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Frequently asked questions
Cancel Shortmax Innovations: Step-by-Step Guide
How to cancel Shortmax Innovations and stop recurring charges safely
What Shortmax Innovations is and why cancellation matters in the philippines
Shortmax Innovations operates ShortMax, a short-form video streaming application backed by SHORTTV LIMITED and affiliated entities with registered offices in Hong Kong. If you subscribe in the Philippines, you need to understand exactly what service you are paying for and why the cancellation process demands your attention.
The platform offers two primary subscription tiers centred on digital credits and membership perks rather than simple video access. The Weekly Benefits plan costs ₱847 and includes 1,050 Coins, 630 Bonus credits, and daily login bonuses. The Monthly Benefits plan costs ₱1,694 and provides doubled Coins and Bonus allocation with identical daily rewards. Once you use these credits or claim bonuses, the Terms of Service state no refund applies after cancellation-which is why stopping your payments promptly protects your money.
Philippine consumers face a genuine obstacle: the published Terms of Service fail to clearly outline auto-renewal mechanics, free trial conditions, or a transparent cancellation pathway. That opacity places you at risk of unexpected repeat charges even after you believe you have cancelled. Yafee specialises in untangling exactly these scenarios, and this guide walks you through the process step by step.
Why Shortmax Innovations cancellation is harder than it should be
Most Philippine subscription services display a visible cancel button or publish a support email address. Shortmax Innovations does not. Consistent user reports indicate the cancellation option is either hidden within account settings or entirely absent, forcing you to contact support directly or face continued billing. Combined with pricing denominated in US dollars (not Philippine pesos) and no locally available payment methods documented, the user experience appears deliberately difficult.
The legal framework reinforces your position. Under the Consumer Act of the Philippines (Republic Act No. 7394), you hold the right to cancel any recurring subscription and demand a refund if the service fails to deliver or if material terms are obscured from plain view. If Shortmax Innovations continues charging you after you cancel, that breach gives you legal grounds to escalate to the National Privacy Commission and the Department of Trade and Industry (DTI).
What you are actually paying for
Before you initiate cancellation, clarify what your subscription covers. The Weekly Benefits plan (₱847) delivers 1,050 Coins, 630 Bonus credits, and a 60-point daily login bonus. The Monthly Benefits plan (₱1,694) provides double the Coins and Bonus credits with the same daily bonus structure. These are internal virtual currency units you expend within the application to unlock features, content, or upgrades.
The decisive detail: once you spend Coins or claim a Bonus, Shortmax Innovations contends no refund obligation exists. This means spending ₱1,694 and cancelling the following day will not recover your outlay. This policy may breach Philippine consumer law if the terms were not transparently displayed before you completed your purchase-which is why Yafee recommends documenting everything before cancellation.
Your consumer rights under philippine law
The Consumer Act of the Philippines grants you specific protections when dealing with recurring subscription services.
What the consumer act of the philippines says about subscriptions
Republic Act No. 7394 (the Consumer Act of the Philippines) mandates that every company selling to Philippine consumers must disclose material terms plainly and visibly before you commit payment. Shortmax Innovations fails this requirement: the published Terms do not explain auto-renewal mechanics, cancellation procedures, or refund eligibility in language accessible to Philippine users.
Under Section 10 of the Consumer Act, you possess the right to cancel any subscription or membership if the company fails to supply clear, truthful information regarding commitment length, charges, and how to cancel. If Shortmax Innovations continues billing you after you submit a cancellation request, that violation is reportable to the DTI Consumer Protection Group and the National Privacy Commission (NPC).
Your legal position
You are not simply a customer at the mercy of a corporation. Philippine law positions you as a consumer with enforceable rights. If Shortmax Innovations refuses to stop charging you, you can file a formal complaint with the DTI or NPC without legal representation. If you paid via credit card, you also retain the right to dispute the charge through your bank under Philippine banking regulations. Keep copies of every communication, every charge, and every cancellation request you submit-these become evidence if you need to escalate.
How to cancel Shortmax Innovations: step-by-step
Cancellation methods for Shortmax Innovations are not transparent, which is why you must follow multiple channels simultaneously to ensure the request reaches the operator.
