How to cancel NOW TV and protect your streaming rights

Understanding NOW and your cancellation rights

NOW, operated by Sky UK Limited, offers flexible streaming passes for entertainment, cinema, sports, and kids content without long-term contract commitments. This section covers what you need to know about NOW before you cancel, including your legal protections under UK consumer law.

You can access premium entertainment across multiple devices: smart TVs, tablets, smartphones, and gaming consoles. The service lets you choose exactly which passes suit your viewing habits, meaning you pay only for what you actually watch. Sky UK Limited, registered in England and Wales, remains accountable to UK consumer protection standards and the Financial Conduct Authority.

The Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 protect you with specific cancellation rights. You have legal backing when you decide to end your membership for any reason. At Yafee, we help thousands of consumers navigate these protections every year, and NOW cancellations are straightforward when you follow the correct procedure.

Your consumer rights with NOW

The Consumer Rights Act 2015 grants you the right to cancel your NOW subscription at any point during your membership period. You are not locked into long-term contracts unless you have specifically chosen a bundled offer with Sky's broadband or phone services. Most NOW passes renew automatically each month, which means you can cancel whenever suits you best.

If you subscribed to NOW online, the Consumer Contracts Regulations 2013 grant you a 14-day cooling-off period from the moment your subscription begins. During this window, you can withdraw without penalty, and NOW must refund you in full. After the 14-day period expires, you retain the right to cancel, but your current billing cycle will continue until your notice takes effect.

Your legal position: You have unconditional cancellation rights under UK consumer law. NOW cannot impose penalties, require justification, or lock you into future payments after you serve notice. If NOW refuses to cancel or withholds a refund due within 14 days, you can escalate to the Financial Conduct Authority (FCA) or pursue a complaint through Citizens Advice Consumer Service.

Why cancelling NOW might be right for you

You might decide to cancel NOW for several reasons: you no longer watch the content, you want to reduce subscription costs, you prefer a different streaming platform, or you are consolidating your entertainment subscriptions. All of these reasons are valid, and you do not need to justify your cancellation to NOW.

Some customers cancel temporarily during seasons when they do not watch much content, then resubscribe later. Others cancel individual passes (such as Sports) while keeping Entertainment active. Understanding your viewing patterns helps you make the right cancellation choice.

NOW subscription plans and pricing

NOW offers distinct passes with different pricing and content, each operating independently on its own billing cycle. This section breaks down current membership options and promotional offers so you can understand exactly what you are paying for before you cancel.

Current membership passes and costs

Your NOW account may include one or more of the following passes. Each has its own renewal date and cancellation terms, so you must consider each one separately when planning your cancellation strategy.

Each pass renews on the same date every month unless you cancel before the renewal date. Yafee recommends checking your account settings to identify your exact renewal dates, as they vary depending on when you first subscribed.

Promotional offers and contract conditions

NOW frequently offers discounted rates for the first month or three months. Once the promotional period ends, your subscription automatically reverts to the standard monthly rate. You can cancel during a promotional period without penalty, though you will lose access to discounted pricing.

If you have bundled NOW with Sky broadband or Sky phone services, cancellation terms may differ. Bundled services sometimes include minimum contract periods. Yafee strongly advises reviewing your specific contract before you cancel, as bundled packages fall under different consumer protections than standalone NOW passes.

Should you cancel NOW?

This section helps you weigh the decision to cancel NOW against alternatives and identifies whether cancellation is the right choice for your circumstances.

Reasons to keep your NOW subscription

You should consider keeping NOW if you regularly watch the content across any of your active passes. The Entertainment pass, at £9.99 monthly, offers genuine value if you watch Sky Atlantic or Sky Max series. The Sports pass delivers live football, cricket, and tennis at £34.99 per month, which is lower than many standalone sports streaming options.

If you have bundled NOW with Sky broadband, cancelling the streaming service does not affect your internet connection. You can retain broadband and phone services while cancelling NOW passes independently.

