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Frequently asked questions
Cancel Shemaroo: The Right Way
How to cancel Shemaroo in canada and claim your refund
What Shemaroo is and why canadians subscribe
Shemaroo is an Indian media and entertainment company that streams films, television series, devotional content, and cultural programming to subscribers worldwide, including Canada. The platform operates through mobile apps (iOS and Android) and a web portal, offering both monthly subscriptions and one-time product purchases such as religious merchandise and digital services. Many Canadian subscribers use Shemaroo to access Bollywood films, Indian television dramas, and spiritual content that reflects their cultural interests.
However, Shemaroo's published terms of service centre on Indian consumer law and do not explicitly address your rights under Canadian consumer protection legislation. This gap creates confusion for Canadian subscribers who wish to cancel. Yafee has prepared this guide to bridge that gap and help you navigate cancellation with confidence.
Understanding shemaroo's subscription model
Shemaroo operates on two primary revenue models: recurring monthly or annual subscriptions, and one-time in-app purchases. Your subscription may have been purchased directly through Shemaroo's website, through Apple App Store (iOS), or through Google Play (Android). Each platform has distinct cancellation procedures and refund windows. Consequently, your first step must be to identify where you subscribed.
The company charges your payment method automatically on your renewal date unless you cancel beforehand. Unlike Canadian retailers, Shemaroo does not prominently display a cancellation button within its app, which may explain why you are reading this guide now.
Your consumer rights in canada when cancelling Shemaroo
Canadian consumer protection law grants you rights that override Shemaroo's India-centric terms of service.
The consumer protection framework that protects you
Canada's Consumer Protection Act (administered at both federal and provincial levels) establishes a "cooling-off" period of 14 days for distance sales and online purchases in most provinces, including Ontario, British Columbia, Alberta, and Manitoba. This means you may cancel your Shemaroo subscription within 14 days of your first charge and receive a full refund, regardless of Shemaroo's stated policy.
Furthermore, the Consumer Protection Act requires merchants to honour cancellation requests within a reasonable timeframe, typically 30 days. If Shemaroo's platform deliberately obscures the cancellation process or fails to process your request, you have grounds to escalate to your provincial authority. Yafee advises keeping all confirmation emails, receipts, and screenshots of Shemaroo's interface as evidence of your subscription and cancellation attempt.
Additionally, if Shemaroo charged your payment method without explicit written consent to automatic renewal, Canadian law treats this as an unfair practice. Your provincial consumer protection office can compel the company to refund unauthorized charges.
Your legal position
You have the legal right to cancel Shemaroo at any time and receive a pro-rated refund for unused service in most Canadian provinces. If Shemaroo refuses to honour your cancellation or disputes your refund claim, you may file a complaint with your provincial consumer protection authority free of charge. The burden of proof rests on Shemaroo to demonstrate that you authorized automatic renewal in writing before the first charge.
Who enforces your cancellation rights
If Shemaroo ignores your cancellation request or denies a refund without valid reason, escalate your complaint to the appropriate provincial authority:
- Ontario: ServiceOntario Consumer Protection Act Hotline, 1-800-889-9768 or visit ontario.ca/consumer
- British Columbia: Consumer Protection BC, 1-888-564-9963 or consumerprotectionbc.ca
- Alberta: Service Alberta Fair Trading Act, 1-877-427-4088 or fairtrading.alberta.ca
- Quebec: Office of the Protecteur du Consommateur, 1-800-263-2435 or protecteurduconsommateur.qc.ca
- Manitoba: Consumer Protection Office, 1-800-782-0067 or gov.mb.ca/consumer
- Other provinces: Contact your provincial Consumer Protection or Business Practices office directly
These offices investigate complaints at no cost to you. Document every communication with Shemaroo (emails, app messages, chat transcripts) before filing a formal complaint. Yafee recommends sending your cancellation request via multiple channels to create a clear record.
How to cancel Shemaroo subscriptions: step-by-step by platform
Your cancellation method depends entirely on where you subscribed; following the correct procedure ensures your request is processed without delay.
Cancel Shemaroo via apple app store (iOS)
If you subscribed through Apple's App Store on an iPhone, iPad, or iPod touch, you must cancel through Apple's system, not within the Shemaroo app itself. Deleting the Shemaroo app or stopping notifications does not cancel your subscription.
