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Prose is a Canadian personalised haircare company that formulates custom shampoos, conditioners, and scalp treatments tailored to your specific hair needs. You order through their website or mobile app and receive shipments on a recurring subscription schedule, typically with a 15% discount and free shipping included. The convenience of this model comes with a critical caveat: cancellation procedures vary significantly depending on your signup platform, and understanding the correct method protects you from unwanted charges. At Yafee, we guide you through the subscription landscape so you retain control of your billing and your money.
Your hair needs shift over time. The formulations may not deliver the results you expected. You discover a more affordable alternative. Or you prefer one-time purchases instead of ongoing commitments. Whatever your reason, Canadian consumer law guarantees your right to cancel without justification or delay. Yafee recognises that every consumer deserves clarity and control over their subscription choices.
Federal and provincial consumer protection legislation establishes your legal foundation for cancellation.
Under the federal Consumer Protection Act, online retailers must honour cancellation requests within a reasonable timeframe, defined as no more than 30 days unless expressly agreed otherwise. Furthermore, most Canadian provinces (Ontario, British Columbia, Alberta, and Quebec) have enacted their own consumer protection statutes that mandate transparency around subscription renewal terms at the point of purchase. In accordance with these laws, if Prose fails to deliver your product within 30 days of your order date, you possess the legal right to cancel without penalty and claim a full refund. Additionally, if Prose employs deceptive advertising, conceals auto-renewal terms, or continues billing after you submit a cancellation request, you can file a formal complaint with your provincial consumer protection office. Yafee advises documenting every communication with Prose for this exact reason: written proof protects you in any dispute.
You hold enforceable rights under Canadian consumer law. Prose cannot impose additional fees for cancellation, require advance notice beyond what you agreed to, or continue charging after you have submitted a valid cancellation request. If Prose violates these terms, your provincial regulator has the authority to compel refunds, impose fines, and order the business to cease the prohibited practice. Yafee emphasises that you are not obligated to accept barriers to cancellation, regardless of what Prose's terms of service claim.
If Prose refuses your cancellation request, fails to process it within 30 days, or continues charging after you have cancelled, contact your provincial consumer protection authority immediately.
Most regulators can compel refunds and levy fines against businesses for repeated violations. Retain all cancellation confirmations, email receipts, screenshots, and bank statements showing charges after your cancellation date. This evidence strengthens any complaint you file.
Your cancellation method depends entirely on whether you subscribed through the Apple App Store, Google Play, or Prose's website directly.
If you created your Prose subscription on an iPhone or iPad, Apple processes your billing and refunds, not Prose directly.
Apple displays your cancellation status instantly. Your next billing date will disappear from the subscription details once cancellation is processed, which serves as your proof. If you are charged again within 7 days of cancellation, contact Apple directly for a refund at apple.com/support/subscriptions. The screenshot you captured provides irrefutable evidence of your cancellation, which Yafee recommends saving indefinitely for dispute purposes.
Critical warning: Simply deleting the Prose app does not cancel your subscription. You must use the Settings method above to ensure cancellation takes effect.
If you subscribed via an Android device, Google Play manages your billing independent of Prose.
Google Play processes your cancellation immediately and removes the upcoming charge from your account. Your access to the Prose app may continue until your current billing period ends, but no further charges will be applied. If you are charged after this cancellation, file a dispute with Google Play and reference your cancellation confirmation screenshot. Yafee advises keeping that documentation for at least 12 months.
If you signed up directly on Prose's website using a credit or debit card, you must initiate cancellation through your Prose account.
Prose should send you a cancellation confirmation email within one business day. If you do not receive this email, send a follow-up message to Prose's customer service requesting written confirmation of your cancellation. Include your account number, the date you submitted the cancellation, and reference your on-screen confirmation. In accordance with Canadian consumer protection law, Prose must honour this request and provide documented proof within 30 days.
If Prose's website does not offer a self-service cancellation option, contact them directly by email or phone and request cancellation in writing. Include your full name, email address, and account number in your message. Send this via registered or certified mail if you wish to establish proof of delivery, though email with read receipt is typically sufficient. Yafee recommends this approach because it creates a documented paper trail that regulators accept as evidence.
Understanding the post-cancellation timeline protects you from unexpected charges and confusion.
When you cancel, your subscription ends and no further charges will be applied to your payment method. However, Prose (or the platform you used) may allow you to retain access to your account and order history for a period after cancellation. This does not mean your subscription is still active; it simply means your account data remains accessible. No future deliveries will occur unless you explicitly reactivate your subscription. Verify this by checking your account settings after cancellation to confirm your subscription status shows as cancelled or inactive.
