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Frequently asked questions
Cancel Mytraits: The Right Way
How to cancel MyTraits and protect yourself from hidden charges in south africa
What MyTraits is and why cancellation matters
MyTraits is a subscription-based artificial intelligence service operated by Milky Way Entertainment LLC that delivers personalised insights into your behaviour and personality traits through image analysis and user responses. You can access the service via iOS, Android, or directly through their website. The platform uses auto-renewal billing, which means your payment method is charged automatically unless you cancel before your renewal date. Many users in South Africa remain unaware that cancelling on one platform does not cancel your subscription on another, leaving them vulnerable to repeated charges. Yafee has developed this guide to ensure you understand your cancellation rights and the precise steps required to stop unwanted payments.
How MyTraits subscriptions operate
When you subscribe to MyTraits, you enter into an auto-renewing contract. Your card is charged on a regular billing cycle-typically monthly or annually, depending on your chosen plan-and this charge repeats automatically until you take action to cancel. You can purchase subscriptions directly from the MyTraits website, through Apple's App Store for iOS users, or via Google Play for Android users. The critical legal distinction is that each platform maintains a separate subscription record. Cancelling your web subscription does not affect your App Store subscription, and vice versa. This fragmentation is a primary reason why consumers continue to incur charges they believe they have already stopped. Yafee recommends identifying which platform hosts your active subscription before proceeding with cancellation.
Common reasons to cancel MyTraits
You may choose to cancel because the service failed to deliver promised insights, you discovered a more suitable alternative, your financial circumstances changed, or you simply forgot the subscription was active. Under South Africa's Consumer Protection Act 68 of 2008 (CPA), you have the right to cancel subscriptions, particularly if the service was misrepresented or did not meet the standard of performance a reasonable consumer would expect. Your cancellation right is absolute and requires no justification. The CPA protects you from aggressive retention tactics or pressure to continue payment, and you retain the right to demand a refund if the service failed to perform as advertised.
Your legal position under south african consumer law
South Africa's Consumer Protection Act 68 of 2008 establishes your rights as a consumer purchasing subscription services from Milky Way Entertainment LLC.
Consumer protection act rights for subscriptions
Section 14 of the CPA grants you the right to cancel distance contracts-which includes online subscriptions like MyTraits-within 14 calendar days of purchase, provided you notify the supplier in writing. This cancellation window applies to your initial purchase. Furthermore, Section 48 of the CPA requires that any supplier engaging in automatic debit orders must obtain your express written consent and provide you with proof of that consent. If Milky Way Entertainment LLC charged your payment method without clear, prior authorisation, you have grounds to dispute those charges with your bank or payment provider. In accordance with the CPA, automatic renewal charges must be transparent, and the supplier must provide a simple mechanism for cancellation. The National Consumer Commission (NCC) enforces the CPA and can investigate complaints if the company refuses to honour your cancellation request. Yafee advises you to keep copies of all communications with MyTraits during the cancellation process, as these form evidence should you need to escalate your complaint to the NCC.
Your right to a refund under south african law
If you cancel within the 14-day cooling-off period under Section 14 of the CPA, you are entitled to a full refund of amounts paid. Even if you cancel after this window, you may still claim a refund if the service failed to meet consumer expectations or was misrepresented. The burden of proof lies with the company to demonstrate that the service performed as promised. Under Section 23 of the CPA, consumers have the right to hold suppliers accountable for misleading claims. If MyTraits advertised features or accuracy rates that the service did not deliver, you have valid grounds to request a refund regardless of how long you have been subscribed. Yafee recommends documenting your experience with screenshots of promised features versus actual performance, as this evidence strengthens your position in any refund dispute.
MyTraits pricing and subscription plans
Understanding the cost structure of MyTraits helps you identify what you are paying for and whether the service justifies its price.
| Plan type | Billing cycle | Approximate cost (ZAR) | Renewal terms | Cancellation ease |
|---|---|---|---|---|
| Monthly web subscription | Every 30 days | R99-R149 | Auto-renews unless cancelled | Moderate |
| Monthly App Store (iOS) | Every 30 days | R99-R149 | Auto-renews unless cancelled via App Store | Simple |
| Monthly Google Play (Android) | Every 30 days | R99-R149 | Auto-renews unless cancelled via Google Play | Simple |
| Annual web subscription | Every 365 days | R999-R1,299 | Auto-renews unless cancelled | Moderate |
| Annual App Store (iOS) | Every 365 days | R999-R1,299 | Auto-renews unless cancelled via App Store | Simple |
| Annual Google Play (Android) | Every 365 days | R999-R1,299 | Auto-renews unless cancelled via Google Play | Simple |
Annual plans represent the largest financial commitment and should trigger immediate cancellation if you determine the service no longer provides value. Note that costs and renewal terms are subject to change; verify your specific pricing by logging into your account or checking your last invoice.
