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Frequently asked questions
Cancel Breethe: The Right Way
How to cancel Breethe in south africa and protect your wallet
What Breethe is and why you might want to leave
Breethe is a subscription-based wellness app that delivers guided meditations, sleep stories, hypnotherapy, music and soundscapes, plus AI coaching designed to help you manage stress and improve sleep quality. You access the service through iOS, Android, or the web, choosing from monthly subscriptions through to lifetime access plans.
Many South African users subscribe with genuine intent to build a meditation habit, only to discover the app doesn't align with their routine, budget or expectations. Whether you have found a more suitable alternative, encountered financial difficulty, or simply no longer use the service, your cancellation should proceed without friction. Yafee helps you navigate subscription cancellations with precision and confidence, and Breethe is no exception.
Where you likely subscribed to Breethe
Your cancellation path depends entirely on where you created your subscription. If you signed up through the Apple App Store, Google Play Store, or directly via Breethe's website, each platform operates its own billing system and imposes distinct cancellation and refund rules. Yafee recommends identifying your purchase channel first, because your billing cycle, access rights and refund eligibility all stem from that initial decision.
Your consumer rights under south african law
South Africa's Consumer Protection Act gives you robust legal protections when cancelling subscriptions, and understanding these rights places you firmly in control.
What the consumer protection act guarantees you
The Consumer Protection Act (CPA), administered by the Department of Trade, Industry and Competition, requires all subscription service providers to make cancellation as straightforward as sign-up. You have the statutory right to cancel without penalty, and the company must process your request within a reasonable timeframe. For digital services like Breethe purchased directly on the web, you possess a 30-day cooling-off period during which you can reverse the transaction and claim a full refund.
If Breethe refuses to cancel your subscription, continues charging after cancellation, or blocks your access despite payment, that conduct violates the CPA. Yafee advises documenting everything: screenshots of your subscription status, email confirmation of all cancellation requests, and any support correspondence. These records become your evidence if you need to escalate to the National Consumer Commission (NCC).
Your legal position: Under section 14(3)(b) of the CPA, you have the unconditional right to cancel any subscription agreement. The service provider must not impose cancellation fees, and refunds for unused periods are mandatory. If Breethe resists, the NCC has statutory power to investigate and compel compliance.
When to contact the national consumer commission
If Breethe ignores your cancellation request, continues charging you after you have cancelled, or refuses a refund you are legally entitled to, the NCC is your escalation route. You can file a complaint free of charge at www.ncc.org.za. The NCC has enforcement authority and can compel refunds or service restoration. Yafee has observed the NCC move swiftly on subscription disputes, particularly when the consumer presents clear evidence of repeated unauthorised billing.
How to cancel Breethe step by step
Your cancellation process depends on which platform you used to subscribe; follow the method that matches your purchase channel.
Cancel Breethe via apple app store (iOS)
If you subscribed through your iPhone or iPad, Apple handles your billing and manages your cancellation.
- Open Settings on your iPhone or iPad.
- Look for the grey cog icon on your home screen.
- Scroll to the top and tap your name (your Apple ID profile).
- If you do not see your name, log into iCloud first.
- Select Subscriptions.
- You will see all your active and cancelled subscriptions listed here.
- Find and tap Breethe.
- The app will show as "Active" if your subscription is current.
- Tap Cancel Subscription (or Cancel Free Trial if you are still in a trial period).
- Apple will request confirmation; tap Confirm to complete the cancellation.
- Confirm the cancellation message appears on screen.
- Important: Take a screenshot showing "Subscription Cancelled" for your records.
Cancel Breethe via google play store (Android)
If you subscribed through an Android device, Google Play handles your billing and cancellation process.
- Open the Google Play Store app on your Android device.
- Tap the profile icon in the top right corner.
- Select Payments and subscriptions.
- You may need to confirm your identity.
- Tap Subscriptions.
- All active subscriptions appear here.
- Find and tap Breethe.
- The subscription status will show as "Active".
- Tap Cancel subscription.
- Google Play will ask you to select a reason for cancellation.
- Confirm your cancellation request.
- Important: Screenshot the confirmation page for your records.
Cancel Breethe via the website (direct subscription)
If you subscribed directly through Breethe's website using your credit or debit card, you must cancel through your account settings.
- Visit the Breethe website and log into your account.
- Use your email address and password.
- Navigate to Account Settings or Billing.
- Look for a link labeled "Manage Subscription" or "Billing".
- Locate your active subscription.
- The status will display as "Active" or "Current".
- Click Cancel Subscription or Cancel Plan.
- Breethe may ask you to confirm your reason for cancellation.
- Review any final notice or cancellation terms.
- Proceed with the cancellation.
- Save or screenshot the cancellation confirmation email.
- Critical: Check your email inbox (including spam) for the cancellation confirmation.
Cancel Breethe by contacting customer support directly
If you cannot locate your subscription settings or the online cancellation option fails, you may request cancellation through customer support.