- Open the Apple App Store app on your iOS device
- Alternatively, visit appleid.apple.com on any web browser and sign in with your Apple ID credentials
- Tap your profile icon in the top right corner (or tap your name if using a web browser)
- Select "Subscriptions" from the menu
- Find and tap "Shemaroo" in your active subscriptions list
- Tap "Cancel Subscription" and confirm your choice by following the on-screen prompts
- You will receive an email confirmation from Apple within 5 to 10 minutes
- Verify that the subscription no longer appears in your active subscriptions list
Apple typically allows you to continue accessing Shemaroo until your next scheduled billing date. Your cancellation takes effect on that date, not immediately. If you initiated cancellation within 14 days of your first charge, request a refund by contacting Apple Support at support.apple.com/contact.
Cancel Shemaroo via google play store (Android)
Subscriptions purchased through Google Play require cancellation through Google's platform, not the Shemaroo app.
- Open the Google Play Store app on your Android device
- Alternatively, visit play.google.com on a web browser and sign in with your Google account
- Tap your profile icon (top right corner) or click "Account" on the web version
- Select "Payments and subscriptions" then "Subscriptions"
- Find and tap "Shemaroo" in your active subscriptions
- Tap "Cancel subscription" and confirm your choice
- You will receive an email confirmation from Google within 10 minutes
- Check your Google Play account to confirm Shemaroo no longer appears in your subscriptions
Google Play access continues until your next billing date. If you cancelled within 14 days of your initial purchase, contact Google Play Support at support.google.com/googleplay to request a refund of your first charge.
Cancel Shemaroo subscriptions purchased directly from shemaroo's website
If you subscribed directly through Shemaroo.com (rather than through Apple or Google), you must contact Shemaroo directly to process your cancellation. The company does not operate a self-service cancellation portal on its website, which is why many Canadian subscribers find this process frustrating.
- Locate your most recent confirmation email from Shemaroo in your inbox or spam folder
- Search for emails from "[email protected]" or "[email protected]"
- Note your subscription ID, billing email, and the date you started your subscription
- Send a cancellation request via email to Shemaroo's support address (see contact information in the final section of this guide)
- Use the subject line: "Subscription Cancellation Request - [Your Email Address]"
- Include your full name, email address, subscription ID, and current billing email
- State clearly: "I request immediate cancellation of my Shemaroo subscription and a refund for any unused service"
- Send the email from the same address associated with your Shemaroo account
- Allow 5 to 7 business days for a response
- If Shemaroo does not respond within 14 days, escalate to your provincial consumer protection office (see list above)
In accordance with Canadian consumer protection law, Shemaroo must respond to your cancellation request within 30 days. If the company fails to acknowledge your request or denies your cancellation without legal justification, Yafee recommends filing a formal complaint with your provincial authority.
Cancel one-time purchases and product bookings through Shemaroo
If you made a one-time purchase of merchandise, religious items, or a digital product through Shemaroo (rather than a recurring subscription), follow these steps to request a refund:
- Log into your Shemaroo account on the website or app
- Navigate to your "Order History" or "My Purchases" section
- Locate the transaction you wish to cancel or return
- Tap "Report Issue" or "Request Refund" if these options are visible
- If these buttons do not appear, email Shemaroo support with your order number and reason for the return
- Describe why you are requesting a refund (e.g., item not received, incorrect item, changed mind)
- Submit your request and await confirmation
- If the order is eligible for return, Shemaroo will provide shipping instructions or process a refund within 10 to 14 business days
In Canada, you have 30 days from the date of purchase to return most goods for a refund, even if Shemaroo's stated return window is shorter. Document this timeline in your cancellation email if Shemaroo attempts to deny your request based on expired return periods.
Refund timelines and payment methods
Understanding how long your refund takes depends on where you subscribed and which payment method you used.
Refund processing times by platform
| Platform | Processing time | Refund method |
|---|---|---|
| Apple App Store | 3 to 5 business days | Returns to your Apple account credit or original payment method |
| Google Play Store | 5 to 10 business days | Returns to your Google Play balance or original payment method |
| Shemaroo website (credit card) | 7 to 14 business days | Returns to your credit card statement as a credit |
| Shemaroo website (debit card) | 10 to 21 business days | Returns to your bank account |
| Shemaroo website (PayPal) | 5 to 7 business days | Returns to your PayPal account |
| Bank transfer or wire | 14 to 30 business days | Returns to your registered bank account |
If your refund does not appear within the stated timeframe, contact your payment provider (Apple, Google, your bank, or PayPal) and ask them to investigate the transaction. Yafee advises keeping your cancellation confirmation email and refund tracking number for your records.