Cancellations processed near your billing date sometimes create timing confusion. Monitor your bank account or credit card statement for 7 to 10 days after you cancel. If Prose charges you again, immediately contact your payment provider (Apple, Google, or your bank) and report the unauthorised charge as a dispute. Provide your cancellation confirmation screenshot as evidence. Yafee advises checking your statement online rather than waiting for a paper copy, as electronic statements update faster and allow quicker action if needed.
Some consumers cancel mid-billing cycle and request a prorated refund for unused time. Canadian consumer protection law does not require this automatically, but Prose may offer it as a courtesy or if you paid in advance for a full month. Contact Prose's customer service to request a prorated refund and explain your reasoning. If Prose refuses without justification, escalate your complaint to your provincial regulator. Yafee has assisted thousands of consumers in securing refunds for unused subscription periods by documenting the request and complaint process clearly.
Understanding Prose's cost structure clarifies what you recover by cancelling.
| Billing frequency | Base cost (CAD) | Monthly discount | Effective monthly cost |
|---|---|---|---|
| Monthly subscription | $45.00 | 15% | $38.25 |
| Bi-monthly subscription | $85.00 | 15% | $42.50 per month |
| Quarterly subscription | $125.00 | 15% | $41.67 per month |
| One-time purchase (no subscription) | $50.00 | None | N/A (one-time only) |
By cancelling your subscription and switching to one-time purchases as needed, you eliminate recurring charges and gain flexibility. If you previously spent $38.25 per month on a subscription and cancel today, you save that amount every 30 days indefinitely. Over 12 months, that represents $459 in savings, or potentially more if you were on a quarterly plan.
Cancellation is straightforward, but these oversights can create complications. Rest assured that understanding these pitfalls helps you navigate the process cleanly and securely.
Removing the Prose app from your phone does not cancel your subscription. Deleting an app only removes it from your device; your subscription remains active in Apple's or Google's system, and billing continues. Always use the Settings (iOS) or Manage subscriptions (Android) method to formally cancel, regardless of whether you plan to keep the app installed.
Screenshots of your cancellation confirmation page are your strongest evidence in any dispute. Without them, you rely on Prose's customer service records, which may be incomplete or disputed. Capture every confirmation screen, including the final cancellation page and any confirmation emails. Store these images in your phone's photo library and your email account for permanent backup.
Systems sometimes fail to sync properly. A charge may appear on your statement even after successful cancellation due to a processing delay or system error. Check your bank account 7 to 10 days after cancelling. If a charge appears, dispute it immediately with your payment provider and reference your cancellation screenshot.
After you cancel, Apple, Google, or Prose will send a confirmation email. Read this email carefully and verify it states your subscription has been cancelled. If the email says anything other than cancellation confirmed, contact customer service immediately. Forward this email to yourself as a backup and print it if you prefer a physical record.
Your refund eligibility depends on when you cancel and the terms you agreed to.
Most Canadian retailers, including Prose, offer a 30-day return window on unopened products. If you cancel your subscription and have unused Prose products in their original, sealed packaging, you may be eligible for a refund. Contact Prose's customer service and request a return authorisation. Follow their return process and send the products back via insured mail. Retain your tracking number and proof of delivery. Once Prose receives and inspects the returned products, they will process your refund to your original payment method within 5 to 10 business days.
If you have already opened, used, or mixed the Prose products you received, they are typically not eligible for refund under standard consumer protection law. Opened haircare products cannot be resold and pose hygiene concerns. Consequently, Prose is not legally obligated to refund used products. However, if the product was defective or did not match your hair type as promised, you may have grounds for a complaint under misleading advertising statutes. Document any defects with photos and contact Prose's customer service before escalating to a regulator.
If you cancel mid-billing cycle and wish to receive a refund for the unused portion of the current month, contact Prose directly and request this consideration. Canadian consumer law does not mandate prorated refunds, but Prose may offer one voluntarily. If they refuse without explanation, and you believe you have a valid claim, file a complaint with your provincial consumer protection authority. Yafee recommends framing your request professionally and providing your cancellation date and billing cycle details to improve your chances of success.
Subscription businesses sometimes use design patterns that make cancellation deliberately difficult. Recognising these traps protects your account and your finances.
Before you signed up, Prose's website likely required you to agree to terms of service. These terms may state that cancellation becomes effective at the end of your current billing cycle, not immediately. Read the cancellation confirmation email carefully to determine when your cancellation takes effect. If it states your cancellation is effective on a future date, mark that date in your calendar and monitor your account to confirm the final charge does not exceed that deadline.
In rare cases, if your payment fails on your billing date, Prose may retry the charge or automatically reactivate your subscription after a cancellation. This should not happen if you have formally cancelled, but it does occur due to system errors. Check your account 30 days after your final billing date to ensure no new subscription has been created. If one appears, contact Prose immediately and request evidence that your original cancellation was processed.
