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Cancel More: Step-by-Step Guide
How to cancel your More loyalty card and protect your data
Understanding your More membership and why cancellation matters
More is Morrisons' free loyalty programme that rewards your grocery shopping with points and personalised offers. You earn points on eligible purchases, convert them into vouchers, and receive tailored discounts based on your shopping patterns. Unlike paid subscriptions, More charges nothing upfront, but it collects detailed information about your spending habits. That is precisely why thousands of UK shoppers cancel their accounts every month.
You might be considering cancellation for several legitimate reasons. Perhaps you are concerned about how Morrisons uses your personal data. You may be receiving excessive marketing emails despite adjusting your preferences. Or you have simply switched supermarkets and no longer benefit from the rewards. Whatever your reason, Yafee understands that taking control of your memberships is an important part of managing your digital life and protecting your privacy.
The good news is that cancelling More is straightforward. There is no contract to break, no early termination fee, and no hidden charges to worry about. However, understanding the proper cancellation process ensures your account closes cleanly and your personal data is handled correctly under UK data protection law.
What More actually collects from you
When you join More, you provide Morrisons with your name, address, email, phone number, and shopping history. The loyalty card system tracks every eligible purchase you make, creating a detailed profile of your grocery preferences. This data helps Morrisons send you targeted offers, but it also means your shopping habits are permanently recorded in their systems.
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the right to know what data companies hold about you and request its deletion. Cancelling your More account is the first step, but you should also request a full data deletion when you cancel. Yafee advisors recommend this practice to all departing members to ensure your information is removed from Morrisons' active databases.
Why people cancel More
Research across consumer platforms reveals the top reasons members choose to leave: excessive marketing communications, concerns about data privacy, switching to other supermarkets, and declining returns from the points system. Some members find they accumulate points too slowly to justify maintaining the account. Others want to minimise their digital footprint across retailers and reduce unsolicited marketing.
Whatever motivates your decision, it is valid. Yafee exists to help you make informed choices about your memberships and to ensure companies respect your wishes when you decide to leave.
More membership benefits and cost breakdown
Understanding what you receive from More helps clarify whether staying or cancelling makes sense for your situation.
Core benefits included with your free membership
Every More member receives identical benefits at no cost. You earn one point per pound spent on eligible purchases, which you can convert into vouchers worth one penny per point. Members also gain early access to promotions, exclusive deals on selected products, and personalised offers based on purchase history. The More app provides online account management where you track points, browse offers, and update your preferences.
Birthday treats and seasonal bonuses occasionally appear, though their value varies. Most members can realistically expect to earn between £30 and £60 worth of vouchers annually from standard shopping. For frequent Morrisons shoppers, this modest return may justify membership. For occasional visitors or those switching to competitors, it rarely compensates for the data you provide.
What you give up when you stay
The real cost of More is your personal data. Morrisons retains your shopping history indefinitely, using it to profile your behaviour and send targeted marketing. You receive marketing emails, app notifications, and in-store promotions based on this profile. Even if you adjust your communication preferences, Morrisons continues collecting and analysing your purchase data for internal business purposes.
Cancelling removes you from these marketing lists and initiates the data deletion process, though you must request this explicitly. Yafee recommends submitting a separate Subject Access Request (SAR) under GDPR to verify what Morrisons deletes and what it retains for business records.
| Aspect | What you receive | What Morrisons receives |
|---|---|---|
| Points earning rate | 1 point per £1 spent | Your complete shopping history |
| Voucher value | £30-£60 annually (average) | Detailed behavioural profiles |
| Marketing access | Personalised offers | Your name, address, email, phone |
| Administrative cost | None (free membership) | Your consent to data processing |
| Cancellation penalty | None (exit anytime) | No refunds or forfeits on points |
| Data retention | Access to offers while active | Indefinite storage unless deleted |
Your legal position and consumer rights
Your right to cancel your More membership is protected under UK consumer law. Although More is free, you have entered a contractual relationship with Morrisons that imposes obligations on both sides.
What the consumer rights act 2015 means for you
The Consumer Rights Act 2015 ensures that businesses must act fairly and honestly when collecting your personal data. Morrisons must tell you how it uses your information, why it collects it, and how long it retains it. When you cancel, you have the right to request deletion under Article 17 of the GDPR (the right to be forgotten).
Importantly, Morrisons cannot refuse to cancel your account or impose charges as a condition of cancellation. The company must process your request within a reasonable timescale, typically within 14 to 30 days. If Morrisons refuses to delete your data or continues sending marketing after you cancel, you can escalate to the Information Commissioner's Office (ICO), the UK's independent data protection authority.