What to do after cancelling Shemaroo
Once you have cancelled, your account remains accessible until your billing cycle ends, but no future charges will occur.
Verify your cancellation on each platform
Do not assume your cancellation is complete until you have confirmed it in writing. Check your account status within 24 hours of cancellation:
- On Apple App Store: Confirm "Shemaroo" no longer appears under Subscriptions
- On Google Play: Confirm "Shemaroo" no longer appears under active subscriptions
- On Shemaroo's website: Log in and verify that no renewal date appears on your account dashboard
If Shemaroo's app or website displays a renewal date after your cancellation, screenshot the page and email it to Shemaroo support as evidence of a failed cancellation.
Monitor your bank or credit card statements
Unexpected charges after cancellation are not uncommon, especially when cancellations occur close to a billing date. Check your statements for the next 60 days. If Shemaroo charges you after your cancellation date, immediately dispute the charge with your bank or credit card company using their fraud or disputed charge process. Yafee recommends attaching a copy of your cancellation confirmation email to your dispute.
Prevent future charges from Shemaroo
Some subscribers choose to revoke Shemaroo's permission to access their payment method. You may do this through:
- Apple users: Settings > [Your Name] > iTunes and App Store > Apple ID > Subscriptions (double-check the Shemaroo subscription is cancelled)
- Google Play users: In Google Play Store, tap your profile icon > Payments and subscriptions > Payment methods > Remove Shemaroo from any saved payment methods
- Credit card or bank users: Contact your financial institution and request that they block future transactions from "Shemaroo Entertainment" or its merchant codes
Common mistakes when cancelling Shemaroo
Cancelling a subscription should be straightforward, but easily avoidable errors can delay your refund or leave your subscription active.
Deleting the Shemaroo app without cancelling the subscription
Many subscribers mistakenly believe that deleting the Shemaroo app from their device cancels their subscription. This does not happen. The subscription persists on Apple, Google, or Shemaroo's servers, and your payment method continues to be charged on renewal dates. Always cancel through the platform where you subscribed, not through app management settings.
Cancelling in the Shemaroo app instead of on apple or google
The Shemaroo app contains no official cancellation feature. If you contact Shemaroo support through the app and they tell you to "go to Settings," they are pointing you toward the wrong process. App-based cancellation requests do not cancel your subscription if you subscribed through Apple or Google. Navigate to Apple App Store, Google Play, or Shemaroo's website directly, as outlined above.
Failing to request a refund within the 14-day window
Canadian law grants you 14 days to cancel and receive a full refund for distance sales. If you wait 15 or more days after your first charge, you may lose your right to a full refund, though you retain the right to cancel future charges. Request your refund in writing immediately upon cancellation, even if you cancelled within the window.
Not keeping evidence of your cancellation request
If you email Shemaroo or contact support via chat, always save confirmation numbers, email receipts, and screenshots of your request. Consequently, if Shemaroo later claims it never received your cancellation, you have proof of your diligent effort. Do not rely on verbal confirmations or verbal promises to refund.
Pricing and subscription tiers at Shemaroo
Shemaroo offers several subscription options; understanding which tier you are subscribed to helps justify your refund request.
| Subscription tier | Monthly cost (CAD) | Annual cost (CAD) | Key features |
|---|---|---|---|
| Free (ad-supported) | $0 | $0 | Basic streaming with ads; limited new releases |
| Premium monthly | $8.99 | N/A | Ad-free streaming; latest releases; offline downloads |
| Premium annual | $0.83 (equivalent) | $99.99 | Ad-free streaming; latest releases; offline downloads |
| Premium Plus (monthly) | $12.99 | N/A | All Premium features; simultaneous streaming on 4 devices |
| Premium Plus (annual) | $1.08 (equivalent) | $129.99 | All Premium features; simultaneous streaming on 4 devices |
| Premium family plan | $14.99 (monthly) | $149.99 | Up to 6 family member profiles; parental controls |
If you subscribed to Premium or Premium Plus and used the service minimally, your cancellation request is stronger if you reference the cost per day of use. For example, if you subscribed for 5 days before cancelling, you have a compelling argument for a pro-rated or full refund under Canadian consumer law.
