How to cancel your Bilibili subscription in singapore: your legal rights and step-by-step guide
What Bilibili is and why cancellation matters
Bilibili is a video-streaming platform specialising in animation, comics, and gaming (ACG) content, widely used across Asia and accessible in Singapore through its app or website. You can subscribe to premium membership (called "Big Member"), purchase vouchers, or access in-app features through Apple App Store and Google Play. Yafee recognises that understanding how to cancel a digital subscription is essential-many Singaporeans hold multiple streaming memberships and need clarity on their cancellation rights before committing to a service.
You might decide to cancel for legitimate reasons: you have finished the content you wanted to watch, the subscription no longer aligns with your budget, you prefer a competing platform, or you have experienced unexpected billing charges. Whatever your reason, cancelling should be straightforward and transparent. Yafee is here to walk you through the legal framework and practical steps so you retain full control over your subscription.
Common reasons singaporeans cancel Bilibili
Many users cancel after working through their watchlist or losing interest in ACG content. Others discover overlapping subscriptions draining their monthly budget and choose to consolidate. Some cancel after encountering duplicate charges or realising they purchased vouchers they do not intend to use. Understanding your own reason helps you decide whether to cancel permanently, pause your membership temporarily, or request a refund for specific charges.
The difference between cancelling your subscription and deleting your account
Cancelling your subscription stops automatic renewal and future charges, but your Bilibili account, watch history, and saved content remain intact in your profile. Deleting your account is a separate and permanent action that removes your profile entirely from Bilibili's servers. Most Singaporeans who want to stop paying only need to cancel the subscription; deletion is rarely necessary unless you wish to remove your personal data completely.
Your consumer rights under singapore law
Singapore's Consumer Protection (Fair Trading) Act protects you when you purchase digital services like Bilibili subscriptions, giving you specific rights before and after you cancel.
What the consumer protection (Fair trading) act says about refunds and cooling-off periods
The Consumer Protection (Fair Trading) Act grants you a right to cancel within 14 days of purchase if you change your mind. However, this cooling-off right does not apply if you have already accessed or downloaded the digital content. Since Bilibili subscriptions are accessed immediately upon purchase and you begin consuming video content right away, the 14-day cooling-off period typically does not apply to your membership after activation.
Refunds for subscriptions you have already used are discretionary-Bilibili decides whether to grant them-rather than automatic. Nevertheless, Bilibili must provide you with clear, transparent information about all charges, renewal dates, cancellation methods, and how to contact support. If Bilibili fails to disclose this information clearly, you gain stronger legal grounds to request a refund.
When you can claim a refund under singapore law
You can request a refund if you experienced double billing, were charged a different amount than promised at purchase, or were not given adequate notice of upcoming renewal dates before being charged. If Bilibili charged you without your explicit prior consent, or if the service materially failed to deliver the features you paid for, you have a right to dispute the charge under consumer protection law.
The Consumer Protection (Fair Trading) Act also protects you from unfair contract terms, such as deliberately obscured or impossible cancellation processes. If Bilibili refuses your refund request, you can escalate your complaint to the Consumers Association of Singapore (CASE), which investigates disputes and can mediate on your behalf. If the refund amount is below SGD 10,000, you may also file a small claims case in the District Court. Yafee recommends documenting every charge, cancellation attempt, and communication with Bilibili as evidence.
Your legal position
You hold the right to cancel at any time after your subscription begins. You cannot be forced to continue paying for a service you no longer want. If Bilibili makes cancellation deliberately difficult or refuses to honour a legitimate refund claim based on the law, you have the right to escalate to CASE or the courts. The burden of proof lies on Bilibili to show that you agreed to their terms and received clear disclosure of renewal and cancellation policies.
How to cancel Bilibili on iOS (Apple app store)
If you subscribed to Bilibili via iPhone or iPad, you manage the subscription through Apple's App Store settings rather than the Bilibili app itself.
Step 1: open the settings app on your device
- Unlock your iPhone or iPad and locate the Settings app on your home screen.
