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Frequently asked questions
Cancel Shortmax: The Right Way to Reclaim Your Money
How to cancel Shortmax Innovations in nigeria and stop recurring charges
What Shortmax Innovations is and why nigerians subscribe
Shortmax Innovations operates Shortmax, a streaming platform that delivers short-form dramas and entertaining bite-sized video content to Nigerian viewers. You can access the service through the Apple App Store, Google Play Store, or direct web purchases, all billed in Nigerian Naira (₦). The platform attracts millions of Nigerians who want quick, engaging entertainment they can watch on mobile devices or computers during spare moments.
The service is managed by SHORTTV LIMITED, though multiple corporate entities exist across different locations. Your chosen subscription method-whether app-based or web-determines both how you manage your account and how you cancel. At Yafee, we guide Nigerians through digital service cancellations with clarity and precision, ensuring you retain full control of your subscription and billing.
Who operates Shortmax and where they are based
SHORTTV LIMITED operates Shortmax as the primary service provider. While corporate registration addresses appear in India and the United States, the company actively bills Nigerian users in local currency through multiple channels. This dispersed structure means you may need to contact several points of contact if payment disputes arise or if the company resists your cancellation request.
How Shortmax charges you in nigeria
Shortmax operates three distinct billing channels: Apple App Store subscriptions, Google Play Store subscriptions, and direct web-based purchases. Each channel carries its own cancellation pathway, refund timeline, and dispute resolution process. Understanding which payment method you used before you cancel is essential; this determines where you submit your cancellation request and which entity handles your refund.
Your consumer rights when cancelling in nigeria
Nigerian consumer law protects you explicitly when dealing with subscription services and digital products.
The federal competition and consumer protection act and what it guarantees you
The Federal Competition and Consumer Protection Act (FCCPA) 2019 forms the legal foundation for your cancellation rights in Nigeria. Under this law, traders must disclose subscription terms clearly and transparently before you make any payment. Auto-renewal arrangements must receive your explicit, informed consent-not buried in fine print or implied through your initial purchase. You possess the legal right to cancel your subscription without penalty, without undue burden, and without delay.
If Shortmax continues to charge you after you have submitted a valid cancellation request, or if the company imposes unreasonable barriers to cancellation, you are entitled to escalate the matter to the Federal Competition and Consumer Protection Commission (FCCPC), Nigeria's official consumer authority. The FCCPC has statutory power to investigate complaints, impose fines, and compel refunds.
Your legal right to refunds and dispute resolution
Under the FCCPA, you have the right to request a refund within 14 days of purchasing a digital service if you change your mind-provided you have not substantially accessed the content. If Shortmax has charged you in error, failed to deliver the service you paid for, or continued billing after cancellation, you have grounds for a formal dispute. Yafee recommends that you retain all transaction records, screenshots of your account charges, email confirmations, and all correspondence with Shortmax.
Your legal position: If Shortmax refuses to process your cancellation or refund after you have submitted a valid request, you can file a formal complaint with the FCCPC at www.fccpc.gov.ng or contact their consumer helpline. The FCCPC will investigate free of charge and can order Shortmax to refund your money and stop charging you. You do not need a lawyer to file this complaint.
How to cancel Shortmax via apple app store
Cancelling your Apple subscription stops all future charges immediately, but does not remove the app from your device or delete your account data.
Step 1: open your apple account settings
Access your iOS device and open the Settings application. Tap your name or Apple ID at the top of the screen. You will then see your account menu with several options.
Step 2: navigate to your subscriptions list
Select "Subscriptions" from the menu. Your iPhone or iPad will display a complete list of all active and inactive subscriptions linked to your Apple account. This includes Shortmax if you have an active subscription.
Step 3: locate Shortmax in your subscriptions
Scroll through the subscriptions list and find "Shortmax" by name. Tap it to open the subscription details page. If you have many subscriptions, use the search or scroll function to locate it quickly.
Step 4: initiate the cancellation
Tap the "Cancel Subscription" button at the bottom of the Shortmax details screen. Apple will prompt you to confirm this action. You may see optional feedback fields asking why you are cancelling; these are optional and do not affect the cancellation outcome.
Step 5: confirm the cancellation with apple
Tap "Confirm Cancellation" when prompted. Apple will display a confirmation message stating that your subscription has been cancelled. You will receive an email confirmation from Apple within minutes. Your access to Shortmax will continue until the end of your current billing period; after that date, all charges will cease.
How to cancel Shortmax via google play store
Cancelling through Google Play Store halts future charges and terminates your subscription at the end of the current billing cycle.
Step 1: open the google play store app
Launch the Google Play Store application on your Android device. Tap the profile icon in the top right corner of the screen.
Step 2: access your account settings
Select "Manage Your Google Account" or "Settings" from the menu. Navigate to the "Payments and Subscriptions" section. Tap "Subscriptions" to view all active subscriptions on your account.
Step 3: find Shortmax in your active subscriptions
Scroll through the list of subscriptions and locate "Shortmax." Tap it to open the subscription management page. This page displays your current billing status, renewal date, and cancellation options.