Step 1: attempt cancellation within the mobile application
Open the Shortmax app on your device and navigate to your account settings. Look for an Account, Subscription, or Billing section. Many subscription apps hide the cancel option in a submenu labelled Settings, Help, or Support rather than displaying it prominently on the main account page.
- Tap your profile icon or account name at the top or bottom of the screen
- Scroll to find Subscription, Billing, or Settings
- If you see a Cancel Subscription or Unsubscribe button, tap it immediately and confirm your choice
- Take a screenshot of any confirmation message you receive
- If no cancel option appears, move directly to Step 2
Step 2: contact Shortmax Innovations support via email
Since Shortmax Innovations does not publish a direct support email address or phone number, you must locate the parent company contact details. SHORTTV LIMITED, the registered operator, maintains offices in Hong Kong. Yafee recommends sending your cancellation request to the company's official support address or through the in-app help portal if available.
- Look for a Help, Support, or Contact Us section within the Shortmax app
- If an email address appears, draft your cancellation message immediately
- Write: "I request immediate cancellation of my Shortmax Innovations subscription effective today. Please confirm cancellation in writing and confirm no further charges will occur."
- Include your full name, account email, subscription plan name (Weekly Benefits or Monthly Benefits), and the date you want cancellation to take effect
- Send the email and retain the sent confirmation and any reply
Step 3: request cancellation via payment platform
If you subscribed through the Apple App Store, Google Play, or another payment platform, that intermediary-not Shortmax Innovations directly-processes your subscription. You must cancel the subscription through that platform to stop all future charges.
- For Apple App Store (iOS): Open Settings on your iPhone or iPad, tap your name, select Subscriptions, find Shortmax Innovations, and tap Cancel Subscription. Confirm cancellation.
- For Google Play (Android): Open the Google Play app, tap your profile icon, select Manage Subscriptions, find Shortmax Innovations, tap it, and select Cancel Subscription. Confirm your choice.
- Screenshot the cancellation confirmation from your payment platform
- Note the cancellation date shown by the platform
Step 4: document all cancellation attempts
Create a record file containing every action you have taken. This documentation becomes critical if you later dispute charges or escalate to regulatory authorities.
- Save screenshots of every in-app screen you viewed during cancellation attempts
- Keep the timestamp and text of every email you sent and received
- Retain payment platform cancellation confirmations with the effective cancellation date
- Compile a single folder or document listing all actions, dates, and outcomes
Step 5: monitor your account and payment method
After you cancel, verify that Shortmax Innovations stops charging you. Many subscription operators continue billing despite a cancellation request-especially if the cancellation method was unclear or the request did not reach the correct department.
- Wait 1 to 2 business days after cancellation
- Check your email for a cancellation confirmation from Shortmax Innovations or your payment platform
- Review your bank or credit card statement 5 to 7 days after the cancellation request
- If a new charge appears after the effective cancellation date, immediately dispute it (see Step 6)
Step 6: dispute unauthorized charges with your bank
If Shortmax Innovations charges you after you cancel, your bank or credit card issuer will reverse the charge on your behalf. This process is called a chargeback or dispute, and it is your right under Philippine banking law.
- Contact your bank or credit card company immediately after you spot the unauthorized charge
- Explain that you cancelled the subscription and provide your documentation (cancellation confirmations, screenshots, emails)
- Request a chargeback or dispute of the charge
- Your bank will investigate and typically reverse the money within 10 to 30 days
- Keep the dispute reference number for your records
Shortmax Innovations pricing and subscription plans
Understanding what you pay helps you decide whether cancellation is the right move.
| Plan name | Monthly cost (PHP) | Coins included | Bonus credits | Daily login bonus | Best for |
|---|---|---|---|---|---|
| Weekly Benefits | ₱847 | 1,050 | 630 | 60 points | Casual users testing the service |
| Monthly Benefits | ₱1,694 | 2,100 | 1,260 | 60 points | Regular users with consistent spending |
Both plans charge on a recurring cycle. Once you cancel, you lose access to any remaining Coins or Bonus credits-Shortmax Innovations does not refund them. This is why timing your cancellation matters: if you have only 100 Coins left in a ₱1,694 plan, cancelling immediately prevents further loss.
When you should cancel Shortmax Innovations
Cancellation makes sense if you are no longer actively using the service or if the charges feel disproportionate to the value you receive.