Your legal position
- You can cancel your More account at any time without penalty, notice period, or justification.
- You can request deletion of your personal data under GDPR Article 17 (right to be forgotten).
- Morrisons must cease all marketing communications within 30 days of your cancellation request.
- Morrisons may retain certain data for legal or business record purposes, but must delete marketing profiles and shopping history.
- If Morrisons refuses to comply, you can report them to the Information Commissioner's Office (ICO) at ico.org.uk.
- You retain the right to redeem any outstanding points balance before your account closes.
How to cancel your More account step by step
Cancellation takes between 5 and 10 minutes online or via post. Yafee recommends the online method as it provides immediate confirmation and a reference number.
Method 1: cancel via the More app or website
- Open the More app on your mobile device or visit the Morrisons website and log into your More account.
- If you have forgotten your password, use the "Forgot Password" link to reset it before attempting cancellation.
- Navigate to "Account Settings" or "Manage My Account" (location varies slightly depending on app version).
- Look for a menu icon (three horizontal lines) in the top-left or top-right corner of the app.
- Select "Close Account" or "Cancel Membership" (the exact wording may differ).
- The system will prompt you to confirm your decision and may ask why you are leaving.
- Review any outstanding points balance and decide whether to redeem them before closure.
- Unused points typically expire or are forfeited once your account closes, so redeem any balance if possible.
- Confirm the cancellation request by clicking "Yes" or "Confirm".
- The app or website will display a confirmation message with a reference number. Screenshot or note this for your records.
- Request data deletion by sending a separate email to Morrisons' Data Protection team (contact details provided in the confirmation or on the website).
- In your email, reference your More account number and the date you cancelled.
- Explicitly request deletion of all personal data held about you, including shopping history and contact details.
- Request written confirmation once the deletion is complete.
Method 2: cancel by post
If you prefer to cancel by post or do not have online access, you can request cancellation in writing. This method leaves a paper trail and is useful if you later need evidence of your cancellation request.
- Write a letter to Morrisons on plain paper, including the following details:
- Your full name as it appears on your More card.
- Your More account number (printed on the back of your card).
- Your address and contact telephone number.
- A clear statement: "I wish to cancel my More membership account effective immediately."
- A request to confirm cancellation in writing within 14 days.
- A separate data deletion request under GDPR Article 17, asking Morrisons to delete all personal data and shopping history.
- Send the letter by Recorded Delivery to Morrisons' customer service address. Check the Morrisons website for the current postal address, as this may change.
- Recorded Delivery ensures you have proof of posting and a signature from the recipient.
- Keep your Royal Mail receipt as evidence.
- Retain a copy of your letter for your records.
- Date it clearly and note the date you posted it.
- Allow 14 to 21 days for Morrisons to process your request and send written confirmation.
- If you do not receive confirmation within this timeframe, contact Morrisons' customer service by phone and reference your letter.
Method 3: cancel by telephone
You can also cancel by calling Morrisons' customer service directly. This method is fast but provides no written record, so Yafee recommends following up with a written confirmation request.
- Call Morrisons' customer service on the number provided on their website or on your More card.
- Have your More account number ready.
- Tell the agent you wish to cancel your More membership.
- The agent will ask why you are leaving. You do not need to provide a reason, but doing so can help Morrisons improve their service.
- Request a cancellation reference number and ask the agent to email you written confirmation.
- Note the agent's name, the date, and the time of the call in case you need to dispute the cancellation later.
- Follow up with an email to Morrisons' Data Protection team, referencing your telephone call and requesting data deletion.
- This creates a paper trail and ensures your data deletion request is formally recorded.
What happens after you cancel
Cancellation is not instantaneous, and several things occur during the wind-down period.
Timeline for account closure
Your More account typically closes within 5 to 14 business days of your cancellation request. During this period, your account remains active but no new points accrue. You can still redeem any outstanding balance if you act quickly. After closure, your More card becomes invalid at Morrisons checkouts.
Marketing communications should cease within 30 days. If you receive emails, app notifications, or postal offers after this period, contact Morrisons immediately and reference your cancellation date. Yafee recommends keeping all marketing materials you receive after cancellation as evidence if you need to escalate to the Information Commissioner's Office.
Redeeming outstanding points before closure
Once your account closes, any unspent points are typically forfeited with no refund or compensation. Log into your account immediately after cancelling to check your balance and redeem any remaining points. You can usually convert points into vouchers within the app and use them at the checkout on your final shopping trip.
