How to cancel Fitme and reclaim your fitness budget in south africa
Why you might want to cancel Fitme
Fitme is a subscription-based fitness application that delivers personalised workout programmes, artificial intelligence-powered training guidance, and nutrition support directly to your mobile device. The app operates on recurring subscription cycles-either through your device's app store or directly via their website-which means charges continue automatically until you take deliberate action to cancel.
You may be considering cancellation for legitimate reasons: your fitness level has progressed beyond the available workouts, you have discovered a more suitable alternative, your financial circumstances have changed, or you simply do not use the app frequently enough to justify the monthly expense. Whatever your motivation, Yafee is here to guide you through the cancellation process with clarity and precision, ensuring you avoid unnecessary charges and understand your legal protections under South African consumer law.
How Fitme subscription plans operate
Fitme offers flexible subscription tiers available through the Apple App Store, Google Play Store, or directly on their website. Each plan renews automatically on your next billing date unless you submit a cancellation request before that date. This automatic renewal model means inaction results in continued payment; you must take deliberate steps to stop future charges.
The platform on which you purchased your subscription determines your cancellation pathway. Cancelling through the incorrect method will not stop your charges, which is why Yafee has structured this guide to help you identify and use the correct cancellation route for your specific situation.
Fitme pricing in south africa
| Plan type |
Price (ZAR) |
Billing cycle |
Best for |
| Weekly Premium |
R199.99 |
7 days |
Short-term trial |
| Monthly Premium |
R399.99 to R599.99 |
30 days |
Most popular option |
| Quarterly Premium |
R799.99 |
90 days |
Committed users |
| Annual Premium |
R1,499.99 to R1,999.99 |
365 days |
Best long-term value |
Pricing varies depending on current promotions and your purchase location. Check your last invoice or app store receipt to confirm your exact plan and billing date; this information proves essential when you initiate cancellation.
Your consumer rights under south african law
South Africa's Consumer Protection Act (2008) grants you specific, enforceable rights when cancelling digital subscriptions, and understanding these protections strengthens your position throughout the cancellation process.
What the consumer protection act requires from Fitme
The Consumer Protection Act explicitly requires companies like Fitme to provide you with clear, accessible cancellation mechanisms and honour your request to cancel within a reasonable timeframe. You retain the right to cancel your subscription without penalty or hidden charges once you have formally notified the company. The act further stipulates that companies must disclose automatic renewal terms transparently before you purchase, protecting you from concealed or unexpected charges.
Should Fitme continue charging you after you have submitted a valid cancellation request, the Consumer Protection Act empowers you to dispute that charge and demand a full refund. Yafee strongly recommends retaining records of your cancellation request-including screenshots, confirmation emails, timestamps, and any communication from Fitme-as evidence should you need to escalate the matter.
Your legal position and escalation rights
You have the right to cancel Fitme at any point during your subscription. Once you submit a valid cancellation request through the proper channels, Fitme must cease charging your payment method. If they continue billing you, or if they ignore your cancellation request entirely, you can escalate your complaint to the National Consumer Commission (NCC), South Africa's statutory enforcement body for consumer protection.
The NCC investigates unfair business practices and possesses authority to compel companies to issue refunds, apply credit to your account, or face penalties. You can lodge a complaint at the NCC's website or contact them via email or telephone; your cancellation evidence will support your case.
Fitme operates across three distinct platforms-Apple App Store, Google Play Store, and their website-and each platform manages subscriptions independently.
Apple app store subscriptions (iPhone and iPad)
If you purchased your Fitme subscription through the Apple App Store, you must cancel through Apple's subscription management system. Apple handles all billing and renewal for App Store subscriptions, which means Fitme cannot process cancellations on your behalf through their own website or customer service team. Cancelling on Fitme's website when your subscription is managed by Apple will not work.
Google play store subscriptions (Android devices)
Android users who purchased Fitme through Google Play Store must cancel through Google's subscription management interface. Google, not Fitme, controls the billing relationship and renewal process. Attempting to cancel through any other method will leave your subscription active and your payment method charged on the next billing date.
Website subscriptions (direct purchase)
If you purchased your Fitme subscription directly through Fitme's website-bypassing both app stores-you may cancel through your account dashboard or by contacting Fitme's customer service team. Nevertheless, Yafee recommends confirming cancellation via email to create a documented record of your request.
How to cancel Fitme on iPhone and iPad
Cancelling your Fitme subscription on Apple devices requires you to access your App Store subscription settings, as Apple manages all billing for app subscriptions.
