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Frequently asked questions
Cancel Yourself First: Step-by-Step Guide
How to cancel Yourself First and protect your south african consumer rights
What is Yourself First and why you might want to cancel
Yourself First is a subscription service designed for women that combines a personality assessment quiz with ongoing content journeys and wellness features. The service operates on a recurring billing model, which means you're charged regularly until you actively cancel. At Yafee, we help thousands of consumers understand exactly what they're paying for and how to exit services cleanly when they no longer serve their needs.
The service targets users seeking personalised self-discovery tools, but many South African subscribers find themselves on autopay cycles that don't align with their actual usage or budget. Before you subscribe, read the billing terms carefully. If you've already signed up and want out, Yafee is here to guide you through every step.
Who uses Yourself First and what it costs
Yourself First markets itself to women interested in personality assessments and self-improvement content. The service requires an initial quiz purchase followed by optional ongoing subscriptions for access to premium journeys and lifestyle content.
Yourself First does not publish official South African (ZAR) pricing on their public help pages. Charges appear in your in-app account or on your bank statement, but you won't know the exact monthly cost until you check your purchase receipt or contact support directly.
| Plan type | Cost | Billing cycle | What you get |
|---|---|---|---|
| Initial personality quiz | Contact support for pricing | One-time purchase | Access to quiz results and basic profile |
| Recurring monthly subscription | Contact support for pricing | Monthly renewal | Premium content, journeys, and ongoing features |
| Annual plan (if available) | Contact support for pricing | Annual renewal | Same as monthly, charged yearly |
For exact ZAR pricing, check your last bank statement or log into your Yourself First account and navigate to billing settings.
Should you cancel Yourself First
You should consider cancelling if you're not actively using the journeys or content, if the monthly charge no longer fits your budget, or if the service hasn't delivered the self-discovery value you expected. Autopay services rely on consumer inertia, so cancelling is always your choice to make.
At Yafee, we believe you shouldn't pay for services you don't use. If you've had Yourself First for more than a month and haven't opened the app, that's a clear signal to cancel and redirect that money elsewhere.
Your consumer rights in south africa
South African law gives you powerful protections when cancelling subscriptions and disputing charges. Understanding your statutory rights is your strongest lever if Yourself First refuses to refund you or continues billing after cancellation.
The consumer protection act and your cooling-off rights
Under South Africa's Consumer Protection Act (CPA), you have the right to cancel distance contracts (contracts concluded online) within 5 business days without penalty, provided you notify the supplier in writing. This cooling-off period applies to your initial Yourself First purchase if you signed up online.
Additionally, the CPA requires that recurring billing contracts include clear terms about when charges occur, how much you'll pay, and how you can cancel. If Yourself First's terms were unclear or if you didn't actively consent to recurring charges, you have grounds to dispute those charges with your bank.
Your legal position: You are entitled under the CPA to transparent pricing, a clear cancellation mechanism, and the right to exit without ongoing liability once you've submitted a valid cancellation request. The burden is on Yourself First to prove you consented to each charge. If they cannot, your bank must reverse the transaction.
The national credit act and dispute resolution
If Yourself First is financed through a credit facility (for example, a credit card or Buy Now Pay Later arrangement), the National Credit Act (NCA) also protects you. You can dispute any charge you believe is unauthorised or incorrect, and your credit provider must investigate within a specified timeframe.
Furthermore, Yourself First must comply with the CPA's requirements on direct marketing and unsolicited charges. Consequently, if you receive recurring debits that you didn't actively authorise in writing, the National Credit Regulator (NCR) is your escalation route.
How to cancel Yourself First
Cancelling Yourself First requires you to submit a written request to the company's UK address, as this is the only postal method listed in their terms. Follow these steps to ensure your cancellation is processed and documented.
Step one: gather your account information
- Log into your Yourself First account
- Navigate to your profile or settings menu
- Locate your subscriber ID or account email address
- Screenshot your billing page showing the current subscription status and next charge date
- Retrieve your bank statements
- Download or print statements covering the last 3 months
- Highlight all charges from Yourself First with dates and amounts
- Note the exact payment method (credit card, debit card, or bank transfer)
- Save copies of your original sign-up confirmation
- Check your email for the initial purchase receipt
- Keep any welcome emails or terms and conditions you received
Step two: draft your cancellation letter
Write a formal, dated cancellation letter addressed to Yourself First Ltd. Your letter must be clear, specific, and sent via registered or tracked mail so you have proof of delivery.
