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Cancel She Moves: Step-by-Step Guide
How to cancel She Moves and protect your money in new zealand
What She Moves offers and who it serves
She Moves is an online fitness membership designed specifically for pregnant, postnatal and general-fitness-focused mothers across New Zealand. The platform delivers live and on-demand exercise classes, structured programmes and expert guidance-all completed at home on your own schedule.
The service operates through two main websites: joinshemoves.com and she-moves.co.nz, plus a mobile app available on Apple App Store and Google Play. Your membership is typically billed monthly or yearly, depending on which plan you selected at signup.
If She Moves no longer fits your needs, life circumstances or budget, you have every right to cancel. This guide walks you through the exact procedural steps, your refund options under New Zealand consumer law, and the traps to avoid. At Yafee, we've helped thousands of New Zealand consumers understand their cancellation rights and enforce them successfully.
How She Moves compares to other fitness services
She Moves focuses exclusively on women's fitness, particularly pregnancy and postnatal support. Competitors like Apple Fitness+, Beachbody and Peloton offer broader audiences and content libraries. If you're deciding whether to cancel, confirm whether an alternative service better aligns with your current fitness goals or budget constraints.
Your consumer rights under new zealand law
Before you cancel, understand that New Zealand's Consumer Guarantees Act (CGA) protects you-regardless of what a company's terms say.
The CGA guarantees that services must be delivered with due care and skill, fit for purpose, and as described. If She Moves fails to meet these standards, you have the right to request a remedy: repair, replacement, refund or compensation. A blanket "no refund" clause cannot override your statutory rights.
Furthermore, if you were charged without clear consent for a free trial conversion, or if the service was misrepresented at signup, you can dispute the charge through your bank or payment provider. At Yafee, we recommend keeping detailed records of all communications and billing statements to support your case.
When your statutory rights apply
You have grounds to request a refund or compensation if:
- The service was not delivered as promised (classes unavailable, poor quality, incompatible with your device)
- You were charged without informed consent for a free trial conversion
- The cancellation process itself breaches fair trading standards (hidden fees, unreasonable notice periods, deliberately obscured cancellation links)
- A money-back guarantee was offered but refused without valid reason
If She Moves refuses to honour a valid claim, escalate to the Commerce Commission or pursue the matter through the Disputes Tribunal if the amount is under NZ$15,000. Yafee recommends documenting every step of this process in writing.
Your legal position
Under the Consumer Guarantees Act 1993 and the Fair Trading Act 1986, you are entitled to fair treatment throughout your membership lifecycle. The company cannot impose unreasonable cancellation barriers, hidden fees or excessive notice periods. If your cancellation is delayed or refused without valid grounds, you can lodge a complaint with the Commerce Commission or seek remedies through the Disputes Tribunal. Your consumer rights exist independently of the service provider's terms and conditions.
Cancellation methods for She Moves
She Moves accepts cancellation requests via email in accordance with their membership terms.
Cancellation by email is the primary method. You must send a written request to the support email address listed in your welcome email or account settings. In accordance with New Zealand consumer law, the company must acknowledge your request and confirm the cancellation date within a reasonable timeframe. Email provides a traceable record, which is essential if disputes arise later.
Alternatively, you can send a cancellation notice by post to the company's registered business address. This method is slower but creates a dated postal record. At Yafee, we advise using registered mail if you choose this route, as it provides proof of delivery.
How to cancel She Moves step by step
Follow the process below to ensure your cancellation is processed correctly and your final payment is calculated fairly.
Step 1: locate your account email address
Open your welcome email from She Moves or log into your account dashboard. Identify the support email address listed in account settings. This is the official contact point for cancellation requests. Take a screenshot or copy the email address to your clipboard.
Step 2: compose a cancellation request via email
- Open your email client and create a new message
- Address it to the She Moves support email (typically [email protected] or similar)
- Include the following information in the subject line: "Cancellation request - [your full name]"
- In the body of the email, include:
- Your full name
- Your email address associated with the account
- Your membership account number (if available)
- Your preferred cancellation date (immediately, or a specific date)
- Write a clear statement: "I request cancellation of my She Moves membership, effective immediately" or state your preferred end date
- Note that you are providing at least two weeks' notice as required by fair trading standards
Step 3: send the email and retain proof
- Send the email from an account you check regularly
- Create a dedicated folder in your email client labelled "She Moves Cancellation"
- Move the sent copy and any responses into this folder
- Take a screenshot of the sent email timestamp for your records
- Save the email as a PDF backup on your computer or cloud storage
Step 4: wait for confirmation and check your payment method
She Moves should respond within 2-3 business days. The company must confirm your cancellation date and final billing information. Consequently, you should verify that no further charges appear on your payment method after the stated cancellation date. If a charge appears after the cancellation date, contact your bank immediately to dispute it.