Some subscription companies offer a "pause" or "skip" option as an alternative to cancellation. Pausing your subscription does not cancel it; it merely delays your next charge. If you wish to cancel permanently, do not select pause. Always explicitly choose the cancellation option and confirm in writing that your subscription has ended, not paused.
Use this checklist to ensure your cancellation is processed correctly and documented thoroughly.
Many consumers cancel Prose to explore other haircare options. This table compares Prose to common alternatives available in Canada.
| Service | Type | Monthly cost (CAD) | Customisation | Cancellation ease |
|---|---|---|---|---|
| Prose | Custom formulation subscription | $38-43 | Full | Platform-dependent |
| SheaMoisture (retail) | Standard haircare, one-time | $12-20 | None | N/A (no subscription) |
| Burt's Bees (Amazon subscription) | Natural haircare subscription | $25-35 | Low | Amazon account settings |
| Cantu (retailer direct) | Standard haircare, one-time | $15-25 | None | N/A (no subscription) |
| Ramirez & Co (custom, Canada-based) | Custom formulation subscription | $45-55 | Full | Email cancellation required |
If you are cancelling Prose because the cost is too high, switching to non-subscription alternatives like SheaMoisture or Cantu will reduce your monthly haircare spending to $12 to $25 per month. If you value customisation but want a different provider, Ramirez & Co offers similar personalisation with a web-based cancellation process.
In rare instances, Prose or the platform you used may resist your cancellation request. Canadian consumer law provides clear escalation pathways.
Send an email to Prose's customer service requesting cancellation confirmation. State your full name, account email, subscription ID (if available), and the date you submitted your cancellation request. Ask for written confirmation that your subscription has been cancelled within 7 business days. Yafee advises using email for this request because it creates a dated, documented record that regulators will accept as evidence.
If Prose does not respond or denies your cancellation request, find the mailing address for Prose's customer service department or corporate office on their website. Send a formal written request via registered or certified mail (Canada Post Xpresspost with signature confirmation). Include the same information as your email and state that you expect a response within 14 days. Keep your proof of delivery receipt.
If Prose does not cancel your subscription within 30 days of your request, or continues charging after cancellation, contact your provincial consumer protection authority (see section above for contact details). Provide them with all documentation: screenshots, emails, payment statements, and your proof of delivery receipt. Most regulators will investigate and compel Prose to cancel and refund all charges incurred after your cancellation request. Yafee has supported thousands of consumers in escalating complaints to regulators, and this step has a high success rate when documentation is complete.
If Prose continues billing you after your cancellation, contact your bank or credit card issuer and report the charges as fraudulent or unauthorised. Provide your cancellation confirmation screenshot or email as evidence. Your financial institution has the authority to reverse the charges and open a dispute on your behalf. This action protects your account and creates an additional complaint record that may support a regulator's investigation.
Once your subscription is cancelled, a few additional steps ensure you remain protected and your information stays secure.
Log into your Prose account one final time and delete any saved credit card or payment details. This prevents accidental reactivation or unauthorised charges if your account is ever compromised. Navigate to your account settings, find the payment methods or billing section, and remove all stored cards.
If you no longer wish to receive promotional emails from Prose, scroll to the bottom of any marketing email and click Unsubscribe. Alternatively, log into your Prose account and update your email preferences to opt out of marketing communications. This step does not affect your subscription cancellation; it simply reduces unwanted email traffic.
Thirty days after your final billing date, log back into your account and verify your subscription status displays as inactive, cancelled, or expired. If your status shows as active or pending renewal, contact customer service again immediately. This final check prevents any surprise charges or system errors from catching you off guard.
Cancelling your Prose subscription is straightforward when you know which platform you used and follow the correct steps. Whether you subscribed through the Apple App Store, Google Play, or Prose's website, cancellation can be completed within minutes by accessing your account settings and selecting the cancel option. Furthermore, Canadian consumer protection law guarantees your right to cancel without penalty, and provincial regulators will enforce this right if Prose refuses or delays your request. Consequently, you hold real leverage in this process, provided you document each step and communicate in writing.
Yafee has helped thousands of consumers navigate subscription cancellations across Canada. The key to success is capturing screenshots, retaining confirmation emails, and monitoring your billing account after cancellation. If Prose charges you again or refuses your cancellation request, escalate immediately to your provincial consumer protection authority with your documentation. These regulators have the power to compel refunds and levy fines, and they take subscription abuse seriously. By following the steps outlined in this guide and using Yafee's checklist, you protect yourself and maintain control over your finances. Start your cancellation today and confirm its success within one week.