Step 4: select the cancellation option
Tap "Cancel Subscription" on the Shortmax details screen. Google Play will ask you to confirm your cancellation and may request feedback. Complete these steps as instructed.
Step 5: confirm your google play cancellation
Tap "Yes, Cancel Subscription" to finalise the cancellation. Google will send you a confirmation email. Your Shortmax subscription will remain active until the end of your current billing period; after that date, no further charges will be applied to your account.
How to cancel Shortmax via direct web purchase or manual billing
If you purchased Shortmax directly through their website using credit card, debit card, or bank transfer, you must contact the company directly to cancel.
Step 1: gather your account information
Locate your original purchase confirmation email from Shortmax. This email will contain your transaction reference, order number, and the email address linked to your account. Have this information ready before you contact the company.
Step 2: send a formal cancellation email
Compose a professional email to Shortmax customer support. Include your full name, email address, phone number, and transaction reference. Write clearly: "I request immediate cancellation of my Shortmax subscription. Please confirm cancellation and provide details of any refund you will process." Send this email to the primary support contact or billing email listed on the Shortmax website.
Step 3: request written confirmation
In your cancellation email, explicitly request written confirmation of cancellation. Ask Shortmax to specify the date your subscription ends and the timeline for any refund. This written record protects you if disputes arise later.
Step 4: follow up if you receive no response
If Shortmax does not respond within 5 business days, send a second email with "URGENT: Cancellation Request" in the subject line. Include your original email as a reference. If the company continues to ignore your request or refuses to cancel, proceed to the complaint section below.
What happens after you cancel Shortmax
Cancelling your subscription triggers a specific sequence of events that you should monitor carefully.
Your access to Shortmax content after cancellation
Once you cancel through Apple, Google Play, or direct billing, your subscription remains active until the end of your current billing period. You retain full access to Shortmax content until that date. After the final day of your billing cycle, the app will prompt you to renew your subscription to continue watching. You will not be charged automatically after cancellation.
Tracking your cancellation confirmation
Apple and Google Play send automatic confirmation emails when you cancel. For web-based cancellations, Yafee recommends that you screenshot the Shortmax website showing your cancellation request or the confirmation page. Store this evidence in a folder labeled "Shortmax Cancellation" on your phone or computer. This documentation becomes essential if Shortmax charges you again or if you need to dispute a charge with your bank.
Monitoring your bank account after cancellation
Check your bank statement or payment app 2-3 days after your cancellation date to confirm that no charge appears. If Shortmax charges you after the cancellation date, you have proof of dispute and can request a chargeback from your bank or report the charge to the FCCPC.
How to request a refund from Shortmax Innovations
Your entitlement to a refund depends on the circumstances of your cancellation and the time elapsed since purchase.
Refunds within 14 days of purchase
Under the FCCPA, you may request a refund within 14 days of any digital service purchase if you have not substantially used the content. To claim this right, contact Shortmax immediately and state: "I request a refund under the Federal Competition and Consumer Protection Act 2019. I have not substantially accessed this service and cancel within 14 days of purchase." Provide your transaction reference and the purchase date. Shortmax must respond to your refund request within 10 business days.
Refunds for billing errors or failed charges
If Shortmax charged you twice, charged you after cancellation, or deducted an incorrect amount, you have an absolute right to a refund. Contact your payment provider (Apple, Google, or your bank) immediately and report the duplicate or erroneous charge. Provide your transaction references and evidence (screenshots of charges, confirmation emails). Your bank or payment app can initiate a chargeback within 90 days of the charge.
Escalating a refund dispute to the FCCPC
If Shortmax refuses to refund you and the 14-day window has passed, you can still escalate the dispute to the FCCPC if you have grounds: billing errors, failure to deliver the service, or continued charges after cancellation. File a complaint at www.fccpc.gov.ng with copies of all transaction records, cancellation confirmations, and correspondence with Shortmax. The FCCPC will investigate and can compel a refund if Shortmax has violated the law.
Pricing and billing details for Shortmax in nigeria
Shortmax operates on a subscription model with pricing that varies based on your chosen payment channel and subscription tier.
| Subscription tier | Monthly price (₦) | Billing method | Cancellation difficulty |
|---|---|---|---|
| Apple App Store monthly | ₦999-₦2,999 | Apple ID billing | Easy (Settings menu) |
| Google Play Store monthly | ₦999-₦2,999 | Google account billing | Easy (Play Store app) |
| Direct web subscription | ₦1,500-₦3,500 | Credit card, debit card, bank transfer | Moderate (email contact required) |
| Annual prepaid plan | ₦9,999-₦24,999 | All payment methods | Difficult (refund policy unclear) |
Common mistakes people make when cancelling Shortmax
Most Nigerians successfully cancel Shortmax, but several predictable errors delay the process or leave you charged longer than necessary.
Deleting the app without cancelling the subscription
Removing the Shortmax app from your phone does not cancel your subscription and does not stop charges. The app and the subscription are separate; deleting one has no effect on the other. Always cancel through the Settings menu (Apple) or the app store (Google) before you delete the app. If you have deleted the app, reinstall it and follow the cancellation steps above.
