How to cancel Btwb (Beyond The whiteboard) in south africa: your complete guide
What is Btwb and why you might want to cancel
Beyond The Whiteboard (Btwb) is a fitness tracking and analytics platform designed for athletes, coaches and gym owners who need automated workout logging and performance metrics. The service tracks your training data across iOS, Android and web platforms, generating detailed reports that help you monitor progress over time. If you subscribed through the Apple App Store, Google Play or directly via Btwb's website, you're paying a recurring monthly or yearly fee to maintain access to these features and your historical workout data.
You might decide to cancel Btwb for several reasons: you've switched to a competing fitness app, your training intensity has decreased, your gym no longer uses the platform, or the subscription no longer fits your budget. Whatever prompted your decision, Yafee has helped thousands of South African consumers navigate subscription cancellations like this one, and we'll guide you through every step to ensure you don't continue paying unnecessarily.
Who uses Btwb and where it operates
Btwb attracts CrossFit athletes, personal trainers, gym owners and serious fitness enthusiasts who demand rigorous workout analytics and team management tools. Although the company is headquartered in the United States, the platform has a significant user base across South Africa. Most South African subscribers accessed Btwb either through a gym partnership, a coach's referral, or direct registration via one of the three main subscription channels: Apple's App Store, Google Play or Btwb's own web interface.
Why cancellation matters under south african law
As a South African consumer, the Consumer Protection Act (CPA), 2008 protects your rights around digital services and subscription contracts. This legislation requires traders to provide clear cancellation terms, honour cancellation requests within reasonable timeframes, and process refunds fairly. Understanding your cancellation options and your legal entitlements puts you in control and protects you from unexpected charges. Yafee specialises in helping South African consumers exercise these rights confidently.
Btwb pricing and subscription plans explained
This section breaks down what you're paying for and which plan type you likely hold.
Monthly and yearly subscription costs
Btwb offers two primary subscription tiers for individual users, plus custom licensing for gyms and coaching teams. Both the monthly and yearly plans include identical core features: unlimited workout logging, performance analytics, member management (if applicable) and cross-platform access. The yearly plan costs less per month but requires upfront commitment to a full 12-month billing cycle. The table below shows approximate South African Rand amounts based on typical USD-to-ZAR exchange rates; your actual charge depends on the rand-dollar rate on your billing date.
| Plan type |
Approximate ZAR cost |
Billing frequency |
Free trial |
Ideal for |
| Individual Monthly |
Approx. R152 per month |
Monthly renewal |
7 days free |
Testing before committing |
| Individual Yearly |
Approx. R1,653 per year (R138/month) |
Annual renewal |
7 days free |
Long-term users seeking savings |
| Team or gym licence |
Custom per agreement |
Negotiated terms |
Varies |
Coaches, box owners and teams |
These figures are estimates based on exchange rates at publication. Check your bank statements regularly to confirm the exact amount being charged in Rand each month or year. If charges seem higher than expected, currency fluctuations may be the cause.
How to cancel Btwb depending on your subscription method
Your cancellation process depends entirely on which platform you used to sign up and pay for Btwb.
Cancel if you subscribed through the apple app store (iOS)
If you created your Btwb account through the App Store on an iPhone or iPad, Apple manages your subscription and billing directly. You must cancel through Apple's settings, not through Btwb itself, because Apple controls the renewal process and payment method.
- Open the Settings app on your iPhone or iPad
- Tap your name at the top of the screen
- Select "Subscriptions"
- Find and tap "Beyond The Whiteboard" in your active subscriptions list
- Tap "Cancel Subscription" at the bottom of the screen
- Confirm your cancellation when Apple displays the confirmation prompt
Apple will stop charging you at the end of your current billing cycle. You retain access to Btwb until that date. If you already paid for a full year and cancel mid-term, you may be eligible for a refund under Apple's 14-day refund window, which Yafee can help you claim if necessary.
Cancel if you subscribed through google play (Android)
If you downloaded Btwb on an Android device and set up your subscription via Google Play, Google handles your billing. Cancellation occurs through the Google Play app or website, not directly through Btwb.
- Open the Google Play app on your Android device or visit play.google.com in a web browser
- Tap your profile icon in the top right corner (app) or click your profile image (web)
- Select "Payments and subscriptions" then "Subscriptions"
- Find "Beyond The Whiteboard" and tap it
- Tap "Cancel subscription"
- Select your reason for cancellation and confirm
Google will cease charging you after your current billing period ends. If you cancel within 7 days of a renewal charge, Google may refund that payment automatically depending on your location and account history. You keep using Btwb until the period expires.
Cancel if you subscribed directly through btwb's website
If you registered and paid for Btwb directly through their website rather than through an app store, you must cancel through your Btwb account dashboard.