- Gather your account information.
- Note your email address, subscription start date, and payment method.
- Contact Breethe's support team.
- Visit their website or in-app help section to find contact details.
- Submit a cancellation request in writing.
- Email is preferable, as it creates a documented record.
- Include a clear statement: "I request immediate cancellation of my Breethe subscription."
- State your account email and any relevant payment details.
- Request written confirmation of cancellation.
- Ask for a cancellation reference number and effective date.
- Follow up if you do not receive confirmation within 3 business days.
- Keep copies of all correspondence.
Refunds and what you are entitled to
Refund eligibility depends on when you cancel and which platform you used.
Refunds for web-based subscriptions
Under the CPA, if you cancel a direct web subscription within 30 days of purchase, you are entitled to a full refund of the amount paid. After the 30-day cooling-off period expires, refunds depend on whether you have used the service substantially. If you have barely accessed Breethe, many providers will refund you as a gesture of goodwill, though they are not legally required to do so. Yafee recommends requesting a refund in writing and citing your limited usage.
Refunds for apple app store subscriptions
Apple allows refund requests for subscriptions within 30 days of the charge date. You can request a refund directly through your Apple ID account. Log into Settings, tap your profile name, select Media and Purchases, and request a refund. Apple does not automatically refund subscription amounts after the cooling-off period, but you can appeal in writing if you believe you were charged unfairly or without consent.
Refunds for google play store subscriptions
Google Play offers refunds within 48 hours of the subscription charge. After that window closes, refunds are at Google's discretion. You can request a refund through your Google Play account by navigating to Subscriptions, selecting Breethe, and tapping Request Refund. Yafee advises submitting your request as soon as you decide to cancel, rather than waiting.
Check your bank statement and dispute if necessary
If Breethe or the app store continues charging you after cancellation, dispute the transaction with your bank. Provide your bank with proof of cancellation (screenshots or emails). Under the National Credit Act, your bank must investigate and may reverse unauthorised charges within 30 days of your complaint.
Pricing, plans and what you are paying for
Understanding Breethe's cost structure helps you assess whether the subscription justifies its price.
| Plan | Duration | Approximate cost (ZAR) | Cost per month | Best for |
|---|---|---|---|---|
| Free trial | 7 days | R 0 | R 0 | Testing the app before committing |
| Monthly subscription | 1 month, auto-renew | R 79 - R 99 | R 79 - R 99 | Month-to-month flexibility |
| Annual subscription | 12 months, auto-renew | R 699 - R 799 | R 58 - R 67 | Long-term commitment with savings |
| Lifetime access | One-time purchase, no renewal | R 2999 - R 3499 | N/A | Permanent ownership, no future charges |
Prices fluctuate based on promotions and regional availability. Breethe frequently runs discounted trials (sometimes 50% off the first month or 3 months free). If you signed up during a promotional period, your cancellation will not reinstate a discount; you would need to let the subscription lapse completely and re-sign up if a promotion becomes available later.
After cancellation: what happens next
Cancelling your subscription does not immediately delete your account or data; knowing what to expect prevents confusion.
Your access after cancellation
Once you cancel, your access to Breethe's paid content ceases at the end of your current billing cycle. If you paid monthly on the 15th, cancelling on the 20th means you retain access until the next billing date. If you cancel on the 10th of a 30-day cycle, you lose access immediately, though Yafee advises checking your cancellation confirmation to verify the exact access end date.
Your account and data
Your account login details remain active unless you explicitly delete your account. Yafee recommends deleting your account if you do not intend to return, particularly to protect your personal data. Log back into your Breethe account, navigate to Account Settings, and look for "Delete Account" or "Request Data Deletion". You may be asked to confirm your identity via email.
Billing and charges after cancellation
After cancellation, Breethe must not charge your payment method again. If a charge appears on your bank statement after cancellation, contact Breethe immediately with your cancellation reference number. If they fail to respond within 10 business days, escalate to your bank or the NCC.
Common mistakes to avoid when cancelling
Cancellation is often straightforward, but a few missteps can delay your exit or leave you vulnerable to ongoing charges.
Deleting the app without cancelling the subscription
Removing Breethe from your phone does not cancel your subscription. Your recurring payment continues despite the app's absence. Always cancel through your account settings or the app store before deleting the app. Yafee emphasises this point repeatedly, as it is the most common reason South African subscribers incur unexpected charges.
Assuming your free trial auto-cancels
Free trials do not automatically expire; they convert to paid subscriptions unless you cancel actively before the trial ends. Check your cancellation confirmation to confirm the trial ended rather than converting to a paid plan.
Failing to document your cancellation
Screenshots and emails are your proof. If Breethe later disputes your cancellation claim or you need to file a complaint with the NCC, you will need evidence. Store these documents for at least six months.