- Do not open the Bilibili app-Apple App Store subscriptions are managed in the Settings app, not within the service provider's app.
Step 2: navigate to your apple ID menu
- Tap your name or Apple ID icon at the top of the Settings screen.
- This opens your Apple ID profile menu where all your subscriptions are listed.
- Select Subscriptions from the menu.
- You will see a list of all active and inactive subscriptions associated with your Apple ID.
Step 3: find and select Bilibili from your active subscriptions
- Scroll through your subscriptions list and tap Bilibili.
- Your screen will show the subscription plan name, next renewal date, and price.
Step 4: cancel your subscription immediately
- Tap Cancel Subscription at the bottom of the screen.
- Apple will ask you to confirm the cancellation and may offer a discounted renewal option-decline if you do not wish to continue.
- Tap Confirm to complete the cancellation.
- Your subscription will end on the next renewal date; you retain access until that date expires.
Step 5: verify cancellation and check your confirmation email
- Return to the Subscriptions menu and confirm that Bilibili no longer appears under active subscriptions.
- The subscription may briefly appear under "Expired" or "Cancelled" subscriptions for your records.
- Check your email for a cancellation confirmation from Apple within 24 hours.
- Save this email as proof of cancellation for your records.
How to cancel Bilibili on android (Google play)
If you subscribed to Bilibili via Android phone or tablet, you manage the subscription through Google Play rather than within the Bilibili app.
Step 1: open the google play store app
- Unlock your Android device and open the Google Play Store app.
- This is the official app store for Android devices, where all your subscriptions are centralised.
Step 2: access your google account menu
- Tap your profile icon in the top-right corner of the Google Play Store.
- A dropdown menu will appear with account options.
- Select Manage your Google Play account.
- You will be taken to your account overview page.
Step 3: navigate to your subscriptions list
- Tap the Subscriptions tab at the top of the screen.
- All active subscriptions linked to your Google account will display here.
Step 4: select Bilibili and cancel
- Find and tap Bilibili from the list of active subscriptions.
- Your subscription details, including the next renewal date and amount, will appear.
- Tap Cancel subscription at the bottom of the screen.
- Google Play will confirm the reason for your cancellation (optional to provide) and give you a final chance to reconsider.
Step 5: confirm cancellation and retain proof
- Tap Yes, cancel to confirm.
- Your subscription will end on the next renewal date, and you keep access until that date.
- Check your email for a cancellation confirmation from Google Play within 24 hours.
- Screenshot or save this email as your proof of cancellation.
How to cancel Bilibili through the website or app (direct method)
If you subscribed directly through Bilibili's website or app without using Apple App Store or Google Play, you must cancel through your account settings on the Bilibili platform itself.
Step 1: log into your Bilibili account
- Visit bilibili.com or open the Bilibili app on your device.
- Log in with your registered email address or phone number and password.
Step 2: access your account settings
- Click or tap your profile icon, typically in the top-right corner of the page or app.
- A dropdown menu will appear with options including "Settings" or "Account".
- Select Account Settings or User Centre.
- You will be taken to your account management dashboard.
Step 3: navigate to your membership or subscription section
- Look for a tab or menu option labelled Membership, Subscriptions, or Big Member.
- This section displays your current membership status, renewal date, and active subscriptions.
Step 4: cancel your big member or active subscription
- Locate your active subscription (for example, "Big Member Monthly") and tap or click on it.
- The subscription details page will show your next renewal date and the cancellation button.
- Click or tap Cancel Subscription or Cancel Membership.
- Bilibili may ask why you are cancelling-this is optional feedback.
- Confirm your cancellation when prompted.
- Your access will continue until the end of your current billing cycle.
Step 5: screenshot or save your cancellation confirmation
- Once cancellation is confirmed, take a screenshot of the confirmation message on-screen.
- This serves as proof that you cancelled the subscription on a specific date.
- Check your registered email for a cancellation confirmation from Bilibili.
- Save this email for your records and as evidence if a dispute arises.