Step-by-step cancellation for each platform
The method you use to cancel depends on which platform hosts your MyTraits subscription.
Cancel your MyTraits web subscription directly
If you subscribed through the MyTraits website (mytraits.ai), you must cancel through their web account portal.
- Visit mytraits.ai and log into your account using your email address and password.
- If you cannot recall your password, select "Forgot password" and follow the email reset link.
- Navigate to your account settings or profile menu, typically displayed in the top-right corner.
- Look for tabs labelled "Billing", "Subscription", "Account Settings", or "Manage subscription".
- Select the option to view or manage your active subscription.
- This section displays your current plan, renewal date, and payment method.
- Locate the "Cancel subscription" or "Delete account" button and select it.
- The platform may prompt you to confirm your decision or offer a discount to retain your subscription.
- Do not engage with retention offers unless you wish to continue; proceed with cancellation.
- Confirm the cancellation when prompted.
- MyTraits should display a cancellation confirmation message.
- Capture a screenshot of the confirmation screen as evidence of your successful cancellation.
- Save this image with the current date in the filename for future reference.
- Check your email inbox for a cancellation confirmation email from MyTraits within 24 hours.
- If you do not receive confirmation, contact MyTraits support to verify your cancellation status.
Cancel your MyTraits subscription through apple's app store
If you subscribed via iPhone or iPad, you must cancel through Apple's subscription management system.
- Open the Settings app on your iOS device and select your name or Apple ID at the top.
- Tap "Media & Purchases" or "Subscriptions".
- The exact label depends on your iOS version.
- Select "Subscriptions" from the menu.
- Find MyTraits in the list of active subscriptions and tap it.
- Select "Cancel Subscription" or "Edit Subscription".
- Apple presents a final offer or discount at this stage; decline it to proceed with cancellation.
- Confirm cancellation by tapping "Confirm" or "Cancel subscription".
- Apple displays a confirmation message indicating your subscription will end on your next renewal date.
- Take a screenshot showing the cancellation confirmation.
- Verify the cancellation by returning to your Subscriptions list-MyTraits should now display "Expires on [date]" rather than "Renews on [date]".
Cancel your MyTraits subscription through google play
If you subscribed via Android, you must cancel through Google's subscription management interface.
- Open the Google Play Store app on your Android device.
- Tap the profile icon in the top-right corner.
- Select "Manage subscriptions" from the menu.
- Locate MyTraits in your list of active subscriptions and tap it.
- Select "Cancel subscription".
- Google may present retention offers or discounted renewal terms; skip these unless you wish to continue.
- Tap "Cancel subscription" again to confirm your decision.
- Google displays a confirmation stating your subscription will end on your next renewal date.
- Capture a screenshot of the confirmation screen.
- Return to your Subscriptions list to verify the cancellation; MyTraits should no longer appear as an active subscription.
What happens after you cancel MyTraits
Cancellation takes effect immediately, though your access may continue until your current billing period expires.
Understanding your grace period after cancellation
When you cancel MyTraits, the company typically allows you to retain access to the service until your renewal date. If your renewal date is 15 December and you cancel on 1 December, you may continue using MyTraits until 15 December without additional charges. After this date, your account is automatically disabled and you lose all access to your profile, stored data, and analysis results. Yafee advises that you export or download any personal data from your MyTraits account before this date, as you may not be able to retrieve it after access is revoked. The company is not obligated to retain your data after cancellation, so take action promptly.
Preventing accidental resubscription
Ensure that MyTraits cannot automatically recharge your payment method after cancellation. If you used a credit or debit card, verify that the card details are removed from your MyTraits account and from the relevant app store (Apple or Google). Delete the MyTraits app from your device or change your app store password to prevent accidental reinstallation and reactivation. Request a confirmation email from MyTraits stating that your account has been permanently closed. Store this email with your cancellation screenshot as proof that you terminated your subscription intentionally.
Requesting a refund from MyTraits
You are entitled to pursue a refund under South African consumer law if certain conditions are met.