Reasons to cancel immediately
- You have not opened the app in 2 or more weeks
- You are not spending your Coins or using the daily login bonuses
- The ₱847 or ₱1,694 monthly cost strains your budget
- You have already claimed the bonus credits and do not plan to use them
- You suspect Shortmax Innovations is charging you without clear consent (grounds for a DTI complaint)
Reasons to keep your subscription
- You use the app multiple times per week and value the content
- You have a realistic plan to spend the Coins before cancelling
- The daily login bonus and promotional credits provide ongoing value
- You are testing the full feature set and plan a final decision within 7 days
What happens after you cancel Shortmax Innovations
Cancellation does not happen instantly-you must understand the timeline and what access you retain.
Immediately after cancellation
Most payment platforms (Apple App Store, Google Play) grant you access to the app until the end of your current billing cycle. You retain the ability to spend any remaining Coins or Bonus credits during this period. Shortmax Innovations will not refund those credits if you cancel partway through the month.
At the end of your billing cycle
Your subscription officially ends on the date shown by your payment platform. After that date, you lose access to premium features, daily login bonuses, and the ability to purchase additional Coins. If you re-download the app later, you will see a prompt to resubscribe.
If charges continue after cancellation
If your bank statement shows a charge after the effective cancellation date, act immediately. Yafee advises you to gather your documentation and file a dispute with your bank within 60 days of the unauthorized charge. You also have the right to report Shortmax Innovations to the DTI Consumer Protection Group if the company continues billing despite a clear cancellation request.
Refunds and what you can recover
Shortmax Innovations' refund policy is restrictive and may violate Philippine consumer protection law if the terms were not clearly disclosed before purchase.
What Shortmax Innovations will not refund
- Coins you have already spent within the app
- Bonus credits you have already claimed
- Any portion of your monthly subscription fee once the billing cycle has begun
What you can recover through legal channels
Under the Consumer Act of the Philippines, you may be entitled to a refund if any of the following apply:
- Shortmax Innovations failed to disclose auto-renewal terms before you paid
- The cancellation process was deliberately hidden or non-functional
- The service charges continued after you submitted a valid cancellation request
- The refund policy itself was not displayed plainly in your language before purchase
To pursue a refund on these grounds, file a complaint with the DTI Consumer Protection Group or the National Privacy Commission. Yafee recommends including your complete documentation-screenshots, emails, payment records, and cancellation confirmations-with your complaint.
Common mistakes to avoid when cancelling
You are not alone if you have already made one of these errors-but recognizing them now prevents further damage.
Mistake 1: cancelling only within the app, not through your payment platform
Many users assume tapping a cancel button in the Shortmax app is sufficient. It is not. The app and the payment platform (Apple App Store or Google Play) operate separately. If you cancel only in the app but the payment platform still processes the subscription, you will be charged again. Always cancel through both channels.
Mistake 2: not documenting your cancellation requests
If you cancel via email or in-app chat and do not save screenshots or confirmation messages, you have no proof the request was received. Shortmax Innovations can later claim you never asked to cancel. Start taking screenshots now, before you submit anything.
Mistake 3: ignoring a charge after cancellation
Some users see an unexpected charge and assume it is a mistake that will correct itself. It does not. Within 60 days of an unauthorized charge, contact your bank to dispute it. After 60 days, your bank may refuse to reverse the transaction, and you lose the money.
Mistake 4: deleting the app without cancelling the subscription
Removing the Shortmax app from your phone does not cancel your subscription. Your payment platform continues processing charges every month until you explicitly cancel. Delete the app only after you have cancelled through your payment platform.
Mistake 5: not checking your statement for 2 months after cancellation
Establish a habit of reviewing your bank or credit card statement 5 to 7 days after you request cancellation. This allows you to catch a rogue charge immediately and dispute it while the 60-day dispute window remains open. Set a phone reminder if needed.
Escalation: what to do if Shortmax Innovations refuses to stop charging you
If your cancellation requests are ignored and Shortmax Innovations continues to bill you despite your repeated attempts to stop, you have formal recourse under Philippine law.
File a complaint with the department of trade and industry (DTI)
The DTI Consumer Protection Group enforces the Consumer Act of the Philippines and investigates complaints against companies that breach consumer rights. If Shortmax Innovations continues charging you after cancellation, the DTI will demand a written explanation and can impose penalties.