Cancellation timeline and when your access ends
Understanding when your access expires after cancellation is essential so you are not surprised by unexpected service interruptions or final charges.
What happens immediately after you cancel
When you cancel your Bilibili subscription, Bilibili does not terminate your access immediately. Instead, you retain full access to premium features until the end of your current billing cycle. Your next renewal charge will not be processed. Yafee advises that you verify this timeline by checking your confirmation email, which will explicitly state your final access date.
Your final billing date and the last day of access
Your subscription will end on your next renewal date. For example, if you subscribed on 15 October and renew monthly, and you cancel on 20 October, your subscription will end on 15 November. No further charges will be applied after that date. You should receive a final bill confirmation showing zero charge on the renewal date, confirming that the cancellation took effect.
What happens to your account and data after cancellation
After your subscription ends, your account remains active, but you lose access to premium features (such as ad-free viewing or exclusive content if applicable). Your watch history, saved lists, and profile information remain stored on Bilibili's servers. If you wish to regain premium access, you can resubscribe at any time. You are not required to delete your account unless you explicitly choose to do so.
How to request a refund for Bilibili charges
If you believe you were charged unfairly or wish to recover payment for unused subscription time, you can request a refund by submitting a formal claim to Bilibili's support team.
When you have grounds for a refund under singapore law
You have grounds to request a refund if you were charged twice for the same period, charged a different amount than promised, charged without your explicit consent, or charged for a service that failed to deliver its key features. Additionally, if Bilibili did not provide you with clear information about renewal dates and cancellation terms before charging you, your refund claim is stronger under the Consumer Protection (Fair Trading) Act.
Step 1: gather evidence of your charges
- Collect screenshots or email confirmations of all charges from your bank statement, Apple App Store receipt, or Google Play receipt.
- Include dates, amounts in SGD, and descriptions of what was charged.
- Note the exact dates you cancelled your subscription.
- If you claim you were charged after cancellation, this date is crucial evidence.
Step 2: contact Bilibili support with your refund request
- Open the Bilibili app or website and navigate to the Help Centre or Contact Us section.
- Bilibili typically offers live chat, email support, or an online ticket system.
- Submit a refund request, clearly explaining your reason (for example, "I was charged twice on 5 November" or "I cancelled on 10 October but was charged on 15 October").
- Attach screenshots of the charges and cancellation confirmation as evidence.
Step 3: document all communication
- Save or screenshot every response from Bilibili's support team.
- Note the support ticket number, date, and name of the support agent if provided.
- Keep a record of all refund requests and responses.
- If Bilibili refuses your refund, this documentation becomes evidence for escalation.
Step 4: escalate to CASE if Bilibili refuses
- If Bilibili denies your refund request without valid justification, submit a complaint to the Consumers Association of Singapore (CASE).
- Visit case.org.sg and complete their online complaint form.
- Attach all evidence: screenshots of charges, cancellation confirmations, Bilibili's refusal emails, and your correspondence with support.
- CASE will contact Bilibili on your behalf and attempt to mediate a resolution.
- If the refund amount is below SGD 10,000, you may file a small claims case in the District Court as a final resort.
- Consult with the court or a legal advisor about filing fees and procedures.
Common mistakes when cancelling Bilibili
Cancelling a subscription should be simple, but many users make preventable errors that delay the process or leave them exposed to accidental recharges. Stay alert and follow these guidelines to avoid them.
Mistake 1: forgetting to cancel through the correct platform
A frequent error is cancelling through the wrong channel. If you subscribed via Apple App Store, cancelling through the Bilibili app or website will not stop your subscription-Apple will still renew and charge you. Similarly, if you subscribed via Google Play, cancelling on Bilibili's website has no effect. Always cancel through the same platform where you originally subscribed. Check your original receipt email to confirm which platform processed your subscription.
Mistake 2: assuming cancellation ends access immediately
Some users cancel and then panic when they still have access the next day. Cancellation does not revoke your access until the end of your current billing cycle. You retain full access until your next renewal date, which is intended as a courtesy. Do not assume the cancellation failed simply because your access continues.
