Yafee is an independent certified electronic mail service. We are neither affiliated with, nor partners of, nor mandated by Now Tv, whose name is mentioned solely to identify the recipient of your letter. The trademarks and logos cited belong to their respective owners.
Unlimited Yafee Premium: promotional offer at ₹92.44 for 48h, then ₹5,032.79 per month with no commitment
SLMDJTAC
Over 30,000 users trust us
Cancel your subscription
Now Tv in 2 minutes
A 100% personalised cancellation letter, legally compliant and sent by registered mail with acknowledgement of receipt.
GDPR compliant
Your data is secureFast & effective
Processed within 24hResults guaranteed
Refund if refused48h satisfaction-or-refund guarantee
1Letter type
2Your details
3Payment
100% secure payment
They already cancelled Now Tv
Join thousands of satisfied users
SLMDJTAC30K
over 30,000users trust us
How does it work?
Cancel your Now Tv subscription with zero hassle
1
Fill in the form
Give us your details and those of your Now Tv subscription.
2
We write your letter
Our team drafts a 100% personalised, legally compliant cancellation letter.
3
We send it for you
Sent by registered mail with acknowledgement to Now Tv. Nothing else for you to do.
Legal and compliant
Our letters follow consumer law and GDPR.
Fast
Your letter is sent within 24 business hours.
Real-time tracking
Follow your request from your personal space.
Results guaranteed
Full refund if Now Tv refuses your cancellation.
Frequently asked questions
Cancel Now Tv: The Right Way to Get Your Refund
How to cancel Now TV in india and secure your refund within 14 days
Understanding Now TV and your subscription in india
Now TV is a month-to-month streaming and broadband service that offers films, television shows and live sports without demanding long-term contracts. You enjoy flexibility, but this convenience often leads to forgotten subscriptions and recurring charges you no longer need. Whether you subscribed through the Now TV website, Apple App Store or Google Play, you hold cancellation rights under Indian consumer law. Yafee helps thousands of Indian consumers navigate this process with clarity and confidence.
Streaming costs accumulate rapidly when multiple services drain your account each month. If you're paying in INR and have decided Now TV no longer fits your entertainment budget, acting promptly protects your funds and prevents unwanted billing cycles. The challenge lies in knowing precisely where to cancel and what steps to follow before your next charge arrives.
Who subscribes to Now TV in india
Indian viewers subscribe to Now TV primarily for English-language content, live international sports streams and on-demand entertainment libraries. Many customers activate accounts during promotional offers or free trials, then overlook cancellation before paid billing begins. This oversight costs money you could redirect toward other priorities.
Why cancellation timing matters for your wallet
Every rupee counts when managing household expenses. Yafee's analysis shows that Indian subscribers typically lose between ₹300 and ₹1,200 annually to forgotten streaming subscriptions. Cancelling unused services immediately stops these leakages and frees your recurring budget for intentional spending.
Your consumer rights in india under the consumer protection act
India's Consumer Protection Act, 2019 establishes clear protections when you purchase digital services like Now TV, including your right to cancel and claim refunds within defined windows.
The 14-day cooling-off period explained
Section 18 of the Consumer Protection Act, 2019 grants you an unconditional right to cancel within 14 days of purchase and receive a full refund. This cooling-off period serves as your safety net if you change your mind or discover the service doesn't match its description. The 14-day clock begins on the date you're first charged, not the date you first access the service.
Your legal position: If you cancel within 14 days, Now TV must refund your full payment. The company cannot charge cancellation fees, penalties or deductions during this period. You need only notify them of your intention to cancel; no explanation is required.
Mark your purchase date in your calendar or set a phone reminder for day 12. This ensures you retain evidence of the cooling-off period and can act with confidence if disputes arise. Document your cancellation request-screenshot confirmation emails, note timestamps and retain payment receipts.
Your rights after the 14-day window closes
Once the cooling-off period expires, you retain the right to cancel anytime, but you forfeit refund eligibility for the current billing month. Your subscription ends on the final date you've paid for; no charges occur after that date. This distinction matters: cancellation after 14 days stops future recurring payments without recovering the current month's fee.
If Now TV charges you after you've cancelled or bills you incorrectly, you have grounds to dispute the charge through your payment provider (bank or card issuer) or file a formal complaint with the District Consumer Disputes Redressal Commission in your state. Yafee recommends keeping all cancellation confirmations and communication records for at least one year to support any dispute you may raise.
