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Frequently asked questions
Cancel B1G+: Your Step-by-Step Guide
How to cancel B1G+ in canada and reclaim your streaming budget
What is B1G+ and why you might cancel
B1G+ is the Big Ten Conference's premium streaming service, delivering live and on-demand college sports directly to your device across Canada. You access non-televised Big Ten events, next-day replays, and original programming through the B1G+ website, iOS and Android apps, or connected TV platforms including Roku, Amazon Fire, and Samsung TV. If your viewing habits have changed, your budget requires adjustment, or you no longer follow Big Ten athletics, cancellation is a straightforward process governed by Canadian consumer protection law. Yafee has guided thousands of Canadian subscribers through this cancellation journey with clarity and legal precision.
B1G+ subscription plans and canadian pricing
B1G+ offers two distinct subscription tiers in Canadian dollars. Before you cancel, identify your current plan so you understand exactly which charges will cease.
| Plan | Price (CAD) | Billing cycle | What you receive |
|---|---|---|---|
| Monthly pass | $17.99 | Monthly | Conference-wide access to non-televised events, next-day replays, and original content |
| Annual pass | $119.99 | Annual | Identical access to monthly; auto-renews annually (optimal value for consistent viewers) |
Annual subscribers achieve a 33 percent discount compared to monthly billing. Nevertheless, if you're not actively watching Big Ten content, cancellation frees up capital from your entertainment budget immediately. Yafee recommends reviewing your last three months of activity before cancelling; if you've logged in fewer than twice, cancellation makes financial sense.
When you should cancel B1G+
You may want to cancel if your interest in Big Ten sports has diminished, you prefer cable or broadcast network coverage, or you're consolidating streaming subscriptions to reduce monthly expenses. Many Canadian viewers cancel seasonally after football or basketball seasons conclude, then resubscribe when play resumes. Importantly, cancellation does not terminate your access immediately; you retain full membership benefits through the end of your paid billing period, meaning you lose nothing by cancelling today if you've already paid through next month.
Your legal position under canadian consumer protection law
Your cancellation rights are protected under federal and provincial consumer protection statutes that govern digital services across Canada.
Consumer protection framework for streaming services
The Competition Act, administered by the Competition Bureau of Canada, prohibits deceptive marketing practices and mandates that companies provide clear cancellation methods. Furthermore, the Unordered Merchandise and Services Regulations require that subscription services clearly disclose all material terms, including the cancellation process, at the point of purchase. Most Canadian provinces, including Ontario, British Columbia, and Alberta, have enacted Consumer Protection Acts that impose additional obligations: companies must honour cancellation requests within a reasonable timeframe (typically 30 days) and must not charge your account after you've requested cancellation.
Your legal position: You have the statutory right to cancel your B1G+ subscription without penalty once the initial contract term ends. If B1G+ charges you after you've submitted a cancellation request, you can dispute the charge with your credit card issuer or bank (a process called a chargeback) or file a complaint with your provincial consumer protection agency. Yafee emphasises that you need not provide a reason for cancellation; the law requires only that you request it clearly and provide reasonable notice.
Cancellation notice requirements
Under the Unordered Merchandise and Services Regulations, B1G+ must accept cancellation requests through the same channel by which you subscribed (for example, if you subscribed on their website, they must allow web-based cancellation). You must receive confirmation of your cancellation within 30 days. If you do not receive written confirmation, follow up with customer support and request a cancellation receipt in writing; this protects you if a dispute arises later.
How to cancel B1G+ based on your subscription source
Your cancellation process depends entirely on which platform processed your payment: the B1G+ website directly, Apple App Store, Google Play, Roku, or Amazon. Each path follows distinct steps, and using the wrong method may delay your cancellation. Below, Yafee details each route so you cancel correctly on your first attempt.
Cancelling a subscription purchased directly on bigtenplus.com
Direct website subscriptions offer the most straightforward cancellation experience because you manage the process entirely without intermediaries.
- Visit bigtenplus.com and log in using your email address and password.
- Navigate to your account dashboard and select the "Manage Subscription" or "My Account" section.
- Locate your active B1G+ subscription in your subscription list.
- If you see multiple subscriptions, confirm you're cancelling the correct one by checking the renewal date.
- Click the "Cancel Subscription" or "Unsubscribe" button next to your active plan.
- Review the cancellation confirmation screen, which will specify your final access date (usually the end of your current billing cycle).
- Click "Confirm Cancellation" to finalize your request.
- Watch for a confirmation email from B1G+ support within 24 hours. Download and save this email as proof of your cancellation request.
- Log back into your account 48 hours later and verify that your subscription status shows "Cancelled" or "Inactive".
After you cancel: Auto-renewal ceases immediately, but you retain unrestricted access through the final day of your paid period. Once that date passes, your account becomes read-only and you cannot stream member-only content. You can resubscribe at any time without penalty.