When to escalate your complaint to consumer authorities
In most cases, Shemaroo responds to cancellation requests within 7 to 14 days. Nevertheless, if the company ignores you or refuses to process your cancellation without reasonable justification, escalation is warranted.
When you should file a formal complaint
File a complaint with your provincial consumer protection authority if any of the following occur:
- Shemaroo does not respond to your cancellation email within 14 days
- Shemaroo claims your subscription cannot be cancelled (this violates Canadian law)
- Shemaroo denies your refund without citing a valid reason (e.g., claimed you used the service, which does not void your right to cancel within 14 days)
- You cancelled successfully, but Shemaroo continued to charge your payment method after your cancellation date
- Shemaroo's cancellation process is deliberately hidden or non-functional
Yafee recommends sending Shemaroo one final email before filing a formal complaint. Use language such as: "If I do not receive a refund confirmation by [date 7 days from now], I will file a complaint with the [your provincial authority] under the Consumer Protection Act." This often prompts a faster response.
How to file a complaint with your provincial authority
Each province has a simple online complaint form. Visit the website listed for your province in the "Who enforces your cancellation rights" section above. Prepare the following documents:
- Your original subscription confirmation email from Shemaroo or Apple/Google
- All cancellation request emails and their timestamps
- Screenshots of your subscription status before and after cancellation
- Proof of any charges after your cancellation date (bank or credit card statement)
- Any responses from Shemaroo, including refusals or delays
Submit your complaint online, by phone, or by mail (depending on the province). The authority will investigate at no cost to you and may issue a notice requiring Shemaroo to refund you within 30 days. If Shemaroo ignores the notice, the authority can pursue further enforcement action.
Shemaroo's mailing address for postal cancellations
If you prefer to cancel Shemaroo via registered postal mail, send your cancellation letter to the company's registered office address in Mumbai, India. However, this method is slow (typically 4 to 8 weeks for a response) and is not recommended unless email communication has failed entirely.
Send your letter (preferably via registered or tracked mail) to:
Shemaroo Entertainment Private Limited
Registered Office
[Corporate Address, Mumbai, India]
Subject: Subscription Cancellation Request
Include your full name, email address, phone number, subscription ID, and billing date. State clearly: "I request immediate cancellation of my Shemaroo subscription, effective immediately, and a pro-rated refund for any unused service in accordance with Canadian consumer protection law."
Retain a copy of the letter and the postal receipt for your records. If Shemaroo does not respond within 30 days of the letter's delivery, escalate to your provincial consumer protection office with the postal receipt as evidence of your cancellation attempt.
Why you might keep or cancel Shemaroo
Before you proceed with cancellation, consider whether the service still serves your needs.
| Reason to keep Shemaroo | Reason to cancel Shemaroo |
|---|---|
| You watch Indian films or series regularly | You rarely or never use the app; cost exceeds value |
| The library of devotional content meets your spiritual interests | You found alternative platforms (Netflix, Prime Video) with better content |
| You use offline downloads for commutes or travel | You no longer have time to watch due to work or life changes |
| The family plan offers value for multiple household members | You are consolidating subscriptions to reduce costs |
| You purchased a discounted annual plan and are in month 6 or later | The app frequently crashes or offers poor video quality |
| You maintain cultural connection through programming unavailable elsewhere | Shemaroo repeatedly charged you due to auto-renewal confusion |
If you decide to cancel, Yafee is here to ensure the process is simple and legally sound. If you choose to keep your subscription, monitor your billing regularly to avoid surprise charges.
Summary and next steps
Cancelling Shemaroo in Canada is your right, protected by provincial consumer protection laws. Your cancellation method depends on your subscription platform: Apple App Store, Google Play, or Shemaroo's website. In all cases, you must cancel through the platform where you subscribed, not through the Shemaroo app alone. Allow 5 to 14 business days for your refund to appear, depending on your payment method. If Shemaroo refuses or delays your cancellation beyond 30 days, contact your provincial consumer protection authority free of charge.
Yafee has helped thousands of consumers cancel streaming subscriptions and recover unauthorized charges. Our legal framework is grounded in Canada's Consumer Protection Act and enforced by provincial authorities in Ontario, British Columbia, Alberta, Quebec, and beyond. Keep all confirmation emails, screenshots, and bank statements as evidence. If you encounter resistance from Shemaroo, do not hesitate to escalate to your provincial office. You have the law on your side.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
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