Mistake 3: not verifying cancellation with a confirmation email
If you cancel but do not receive a confirmation email within 24 hours, your cancellation may not have processed. Re-check your subscription status in Settings (iOS) or Google Play (Android) or your Bilibili account menu to confirm the subscription is listed as "Cancelled" or "Expired". If it still shows as "Active", contact support immediately to complete the cancellation.
Mistake 4: deleting the Bilibili app instead of cancelling the subscription
Uninstalling the Bilibili app does not cancel your subscription. Bilibili's servers continue to process your renewal charge on the renewal date regardless of whether the app is installed on your device. You must explicitly cancel through the correct platform (Apple Settings, Google Play, or Bilibili's website) to stop future charges.
Mistake 5: ignoring unclear charges or duplicate billing
If you notice an unexpected charge or a duplicate billing entry, report it to Bilibili support and CASE immediately rather than hoping it resolves itself. The longer you delay, the harder it becomes to prove the error and recover the money. Singapore's Consumer Protection (Fair Trading) Act requires you to raise disputes promptly.
What to do after cancelling your Bilibili subscription
Once your cancellation is confirmed, a few follow-up steps ensure a clean break and protect you from future issues.
Monitor your bank account for unexpected charges
For the first 30 days after your final access date, monitor your bank or credit card statement carefully. In rare cases, a delayed charge may appear due to payment processing lags. If you see a charge from Bilibili after your subscription was cancelled and your final access date has passed, contact your bank immediately and file a dispute. Provide your cancellation confirmation email as evidence.
Keep your cancellation confirmation email indefinitely
Archive your cancellation confirmation email in a dedicated folder or backup it to cloud storage. If a billing dispute arises weeks or months later, this email is your proof that you cancelled on a specific date. Yafee recommends keeping digital records of all subscription management for at least 12 months.
Unlink your payment method if desired
If you wish to prevent any future accidental subscription (either to Bilibili or to other services through the same platform), consider removing your saved payment method from your Apple ID or Google Play account. You can always re-add it later when you wish to make a purchase.
Consider leaving feedback about your experience
If your cancellation experience was smooth, you may rate Bilibili positively on the App Store or Google Play. If you encountered obstacles or poor support, leaving honest feedback helps other Singaporeans and encourages Bilibili to improve its cancellation process. Yafee values transparent user reviews as they inform consumer decisions and hold companies accountable.
Bilibili subscription pricing and plan options
Understanding the costs and renewal dates of each plan helps you plan your budget and cancellation timeline accurately.
| Plan name |
Billing frequency |
Price (SGD) |
Key features |
Renewal date |
| Big Member (Monthly) |
Monthly |
SGD 7.99 |
Ad-free viewing, HD quality, priority support |
Same date each month |
| Big Member (Quarterly) |
Every 3 months |
SGD 19.99 |
Ad-free viewing, HD quality, priority support |
Every 3 months from sign-up date |
| Big Member (Annual) |
Yearly |
SGD 59.99 |
Ad-free viewing, HD quality, priority support, exclusive perks |
Same date each year |
| Big Member Plus (Monthly) |
Monthly |
SGD 14.99 |
All Big Member benefits plus exclusive anime episodes and early access |
Same date each month |
| In-app vouchers |
One-time purchase |
Variable (SGD 2-100) |
Coins for in-app purchases; non-refundable once spent |
No renewal |
| Pay-per-episode or premium content |
One-time purchase |
Variable |
Access to specific premium anime or films; no renewal |
No renewal |
Yafee notes that all prices are illustrative and subject to change. Check your Bilibili account or the App Store / Google Play listing for current pricing in your region. Monthly plans are the most flexible for cancellation, while annual plans require more lead time to stop billing.