Cancelling a B1G+ subscription purchased through the apple app store
App Store subscriptions operate under Apple's billing system, so you must cancel through Apple's settings, not through the B1G+ app itself.
- On your iOS device, open the Settings app and tap your Apple ID profile at the top of the screen.
- Select "Subscriptions" from the menu.
- Scroll through your active subscriptions and tap "B1G+".
- Tap "Cancel Subscription" at the bottom of the screen.
- Apple will ask you to confirm; select "Confirm Cancellation".
- You will see a cancellation confirmation message on screen stating your access ends on a specific date.
- Apple sends a cancellation receipt to the email address associated with your Apple ID within one hour. Retain this receipt as proof.
Common issue: If you attempt to cancel directly within the B1G+ app, you may receive an error message asking you to manage your subscription through Settings. This is normal; Apple requires all cancellations to occur in Settings, not in third-party apps.
Cancelling a B1G+ subscription purchased through google play
Google Play subscriptions, like Apple's, require cancellation through the platform's settings rather than within the B1G+ app.
- On your Android device, open the Google Play Store app.
- Tap your profile icon in the top right corner and select "Payments and Subscriptions".
- Tap "Subscriptions".
- Select "B1G+" from your active subscriptions list.
- Tap "Cancel Subscription".
- Google will ask you to confirm your reason for cancellation (optional) and then display a final confirmation screen.
- Select "Cancel Subscription" again to finalize.
- Google sends a cancellation email to your Google Account email address within two hours.
Timing note: Google Play cancellations typically take effect on your next renewal date; you do not lose access immediately upon cancellation.
Cancelling a B1G+ subscription purchased through roku or amazon fire
Third-party platforms like Roku and Amazon manage B1G+ billing independently; you must cancel through their account settings.
- On your Roku device, navigate to "Home" and select "Your Account".
- Select "Subscriptions" and locate B1G+ in your list.
- Select "Manage" next to B1G+, then choose "Cancel Subscription".
- Confirm cancellation when prompted.
For Amazon Fire devices:
- Open the Amazon Appstore on your Fire device.
- Select your user icon and choose "Account Settings".
- Tap "Subscriptions" and find B1G+.
- Select "Manage Subscription" and tap "Cancel".
- Confirm your cancellation when Amazon asks you to verify.
Both platforms send confirmation emails within 24 hours. Yafee recommends keeping these receipts in a dedicated folder for future reference.
What happens after you cancel B1G+
Cancellation does not mean immediate loss of access; understanding your post-cancellation status prevents confusion and protects your viewing rights through the end of your paid period.
Your access timeline after cancellation
You retain full B1G+ membership from the cancellation date through the end of your current billing cycle. If your annual subscription renews on March 15 and you cancel on January 10, you continue watching all content until March 14 at 11:59 p.m. Eastern Time. On March 15, your account automatically transitions to a "read-only" state; you can log in but cannot access member-only streams or recordings. You can resubscribe at any point thereafter without losing your saved preferences or watch history.
Verifying your cancellation
Two days after submitting your cancellation request, log back into your B1G+ account and confirm that your subscription shows as "Cancelled" or "Inactive" in your account settings. If your subscription still appears active, contact B1G+ support immediately with your cancellation confirmation email. Yafee advises documenting all communication with support; if a dispute arises, this documentation protects you.
Refunds and your rights to reclaim charges
Canadian consumer protection law provides grounds for refunds under specific circumstances, and you should pursue them if applicable to your situation.
When B1G+ must issue a refund
B1G+ is legally obligated to refund charges if you request cancellation within 14 days of your first payment (this is the standard "cooling-off" or "right of withdrawal" period under federal regulations). Furthermore, if B1G+ fails to deliver advertised services (for example, if you cannot access live events due to a service outage lasting more than 48 hours), you may demand a partial refund for that period. If you were charged multiple times for a single subscription, B1G+ must refund the duplicate charges in full.
How to request a refund: Contact B1G+ support in writing (email is acceptable) and state the reason for your refund request with specific dates. Include your cancellation confirmation email as evidence. B1G+ must respond within 30 days; if they refuse, you can escalate to your provincial consumer protection authority or your credit card issuer.
Disputing charges if B1G+ refuses cancellation
If you submit a valid cancellation request and B1G+ continues to charge you after the cancellation effective date, you have two remedies. First, contact your bank or credit card company and request a chargeback, explaining that you cancelled and should not have been charged. Your financial institution will investigate and typically refunds the disputed amount within 30 to 60 days. Second, file a formal complaint with the Competition Bureau of Canada online or contact your provincial consumer protection agency (for example, the Ministry of the Attorney General in Ontario).
Common cancellation mistakes and how to avoid them
Cancellation is rarely complicated, but a few avoidable errors can delay the process or leave you exposed to unexpected charges.
