How to cancel your Yourself First subscription and claim your refund

What is Yourself First and why you might want to cancel

Yourself First is a personal-development platform that delivers personality assessments, self-awareness courses, and subscription-based content designed to support your mental wellbeing. The service operates through web and mobile applications, managed by Yourself First Ltd.

The company prominently advertises a "100% Money-Back Guarantee," which can sound appealing until you attempt to exercise it. Many users report opaque cancellation processes, unclear billing statements, and significant friction when requesting refunds. If you subscribed expecting rapid personal transformation or discovered the content misaligns with your goals, cancelling promptly protects your finances and your wellbeing.

At Yafee, we help thousands of Canadian consumers navigate subscription cancellations with clarity and confidence. We understand that the cancellation process should never be deliberately difficult, and we walk you through every step so you retain control of your billing and spending.

Common reasons to cancel Yourself First

• You completed the initial personality test and no longer need ongoing course access
• The meditation and breathing exercises did not deliver the promised outcomes
• You enrolled during a free trial but want to stop before recurring charges activate
• You found a competing application with superior features or more competitive pricing
• Recurring charges appeared on your bank statement without transparent communication from the company

When cancelling makes financial sense

Your decision to cancel rests on a single question: does the value you receive justify the price you pay? If you have subscribed for 30 days and rarely opened the app, cancellation is overdue. If you remain uncertain, we recommend testing the service for 14 days before committing to longer billing cycles. Most refund policies honour requests submitted within 30 days of your initial purchase, so act within that critical window if you feel unsatisfied.

Your consumer rights when cancelling in canada

Canadian consumer protection law provides you with substantial legal protections when cancelling digital subscriptions and disputing unauthorized charges.

The legal framework protecting your cancellation

Under the Canadian Consumer Protection Act (federal) and complementary provincial legislation such as Ontario's Consumer Protection Act, subscription services must process your cancellation request without unreasonable delay. Once you cancel, the merchant must cease all future charges immediately. If Yourself First continues charging you after you have submitted a valid cancellation request, those charges constitute unauthorized transactions. Your bank is legally obligated to reverse unauthorized charges under consumer protection regulations and payment network rules.

Furthermore, if Yourself First advertises a "100% Money-Back Guarantee," that statement becomes a binding contractual obligation. Refusal to honour an advertised guarantee exposes the company to enforcement action by your provincial consumer protection authority, such as Consumer Protection Ontario or the equivalent regulator in your province.

Your legal position when disputing charges

You hold three enforcement paths if Yourself First refuses your cancellation or continues billing you:

• Contact your credit card issuer or bank and initiate a formal chargeback dispute. Provide written evidence of your cancellation request and proof that unauthorized charges continued. Your financial institution must investigate within 60 days.
• File a formal complaint with your provincial consumer protection authority. In Ontario, contact Consumer Protection Ontario; in British Columbia, the Office of the Superintendent of Financial Institutions; in Québec, the Office of the Protecteur du consommateur. Include your cancellation request and billing records.
• Pursue a small-claims court action if the disputed amount falls within your provincial small-claims threshold (typically CAD $5,000 to $35,000, depending on province).

In accordance with Canadian consumer protection law, you do not need to accept the company's explanations. Keep copies of every communication you send to Yourself First regarding cancellation. Documentation is your strongest asset when escalating to a regulator or your bank.

Yourself First pricing and subscription plans

Before you cancel, confirm your exact subscription tier and billing frequency.

The monthly plan allows you to cancel with minimal financial exposure. However, many users enrol in the annual plan to save money upfront, then forget to cancel within the refund window. If you subscribed to the annual plan and wish to exit, cancelling within 30 days of purchase gives you the strongest legal claim to a full refund under the advertised guarantee.

How to cancel your Yourself First subscription

The cancellation process depends on which platform you used to purchase your subscription and whether the company honours cancellations directly or insists on formal written notice.

Step 1: locate your original purchase receipt and account details

Find the email confirmation from Yourself First or your payment processor. This receipt contains your subscription ID, purchase date, and plan details. Write down the following information before proceeding:

• Your subscription ID or account number
• The email address associated with your account
• The date you enrolled
• The billing amount and frequency
• Today's date (for your cancellation request record)

Step 2: check for an in-app or online account settings option

Open the Yourself First mobile app or log into the web portal. Navigate to "Account Settings" or "Subscription Management." Many subscription services allow you to cancel directly through the app without contacting customer support. If you see a "Cancel Subscription" or "Manage Plan" button, click it and follow the on-screen instructions. Take a screenshot of the confirmation page and save it immediately.

If the app provides no cancellation option, proceed to the next step.

Step 3: send written cancellation notice by registered mail

Yourself First specifies that cancellation requests must be submitted by registered post (raccomandata A/R in Italian terms, or registered mail with signature confirmation in Canada). This requirement reflects a formal legal standard and ensures the company cannot claim it never received your request.

Compose a brief letter following this template:

[Your full name]
[Your address]
[Your email address]
[Today's date]

Yourself First Ltd.
Customer Service / Administration
[Company mailing address - verify on their website or terms and conditions]

Dear Sir or Madam,

I hereby request immediate cancellation of my Yourself First subscription, effective today. My account details are as follows:

Subscription ID: [your ID]
Email address: [your email]
Plan type: [monthly/annual]
Purchase date: [date you enrolled]

Please confirm receipt of this cancellation request and confirm the date on which my subscription will terminate. In accordance with your advertised "100% Money-Back Guarantee" and Canadian consumer protection law, I request a full refund of any charges incurred after the date of this letter.