Comparison: keeping vs. cancelling your Bilibili subscription
Deciding whether to cancel requires weighing the ongoing cost against the value you derive from the service.
| Factor |
Keep your subscription |
Cancel your subscription |
| Cost per month |
SGD 7.99-14.99 (recurring) |
SGD 0 (no further charges) |
| Access to new anime and exclusive content |
Full access, ad-free |
Limited to free tier only after expiry |
| Budget impact |
Ongoing monthly expense |
One-time savings per billing cycle |
| Resubscription if you change your mind |
Already subscribed |
Can resubscribe anytime without penalty |
| Account and data retention |
Account remains active with subscription |
Account remains (can regain access by resubscribing) |
| Best option for |
Frequent viewers or completionists |
Budget-conscious users or those with overlapping services |
Consider your viewing habits over the next three months. If you watch Bilibili content at least two to three times per week, the subscription cost is reasonable. If you have finished your watchlist or prefer other platforms, cancellation immediately improves your cash flow.
Escalation and consumer protection if Bilibili refuses to help
In the event that Bilibili ignores your cancellation request or disputes a legitimate refund claim, Singapore law provides you with formal escalation channels.
Step 1: request escalation within Bilibili
If your first support request receives an unhelpful or generic response, reply politely but firmly, referencing the Consumer Protection (Fair Trading) Act and requesting escalation to a senior support agent or manager. Provide your ticket number and ask for a specific response deadline (for example, "Please respond within 7 days").
Step 2: file a complaint with CASE (Consumers association of singapore)
If Bilibili does not respond within 14 days or refuses your claim without legal justification, escalate to CASE. CASE is Singapore's official consumer advocacy body and can investigate disputes, mediate between you and Bilibili, and recommend compensation. You can lodge a complaint online at case.org.sg or by visiting their office in person. The process is free for CASE members and low-cost for non-members.
Step 3: small claims in the district court
If CASE mediation fails or you prefer a formal legal remedy, and the amount in dispute is below SGD 10,000, you may file a small claims case in the District Court. You do not require a lawyer for claims under SGD 3,000, though legal representation is advisable for larger claims. Filing fees are modest (typically SGD 20-50), and the court will examine your evidence and Bilibili's defence before issuing a judgment. Yafee advises that consulting a legal aid organisation or pro bono lawyer is a prudent step before filing in court.
Step 4: report to the infocomm media development authority (IMDA) if applicable
If Bilibili's conduct involves deceptive practices or violations of Singapore's Personal Data Protection Act (regarding your subscription and payment data), you may also report the matter to the Infocomm Media Development Authority (IMDA). IMDA oversees media and digital services compliance and can investigate systemic complaints.
Bilibili does not operate a physical mailing address for cancellations in Singapore; the company requires all subscription management to be handled online through the app or website. Nevertheless, Yafee provides the registered business details for reference:
Bilibili Singapore Pte. Ltd.
Registered office: Singapore (details available through ACRA-Accounting and Corporate Regulatory Authority)
Support contact: Via the Bilibili app or website Help Centre
Email: Typically available through in-app support ticket system
If you need to escalate a complaint or request a refund, the online support channel within the Bilibili app or at bilibili.com is your primary avenue. Document your ticket number and keep all correspondence. If Bilibili's support fails to resolve your issue, escalate to CASE at case.org.sg or telephone 6100 0315.
Summary: taking control of your Bilibili subscription
Cancelling your Bilibili subscription in Singapore is straightforward when you follow the correct platform-specific steps and understand your legal rights under the Consumer Protection (Fair Trading) Act. Whether you subscribe via Apple App Store, Google Play, or directly through Bilibili's website, the cancellation process takes fewer than five minutes and stops future charges immediately after your current billing cycle ends. Yafee has guided thousands of Singaporean consumers through subscription cancellations, and we emphasise three key takeaways: (1) always cancel through the platform where you originally subscribed, (2) verify your cancellation with a confirmation email and save it indefinitely, and (3) monitor your account for any unauthorised charges in the month following your final access date.
Your right to cancel is protected by law, and if Bilibili refuses a legitimate refund claim or makes cancellation deliberately difficult, you have the power to escalate to CASE and the courts. Yafee remains committed to helping Singaporean consumers navigate digital subscriptions with confidence and clarity, ensuring you pay only for services you actively use and value.