Mistake 1: cancelling within the app instead of through the platform's account settings
Many subscribers attempt to cancel B1G+ by contacting customer service within the app. This does not work because the app cannot access your subscription data on Apple, Google, Roku, or Amazon's servers. Always cancel through the platform that processed your payment: Settings on Apple or Google, or the account section of Roku or Amazon.
Mistake 2: not saving your cancellation confirmation email
If B1G+ charges you after cancellation, your confirmation email is your proof that you requested cancellation. Without it, you face friction when disputing the charge with your bank. Download and store your cancellation receipt immediately.
Mistake 3: cancelling too close to your renewal date
If you cancel one day before your renewal date, some platforms may still charge you if the system processes the renewal first. To be safe, cancel at least three days before your renewal date. Check your account to confirm the exact renewal date, then cancel well in advance.
Mistake 4: assuming you've cancelled because you deleted the B1G+ app
Deleting the app does not cancel your subscription. You must formally request cancellation through your account settings. Deleting the app only removes the app from your device; your recurring charge continues until you actively cancel.
Your B1G+ cancellation checklist
Use this checklist to ensure you've completed every step and protected your consumer rights throughout the cancellation process.
| Step | Action | Status |
|---|---|---|
| 1 | Identify where you subscribed (B1G+ website, Apple, Google Play, Roku, or Amazon) | Complete |
| 2 | Log into your account on the correct platform and navigate to your subscription settings | Complete |
| 3 | Click "Cancel Subscription" and confirm the cancellation request | Complete |
| 4 | Receive and save your cancellation confirmation email | Complete |
| 5 | Verify 48 hours later that your account shows "Cancelled" or "Inactive" | Complete |
| 6 | If charged after cancellation, contact your bank or file a complaint with your provincial regulator | As needed |
Cancellation comparison: direct website versus app store methods
Each cancellation method carries minor procedural differences; this table helps you understand the trade-offs and choose the fastest route for your situation.
| Cancellation method | Speed | Confirmation time | Best for |
|---|---|---|---|
| B1G+ website (bigtenplus.com) | Fastest | Within 24 hours | Direct subscribers who want immediate clarity |
| Apple App Store (Settings) | Fast | Within 1 hour | iOS users who prefer Apple's interface |
| Google Play | Fast | Within 2 hours | Android users |
| Roku | Moderate | Within 24 hours | Roku device subscribers |
| Amazon Fire | Moderate | Within 24 hours | Fire device subscribers |
Contact information and regulatory escalation
If B1G+ refuses to honour your cancellation request or continues charging you after cancellation, escalate your complaint through the appropriate regulatory channels.
B1G+ customer support contact details
Attempt to resolve disputes directly with B1G+ first. Contact their support team via email or through the "Contact Us" page on bigtenplus.com. Provide your account email, the date you requested cancellation, and a copy of your confirmation email. B1G+ typically responds within five business days.
Escalation to regulatory authorities
If B1G+ does not respond within 30 days or refuses your cancellation request without legal grounds, file a formal complaint with the Competition Bureau of Canada. The Competition Bureau investigates deceptive marketing practices and subscription violations across all provinces. You can lodge a complaint online at competition.ic.gc.ca. Additionally, contact your provincial consumer protection agency: Ontario's Ministry of the Attorney General, British Columbia's Consumer Protection BC, or Alberta's Fair Trading Act administration office, depending on your province of residence.
Yafee has guided thousands of Canadian consumers through escalation procedures and knows that regulatory complaints often result in swift company responses. Document every interaction with B1G+ support, including dates, times, names of representatives, and the content of your requests. This documentation strengthens your complaint and increases the likelihood of a favourable resolution.
Credit card chargeback process
If B1G+ charges you after your cancellation takes effect, contact your bank or credit card issuer within 60 days of the unauthorized charge. Provide your cancellation confirmation email and explain that you cancelled but were still charged. Your financial institution will investigate and typically refunds the disputed amount within 30 to 60 days while they review the case. You are not responsible for the charge during this dispute period.
Key takeaways and your path forward
Cancelling B1G+ in Canada is a simple process governed by clear consumer protection law. Your cancellation method depends on where you subscribed; direct website subscribers follow one path, while Apple, Google, Roku, and Amazon subscribers follow platform-specific steps. You retain full access through the end of your paid billing cycle, so cancelling today does not interrupt your viewing. Save your cancellation confirmation email as proof, verify your cancellation status 48 hours later, and escalate to your provincial regulator or bank if B1G+ continues to charge you without authorization.
Yafee has helped thousands of Canadian consumers cancel streaming subscriptions and recover unauthorized charges through clear documentation and strategic escalation. Whether you're cutting costs, losing interest in Big Ten sports, or consolidating your streaming portfolio, you now understand your legal rights and the precise steps to execute your cancellation. Yafee remains your trusted guide for navigating subscription law across Canada; bookmark this guide and refer to it whenever you need to cancel a digital service with confidence.
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