Yours sincerely,
[Your signature]

Step 4: send the letter via registered mail with signature confirmation

Visit Canada Post and select the "Xpresspost Signature service" or equivalent registered mail option. This service provides proof of delivery and a tracking number. Provide the company's correct mailing address (found in their Terms of Service or customer support contact page). Keep the tracking receipt and the Canada Post receipt. The company must acknowledge receipt of the letter.

Expect a 5-to-10 business day processing period once the letter arrives at their office.

Step 5: verify the cancellation in your account and with your bank

After 10 business days, log into your Yourself First account. Confirm that your subscription status shows "cancelled" or "inactive." Check your bank account or credit card statement to confirm that no new charges appear on your next billing cycle (if applicable).

If a charge posts after you have submitted a cancellation request, contact your bank immediately and initiate a chargeback dispute. Provide your bank with the registered mail receipt and your original cancellation letter as evidence that you took reasonable steps to cancel in accordance with the company's stated procedures.

Refunds and timeline for getting your money back

The refund timeline depends on the company's policies and your payment method.

When you are eligible for a refund

You qualify for a refund under the following circumstances:

• You cancel within 30 days of your initial purchase (the standard "money-back guarantee" window)
• You were charged after submitting a valid cancellation request
• The company fails to deliver the content or features advertised in the subscription description
• You enrolled during a free trial and the company converted your account to paid without express written consent

How long refunds take to appear

If the company processes your refund, expect 5-to-10 business days for the credit to appear in your account. Credit card refunds typically post faster than bank transfers. If 14 days pass and you see no credit, contact your financial institution and ask them to trace the refund status with Yourself First.

At Yafee, we recommend checking your statement actively rather than waiting passively. Many companies hope you forget to follow up, allowing them to retain disputed funds indefinitely.

Common mistakes when cancelling and how to avoid them

Cancellation becomes unnecessarily complicated when you take shortcuts. Knowing the pitfalls protects you from losing both your cancellation and your refund.

Mistake 1: relying on email confirmation without registered mail backup

Many users email Yourself First asking to cancel, receive an automated response, and assume the cancellation is complete. Months later, they discover charges still appear on their statement. Email is easily overlooked, deleted, or ignored. Yourself First's own policies require registered mail, so follow that procedure. Email alone does not satisfy the company's stated cancellation method.

Mistake 2: cancelling the app without cancelling the subscription

Deleting the Yourself First app from your phone does not cancel your subscription. The merchant continues charging you as long as the subscription remains active in their system. You must explicitly cancel the subscription through account settings, the app, or formal written notice. Uninstalling the app creates the false impression of cancellation while your billing continues.

Mistake 3: missing the 30-day refund window

The "100% Money-Back Guarantee" window is typically 30 days from purchase. If you cancel on day 35, the company may refuse a refund, claiming you are outside the eligible period. Mark your calendar immediately after purchase so you do not lose track of this deadline. Consequently, act decisively if you remain unsatisfied after your first few days using the service.

Mistake 4: failing to keep copies of your cancellation request

Do not discard your registered mail receipt, screenshots, or cancellation letters. If a charge appears after cancellation, your bank will ask for proof that you attempted to cancel. Without documentation, you cannot effectively dispute the charge. Retain all evidence in a folder or cloud storage for at least 6 months after your cancellation date.

After cancellation: what happens next

Cancellation does not end your responsibility to monitor your account. Take these steps to ensure a clean exit from the service.

Confirm your access has terminated

On your subscription's final billing date (or within 2 business days after), attempt to log into Yourself First. If your account now shows "Access denied" or "Subscription inactive," cancellation has taken effect. If you retain access, contact customer support immediately and reiterate your cancellation request.

Monitor your next billing statement

Check your credit card or bank statement 5 days after the expected cancellation date. If no charge appears, cancellation was successful. If a charge posts, document the transaction and contact your bank to initiate a chargeback dispute. Provide your registered mail receipt as proof you followed the company's cancellation procedure.

Follow up if you do not receive your refund

If you cancelled within 30 days and the company promised a refund, expect the credit within 10 business days. If two weeks pass with no refund, send a follow-up letter via registered mail requesting confirmation of your refund status. Include a copy of your original cancellation letter and ask for a refund timeline in writing.

At Yafee, we understand that persistence is often necessary. Companies sometimes hope customers will stop following up. Do not let this happen to you.

Checklist for cancelling Yourself First

Key takeaways and next steps

Cancelling Yourself First requires you to follow the company's stated procedure: registered mail with signature confirmation to their Customer Service address. This formal approach protects you legally and creates a documented record if disputes arise. Canadian consumer protection law stands behind you. If Yourself First continues charging you after you cancel, your bank must reverse those unauthorized charges, and your provincial regulator will pursue the merchant if you lodge a complaint.

Keep copies of everything. Do not assume your cancellation is complete until you see it reflected in your account settings and confirmed by the company. Check your statement actively. Follow up if promised refunds do not appear within 10 business days.

At Yafee (yafee.com), we have helped thousands of Canadians cancel unwanted subscriptions and recover unauthorized charges. Your decision to cancel is valid, and your right to a refund within the advertised guarantee window is protected by law. Take action today, document your request, and reclaim control of your billing.

How to contact Yourself First for cancellation

Send your registered mail cancellation letter to:

Yourself First Ltd.
Customer Service / Administration
[Verify current mailing address on their website or in your terms and conditions document]

If the company does not provide a clear mailing address, contact their support email first and request the correct cancellation address in writing. Save their response as evidence that you sought cancellation instructions in good faith.

Yafee remains committed to helping consumers understand their rights and execute cancellations effectively. If you encounter resistance from Yourself First or if charges continue after cancellation, escalate to your provincial consumer protection authority or initiate a chargeback through your bank. Yafee has supported consumers in exactly your situation, and the law is on your side.