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Frequently asked questions
Cancel Now TV: The Right Way to Protect Your Rights
How to cancel Now TV in singapore and protect your refund rights
What is Now TV and why you might want to cancel
Now TV is a subscription streaming and broadband service that provides access to TV shows, films and add-on content on a flexible, month-to-month basis. You can sign up directly through the Now TV website or via third-party app stores like the Apple App Store or Google Play. The flexibility appeals to many subscribers, but you may find yourself locked into unwanted charges or struggling to locate the cancellation option. Yafee helps thousands of Singapore consumers navigate subscription cancellations every month, and this guide will equip you with the legal framework and step-by-step process to cancel Now TV with confidence.
How Now TV subscriptions work
When you subscribe to Now TV, you select a content membership such as Entertainment, Cinema or Sports, and you can add optional upgrades like device bundles or broadband speed boosts. Your billing and cancellation process depend entirely on where you signed up. If you subscribed through the Now TV website, you must cancel there. If you used an app store, you must cancel through that platform instead. This split system is where most cancellation problems begin.
Why cancellation matters
Your subscription renews automatically by default unless you actively cancel before the next billing date. Even after you cancel online, your account may continue to charge if you signed up via a third party and did not cancel through that platform too. Understanding where you signed up and which rules apply is the first step to taking back control of your subscription and avoiding unexpected charges.
Your consumer rights in singapore
Singapore's Consumer Protection (Fair Trading) Act (CPFTA) gives you important legal protections when you purchase digital services like Now TV. Yafee recommends you understand these rights fully before you attempt to cancel.
The 14-day cooling-off right
You have a 14-day right to change your mind from the date of purchase or delivery for most digital subscriptions. This means you can cancel within 14 days and claim a refund without penalty, provided you have not expressly agreed to immediate access and supply. Now TV's own terms acknowledge this protection. If Now TV claims you waived this right, request written evidence that you explicitly consented to immediate supply before you paid. The CPFTA places the burden of proof on the company, not on you.
Protection against unfair contract terms
If you were placed on a minimum-term plan without clear, upfront disclosure of the cancellation restrictions, you may have grounds to dispute the charges or seek a refund. The CPFTA prohibits unfair contract terms that unfairly limit your right to cancel or that hide cancellation penalties in small print. If you believe Now TV misled you about contract length or cancellation fees, document everything and escalate to the Consumer Association of Singapore (CASE) if the company refuses to help.
Your legal position
You have the right to cancel any subscription at any time under the CPFTA, except where you have genuinely agreed to a fixed-term contract with clear prior notice. If cancellation is restricted and that restriction was not made transparent at the point of purchase, the company must refund you. If Now TV refuses, you can lodge a complaint with CASE, which will investigate at no cost to you.
Methods to cancel your Now TV subscription
You have two main cancellation routes depending on where you signed up. Yafee recommends you verify which route applies to you before you start the cancellation process.
Cancel via the Now TV website
This is the fastest and most reliable method if you signed up directly on nowtv.com.
- Open a web browser and navigate to the Now TV website (nowtv.com).
- Sign in to your account using your email address and password.
- Navigate to your account settings or "My Membership" section (the exact label may vary depending on the current interface).
- Locate the subscription you want to cancel and select the cancellation option.
- Read any confirmation message carefully and verify your cancellation date.
- Check whether you are on a minimum-term plan; if you are, you may not be able to cancel until the term ends.
- Take a screenshot of the cancellation confirmation for your records.
- Confirm that the cancellation has been processed and that auto-renewal has stopped.
- Your access will continue until the end of your current paid period, after which your account will close.
Cancel via third-party app stores
If you signed up through the Apple App Store, Google Play or another third-party platform, you must cancel through that same platform. Cancelling on the Now TV website will not stop charges from the app store.
- Open the app store where you subscribed (Apple App Store, Google Play or Amazon Appstore).
- On Apple devices, go to Settings, tap your name, select Subscriptions, find Now TV and tap Cancel Subscription.
- On Android devices, open Google Play, go to your account, select Subscriptions, find Now TV and tap Cancel.