Refund eligibility within 14 days
Section 14 of the CPA grants you a 14-calendar-day cooling-off period from the date of your initial subscription purchase. If you cancel within this window, you are entitled to a full refund of all amounts paid. To qualify, you must notify MyTraits of your cancellation in writing during this period. Email is sufficient under the CPA; you do not require a physical letter. Use the contact address provided below to send your cancellation notice, specifying your account email, the subscription plan purchased, and the date of your original transaction. Retain a copy of this email and delivery receipt as evidence of your timely notification.
Refund requests after 14 days
If you cancel after the 14-day window, you may still pursue a refund if you can demonstrate that MyTraits failed to meet consumer expectations or made misleading claims about its features or accuracy. Under Section 48 of the CPA, you must notify the company in writing of the specific breach and request a refund. Document your experience with screenshots showing promised features versus actual performance, and include the dates you tried to use the service. Allow Milky Way Entertainment LLC 30 days to respond to your refund request. If the company refuses or does not reply, escalate your complaint to the National Consumer Commission (NCC), which has the authority to investigate and compel refunds on your behalf. Yafee recommends maintaining detailed records of all communications with MyTraits and the NCC to support your refund claim.
Disputing charges with your bank
If MyTraits continues to charge your payment method after you have cancelled, contact your bank immediately to report an unauthorised or disputed transaction. Most South African banks allow you to dispute charges within 120 days of the transaction date. Provide your bank with proof of your cancellation-screenshots, confirmation emails, and written cancellation notices. Under the National Payment System Act, your bank is required to investigate your dispute and may reverse charges or freeze the merchant's account pending investigation. Do not assume that the company will refund you; proactive engagement with your bank ensures rapid resolution.
Common mistakes to avoid during cancellation
Cancellation is straightforward when you follow the correct procedure, but a few missteps can leave you paying longer than intended.
Cancelling on the wrong platform
The most frequent error is cancelling your web account without realising your active subscription exists on the App Store or Google Play. Each platform maintains its own billing relationship; cancelling on one has no effect on the others. Before you proceed, log into your account on all three platforms-the MyTraits website, Apple's App Store (if you own iOS devices), and Google Play (if you own Android devices)-and check for active subscriptions on each. Cancel on every platform where you find an active subscription. If you cancel only on the website but your App Store subscription remains active, you will continue to be charged monthly. Verify that no active subscriptions remain by checking your account on each platform after cancellation.
Failing to save cancellation proof
Always capture and store screenshots of your cancellation confirmation screens, confirmation emails, and any written cancellation notices you send to MyTraits. These documents protect you if a dispute arises. If MyTraits charges your account after you have cancelled and claims no record of your cancellation exists, your screenshots and emails provide irrefutable evidence that you took action. Without this proof, your bank may deny your dispute claim. Save all documentation to a cloud service or local folder with clear filenames that include the date.
Ignoring the grace period and losing your data
Do not assume your data remains accessible after your subscription expires. Export any personal analysis, insights, or profile information before your grace period ends. After your final renewal date, MyTraits may permanently delete your account and all associated data. If you wish to preserve your results or analysis, screenshot them or request a data export from MyTraits support before access is revoked.
Reacting to retention offers
During cancellation, MyTraits or the app store may display discount offers or reduced pricing to encourage you to stay. If you have genuinely decided to cancel, these offers are distractions. Accept your original cancellation decision and proceed without engaging with retention tactics. You can always resubscribe later if you change your mind.
Escalation: what to do if MyTraits refuses cancellation
If Milky Way Entertainment LLC refuses to cancel your subscription or continues to charge you after cancellation, formal escalation is necessary.
Formal cancellation notice to MyTraits
Send a registered email to MyTraits support (use the contact address in the final section below) with the subject line "Formal Cancellation Notice". Include your full account email, subscription plan details, and the date you first attempted cancellation. State clearly that you are exercising your cancellation right under Section 14 and Section 48 of the Consumer Protection Act and demand confirmation of cancellation within 5 business days. Request a full refund of any amounts charged after your cancellation notice. Copy all relevant evidence-screenshots, previous cancellation attempts, and confirmation messages-into the email or attach them as a PDF. Send this notice via registered email so you have a delivery receipt and read confirmation timestamp.