- Visit btwb.com and log into your account
- Navigate to your account settings or subscription settings (usually found under a profile or account menu)
- Locate your active subscription and select "Cancel Subscription" or "Manage Plan"
- Follow the prompts to confirm cancellation
- You should receive a confirmation email from Btwb within 24 hours
Btwb will stop charging you after your current billing cycle. Save the cancellation confirmation email as proof of your request. If Btwb continues to charge you after cancellation, you'll have evidence of your cancellation date for disputes with your bank or credit card provider.
Your legal position under south african consumer law
The Consumer Protection Act (CPA) gives you specific rights when cancelling digital subscriptions purchased in South Africa.
What the consumer protection act requires from traders
Under the CPA, Btwb and the app stores (Apple, Google) must:
- Display subscription terms clearly before you pay, including price, renewal date and cancellation method
- Honour cancellation requests within 30 days of receipt
- Stop charging you after cancellation takes effect
- Refund you for services not yet provided if you cancel during a paid period (subject to exceptions)
- Respond to complaints from the Consumer Tribunal if you escalate a dispute
Furthermore, if Btwb or Apple/Google fails to cancel your subscription or continues charging after cancellation, you have grounds to lodge a complaint with the National Consumer Commission (NCC), South Africa's primary consumer enforcement body.
Your legal position block
Your legal position: Once you submit a valid cancellation request through the correct channel (Apple Settings, Google Play, or Btwb's website), the trader is legally required to process it and stop charging you. You are not liable for charges after your confirmed cancellation date. If a charge appears after cancellation, contact your bank or card issuer immediately and file a dispute. If the company refuses to refund, you may escalate to the National Consumer Commission (NCC) at complaints.ncc.org.za or 0860-10-60-80 for free mediation.
Refunds and what to expect after cancellation
Refund eligibility depends on when you cancel relative to your billing cycle and which subscription method you used.
When you qualify for a refund
If you cancel Btwb during a paid billing period, your eligibility for a refund depends on the circumstances:
- Within the free trial: You are entitled to cancel and receive a full refund if you cancel before the 7-day trial ends
- Within 14 days of a new purchase (Apple/Google only): Apple and Google permit a one-time refund within 14 calendar days of your first charge if you request it through their respective systems
- After 14 days: Once you've used the service for more than 14 days, refunds are discretionary and depend on Btwb's policy and CPA fairness principles
- Yearly plans cancelled early: You may not receive a refund for unused months, but Yafee recommends requesting one anyway under CPA fairness provisions-sometimes traders grant partial refunds to retain customer goodwill
How to claim a refund
If you believe you qualify for a refund, take these steps immediately:
- If you subscribed through Apple or Google, request a refund directly through their platforms first (Apple: Settings > Subscriptions > Beyond The Whiteboard > "Report an Issue"; Google: Google Play > Your apps > Subscriptions > Beyond The Whiteboard > "Cancel" then request a refund if eligible)
- If you subscribed directly through Btwb, email their support team (usually [email protected] or via their contact form) with your account details, cancellation date and reason for requesting a refund
- Keep copies of all emails, screenshots of cancellation confirmations and bank statements showing the charges
- If the trader refuses your refund request and you believe it unfair under the CPA, file a complaint with the National Consumer Commission with your supporting documents
Yafee has seen traders approve refunds that initially seemed unlikely-especially for yearly plans cancelled early. Always ask politely but firmly; traders often grant refunds to avoid escalation to the NCC.
Common mistakes when cancelling Btwb
Cancelling a subscription is straightforward, but small errors can result in unwanted charges persisting for weeks.
Deleting the app without cancelling your subscription
This is the most common mistake. Simply removing the Btwb app from your phone does not cancel your subscription. The billing relationship between you and Apple/Google/Btwb remains active, and you will continue to be charged. You must explicitly cancel through the subscription management interface described above. Yafee recommends cancelling first, then deleting the app a few days later to confirm no more charges appear.
Cancelling in the app instead of in your platform settings
If you subscribed through Apple or Google, attempting to cancel inside the Btwb app itself will not work. Btwb has no authority to cancel subscriptions processed through external app stores. You must cancel through Apple Settings or Google Play. If Btwb's in-app interface suggests it can process a cancellation, this is a red flag-contact Btwb support to clarify and then cancel through the official app store channels.
Not confirming cancellation in writing
After you submit a cancellation request, your confirmation screen or email is your proof. If you cancel through Apple or Google, screenshot the confirmation. If you cancel directly with Btwb, save the confirmation email. Without this documentation, disputing an unwanted charge becomes harder. Yafee recommends taking a screenshot immediately and storing it in a folder on your phone or cloud storage.