- Confirm the cancellation and note the effective cancellation date.
- Verify that your billing details no longer show a pending charge for Now TV.
- Take a screenshot of the cancellation confirmation from the app store.
Cancel by post
If you experience technical difficulties or prefer a paper trail, you can cancel by post. Send a written cancellation request to the following address:
Now TV Customer Service
PO Box 5000
Bristol
BS99 7XQ
United Kingdom
Include your full name, account email address and the date you wish the cancellation to take effect. Use registered post or courier to ensure delivery is confirmed. Allow 10 business days for processing after the company receives your letter.
What happens after you cancel
Cancellation does not mean immediate access loss; you retain your subscription until the end of your current billing cycle. Yafee recommends you confirm the following within 48 hours of cancellation.
Access duration after cancellation
You continue to access Now TV content until the last day of your paid period. If you paid on the 15th of each month and cancelled on the 20th, you retain access until the end of that calendar month. After that date, your account closes and you lose access to all content.
Refunds and credits
Now TV does not refund unused portions of your subscription unless you fall within the 14-day cooling-off period or you can demonstrate the company failed to disclose cancellation terms clearly. If you cancel within 14 days of purchase, request a refund immediately in writing, citing the CPFTA. If the company refuses, escalate to CASE with copies of your purchase confirmation and cancellation request.
Stopping auto-renewal
Your most critical task is to confirm that auto-renewal has stopped. Log back into your account 2 days after cancellation and verify that no future payment is scheduled. If a payment is still scheduled, contact Now TV support immediately and request written confirmation that auto-renewal has been disabled. Take screenshots as evidence.
Pricing and subscription options
Understanding what you are paying for helps you decide whether cancellation is the right choice. The following table shows typical Now TV subscription tiers available in Singapore.
| Subscription type | Monthly cost (SGD) | Content included | Contract term |
|---|---|---|---|
| Entertainment | $19.99 | TV shows, dramas, documentaries | Month-to-month |
| Cinema | $19.99 | Films, movie premieres | Month-to-month |
| Sports | $24.99 | Live sports, match replays | Month-to-month |
| Bundle (Entertainment + Cinema) | $29.99 | All TV, films and documentaries | Month-to-month |
| Broadband add-on (basic) | $49.99 | 100 Mbps fixed-line broadband | 12-month minimum |
| Broadband add-on (premium) | $79.99 | 300 Mbps fixed-line broadband | 12-month minimum |
If you subscribed to a broadband package, you face a 12-month minimum-term commitment. Cancelling before that date may incur an early termination fee equivalent to the remaining monthly charges. Check your contract or contact Now TV to confirm whether you are locked into a minimum term.
Common mistakes to avoid when cancelling
Cancellation is straightforward once you know the process, but small oversights can lead to continued charges and frustration. Yafee has identified the most frequent errors subscribers make, and you can avoid all of them.
Mistake 1: cancelling in the wrong place
If you signed up via the Apple App Store and you cancel only on the Now TV website, your subscription will continue through Apple and you will continue to be charged. You must cancel through the platform where you signed up, not the other way around. Check your payment method and trace backwards to identify where the charge originates.
Mistake 2: assuming cancellation means immediate access loss
Many subscribers believe that clicking cancel means they lose access immediately. This is not true. Your access continues until the end of your paid period. However, auto-renewal stops, meaning you will not be charged again after that date. Do not delete the app or unsubscribe again; you will simply waste your remaining paid access.
Mistake 3: failing to check for auto-renewal after cancellation
The most costly mistake is cancelling, then assuming the matter is closed. Log back into your account 48 hours later and confirm that no future payment is scheduled. If a payment is still showing, contact Now TV support immediately and escalate to CASE if the company does not remove it within 5 business days.
Mistake 4: ignoring the 14-day cooling-off period
If you cancel within 14 days of purchase, you have a statutory right to a refund under the CPFTA. Do not accept a credit or a promise of "next month free"; demand a refund to your original payment method. If the company refuses, file a complaint with CASE, which will support your claim at no cost.