- Use the format below or adapt it to your circumstances
- Date the letter clearly (for example, 15 November 2024)
- Address it to Yourself First Ltd (see the address section below)
- State your full name, email address, and subscriber ID
- Write: "I hereby cancel my subscription to Yourself First with immediate effect, effective from [today's date]."
- Request written confirmation of cancellation within 5 business days
- Keep a copy for your records
Step three: send your cancellation by registered mail
- Use South Africa Post or a courier service (such as Fastway or Pudo) that offers registered or tracked delivery
- Do not use ordinary mail, as you'll have no proof of delivery
- Request a receipt or tracking number at the time of posting
- Keep the receipt in a safe place
- Mail your letter to the address provided in the Cancellation Address section below
- Allow 10-15 business days for the letter to reach the UK and for Yourself First to process it
Step four: monitor your bank account
- Check your bank statement on the next scheduled billing date
- If no charge appears, your cancellation was successful
- If a charge appears, take a screenshot and note the date and amount
- If a charge appears after cancellation, contact your bank immediately
- Request a chargeback or reversal citing unauthorised recurring debit
- Provide your bank with a copy of your cancellation letter and the delivery receipt
Step five: escalate if necessary
- If Yourself First does not confirm cancellation within 10 business days of your letter arriving, or if charges continue after 15 business days, escalate to the National Credit Regulator (NCR)
- Visit www.ncr.org.za or call 0861 662 837
- Submit a formal complaint citing the CPA and the NCA
- Attach copies of your cancellation letter, delivery receipt, and all unauthorised charges
- Simultaneously, contact your bank's dispute resolution department
- Request a formal dispute for each unauthorised charge
- Your bank must investigate within 10 to 20 business days
Refund eligibility and timeline
Under South African law, your eligibility for a refund depends on whether you fall within the Consumer Protection Act's cooling-off period and whether you can prove the charges were unauthorised.
Within the cooling-off period (5 business days)
If you received your Yourself First account within the last 5 business days, you are entitled to cancel and receive a full refund without providing a reason. Yourself First must process this refund within 20 business days of receiving your cancellation request. Consequently, you should submit your cooling-off cancellation as soon as possible.
After the cooling-off period
Once you're outside the 5-business-day cooling-off window, your refund eligibility depends on whether the charges were properly authorised. If you can prove that you did not explicitly consent to recurring charges in writing, you are entitled to dispute each unauthorised charge through your bank. Your bank will investigate and, if the evidence supports you, reverse the transaction.
At Yafee, we recommend keeping screenshots of the terms you agreed to and copies of all bank statements. These become critical evidence if you need to prove that Yourself First's billing terms were unclear or that you were charged without consent.
Disputed charges and reversal timeline
If you dispute a charge with your bank, the dispute process typically takes 10 to 20 business days. Your bank will contact Yourself First for proof of authorisation. If Yourself First cannot provide signed evidence that you authorised that specific charge, your bank must reverse it. The timeframe for reversal is typically 5 to 10 business days after the dispute is resolved in your favour.
Common mistakes when cancelling Yourself First
Cancelling a subscription can feel frustrating, but following these guidelines will protect you and ensure your request is honoured.
Not sending via registered mail
Many consumers send cancellation emails or use ordinary post and then discover that Yourself First claims they never received the request. Yourself First will then continue billing you. Always use registered or tracked mail so you have undeniable proof of delivery. Keep your receipt for at least one year.
Cancelling within the app only
If Yourself First does not provide an in-app cancellation button, do not assume that deleting your account or stopping notifications is the same as cancellation. Yourself First may interpret this as a temporary pause, not a permanent cancellation. In-app actions are not enough. You must send a formal written cancellation to their postal address.
Not keeping copies of your cancellation request
If Yourself First later disputes your cancellation, you'll need proof that you sent it. Keep a photocopy of your cancellation letter, the delivery receipt from the postal service, and screenshots of your account and bank statements. These documents are your evidence if you need to escalate to the National Credit Regulator or your bank.
Failing to check your bank account after the next billing date
Many consumers cancel but don't monitor their bank account for the next charge. By the time they notice, several more months have passed and they've incurred additional unauthorized charges. Set a reminder on your phone for the next scheduled billing date and check your account that day. If a charge appears, act immediately.