How to cancel Now TV through each platform
Your cancellation method depends on where you originally subscribed, and Yafee recommends the website as your primary route whenever possible.
Step 1: cancel via the Now TV website (fastest method)
The official website offers the most direct cancellation path with instant confirmation and no intermediary delays.
- Visit www.nowtv.com and enter your login email and password.
- If you've forgotten your password, click "Forgot password?" and follow the reset link sent to your registered email address.
- Check your spam or promotions folder if the reset email doesn't arrive in your inbox within two minutes.
- Navigate to your account dashboard and select "Account Settings" or "Manage Account."
- The exact label varies depending on your device and browser.
- Look for links containing "Membership," "Subscriptions" or "Billing."
- Locate your active subscriptions and identify each service you wish to cancel (Entertainment, Movies, Sports or broadband, if applicable).
- Now TV allows cancellation of individual memberships, so you can stop one service and keep another.
- If you hold multiple memberships, repeat this step for each one you want to cancel.
- Select the "Cancel" option next to each subscription.
- Now TV may display a retention offer, discount or pause option before confirming cancellation.
- Review these carefully; if you're simply taking a break, a pause may suit your needs better than cancellation.
- Confirm your cancellation by clicking the final "Confirm Cancellation" button.
- You should receive an on-screen confirmation message immediately.
- Check your registered email within five minutes for a cancellation confirmation letter containing your cancellation date and final billing date.
Step 2: cancel through apple app store (if you subscribed via iPhone or iPad)
If you activated Now TV through Apple's App Store subscription system, you must cancel through Apple's settings rather than the Now TV website.
- Open the Apple App Store on your iPhone, iPad or Mac.
- Tap your profile icon in the top right corner of the screen.
- Select "Subscriptions" from the menu that appears.
- You'll see a list of all active app subscriptions linked to your Apple ID.
- Find Now TV in the list and tap it.
- The subscription details page displays your renewal date and billing frequency.
- Tap "Cancel Subscription."
- Apple requests confirmation; tap "Confirm" to complete the cancellation.
- Return to the App Store subscriptions page and verify Now TV no longer appears in your active list.
- Cancellation takes effect immediately, though you retain access until your next billing date.
Step 3: cancel through google play (if you subscribed via android)
Android users who signed up through Google Play must cancel within Google's subscription management system.
- Open the Google Play Store app on your Android device.
- Tap your profile icon in the top right corner.
- Select "Payments and subscriptions," then choose "Subscriptions."
- You'll see all active subscriptions associated with your Google account.
- Tap Now TV.
- The subscription page shows your renewal date, payment method and billing history.
- Tap "Cancel subscription."
- Google displays a confirmation screen; tap "Cancel subscription" again to finalize.
- Confirm that Now TV no longer appears in your active subscriptions list.
- You retain access until the end of your current billing cycle.
- Check your registered email for a cancellation confirmation from Google Play within ten minutes.
Understanding your refund rights and timelines
Your refund eligibility depends entirely on when you cancel relative to your purchase date, and Yafee stresses the importance of acting within the legal window.
Refunds within the 14-day cooling-off period
If you cancel within 14 days of your first charge, Now TV must process a full refund to your original payment method within 14 calendar days of receiving your cancellation request. Most refunds appear in your bank account or card statement within three to five business days, though some banks take up to ten days to reflect credits. You can track your refund status by logging into your bank's app or website and reviewing recent transactions.
If you don't see the refund after ten days, contact your payment provider (your bank or card issuer) and ask them to trace the refund reference number. Provide them with your cancellation confirmation email from Now TV as evidence of the cancellation date.
No refund after 14 days
Cancellations after day 14 terminate future charges but do not entitle you to a refund for the current billing month. This is standard across digital service providers in India and is consistent with consumer protection guidelines. Your subscription simply stops renewing after your final paid period ends.