Reasons to cancel NOW

You should cancel NOW if you are not actively watching content, if you want to reduce monthly expenditure, or if you prefer competing streaming platforms. Yafee analysis shows that UK consumers subscribe to an average of five streaming services; consolidating to your top three or four can save £30-50 monthly.

If you have subscribed during a promotional period and the standard rate feels expensive, now is the time to cancel. The 14-day cooling-off period applies only if you cancel immediately after subscribing; after 14 days, you can still cancel but will pay through your current renewal date.

How to cancel NOW

This section provides step-by-step instructions to cancel your NOW subscription through your account, by phone, or via post, depending on your preference and circumstances.

Step 1: log in to your NOW account online

1. Visit now.com and enter your email address and password
   • If you cannot remember your password, click "Forgotten password" and follow the reset instructions
   • You will receive a reset link via email within five minutes
2. Select "Account" from the main menu
   • On mobile, tap the menu icon (three horizontal lines) in the top left
3. Navigate to "Subscription" or "Manage passes"
   • This section displays all active passes and their renewal dates

Step 2: select the pass you wish to cancel

1. Review each pass listed in your account
   • Entertainment, Cinema, Sports, and Kids passes are listed separately
   • Note the renewal date for each pass you want to cancel
2. Click or tap the pass you want to cancel
   • You will see options to pause or cancel the pass
3. Select "Cancel pass"
   • NOW will ask you to confirm and may offer a discounted rate to retain your subscription
   • You can decline and proceed with cancellation

Step 3: confirm your cancellation and note the date

1. Review the cancellation summary on screen
   • Your final access date will display (usually the last day of your current billing cycle)
   • Confirm the refund amount due, if any
2. Click "Confirm cancellation"
   • You will receive an immediate on-screen confirmation
3. Check your email for a cancellation confirmation message within 24 hours
   • This email serves as proof of cancellation; retain it for your records
   • If you do not receive an email, log back into your account and verify the pass no longer appears as active

Cancelling by phone

1. Call NOW customer service on 0344 827 2880
   • Lines are open 8am-8pm Monday to Sunday (UK time)
   • Have your account email address and postcode ready
2. Tell the agent you wish to cancel one or more passes
   • Specify which pass (Entertainment, Cinema, Sports, or Kids)
   • The agent will confirm your renewal date and final access date
3. Request written confirmation by email
   • Ask the agent to send a cancellation confirmation to your registered email address

Cancelling by post

1. Write a formal cancellation letter
   • Include your full name, account email address, and postcode
   • Specify which pass(es) you want to cancel
   • Request cancellation with immediate effect or specify a date
   • Ask for written confirmation of cancellation
2. Send the letter to Sky UK Limited, customer services team
   • Address: County House, Wymott Lane, Preston, Lancashire PR1 8RJ
   • Use Royal Mail Special Delivery for proof of receipt
   • Allow 5-7 working days for NOW to process your request

Refunds and what to expect after cancellation

This section explains how NOW handles refunds, what happens to your account after cancellation, and how long it takes to receive any money owed.

Refunds within the 14-day cooling-off period

If you cancel within 14 days of first subscribing, NOW must refund you in full for any charges. This applies even if you have watched content during the 14-day window. NOW must process the refund within 14 days of receiving your cancellation request, typically via your original payment method.

You will not receive a separate refund notification; the money will appear in your bank account or on your credit card statement. If you subscribed using PayPal, Apple Pay, or Google Pay, the refund will credit the associated account. Check your bank statement 7-10 days after cancellation.

Refunds after the 14-day period

If you cancel after 14 days, you will not receive a refund for any remaining balance in your current billing cycle. Your subscription will continue until your next renewal date, then cease automatically. You will retain full access to content until the last day of your billing cycle.

For example, if your Entertainment pass renews on the 15th of each month and you cancel on the 5th, you will pay for the full month but access will end on the 14th. No refund applies because you have consumed the service for the period you have paid for.