Step 5: request a refund if applicable
If you have paid for a service period that extends beyond your cancellation date, request a pro-rata refund. For example, if your annual membership was billed on 1 January and you cancel on 15 February, you are entitled to a refund for the unused period. Include this request in your original cancellation email or send a follow-up email within 5 business days of cancellation confirmation.
Alternative method: cancellation by post
If email is unavailable or you prefer a postal record, send a written cancellation notice to She Moves' registered business address. At Yafee, we recommend using New Zealand Post's Registered Mail service to obtain proof of delivery. Address your letter as follows:
She Moves Limited
PO Box [see Business Register]
New Zealand
Include the same information as your email: your full name, account email, membership number, preferred cancellation date and a clear cancellation request. Post this letter and retain your receipt. Allow 7-10 business days for processing after the company receives your letter.
She Moves pricing and billing cycles
Understanding your billing structure helps you calculate refunds and plan your cancellation timing accurately.
| Membership plan | Billing cycle | Typical cost (NZD) | Cancellation notice period |
|---|---|---|---|
| Monthly membership | Monthly | $25-$35 | 14 days (or as per terms) |
| Annual membership | Yearly (one payment) | $200-$300 | 14 days (or as per terms) |
| Free trial (if offered) | N/A initially; converts to monthly | Free for 7-14 days, then charged | Cancel before trial ends |
| Pro tip | Cancel immediately after trial ends to avoid unexpected charges | ||
Your billing frequency is listed in your account settings and on your confirmation emails. If you purchased an annual membership, you are entitled to a pro-rata refund if you cancel before the full year elapses. At Yafee, we advise calculating this refund and requesting it explicitly in your cancellation email.
What happens after you cancel She Moves
Cancellation is not instantaneous; several days pass between your request and your final payment date.
Upon receiving your cancellation request, She Moves must send you a confirmation email within 2-3 business days. This email should state your cancellation date and any refund details. Consequently, you should monitor your email for this confirmation. If you do not receive it within 5 business days, send a follow-up email asking for written confirmation.
Your access to the app and website will typically remain active until your cancellation date. After that date, your login credentials will no longer work. You will not be charged after the stated cancellation date. However, if a charge appears on your statement after that date, contact your bank immediately and file a dispute claim.
If you purchased downloadable content or received refundable credits, confirm with She Moves whether these are forfeited upon cancellation. The Consumer Guarantees Act protects you from unreasonable forfeiture clauses, so if a large credit is voided unfairly, you may have grounds to dispute it.
Refunds and pro-rata calculations
You are entitled to a refund if you have paid for a service period that extends beyond your cancellation date.
For monthly memberships, refunds are straightforward: if you cancel mid-month, calculate the unused days and request that proportion of your monthly fee. For example, if your monthly fee is NZ$30 and you cancel on day 10 of a 30-day month, you are entitled to a refund of NZ$20 (20 unused days).
For annual memberships, the calculation is more significant. If you paid NZ$250 for a 12-month membership and cancel after 4 months, you are entitled to a refund for 8 months of unused service. This equals approximately NZ$167. At Yafee, we recommend calculating this figure and stating it explicitly in your cancellation email.
She Moves is legally obliged to process refunds within 30 days of your cancellation request, in accordance with the Consumer Guarantees Act. If a refund is not received within this timeframe, contact your bank or the company again in writing. Document all communications for potential escalation to the Commerce Commission.
Common mistakes to avoid when cancelling
Most cancellation problems stem from confusion about the timing, contact address or what constitutes adequate notice. You have the power to avoid these pitfalls by following the procedures below.
Mistake 1: cancelling through the app instead of email
Some fitness apps offer in-app cancellation buttons, but She Moves does not. If you attempt to delete your account or disable notifications, this does not cancel your subscription. You must send a written email to the official support address. Yafee advises never relying on app settings alone; always confirm cancellation via email.
Mistake 2: assuming free trial cancellation is automatic
If you signed up for a free trial, you must cancel before the trial period ends. The service will not automatically end; it will convert to a paid subscription. Set a phone reminder 2-3 days before the trial ends and submit your cancellation email immediately. This prevents unexpected charges.
Mistake 3: not providing sufficient notice
She Moves' terms likely require 14 days' written notice for cancellation. "Notice" means the date you submit your email, not the date you decide to cancel. If you cancel on 1 March, your cancellation date cannot be before 15 March unless you make a specific request and the company agrees. Yafee recommends stating "effective immediately" only if you are requesting this as an exception.
Mistake 4: failing to request a refund explicitly
The company will not automatically offer a pro-rata refund. You must request it in writing, calculate the amount and include it in your cancellation email. For example: "I request cancellation effective 28 February 2025. I paid NZ$250 for an annual membership on 1 January 2024. I am entitled to a pro-rata refund of NZ$125 for the unused 6-month period, which I request in full."
Mistake 5: ignoring confirmation and follow-up
Do not assume your email was received. Wait 5 business days for confirmation. If you do not receive an acknowledgement from She Moves, send a follow-up email. If the company still does not respond, escalate to the Commerce Commission. Document everything: email timestamps, support responses, billing statements and any charges after the cancellation date.