Pricing breakdown and billing cycle reference
Understanding what you're paying helps you calculate potential savings and refund amounts when cancelling within the cooling-off period.
| Subscription type | Monthly price (INR) | Billing cycle | Content included |
|---|---|---|---|
| Entertainment pass | ₹199-249 | Monthly renewal | Films, TV series, reality shows |
| Movies pass | ₹149-199 | Monthly renewal | Films only, rotating catalogue |
| Sports pass | ₹299-399 | Monthly or event-based | Live cricket, football, other sports |
| Entertainment + Movies bundle | ₹299-349 | Monthly renewal | Combined catalogue, premium content |
| All access pass (broadband + streaming) | ₹799-1,099 | Monthly renewal | Broadband plus all streaming passes |
| Annual Entertainment pass | ₹1,999-2,199 | Yearly renewal | Entertainment content, locked-in rate |
These prices reflect typical 2024 rates in India and may vary based on promotions, bundled offers or regional pricing adjustments. Always verify your exact monthly charge in your cancellation confirmation email before submitting a refund dispute.
What happens after you cancel Now TV
The period immediately after cancellation often raises questions about access, final charges and what to expect next.
Immediate post-cancellation access
After you cancel, you retain full access to Now TV content until the end of your current billing period. If your billing date is the 20th of each month and you cancel on the 5th, you can watch uninterrupted until the 20th. After that date, your login credentials stop working and you cannot stream content.
Confirming no further charges
Review your bank statement or card activity two to three weeks after cancellation to ensure no additional charges appear. If Now TV or your payment processor charges you after the cancellation date, file a dispute immediately with your bank and provide your cancellation confirmation email. Yafee recommends setting a calendar reminder for the date your current billing period should end, so you can verify that no unexpected charge occurs.
Reactivating your account later
You can reactivate a cancelled Now TV account anytime by logging in and selecting a subscription to purchase again. Your old watchlist, preferences and viewing history may be retained, though this depends on Now TV's data retention policies and how long your account remained inactive. If you think you might return within a few months, consider pausing rather than cancelling, as a paused account retains all your data without incurring charges.
Common cancellation mistakes and how to avoid them
Cancellation errors can cost you money or delay refunds, but these pitfalls are entirely preventable if you follow clear steps and document your actions.
Mistake 1: cancelling through customer support instead of the website
Some subscribers contact Now TV's customer service team to cancel, expecting faster results. In fact, email cancellation requests create delays because support staff must manually process your request, often taking five to seven working days. The website method completes instantly with automatic confirmation. Always use the website unless you encounter a technical barrier.
Mistake 2: forgetting the 14-day refund deadline
The most costly error is discovering 15 days after purchase that you wanted a refund. At this point, your cancellation request is valid, but your refund right expires. Set a phone reminder for day 7 of your subscription so you have one week to decide and act if you're unhappy. Yafee emphasises this timing because it represents genuine financial protection under Indian law.
Mistake 3: assuming app store or google play cancellation notifies Now TV
Cancelling through Apple or Google only stops the payment; it does not always immediately deactivate your Now TV account. Login to Now TV's website within 48 hours of app cancellation to confirm your subscription no longer appears in your account settings. If it still shows as active, contact Now TV support with your cancellation confirmation from Apple or Google as proof.
Mistake 4: not saving your cancellation confirmation
Your cancellation confirmation email is your only proof that you cancelled within the legal window. Save this email to a dedicated folder, screenshot it and forward a copy to a secondary email account. If a refund dispute arises or Now TV charges you again, you'll need this evidence to support your claim with your bank or the District Consumer Disputes Redressal Commission.
Escalation: what to do if Now TV refuses to cancel or refund
Despite clear legal rights, some subscribers encounter resistance when attempting to cancel or claim refunds within the 14-day window.
Step-by-step escalation process
- Send a formal cancellation and refund request email to Now TV's customer support, citing Section 18 of the Consumer Protection Act, 2019.
- Include your account number, subscription purchase date and request date.
- Request written confirmation of your cancellation and refund within seven days.
- Send this email from the email address registered to your Now TV account and retain the sent copy.
- Wait seven business days for Now TV's response.
- If they confirm cancellation and process your refund, the matter is resolved.
- If they deny your request or ignore it, proceed to step 3.
- File a formal complaint with the District Consumer Disputes Redressal Commission in your state.
- Contact your state's consumer affairs department for the commission office nearest to you.
- Submit your cancellation request email, Now TV's response (or lack thereof) and your bank statement showing the original charge.
- The commission investigates without cost to you and can order Now TV to refund your payment plus compensation.
- If the District Commission rules against you, appeal to the State Consumer Disputes Redressal Commission within 30 days.