Assuming you cancelled when you only paused your subscription
Some streaming services offer a "pause" or "freeze" option instead of cancellation. This pause suspends access but resumes charges automatically after 30 or 90 days. Verify that you have selected "Cancel" not "Pause." Check your confirmation email: it must say "cancelled," not "paused."
Ignoring the cancellation confirmation email
Apple, Google, and Shortmax all send confirmation emails when you cancel. If you do not receive a confirmation within 1 hour, your cancellation may not have gone through. Log back into your account and check your subscription status. Yafee recommends taking a screenshot of the confirmation message on your phone as well as saving the confirmation email.
Cancelling during a promotional billing cycle
If you subscribed during a discounted promotional period (e.g., first month at ₦99), cancellation may trigger the full regular price for the remainder of your cycle before the subscription ends. Review your confirmation email to understand the exact end date and final charge amount before you cancel.
What to do if Shortmax refuses to cancel or continues charging you
If you have followed all cancellation steps correctly and Shortmax still charges you, take immediate action.
Step 1: document everything
Take screenshots of your cancellation confirmation, your bank statement showing the unauthorized charge, and all correspondence with Shortmax. Save these files in one folder with clear naming (e.g., "Shortmax_Refund_Evidence_Jan2025"). This documentation is mandatory for escalation.
Step 2: contact your bank or payment provider
Call your bank, Apple customer support, or Google Play support and report the unauthorized charge. Request a chargeback within 90 days of the charge date. Provide your transaction reference and a summary of the disputed charge. Your bank can reverse the payment and return your money in 5-10 business days.
Step 3: file a formal complaint with the FCCPC
If Shortmax refuses to refund you or continues charging after your chargeback, file a complaint with the Federal Competition and Consumer Protection Commission. Visit www.fccpc.gov.ng and complete the online complaint form. Include your transaction references, screenshots, cancellation confirmations, and bank statements. The FCCPC will assign a case officer and investigate free of charge. Shortmax will be required to respond within 14 days.
Step 4: engage yafee for documentation support
Yafee specialises in helping Nigerian consumers gather and organize evidence for disputes with digital service providers. If you struggle to locate receipts or need help drafting a formal complaint to Shortmax or the FCCPC, Yafee can guide you through the documentation process and connect you with escalation resources.
Comparing your cancellation options side by side
Not all cancellation routes are equally efficient in Nigeria; choose the option that matches your subscription method.
| Cancellation method | Speed | Confirmation | Refund window | Recommended for |
|---|---|---|---|---|
| Apple App Store Settings | Instant | Email confirmation within 1 hour | 14 days (FCCPA) | iOS users |
| Google Play Store app | Instant | Email confirmation within 1 hour | 14 days (FCCPA) | Android users |
| Direct email to Shortmax support | 24-48 hours | Manual confirmation email | 14 days (FCCPA) | Web-based subscribers |
| FCCPC escalation | 10-14 business days | FCCPC case reference number | Unlimited (dispute period) | Refused cancellations |
Contact information and escalation addresses for Shortmax Innovations
If you need to escalate a cancellation or refund dispute, contact Shortmax directly first, then escalate to Nigeria's consumer authority.
Shortmax Innovations customer support
Shortmax does not publish a dedicated Nigerian phone number. Contact the company via email through the Shortmax app (Help or Support section) or visit the website's "Contact Us" page. State your issue clearly: "I request cancellation of my subscription and confirmation of no further charges." Request written confirmation of your cancellation within 48 hours.
Federal competition and consumer protection commission escalation
If Shortmax does not respond or refuses to cancel, escalate to the FCCPC at www.fccpc.gov.ng. The FCCPC operates a free consumer complaint portal where you can file a formal dispute. You can also contact the FCCPC helpline during business hours for guidance on your specific situation. Include your Shortmax transaction reference, bank statement evidence of charges, and all correspondence with Shortmax.
Your bank's chargeback department
Contact your bank's fraud or disputes department if Shortmax charges you after cancellation. Provide your account number, the disputed transaction date, and the amount. Your bank can reverse the charge within 90 days of the transaction. Keep all bank correspondence for your records.
Summary: take control of your Shortmax subscription today
Cancelling Shortmax Innovations in Nigeria is straightforward when you follow the correct channel for your subscription type. Whether you subscribed via Apple, Google Play, or direct web billing, you have clear legal rights under the Federal Competition and Consumer Protection Act 2019. Yafee has helped thousands of Nigerian consumers cancel unwanted subscriptions, recover unauthorized charges, and escalate disputes with confidence.
Your next step is simple: identify your subscription method (Apple, Google, or web), follow the step-by-step instructions above, and confirm cancellation in writing. If Shortmax refuses to cancel or continues charging you, the FCCPC stands ready to investigate and compel a refund at no cost to you. Yafee remains available to guide you through documentation, escalation, and dispute resolution if you encounter resistance from the company.
Cancel today, confirm tomorrow, and monitor your account for 30 days. Your money, your choice, and your rights are protected by law.
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