Confirming data deletion
Morrisons must respond to your data deletion request within 30 days. However, the company may retain certain data for legal compliance or business records. Send a follow-up Subject Access Request (SAR) after 60 days to verify what has been deleted. You have the right to this information at no charge.
Common mistakes to avoid during cancellation
Cancelling your More account is simple, but a few common errors can cause delays or incomplete data deletion.
Mistake 1: failing to request data deletion separately
Many members assume that cancelling their account automatically deletes their personal data. It does not. Morrisons closes your account but retains your data for business purposes unless you explicitly request deletion under GDPR. Yafee strongly recommends sending a separate data deletion request when you cancel, either in the same communication or via a follow-up email. Include your More account number and ask for written confirmation once deletion is complete.
Mistake 2: not redeeming points before closure
Outstanding points are forfeited without compensation once your account closes. Check your balance before confirming cancellation and convert any remaining points into vouchers. You have only a short window after cancellation to do this, so act promptly.
Mistake 3: not keeping evidence of your cancellation
If you cancel online, screenshot your confirmation page with the reference number. If you cancel by post, keep the Royal Mail receipt. If you cancel by phone, note the agent's name and date. This evidence protects you if Morrisons claims they never received your request or if you need to escalate to the Information Commissioner's Office.
Mistake 4: accepting a "pause" instead of cancellation
Morrisons may offer to pause your More account rather than cancel it. A pause suspends your membership temporarily but keeps your account open and your data active. If you truly want to leave, insist on full cancellation, not a pause.
If morrisons refuses to cancel or delete your data
In rare cases, Morrisons may refuse to cancel your account or ignore your data deletion request. You have legal remedies.
Step 1: send a formal written request
If Morrisons refuses verbally, send a written cancellation request by Recorded Delivery, clearly stating your intention and requesting written confirmation within 14 days. Reference the Consumer Rights Act 2015 if necessary.
Step 2: contact morrisons' complaints team
If Morrisons does not respond within 14 days, escalate to their formal complaints procedure. Most retailers have a dedicated complaints team that handles escalations. Request a response within 8 weeks.
Step 3: report to the information commissioner's office
If Morrisons refuses to delete your data or continues marketing after 30 days, report them to the Information Commissioner's Office (ICO) at ico.org.uk. The ICO can investigate and issue enforcement notices. You can also file a complaint if Morrisons violates your GDPR rights.
Protecting your data after cancellation
Once your More account closes, take additional steps to safeguard your information.
Monitor your email and post
Check for marketing emails and postal mail from Morrisons for at least 60 days after cancellation. If you receive marketing after this period, it suggests your data deletion request was not processed. Forward emails to Morrisons' Data Protection team with a complaint, and keep postal mail as evidence.
Check your credit file
Although More is a free loyalty programme, Morrisons may have linked your account to credit or financial data. Review your credit report at Experian, Equifax, or CallCredit to ensure no unexpected records appear. You are entitled to one free credit report annually from each agency.
Consider opting out of other retailers' loyalty schemes
If privacy is your concern, review your memberships with other supermarkets and retailers. Tesco Clubcard, Sainsbury's Nectar, and other loyalty schemes collect similar data. Yafee recommends auditing all your memberships and cancelling those you no longer use.
Comparison: More versus other supermarket loyalty schemes
Understanding how More compares to competitors helps you decide whether cancellation is the right choice.
| Scheme | Cost | Points earning rate | Annual value (average) | Data collection |
|---|---|---|---|---|
| More (Morrisons) | Free | 1 point per £1 | £30-£60 | Complete shopping history |
| Tesco Clubcard | Free | 1 point per £1 | £40-£80 | Complete shopping history |
| Sainsbury's Nectar | Free | 1 point per £1 | £25-£50 | Complete shopping history |
| Asda Rewards | Free | 0.5 point per £1 | £20-£40 | Complete shopping history |
| Waitrose myWaitrose | Free | Points + exclusive offers | £50-£100 | Selective data collection |
| Co-op membership | Free or £1 annual | 5% cash back | £100+ | Limited shopping history |
Frequently asked questions about cancelling More
Can i reactivate my More account after cancelling?
Yes, you can rejoin More at any time by creating a new account or reactivating your old one if Morrisons still has your details on file. However, your previous points balance and shopping history will not be restored. You start fresh as a new member. If you cancelled specifically to delete your data, reactivating creates a new data profile, so consider carefully before rejoining.
Will cancelling my More account affect my morrisons store card or credit account?
No. Your More loyalty membership is separate from any Morrisons credit card or store card you may hold. Cancelling More does not affect your credit account or payment arrangements. However, if you want to close a credit account, you must do so separately through your credit account management portal or by contacting the credit team.
