miss this deadline and wake up to a charge. To avoid this, cancel your trial as soon as it activates-do not wait until the last day.
Before you close this guide, verify each item on this checklist to confirm your Heartify cancellation is solid and no further charges will occur.
| Checklist item | Status |
| I have taken a screenshot of the cancellation confirmation. | ☐ Done |
| I have saved the cancellation confirmation email from Heartify or the app store. | ☐ Done |
| I have verified that my subscription status shows "Cancelled" or "Expires [date]" (not "Renews"). | ☐ Done |
| I have noted the expiry date and confirmed no charge will occur after it. | ☐ Done |
| I have checked my credit card or bank statement for the cancellation to appear (may take 3-5 days). | ☐ Done |
| If I subscribed via Apple or Google, I have logged back into that store to verify the subscription no longer shows "Active". | ☐ Done |
Not every user cancels. Some find genuine value in Heartify's heart monitoring and discover meaningful health insights. If you are on the fence about cancelling, consider these reasons to stay subscribed.
Heartify's HRV (heart rate variability) tracking is robust for a mobile app. If you are training for an endurance event, managing stress, or monitoring a heart condition, the daily HRV readings and trends can inform your lifestyle choices. The app's camera-based heart rate detection is surprisingly accurate and requires no wearable device. If you already own an Apple Watch or Fitbit, Heartify is cheaper than most premium health subscriptions at RM29.90 per month.
Customer reviews on the Malaysian App Store average 4.5 out of 5 stars, with many users praising the simplicity and reliability of the monitoring features. If you have used Heartify for three months or more without issues, the subscription may be delivering value quietly in the background. Cancelling after three months of positive use risks losing trend data that could become useful later.
Furthermore, Heartify occasionally runs discounts on annual plans. If you are considering staying, wait for a promotional email offering 20-30% off the yearly plan (RM309.90 down to RM220-250). This locks you in at a lower rate and often includes bonus features for the first month.
Conversely, several reasons justify cancellation. If you signed up for a free trial and forgot about it until the first charge hit your card, you have every right to cancel and recover your money under the 7-day cooling-off rule. If the app crashes regularly, misreports your heart rate, or drains your phone battery excessively, the service is faulty and cancellation plus a refund is your remedy.
If you have a smartwatch or health app that already monitors heart rate and HRV, paying RM29.90 or more monthly for Heartify alone is redundant. Many users cancel once they realise their Apple Watch or Fitbit performs the same functions without an extra subscription. If cost is tight, Heartify is a luxury feature, not a necessity; cutting it saves RM360 per year (12 months at RM29.90).
If you subscribed on a whim and never used the app beyond the first login, the data is worthless and the money is better spent elsewhere. Yafee encourages users to cancel services they do not actively use; recurring subscriptions are designed to exploit inertia, and you have the power to opt out.
Heartify LLC is incorporated in the United States and operates from Boston, Massachusetts. The company does not maintain a physical office or cancellation counter in Malaysia. In accordance with Malaysian consumer law, Heartify must provide an accessible contact method for cancellation complaints, which it does via email.
| Contact method | Details |
| Email support | [email protected] |
| Account sign-in (website) | heartify.world/auth/signin |
| Registered office (USA) | Heartify LLC, Boston, MA, United States |
| Malaysian consumer complaint escalation | KPDN (Kementerian Perdagangan Dalam Negeri) complaints portal |
| Small Claims Court (Malaysia) | Your nearest Small Claims Court office |
| Yafee.com (consumer guidance) | www.yafee.com |
If Heartify does not respond to your cancellation request or refund claim within 7 business days, file a formal complaint with the Kementerian Perdagangan Dalam Negeri (KPDN). You can lodge a complaint at www.kpdn.gov.my or visit any KPDN office in your state. Provide your email request, cancellation screenshot, bank statement showing the charge, and a copy of Heartify's terms. KPDN will investigate at no cost to you and can compel Heartify to refund your money if the breach is proven.
Alternatively, pursue a claim through your nearest Small Claims Court under the Small Claims Court Act 1958. Claims up to RM5,000 are heard without legal representation required, and court fees are minimal (typically RM20-50). Yafee has seen many Malaysian consumers win small claims cases against digital service providers who refuse to cancel or refund, and the court orders are enforceable across borders if Heartify operates in Malaysia.
Heartify is a well-designed app, but like all subscription services, it relies on your inattention to keep charging you. The cancellation process is deliberately hidden not in the app, but in the App Store, Google Play, or web account settings. Now that you know exactly where to find the cancel button and which platform to use, you are no longer trapped.
If you have already cancelled Heartify, congratulations-you have saved yourself RM360 per year (or more, depending on the plan). If you are still active and using the app meaningfully, there is no rush to cancel; review your decision in three months when the next billing cycle approaches. If you are on the fence, follow the refund steps in this guide and test the process; if it works, you have your money back. If Heartify refuses to honour your cancellation or refund, escalate to KPDN without hesitation.
Yafee has helped thousands of consumers cancel unwanted subscriptions across Malaysia by breaking down the process into clear, legal steps. You now have the same knowledge and confidence. Bookmark this guide, share it with friends who are frustrated by Heartify, and remember: your money is yours to keep unless you actively agree to spend it. Yafee and Yafee.com stand ready to support your consumer rights every step of the way.
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