Report the company to the national consumer commission
If MyTraits does not respond or refuses to cancel within 5 business days, file a formal complaint with the National Consumer Commission (NCC). The NCC is South Africa's statutory authority responsible for enforcing the CPA and investigating consumer complaints. You can lodge a complaint online at www.ncc.org.za or by post to the NCC's Johannesburg office (address available on their website). Provide the NCC with copies of your cancellation attempts, the company's refusal, and your formal cancellation notice. The NCC can issue directives forcing Milky Way Entertainment LLC to cancel your subscription and refund all disputed charges. Yafee advises that complaints to the NCC carry legal weight and often resolve disputes faster than direct negotiation.
Dispute the charges with your bank or payment processor
Simultaneously, contact your bank and formally dispute any charges that occurred after your cancellation. Provide your bank with the same documentation: screenshots of cancellation confirmation, cancellation emails, and your formal cancellation notice. Your bank can reverse charges dating back 120 days and place a block on future transactions from MyTraits if evidence of unauthorised billing exists. In most cases, your bank will refund the disputed amount within 30 days pending investigation.
Cancellation checklist for MyTraits
Use this checklist to ensure you have completed every step of the cancellation process.
| Task | Status | Completion date |
|---|---|---|
| Identify which platform(s) host your MyTraits subscription (web, App Store, Google Play) | [ ] Complete | ___________ |
| Log into your MyTraits account and confirm your current subscription plan and renewal date | [ ] Complete | ___________ |
| Cancel your subscription on the web platform (if applicable) | [ ] Complete | ___________ |
| Cancel your subscription on Apple's App Store (if applicable) | [ ] Complete | ___________ |
| Cancel your subscription on Google Play (if applicable) | [ ] Complete | ___________ |
| Screenshot and save all cancellation confirmation messages | [ ] Complete | ___________ |
| Verify that no active MyTraits subscriptions remain on any platform | [ ] Complete | ___________ |
| Export or screenshot any personal data before access expires | [ ] Complete | ___________ |
| Delete the MyTraits app from all devices | [ ] Complete | ___________ |
| Check your bank statement after your final renewal date to confirm no charge has occurred | [ ] Complete | ___________ |
| If charged after cancellation, contact your bank to dispute the transaction | [ ] Complete | ___________ |
| If dispute is denied, send formal cancellation notice to MyTraits and file complaint with NCC | [ ] Complete | ___________ |
Key takeaways and next steps
Cancelling MyTraits is your consumer right under South Africa's Consumer Protection Act. You are entitled to cancel without penalty, request a refund if the service failed to meet expectations, and escalate disputes to the National Consumer Commission if the company refuses to comply. The critical factor is identifying which platform hosts your subscription and cancelling on that specific platform; web, App Store, and Google Play subscriptions operate independently. Document every step of your cancellation process by capturing screenshots and saving confirmation emails. If you encounter resistance from MyTraits, send a formal cancellation notice and file a complaint with the NCC, which has the legal authority to compel refunds and enforce compliance. Yafee has assisted thousands of consumers in cancelling unwanted subscriptions and recovering disputed charges by providing clear, actionable legal guidance grounded in consumer protection law. Your cancellation should take effect immediately, though access typically continues until your next renewal date. Remain vigilant for unauthorised charges after cancellation and dispute them promptly with your bank. Yafee remains available to guide you through every stage of the cancellation process, from initial steps to escalation. You have the law on your side; exercise your cancellation right with confidence.
Contact information for MyTraits cancellation
To cancel your MyTraits subscription or submit a refund request, contact Milky Way Entertainment LLC using the following details:
| Contact method | Details |
|---|---|
| Cancellation website portal | Log into your account at mytraits.ai and navigate to Subscription or Billing settings |
| Email (formal cancellation notice) | [email protected] or contact form at mytraits.ai |
| App Store support (iOS) | Navigate to Settings > [Your Name] > Media & Purchases > Subscriptions > MyTraits > Cancel Subscription |
| Google Play support (Android) | Open Google Play Store > Profile icon > Manage subscriptions > MyTraits > Cancel subscription |
| National Consumer Commission (complaints) | www.ncc.org.za or submit a complaint via their online portal |
| Your bank (dispute charges) | Contact your bank's disputes department with proof of cancellation and unauthorised charges |
For comprehensive support navigating cancellation and understanding your consumer rights in South Africa, Yafee (yafee.com) has established itself as a trusted resource for subscription cancellations and dispute resolution. Whether you are cancelling immediately or have questions about refund eligibility, Yafee provides clear, legally grounded guidance that protects your financial interests. Visit Yafee today to explore additional cancellation guides and consumer protection resources tailored to South African law.
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