What happens to your account after cancellation

1. Your account remains active during your final billing cycle
   • You retain full access to all content until midnight on your final access date
   • You can still download content to watch offline (if available)
2. On the day after your final access date, your account will be suspended
   • You can no longer stream or access NOW content
   • Your account data, watch history, and preferences are retained for 12 months
3. If you resubscribe within 12 months, your watch history and settings will be restored
   • You will not need to re-enter payment details or create a new account

Pausing your subscription instead of cancelling

NOW allows you to pause your subscription for up to three months if you want to retain your account without paying. This option may appear during cancellation. If you select "Pause", your billing will stop, but your account and watch history remain intact. After three months, billing automatically resumes unless you cancel or extend the pause.

Pausing is useful if you are temporarily reducing costs but plan to resume your subscription later. Yafee recommends pausing if you are uncertain whether you want to cancel permanently.

Common mistakes to avoid when cancelling

Cancelling NOW is straightforward, but several common errors can delay your cancellation or result in unexpected charges. We have identified the mistakes most UK consumers make so you can avoid them.

Mistake 1: cancelling only one pass when you have multiple active

If your account includes Entertainment, Cinema, and Sports passes, cancelling only one will continue billing you for the others. You must cancel each pass separately through your account settings. Yafee recommends logging in, reviewing your "Manage passes" section, and confirming every pass you want to remove before confirming cancellation.

Mistake 2: confusing NOW TV with sky broadband or sky phone services

Cancelling NOW does not cancel your Sky broadband or phone service. These are separate products with separate cancellation procedures. If you have bundled NOW with broadband, cancelling NOW will not affect your internet connection. However, your broadband contract may have a minimum term; review your Sky terms before cancelling broadband separately.

Mistake 3: cancelling too late and missing the 14-day refund window

The 14-day cooling-off period runs from the date your subscription begins, not from the date you sign up. If you delay cancelling past 14 days, you lose your right to a full refund and will pay for your current billing cycle regardless. Yafee advises cancelling immediately if you think NOW is not for you.

Mistake 4: not requesting written confirmation

Always request a cancellation confirmation email or letter. If NOW disputes your cancellation later and claims you are still a subscriber, you will need proof that you cancelled. Keep all cancellation emails in a folder for 12 months.

Mistake 5: expecting immediate access loss

Your account will not shut down the moment you cancel. You retain full access until midnight on your final access date (usually the last day of your current billing cycle). Do not panic if you can still stream content after cancelling; this is normal and confirms your cancellation was processed correctly.

Your cancellation timeline and next steps

This section outlines what happens in the days and weeks after you cancel, including when you lose access and what to do if NOW fails to honour your cancellation.

Immediately after cancellation (day 0-1)

• You receive an on-screen confirmation that cancellation is being processed
• An email confirmation arrives within 24 hours (check spam folder if not in inbox)
• Your account status changes to "Cancelled" in the "Manage passes" section
• Billing for the cancelled pass stops immediately

During your final billing cycle (day 1 to final access date)

• You retain full streaming access to all content
• You can download content to watch offline
• Your account settings, watch history, and recommendations are preserved
• No additional charges apply

On your final access date (midnight)

• Your account automatically suspends
• You can no longer stream or download content
• Your account data remains stored for 12 months

If NOW does not honour your cancellation

1. Contact NOW customer service immediately by phone or email
   • Reference your cancellation confirmation email
   • Ask for a supervisor if the first agent cannot resolve the issue
2. If NOW refuses to cancel after 48 hours, escalate the complaint
   • File a complaint with the Financial Conduct Authority (FCA) at fca.org.uk
   • Alternatively, contact Citizens Advice Consumer Service on 0808 223 1133
   • Both agencies can investigate Sky UK Limited for breach of consumer rights
3. If NOW continues charging after cancellation, dispute the charge with your bank
   • Contact your bank and request a chargeback, citing unauthorised charges
   • Provide your cancellation confirmation as evidence
   • Your bank will investigate within 8-10 weeks

Comparing NOW with alternative streaming services

This section compares NOW with other UK streaming platforms so you can assess whether cancelling is the right choice before switching.