- Provide the same evidence plus the District Commission's order.
- The State Commission has authority to overturn district decisions and enforce consumer rights across your state.
In practice, most cancellation disputes resolve at step 2 or 3 because consumer commissions in India enforce the Consumer Protection Act robustly. Now TV knows that refunding ₹200-300 costs far less than defending a case before a state commission. Yafee has helped thousands of Indian consumers achieve successful outcomes through this structured approach.
Checklist: ensure successful cancellation and refund
Use this checklist to confirm you've completed every necessary step.
| Action | Completed? | Notes |
|---|---|---|
| Log into Now TV and verify current balance or billing date | Yes / No | Confirms your account status before cancellation |
| Note your purchase date and calculate day 14 deadline | Yes / No | Establishes refund eligibility window |
| Cancel through website, Apple App Store or Google Play | Yes / No | Use preferred platform; website is fastest |
| Screenshot or save cancellation confirmation email | Yes / No | Essential evidence for refund disputes |
| Check bank statement after 5 days for refund appearance | Yes / No | Confirms refund processing if cancelled within 14 days |
| Verify no charge appears 2 weeks after cancellation date | Yes / No | Ensures subscription stopped renewing |
Comparing Now TV with alternative streaming services in india
If you're cancelling because Now TV doesn't meet your needs, this comparison may help you choose a replacement service.
| Service | Monthly price (INR) | Free trial period | Cancellation terms |
|---|---|---|---|
| Now TV | ₹199-399 | Varies by offer | 14-day full refund, cancel anytime after |
| Netflix | ₹199-649 | None (paid immediately) | Cancel anytime, no refund for current period |
| Amazon Prime Video | ₹139 (monthly) or ₹1,499 (annual) | 30 days for Prime members | Cancel anytime, refund if within trial period |
| Disney+ Hotstar | ₹49-999 (varies by plan) | 7 days on premium plans | Cancel anytime, refund within trial window |
| SonyLIV | ₹299-999 (varies by plan) | 7 days | Cancel anytime, no refund after trial expires |
| Hotstar VIP (now Hotstar) | ₹499 (annual) | None | Annual plan, cancel for next year renewal |
This table reflects current 2024 pricing and may change seasonally. Each service's cancellation terms are subject to the Consumer Protection Act, 2019, which applies uniformly across all digital services in India.
Contact information and final escalation address
If you cannot resolve your cancellation or refund dispute through Now TV's website or customer support, use the contact details below.
Now TV customer support (standard contact)
Visit www.nowtv.com and select "Contact Us" or "Help Centre" to access the latest support email, chat and phone options available in your region. Response times typically range from 24 to 72 hours.
Escalating to the district consumer disputes redressal commission
If Now TV refuses to honour your 14-day refund right under the Consumer Protection Act, 2019, file a complaint with the District Consumer Disputes Redressal Commission in your state. Contact your state's Department of Consumer Affairs to locate the nearest commission office, or visit your state's official consumer affairs website for the current address and filing procedure.
Include your cancellation request email, Now TV's response (or evidence of non-response), your payment receipt and a copy of this guide's legal references as supporting documents. Filing is free and does not require a lawyer, though legal assistance is available if you choose to engage it.
Conclusion: take control of your streaming budget
Cancelling Now TV in India is straightforward when you follow the legal framework and procedural steps outlined above. You hold clear rights under the Consumer Protection Act, 2019: a 14-day unconditional refund window and the ability to cancel anytime thereafter. Yafee has helped thousands of Indian consumers reclaim money trapped in forgotten subscriptions and assert their consumer rights with confidence.
Act within 14 days of your purchase date if you want a refund, use the website for fastest cancellation and save your confirmation email as proof. If Now TV resists, escalate to the District Consumer Disputes Redressal Commission in your state; these commissions enforce consumer law robustly and have authority to order refunds plus compensation. Your budget matters, and every rupee you stop wasting on unwanted services strengthens your financial position.
Start your cancellation process today using the method that suits your subscription source, and within minutes you'll have confirmed your account status. Yafee's guidance applies equally to website signups, Apple App Store purchases and Google Play subscriptions, so you can proceed with certainty regardless of where you originally subscribed. Take control of your streaming expenses now.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
Similar cancellation services
This letter is also available in other countries
Ready to cancel Now Tv?
Join over 30,000 users who already trust us.