- Open the Settings app on your iPhone or iPad
- Scroll down and select App Store
- Tap the user profile icon in the top right corner of the screen
- You may need to authenticate with Face ID, Touch ID, or your Apple ID password
- Select Subscriptions from the menu
- This displays all active and expired subscriptions linked to your Apple ID
- Locate Fitme in your active subscriptions list and tap it
- Select Cancel Subscription or Edit Subscription, depending on your iOS version
- iOS 15 and earlier may display "Edit Subscription" instead
- Confirm cancellation when prompted by tapping Confirm or Yes
- Screenshot the cancellation confirmation screen for your records
Your Fitme subscription will remain active until your current billing period ends. After that date, Fitme will no longer charge your Apple ID payment method. You retain access to all premium features until your billing period expires.
How to cancel Fitme on android devices
Cancelling your Fitme subscription on Android requires you to navigate Google Play Store's subscription management interface, as Google controls all billing for Play Store subscriptions.
- Open the Google Play Store app on your Android device
- Tap your profile icon in the top right corner
- Select Payments and subscriptions from the menu
- Tap Subscriptions
- Find and select Fitme from your list of active subscriptions
- Tap Cancel subscription
- Google will prompt you to confirm your decision and may offer discounted rates to retain your subscription
- Select Yes, cancel subscription to confirm your request
- Screenshot the final confirmation screen for your records
Your Fitme subscription ends at the conclusion of your current billing period. Google Play Store will stop charging your linked payment method after that date. You will retain premium access until your billing period expires.
How to cancel Fitme via their website
If you purchased your Fitme subscription directly through Fitme's website, you can cancel through your account dashboard or by notifying Fitme in writing.
Cancelling through your Fitme account dashboard
- Visit the Fitme website and log in with your registered email and password
- Navigate to Account Settings or Subscription Settings (exact location varies by Fitme's current interface)
- Locate your active subscription details
- Select Cancel Subscription, Manage Subscription, or similar option
- Fitme may ask you to confirm your cancellation or provide feedback on why you are cancelling
- You are not obligated to provide detailed feedback; select "Other" if you prefer
- Confirm cancellation by clicking Yes, cancel my subscription
- Retain the confirmation page or email for your records
Cancelling by registered mail
Fitme's terms specify that you may also cancel by sending a registered cancellation letter to their postal address. This method creates a formal, timestamped record of your cancellation request-particularly valuable if Fitme disputes whether you cancelled.
- Prepare a formal cancellation letter that includes:
- Your full name
- Your registered email address associated with your Fitme account
- Your subscription start date (visible on your account or invoice)
- A clear statement: "I hereby cancel my Fitme subscription effective immediately"
- Your signature and the date you are sending the letter
- Send your letter via registered mail to Fitme's registered postal address
- Request a registered mail receipt from the post office as proof of delivery
- Retain the registered mail receipt and a photocopy of your cancellation letter
- Fitme must receive your letter and process your cancellation within a reasonable timeframe under the Consumer Protection Act
If Fitme does not provide a specific postal address in their terms or on their website, contact their customer service team and request their registered office address for cancellation correspondence. Yafee recommends using registered mail when you anticipate difficulty or when Fitme has previously ignored cancellation requests; the formal nature of registered correspondence often prompts faster responses.
You retain access to all Fitme premium features until your current billing period ends-this is important to understand.
Your access during your final billing period
After you cancel, Fitme will not charge you again. However, you continue to have full access to premium workouts, personalised plans, and nutrition guidance until your current subscription period expires. If your billing cycle ends on the 20th of the month and you cancel on the 5th, you retain premium access until the 20th. After that date, your account reverts to Fitme's free tier (if available).
Confirming your cancellation status
Log into your Fitme account within 24 to 48 hours of cancelling and navigate to your subscription settings. Your account should display "Cancelled" or "Active until [specific date]" rather than "Active" or "Renewing". If your account still shows "Active" or "Renewing" after two business days, contact Fitme's customer service and provide your cancellation confirmation details.
Preserving your cancellation evidence
Immediately after you receive cancellation confirmation (whether via email, dashboard message, or registered mail receipt), screenshot or download the confirmation and store it securely. Should Fitme charge you after the cancellation date, this evidence allows you to dispute the charge with your bank or dispute it with the National Consumer Commission.
Requesting a refund for charges after cancellation
If Fitme continues charging your payment method after you have successfully cancelled, you have the right to demand a refund under the Consumer Protection Act.
Contact fitme's customer service immediately
- Email Fitme's customer support team with:
- Your account email address
- The date you submitted your cancellation request
- Screenshots or copies of your cancellation confirmation
- The date(s) of any unauthorised charges after your cancellation
- A clear statement: "I cancelled my subscription on [date]. I have been charged R[amount] on [date] after my cancellation. I request an immediate refund of this amount"
- Request written confirmation of your refund within 5 to 7 business days
- If Fitme does not respond or refuses to refund the charge, escalate your complaint
Dispute the charge with your bank or payment provider
If Fitme ignores your refund request or claims the charge was authorised, contact your bank or payment provider and initiate a dispute (also called a "chargeback"). Provide your bank with your cancellation evidence, the timeline of charges, and any communication from Fitme. Your bank can reverse the unauthorised charge and investigate Fitme's billing practices on your behalf.