- Visit the DTI website or contact your nearest DTI office
- File a written complaint detailing the service, charges, cancellation attempts, and dates
- Attach all your documentation: cancellation requests, payment records, emails, screenshots
- The DTI will contact Shortmax Innovations and demand an explanation within 15 days
- The DTI may order a refund or penalties if Shortmax Innovations has violated the Consumer Act
File a complaint with the national privacy commission (NPC)
If Shortmax Innovations also holds personal data about you (your email, phone number, payment information, or viewing history) and has not provided clear privacy terms or failed to honour your cancellation request, the NPC may also investigate. The NPC enforces the Data Privacy Act of 2012 and can impose fines on companies that mishandle consumer data.
Dispute the charge through your credit card or bank
Your payment provider (your bank or credit card company) has an obligation to protect you from repeated unauthorized charges. If Shortmax Innovations charges you after cancellation, file a chargeback dispute immediately. Provide your bank with all documentation of your cancellation request. Your bank will reverse the charge and may block future transactions from Shortmax Innovations to your card.
Comparison: Shortmax Innovations vs. alternative short-form video services
Before you finalize your cancellation decision, consider whether another service better suits your needs and budget.
| Service | Monthly cost (PHP) | Free tier available | Clear cancellation policy | Regional support |
|---|---|---|---|---|
| Shortmax Innovations (Weekly) | ₱847 | No | No / Hidden | Limited (Hong Kong-based) |
| Shortmax Innovations (Monthly) | ₱1,694 | No | No / Hidden | Limited (Hong Kong-based) |
| Free short-form video apps (TikTok, YouTube Shorts) | Free | Yes | No subscription required | Full Philippines support |
If the cost is your primary concern, free alternatives like TikTok and YouTube Shorts offer unlimited short-form video content with no hidden charges. If you want to support creators directly, platforms like YouTube allow direct tips without mandatory monthly fees.
Your cancellation checklist
Use this checklist to track every step of your cancellation and ensure nothing falls through the cracks.
- I have logged into the Shortmax app and attempted to find a cancel subscription button in Settings or Account
- I have located and copied the Shortmax Innovations support email address (or found it via in-app help)
- I have drafted and sent a cancellation email stating the date I want cancellation effective
- I have cancelled my subscription through my payment platform (Apple App Store or Google Play)
- I have taken screenshots of every cancellation confirmation I received
- I have created a folder containing all cancellation emails, screenshots, and platform confirmations
- I have noted the effective cancellation date from my payment platform
- I will check my bank or credit card statement 5 to 7 days after the cancellation request date
- If a charge appears after the cancellation date, I will contact my bank within 60 days to dispute it
- If Shortmax Innovations refuses to stop charging, I will file a complaint with the DTI Consumer Protection Group
Contacting Shortmax Innovations and SHORTTV LIMITED
Since Shortmax Innovations does not publish direct contact information for Philippine users, your cancellation requests must be directed to the parent company, SHORTTV LIMITED, registered in Hong Kong. Submit all formal cancellation and refund requests via email to any support address published in the app or via the in-app support portal. Retain copies of everything you send and every response you receive.
If you cannot locate a working email address within 7 days of your first attempt, escalate directly to the DTI by filing a formal consumer complaint citing Shortmax Innovations' failure to provide accessible cancellation information.
Final thoughts: taking control of your subscription
Cancelling Shortmax Innovations is your legal right under Philippine consumer protection law, regardless of whether the company has made the process transparent. The Consumer Act of the Philippines is explicitly designed to protect you from hidden charges, unclear terms, and deliberately obstructive cancellation procedures. Yafee has guided thousands of Philippine consumers through identical cancellation scenarios, and the outcome is consistently positive when you follow the steps outlined above, document everything, and escalate to the DTI if necessary.
Your cancellation is valid the moment you submit it through your payment platform (Apple App Store or Google Play). Any charge that appears after that date is unauthorized and reversible through your bank. Do not hesitate to dispute. Do not assume a mistake will fix itself. Act within 60 days of any unauthorized charge, and your bank will recover your money. Yafee has helped thousands of consumers cancel recurring subscriptions and regain control of their accounts. You can do the same. Submit your cancellation today, monitor your statement, and escalate to the DTI if Shortmax Innovations continues to charge you after the effective cancellation date.