Checklist before you cancel She Moves
Prepare your cancellation using this checklist to ensure nothing is missed.
- Confirm your membership plan (monthly or annual) and the date you were charged
- Log into your She Moves account and note your membership number
- Locate the official support email address in account settings or your welcome email
- Calculate any pro-rata refund you are entitled to and note the amount
- Decide your preferred cancellation date (immediately or a specific date with 14+ days' notice)
- Compose your cancellation email with all required information: full name, account email, membership number, cancellation date, refund request
- Send the email and save a copy in a dedicated folder
- Set a reminder to check for a confirmation email within 5 business days
- Monitor your payment method to ensure no charges appear after the cancellation date
- Keep all correspondence for at least 12 months for potential dispute resolution
Comparing She Moves to alternative fitness services
If you are deciding whether to cancel, compare She Moves to competitors offering similar or better value.
| Service | Focus | Monthly cost (NZD approx.) | Cancellation method | Trial period |
|---|---|---|---|---|
| She Moves | Women's fitness, pregnancy, postnatal | $25-$35 | Email to support | 7-14 days |
| Apple Fitness+ | General fitness, all demographics | $15 (bundled with Apple One) | Apple ID settings | 1 month free trial |
| Beachbody On Demand | General fitness, structured programs | $20-$30 | Online account settings | 14 days free trial |
| Peloton Digital | Cycling, running, yoga, general fitness | $20 | Online account settings | 30 days free trial |
| Local gym membership | Varies by facility | $30-$80 | In-person or email | Usually none |
She Moves occupies a niche market for women's fitness and pregnancy support, which limits comparability. If you are cancelling due to cost, switching to a lower-priced general fitness app may work. If you are cancelling because the pregnancy-focused content no longer suits your needs, a broader platform like Apple Fitness+ or Peloton Digital offers wider content variety. At Yafee, we recommend listing your specific reason for cancellation to guide your choice of alternative service.
How to escalate if She Moves refuses to cancel
The company must process your cancellation request. If they refuse or delay unreasonably, you have escalation pathways.
First, send a follow-up email within 7 days if you have not received confirmation. State: "I submitted a cancellation request on [date]. I have not received confirmation. Kindly confirm your receipt and processing of this request within 2 business days, as required by the Consumer Guarantees Act."
If the company still does not respond or refuses your cancellation, lodge a complaint with the Commerce Commission. Provide all emails, billing statements and evidence of your cancellation request. The Commerce Commission has the authority to investigate breaches of the Fair Trading Act 1986 and the Consumer Guarantees Act 1993. Yafee advises submitting your complaint within 12 months of the incident for the best chance of resolution.
Alternatively, if the disputed amount is under NZ$15,000, file a claim with the Disputes Tribunal. The Tribunal is free to use and does not require legal representation. At Yafee, we recommend this route for smaller disputed amounts (e.g., a monthly fee or pro-rata refund).
Contact information and business registry details
To cancel She Moves or escalate complaints, use these contact methods and addresses.
Cancellation email: Check your welcome email or account settings for the official support email address. If unavailable, visit the She Moves website (joinshemoves.com or she-moves.co.nz) and locate the "Contact Us" page.
Postal address: She Moves Limited details are registered with the New Zealand Companies Office. Search the online Business Register at companies-register.business.govt.nz using the business name "She Moves Limited". Retrieve the registered postal address and PO Box from this search. Use this address for any registered mail cancellation requests.
Escalation contacts:
- Commerce Commission (New Zealand): [email protected] or 0800 943 600
- Disputes Tribunal: Apply online at www.disputestribunal.govt.nz or contact your local Disputes Tribunal office
- Your bank or payment provider: If you are disputing a charge, contact your bank's disputes team to lodge a chargeback claim
Summary: your path to cancelling She Moves
Cancelling She Moves is straightforward when you follow the correct procedure and understand your consumer rights. In New Zealand, you are protected by the Consumer Guarantees Act and Fair Trading Act, which guarantee your right to cancel fairly and receive refunds for unused service periods. At Yafee, we've helped thousands of New Zealand consumers cancel subscriptions and recover unfair charges by following this exact process: submit a written cancellation request via email, provide 14 days' notice, calculate any pro-rata refunds, retain all correspondence and escalate to the Commerce Commission if the company refuses.
The key is documentation. Every email you send, every response you receive and every billing statement creates a record. If a dispute arises, this record is your evidence. Do not rely on phone calls or in-app notifications; always cancel in writing via email or registered mail.
Once your cancellation is confirmed, monitor your payment method for 30 days to ensure no unauthorised charges appear. If they do, contact your bank immediately to dispute them. Your consumer rights exist independently of She Moves' terms and conditions, and Yafee is committed to ensuring every New Zealand consumer can exercise those rights effectively. If you encounter resistance or have questions about your refund entitlement, escalate to the Commerce Commission without delay.