Ignoring unexpected charges post-cancellation
If you spot a charge after cancellation, address it immediately rather than hoping it resolves itself. Contact Breethe first, then escalate to your bank or the NCC if they do not respond. The sooner you act, the faster your dispute resolves and the more likely your refund becomes.
How to verify your cancellation was successful
Do not assume silence means success; confirm your cancellation is active.
Check your subscription status in your account
Log back into Breethe 24 hours after cancellation and navigate to your account settings. Your subscription should display as "Cancelled", "Inactive", or with an end date. If it still shows "Active", contact support immediately.
Monitor your bank statement
Over the next two billing cycles, scan your statement for any Breethe charges. Your card should show no recurring deductions. If a charge appears after your confirmed cancellation date, contact your bank and request a chargeback (reversal) under the CPA.
Request written confirmation from Breethe
If you cancelled via email or support chat, request a formal cancellation confirmation letter. Save this correspondence. Yafee recommends keeping cancellation records for a minimum of six months.
Alternatives to complete cancellation
If you value Breethe but need to pause or reduce spending, consider these options before full cancellation.
Pause your subscription temporarily
Some subscription apps allow you to pause rather than cancel, preserving your account and settings while stopping charges. Contact Breethe support to ask if this option exists.
Downgrade to a free tier or limited plan
Breethe's free version offers basic meditation content without premium features. If you want to retain limited access, downgrade instead of cancelling. Your payment method will not be charged.
Wait for a promotional return offer
After cancellation, Breethe may email you a discounted reactivation offer (e.g., 50% off your next three months). If you might return, keep this email; using the promotional code later is far cheaper than the standard monthly rate.
A comparison of cancellation methods
Each cancellation route has distinct advantages and disadvantages; select the one that suits your circumstances.
| Cancellation method | Time to process | Evidence available | Refund availability | Best for |
|---|---|---|---|---|
| App Store (iOS or Android) | Immediate | On-screen confirmation + app store record | Within 30 days of charge; request through app store | Fastest and simplest method |
| Breethe website account settings | Immediate | Email confirmation required | Within 30 days if purchased directly; depends on provider policy | Direct subscribers who have website access |
| Email to customer support | 1-3 business days | Email thread and support response | Dependent on support team discretion | When online methods fail or you need documentation |
| Bank chargeback (last resort) | 7-30 days | Bank statement + proof of cancellation request | Full charge reversal if successful | Only if Breethe refuses to cancel or refund |
Escalation and dispute resolution
If Breethe ignores your cancellation request or refuses a deserved refund, formal escalation becomes necessary.
Contact the national consumer commission
The NCC (www.ncc.org.za) is South Africa's statutory consumer protection authority. File a complaint online if Breethe breaches the CPA. Provide your cancellation evidence, proof of payment, and any correspondence with Breethe. The NCC will investigate and can order Breethe to refund you and cover your costs. Yafee has observed the NCC resolve subscription disputes within 8-12 weeks in most cases.
Contact your bank or payment processor
If Breethe continues charging after cancellation, dispute the transaction with your bank. Provide your bank with your cancellation confirmation, proof of the unauthorised charge, and your written request to Breethe (if support failed). Your bank can reverse the charge and issue a refund within 10-15 business days under the National Credit Act.
Report Breethe to the department of trade, industry and competition
For systematic violations of the CPA (e.g., refusing to cancel multiple customers), report the company to the DTIC, which oversees consumer protection in South Africa. Complaints are tracked and may trigger an investigation.
Yafee's cancellation checklist
Use this checklist to ensure your cancellation is complete and protected.
- Identify which platform you subscribed through (Apple App Store, Google Play Store, or Breethe website).
- Log into your account or app store account.
- Navigate to your subscriptions or billing section.
- Locate Breethe and select Cancel Subscription.
- Confirm the cancellation request and note the effective end date.
- Take a screenshot of the cancellation confirmation page.
- Check your email (including spam) for a cancellation confirmation message within 24 hours.
- Save any confirmation emails or support responses to a folder or document.
- Log back into your account 2-3 days later to verify your subscription status shows as "Cancelled".
- Monitor your bank statement for the next two billing cycles to ensure no charges appear.
- If any charge appears post-cancellation, contact Breethe with your cancellation reference number.
- If Breethe fails to respond within 10 business days, file a complaint with the NCC at www.ncc.org.za.
Summary and next steps
Cancelling Breethe is your legal right under the Consumer Protection Act, and the process is designed to be simple. Whether you cancel via the Apple App Store, Google Play Store, or Breethe's website, your access will cease promptly and any refund entitlement will be honored.
Yafee has helped thousands of consumers cancel subscriptions with precision and confidence. Document your cancellation, verify it within 48 hours, and escalate to the NCC if the company refuses to honour your request. Your wallet and peace of mind depend on acting decisively.
If you have any questions or encounter resistance from Breethe, Yafee stands ready to guide you through the next steps. Visit yafee.com for personalised advice on subscription cancellations, refund claims, and consumer rights in South Africa.