Timeline for cancellation to take effect
Knowing when your cancellation becomes final helps you plan and avoid surprise charges.
| Action | Timeline |
|---|---|
| You submit cancellation request online | Immediate (instant confirmation) |
| Auto-renewal stops | Within 24 hours (verify at 48 hours) |
| Access continues until end of paid period | Until the last day of your billing month |
| Account closes and you lose access | First day of the next month |
| 14-day refund request must be submitted | Within 14 days of purchase date |
| Refund processes to your payment method | 5-10 business days after approval |
How to request a refund from Now TV
If you are eligible for a refund under the 14-day cooling-off period or because the company failed to disclose cancellation terms, Yafee recommends you follow this step-by-step process.
- Gather your evidence: your purchase confirmation email, cancellation request and any screenshots showing auto-renewal was charged.
- Contact Now TV support in writing (email is preferred so you have a record) and state clearly: "I am requesting a refund under the Consumer Protection (Fair Trading) Act section [14-day cooling-off period or unfair term violation]."
- Include your account details, the date you purchased the subscription and the reason for the refund request.
- Give the company 14 days to respond and process the refund.
- If they refuse without valid reason, move to the next step.
- If they do not respond, escalate after 14 days have passed.
- Lodge a complaint with the Consumer Association of Singapore (CASE) by visiting their website (case.org.sg) or calling 6100 0315.
- Provide CASE with copies of all correspondence, your contract and the refund evidence. CASE will investigate at no cost to you.
Cancellation checklist
Use this checklist to ensure you have completed every step and protected yourself from unexpected charges.
| Task | Completed? |
|---|---|
| Identified where you signed up (website, Apple App Store, Google Play) | Yes / No |
| Logged into your account and located the cancellation option | Yes / No |
| Clicked cancel and received a confirmation message | Yes / No |
| Took a screenshot of the cancellation confirmation | Yes / No |
| Logged back in 48 hours later to verify auto-renewal has stopped | Yes / No |
| Noted the date your access will end (last day of paid period) | Yes / No |
Should you keep or cancel Now TV
Before you cancel, consider whether the service still adds value to your life. The following table compares reasons to keep and reasons to cancel.
| Reasons to keep Now TV | Reasons to cancel Now TV |
|---|---|
| You actively watch Entertainment, Cinema or Sports content every week | You have not opened the app in over 30 days |
| You are waiting for a specific film or show premiere you have marked | You prefer other streaming platforms (Netflix, Disney+, Prime Video) |
| Your broadband bundle offers genuine savings over standalone internet | You are on a 12-month broadband contract with unaffordable early termination fees |
| Your family members use the account regularly | You are the only user and rarely watch |
| The monthly cost is affordable and fits your budget | You cannot afford the subscription and would rather use free content services |
| You have an active minimum-term contract that will end soon (within 3 months) | You are locked into a 12-month minimum term with over 6 months remaining |
Contact information and postal address
If you need to contact Now TV for any reason, use the following address for written correspondence. Yafee recommends postal cancellation only if you have technical difficulties with the online process or if the company has not honoured a previous cancellation request.
Now TV Customer Service
PO Box 5000
Bristol
BS99 7XQ
United Kingdom
Send your cancellation request by registered post or courier. Include your full name, account email address, phone number and the date you wish the cancellation to take effect. Allow 10 business days for the company to process your request after it arrives. If you do not receive confirmation within this period, follow up in writing and escalate to CASE if necessary.
Final steps and next actions
Cancelling Now TV is simple once you follow the correct procedure, but the real work is protecting yourself from future charges. Yafee has helped thousands of consumers cancel subscriptions successfully by following this exact framework. Start today by identifying where you signed up, then proceed with the method that applies to you. Within 48 hours, log back in to confirm auto-renewal has stopped. If you are within 14 days of purchase, request a refund in writing immediately. If Now TV refuses to honour your cancellation or continues to charge you, lodge a complaint with the Consumer Association of Singapore (CASE) at case.org.sg or 6100 0315, and provide CASE with copies of all your evidence. The law is on your side, and CASE will support your claim at no cost. Take action today and reclaim control of your subscriptions.
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