Escalate to the national consumer commission
If your bank dispute is unsuccessful or if Fitme challenges the refund aggressively, lodge a formal complaint with the National Consumer Commission. Provide the NCC with:
- Your cancellation confirmation
- Copies of any unauthorised charges (bank or app store receipts)
- Email correspondence with Fitme
- Details of your bank dispute (if you initiated one)
The NCC can compel Fitme to issue a refund and may impose penalties on the company for unfair billing practices.
Common mistakes to avoid when cancelling Fitme
Cancellation is straightforward once you understand the correct method for your platform, but missteps can leave your subscription active and charges continuing.
Cancelling through the wrong platform
The most frequent mistake is cancelling through Fitme's website when your subscription is managed by Apple App Store or Google Play Store-or vice versa. Your payment method determines which company controls your subscription, and only that company can process cancellation. Yafee recommends checking your last invoice or bank statement to confirm your purchase platform before you attempt cancellation.
Deleting the Fitme app without cancelling the subscription
Removing the Fitme app from your device does not cancel your subscription. The app and your subscription are separate; deleting the app simply removes access to the interface. Your payment method continues to be charged on your next billing date. You must explicitly cancel through the app store or Fitme's website-app deletion alone is insufficient.
Assuming cancellation is complete without confirmation
Do not rely on memory or assumption that your cancellation has processed. Yafee strongly recommends confirming cancellation status within 24 hours by logging into your account and checking your subscription status. If you cannot access your account or if your account status remains unclear, contact Fitme's customer service and request written confirmation that your cancellation is effective.
Failing to retain cancellation evidence
Screenshots and confirmation emails may seem unnecessary at the moment of cancellation, but they become critical if Fitme charges you after the cancellation date or if you need to file a dispute. Retain all cancellation evidence indefinitely-especially if you plan to dispute any subsequent charges with your bank or the National Consumer Commission.
When to keep your Fitme subscription
Cancellation is not always the right choice; some users benefit from retaining their Fitme subscription under specific circumstances.
| Scenario |
Action |
| You use Fitme consistently but struggle with cost |
Contact Fitme about discounted plans or pause options rather than cancel |
| You are unsure whether you will return to fitness training soon |
Cancel now; reactivation is simple if your fitness goals resume |
| You have paid for an annual plan but regret the commitment |
Request a pro-rata refund for the unused portion via customer service or the Consumer Protection Act |
| Fitme offers a free trial period and you have not used it yet |
Cancel before the trial ends to avoid being charged |
| You regularly use Fitme and can afford the monthly cost |
Keep your subscription; cancelling and reactivating later costs more time and effort |
Fitme's postal address for registered cancellation correspondence
If you choose to cancel Fitme by registered mail-or if you need to send a formal dispute letter to the company-use their registered postal address as specified in their terms and conditions.
Contact Fitme's customer service team via email or their website and request their registered office address for official correspondence. Fitme is required to provide this information under South African law. Once you receive their postal address, send your cancellation letter via registered mail with return receipt requested. Retain the registered mail receipt and a copy of your letter as proof that you submitted a valid cancellation request.
Summary and your next steps
Cancelling Fitme is achievable within minutes once you identify your subscription platform and navigate the correct cancellation pathway. Your consumer rights under the Consumer Protection Act protect you from hidden charges and ensure Fitme must honour your cancellation request promptly.
Follow these final steps now:
- Check your last Fitme invoice or app store receipt to confirm whether you subscribed via Apple App Store, Google Play Store, or Fitme's website
- Use the corresponding cancellation method outlined in this guide to cancel your subscription immediately
- Screenshot your cancellation confirmation and store it securely
- Verify your cancellation status within 24 hours by logging into your account
- Monitor your payment method for any charges after your cancellation date
- If Fitme charges you after cancellation, contact their customer service with your cancellation evidence and request an immediate refund
- If Fitme refuses to refund an unauthorised charge, dispute it with your bank or lodge a complaint with the National Consumer Commission
Yafee has helped thousands of consumers cancel subscriptions across South Africa by providing clear, legally grounded guidance and practical steps tailored to your specific platform. Whether you cancel Fitme through the Apple App Store, Google Play Store, or their website, follow the procedural steps outlined in this guide with confidence, retain your cancellation evidence, and exercise your consumer rights with certainty. The Consumer Protection Act stands behind you-use it.