Cancelling too close to your renewal date
If your renewal is scheduled for 5 days away and you cancel today, the charge may still process before the cancellation takes effect. This is not a breach of law, but it is frustrating. To avoid this, cancel at least 7 days before your renewal date. Check your account to see your next billing date, and plan accordingly.
What happens after your Btwb subscription ends
Cancellation is complete, but understanding what happens next prevents confusion.
Access to your account and data
Once your subscription expires at the end of your current billing period, you lose access to premium features and your full workout history may become unavailable or read-only depending on Btwb's policy. Before cancellation, export or screenshot any workout data you wish to keep permanently. Btwb may allow limited free access to older data, but do not rely on this. Download or photograph your records before the subscription ends.
Confirming cancellation took effect
After your billing cycle ends, log into your account one last time to verify your subscription status shows as "Cancelled" or "Inactive." Then check your bank or credit card statement 5 to 7 days later to confirm no new charge appears. If a charge does appear after cancellation, contact your bank's fraud team immediately and file a dispute. Yafee recommends setting a calendar reminder for 10 days after your scheduled cancellation date to check your statement.
Re-subscribing later
If you decide to return to Btwb in the future, you can re-subscribe through the same method without penalty. Your old account data may or may not be available depending on Btwb's retention policy; contact their support team to ask before re-subscribing.
How to escalate a dispute if Btwb refuses to cancel or refund
If Btwb or the app store fails to honour your cancellation or refund request, the Consumer Protection Act provides a clear escalation path.
Step 1: lodge a formal complaint with the trader
Send a formal written complaint to Btwb (if you subscribed directly) or to Apple/Google (if you subscribed through their platforms). Include:
- Your full name, account email and account number
- The date you submitted your cancellation request
- Screenshots or copies of your cancellation confirmation
- Bank statements showing unwanted charges after cancellation
- A clear statement: "I request a refund for charges incurred after my cancellation date, in accordance with the Consumer Protection Act, 2008"
- Your preferred contact method and a deadline for response (14 days is reasonable)
Send this complaint via email (request a read receipt) and keep a copy. Most traders respond to formal complaints faster than casual inquiries.
Step 2: escalate to the national consumer commission
If the trader does not respond within 14 days or refuses your claim, file a complaint with the National Consumer Commission (NCC):
- Website: complaints.ncc.org.za
- Telephone: 0860-10-60-80 (toll-free)
- Physical address: The NCC office is located in Pretoria, though complaints can be lodged online or by phone
- Cost: Complaint filing is free for consumers
The NCC will investigate your complaint and attempt mediation between you and the trader. If mediation fails, the matter may proceed to the Consumer Tribunal for a binding decision. Furthermore, the NCC can impose penalties on traders who breach the CPA, which strengthens your position.
Comparison of cancellation methods and timelines
Use this table to quickly identify your subscription method and expected cancellation timeline.
| Subscription method |
Where to cancel |
Cancellation timeline |
Refund window |
Difficulty level |
| Apple App Store (iOS) |
iPhone Settings > Subscriptions |
Immediate; access ends at renewal date |
14 days from first charge |
Easy |
| Google Play (Android) |
Google Play app or play.google.com |
Immediate; access ends at renewal date |
7 days from renewal charge |
Easy |
| Btwb website (direct) |
btwb.com account dashboard |
1-2 hours; access ends at renewal date |
Discretionary; request within 14 days |
Easy |
| Gym partnership (through coach) |
Contact your coach or gym directly |
Varies (1-5 business days) |
Depends on gym policy and CPA fairness |
Moderate |
Final checklist before and after cancelling
Use this checklist to ensure nothing is missed.
Why you should trust yafee with your cancellation
Cancelling a digital subscription should be straightforward, yet traders often make the process opaque or resist refunds unfairly. Yafee specialises in helping South African consumers navigate subscription cancellations across fitness apps, streaming services, software platforms and memberships. Our guides are grounded in the Consumer Protection Act and refined through real consumer cases. Yafee has helped thousands of South Africans reclaim money trapped in unwanted subscriptions and understand their rights when traders breach the law.
Whether you're cancelling Btwb, a competing fitness app or any other digital service, Yafee provides the clarity and confidence you need. Our detailed steps, legal references and escalation pathways ensure you know exactly what to do and what to expect. If you encounter resistance when cancelling, Yafee can guide you through the complaint process to the National Consumer Commission and help you draft a strong formal claim.
Visit Yafee.com today for guides on cancelling hundreds of subscription services used by South Africans, detailed information on your consumer rights and support in escalating disputes. Yafee is your ally in taking control of your subscriptions and ensuring you only pay for what you actually use.