What to do after cancellation
Once you've sent your cancellation, there are several actions you should take to protect yourself and ensure finality.
Document everything in writing
- Create a folder on your computer or in cloud storage (Google Drive, Dropbox, OneDrive)
- Save a copy of your cancellation letter
- Save your postal receipt or tracking number
- Save screenshots of your account showing the subscription status before cancellation
- Save screenshots of your bank statements showing all charges
- Label each file with the date
- For example: "Yourself_First_Cancellation_15Nov2024.pdf"
Set up a calendar reminder
- Mark the next scheduled billing date in your calendar (usually one month from your cancellation date)
- On that date, log into your bank account and check for any charges from Yourself First
- If no charge appears, your cancellation was successful
- If a charge appears, proceed to the bank dispute process immediately
Consider a formal dispute proactively
- If you believe the subscription was never properly authorised, you can submit a dispute to your bank without waiting for another charge
- Contact your bank's dispute resolution team (the phone number is on the back of your card)
- Explain that you did not actively consent to recurring charges
- Provide your bank with screenshots of the sign-up terms or evidence that consent was unclear
- Ask your bank to review all charges and reverse those made without explicit written authorisation
Cancellation checklist
Use this checklist to ensure you've completed every step and have all the documentation you need.
| Action | Completed | Date |
|---|---|---|
| Retrieved subscriber ID and account email | Yes / No | |
| Downloaded 3 months of bank statements | Yes / No | |
| Drafted formal cancellation letter | Yes / No | |
| Posted cancellation via registered mail | Yes / No | |
| Saved postal receipt and all supporting documents | Yes / No | |
| Set calendar reminder for next billing date | Yes / No |
Comparison: keeping vs. cancelling Yourself First
Before you commit to cancellation, weigh the pros and cons of keeping your subscription against the cost and effort of staying subscribed.
| Factor | Keep subscription | Cancel subscription |
|---|---|---|
| Monthly cost | Recurring charge (unknown ZAR amount) | Zero (after cancellation) |
| Access to journeys and content | Yes, if you use them regularly | No, access ends on cancellation date |
| Time and effort required | Minimal (login and browse) | Moderate (letter, postal service, follow-up) |
| Ongoing commitment | Automatic renewal each month | Ends permanently on cancellation date |
| Refund eligibility | None (unless within 5 days) | Full refund if within 5 business days; disputes possible after |
| Legal risk | Risk of unexpected charges if billing terms unclear | Protected by CPA and NCA once cancelled |
Cancellation address and contact information
Yourself First does not provide an in-app or online cancellation mechanism. The only method available is written cancellation via registered postal mail to the company's registered UK office.
Send your cancellation letter to
Yourself First Ltd
[UK Registered Address - contact Yourself First support for the current postal address, or check your original invoice for the address listed at sign-up]
Use registered mail (South Africa Post or Fastway) and keep your receipt. Allow 10 to 15 business days for delivery and processing.
If Yourself First does not respond
If you receive no written confirmation of cancellation within 10 business days of your letter's arrival, or if charges continue after 15 business days, escalate to the National Credit Regulator.
National Credit Regulator (NCR)
Website: www.ncr.org.za
Telephone: 0861 662 837
Email: [email protected]
Submit a formal complaint citing the Consumer Protection Act and the National Credit Act, and attach copies of your cancellation letter, postal receipt, and all unauthorised charges.
Conclusion: take control of your subscriptions
Cancelling Yourself First is a straightforward process if you follow the legal framework and document every step. Under South African law, you have the right to cancel, the right to transparency, and the right to dispute unauthorised charges. By sending a formal, registered cancellation letter, monitoring your bank account, and escalating to the National Credit Regulator if necessary, you protect yourself fully.
The Consumer Protection Act and the National Credit Act are powerful tools in your favour. Yourself First cannot legally continue charging you after you've submitted a valid cancellation request, and if they do, your bank and the NCR will enforce your rights.
At Yafee, we've helped thousands of consumers cancel Yourself First and similar subscription services cleanly and with full legal backing. Visit Yafee today to explore your options, review your cancellation letter, and ensure you have all the documentation you need. Yafee is your partner in taking control of your finances and your subscriptions.