What happens to my unspent points after cancellation?
Unspent points are forfeited once your account closes, typically within 14 days of your cancellation request. There is no refund or compensation for these points. You must redeem them into vouchers before your account closes and use the vouchers at checkout on or after your cancellation date.
How long does morrisons take to delete my data?
Under GDPR, Morrisons must respond to your data deletion request within 30 days. In practice, deletion may take 60 to 90 days, especially if the company needs to remove your data from multiple systems. You can request a status update after 45 days if you have not received confirmation. Send a follow-up Subject Access Request (SAR) after 90 days to verify what has been deleted.
Can morrisons refuse to cancel my More account?
No. Morrisons cannot refuse to cancel your account or impose conditions on cancellation. The company must process your request within a reasonable timescale. If Morrisons refuses, contact their complaints team and escalate to the Information Commissioner's Office if necessary.
Why yafee recommends cancelling More if privacy is a concern
More is free, but the cost is your personal data. Morrisons collects and retains detailed information about your shopping habits indefinitely, using it to profile your behaviour and send targeted marketing. Unlike paid subscriptions where you receive a service in exchange for money, More exchanges your privacy for modest voucher savings.
If you are uncomfortable with data collection, frequent marketing communications, or Morrisons' data retention practices, cancellation is the correct choice. Yafee has helped thousands of consumers cancel loyalty schemes and take control of their digital privacy. The process is straightforward, and your rights are protected by UK law.
Steps to take today
- Log into your More account and check your points balance.
- Redeem any outstanding points into vouchers and use them at your next shop.
- Cancel your account through the More app, website, or by post.
- Take a screenshot of your cancellation confirmation or note your reference number.
- Send a separate data deletion request to Morrisons' Data Protection team.
- Monitor for marketing emails and postal mail over the next 60 days.
- Contact the Information Commissioner's Office if Morrisons continues marketing after 30 days.
Cancellation checklist
Use this checklist to ensure your cancellation is complete and your data is properly deleted.
| Task | Status | Notes |
|---|---|---|
| Check points balance in More app | [ ] Complete | Log in and take a screenshot of your balance |
| Redeem points into vouchers | [ ] Complete | Convert all points before cancellation deadline |
| Use vouchers at checkout | [ ] Complete | Use within 30 days; they may expire after account closure |
| Submit cancellation request online, by post, or by phone | [ ] Complete | Take screenshot or note reference number |
| Send data deletion request to Morrisons | [ ] Complete | Include More account number and request written confirmation |
| Save all cancellation confirmations | [ ] Complete | Keep emails, letters, and screenshots for 12 months |
| Monitor for marketing after 30 days | [ ] Complete | Check email and post; report continued marketing to ICO if necessary |
Contact details for escalation and complaints
If you encounter problems cancelling your More account or if Morrisons refuses to delete your data, use these contact details to escalate your complaint.
Morrisons customer service
Visit the Morrisons website for current customer service contact details, including phone, email, and postal address. Request cancellation and data deletion support through the same channels. Always request written confirmation of your request.
Information commissioner's office
If Morrisons refuses to delete your data or violates your GDPR rights, report them to the Information Commissioner's Office (ICO). Website: ico.org.uk. Telephone: 0303 123 1113 (Monday to Friday, 9am to 5pm). You can file a complaint online or by post. The ICO has the authority to investigate and issue enforcement notices against companies that breach data protection law.
Citizens advice consumer service
If you need general consumer advice or believe Morrisons has breached the Consumer Rights Act 2015, contact Citizens Advice. Website: citizensadvice.org.uk. Telephone: 0808 223 1133 (free and confidential). Citizens Advice can provide guidance and, if necessary, help you escalate complaints.
Summary and next steps
Cancelling your More loyalty membership is a straightforward process with no penalties, hidden fees, or long notice periods. Your decision to leave is protected by UK consumer law, and your right to data deletion is guaranteed under the GDPR. Whether you are concerned about privacy, excessive marketing, or simply switching supermarkets, cancellation takes fewer than 10 minutes online and puts you back in control of your personal information.
The key is to cancel your account and submit a separate data deletion request immediately, then monitor for marketing over the next 60 days. If Morrisons refuses to delete your data or continues sending marketing, report the company to the Information Commissioner's Office. Yafee has helped thousands of consumers cancel loyalty schemes, delete their data, and take control of their digital footprint. Your privacy matters, and you have the legal right to protect it. Cancel today and reclaim ownership of your personal information.