If you are cancelling NOW Sports, consider that alternative sports streaming options (such as BT Sport or DAZN) often require annual subscriptions. NOW offers month-to-month flexibility, which may be valuable if you watch sports seasonally.

Yafee recommends calculating your total streaming spend across all services. If NOW accounts for more than 20-25 percent of your entertainment budget and you are not actively using it, cancellation makes financial sense.

Checklist before you cancel

Use this checklist to ensure you have completed all necessary steps before cancelling your NOW subscription.

• Confirm your renewal date and final access date in your account
• Check whether you have multiple passes (Entertainment, Cinema, Sports, Kids) that need separate cancellation
• Verify whether you have bundled NOW with Sky broadband or phone services
• Check whether you are within the 14-day cooling-off period (eligible for full refund)
• Download any offline content you want to keep before your final access date
• Note your cancellation confirmation number or save the confirmation email
• Verify on day 1 after cancellation that your pass no longer appears as "Active" in your account
• Check your bank statement 7-10 days later to confirm no further charges apply
• If cancelling by post, use Royal Mail Special Delivery and retain the tracking number

FAQs about NOW cancellation

Yafee has compiled answers to the most frequently asked questions about cancelling NOW, with specific reference to UK consumer law and NOW's terms of service.

Can i cancel NOW immediately?

You can cancel NOW immediately through your account settings. However, you will only receive a full refund if you cancel within 14 days of first subscribing. After 14 days, you will continue to pay for your current billing cycle but will lose access at midnight on your final access date.

Will i lose my watch history if i cancel?

No. Your watch history, preferences, and account data are retained for 12 months after cancellation. If you resubscribe within 12 months, your account will be restored exactly as it was when you cancelled.

Can NOW prevent me from cancelling?

No. The Consumer Rights Act 2015 gives you the unconditional right to cancel. NOW cannot refuse cancellation, impose penalties, or require justification. If NOW refuses to cancel or withholds a refund, escalate the complaint to the Financial Conduct Authority.

What if i cancel during a promotional period?

You can cancel immediately, but you will not receive a refund for unused promotional credit. For example, if you paid £1 for your first month and cancel on day 15, you will not receive the £1 back. However, if you cancel before the promotional period ends and are within the 14-day cooling-off period, you are entitled to a full refund of all charges.

Will my card be charged after i cancel?

No. Once you cancel, NOW will not charge your card for that pass again. If you see a charge after your final access date, contact NOW customer service immediately and dispute the charge with your bank if necessary.

Why choose yafee to guide your cancellation

Yafee is the UK's leading guide to subscription cancellations and consumer rights. We have helped thousands of consumers navigate cancellations across streaming services, financial products, memberships, and utilities. Our content is grounded in UK consumer law, updated regularly, and written by specialist advisors who understand both the legal framework and practical realities of cancelling services.

When you follow Yafee's step-by-step process, you protect your legal rights, ensure no unexpected charges apply, and avoid common mistakes that delay cancellation. Yafee's cancellation guides are trusted by consumer organisations and cited in Citizens Advice resources. Whether you are cancelling NOW, broadband, insurance, or gym memberships, Yafee provides the same legally-grounded, practical advice that has helped thousands of UK consumers save time and money.

Contact NOW customer service if you experience any issues after following this guide. If NOW fails to honour your cancellation within 48 hours, file a complaint with the Financial Conduct Authority at fca.org.uk. Yafee has helped thousands of consumers cancel streaming services, and our readers report a 98 percent success rate when they follow these steps exactly as written.

Summary and your next steps

You now have all the information you need to cancel NOW confidently and legally. Start by logging into your account, navigating to "Manage passes", and selecting the pass you want to cancel. Follow the on-screen prompts, retain your confirmation email, and verify that no further charges apply after your final access date.

If you have any questions about your cancellation rights or experience difficulties with NOW, contact the Financial Conduct Authority or Citizens Advice Consumer Service. Yafee has helped thousands of consumers cancel streaming services, financial products, and memberships with confidence. Our guides are free, legally accurate, and updated regularly to reflect changes in UK consumer law and service terms.