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Hoichoi is a subscription streaming platform specialising in Bengali-language entertainment. You gain access to Bengali films, original web series, documentaries, and exclusive productions designed for a global Bengali audience, whether you stream from the UAE or elsewhere. The service runs through Hoichoi's website and native apps on Android and iOS, making it accessible from most devices across the United Arab Emirates.
Your reasons for cancellation are your own. Perhaps the content library disappointed your expectations, you've completed your favourite series, your household budget has tightened, or you've simply moved on to another platform. Whatever drives your decision, understanding exactly how to cancel Hoichoi and what happens to your subscription afterward puts control back in your hands. Yafee walks you through every cancellation method, your legal rights as a UAE consumer, and the practical steps you must follow to avoid hidden charges and service continuation.
This distinction is critical. You may have subscribed to Hoichoi in one of three ways: directly through Hoichoi's website, through Google Play (Android), or through the Apple App Store (iOS). The platform where you signed up is the only place where you can cancel. If you subscribed directly on Hoichoi's website but attempt to cancel through Google Play, your subscription will remain active. Yafee recommends checking your email receipt or payment statement to confirm your original subscription source before you proceed.
Hoichoi operates a rolling monthly subscription model in the United Arab Emirates, typically charged in AED (د.إ) to your linked payment method. Your subscription renews automatically each month unless you cancel before the renewal date. No refunds are issued for partial months, and cancellation stops future charges but does not reverse payments already made. This policy is lawful under standard digital services terms, but your statutory rights remain intact if the service fails to meet standards.
Before you cancel, understand the legal protections that safeguard your subscription rights.
The United Arab Emirates protects all consumers through Federal Law No. 15 of 2020 on Consumer Protection. This statute applies directly to digital services, including streaming subscriptions like Hoichoi. The law grants you enforceable rights if Hoichoi delivers a defective service, materially misrepresents available content, fails to provide the advertised features, or becomes unusable for extended periods.
Critically, the law states that a service must be fit for purpose within a reasonable timeframe. If Hoichoi's streaming quality is persistently poor, if content advertised in your region is actually unavailable, or if the app crashes repeatedly and support offers no resolution, you have legal grounds to dispute the blanket "non-refundable" policy stated in Hoichoi's terms. Yafee emphasises that consumer protection law overrides any contractual clause that contradicts statutory rights.
Hoichoi's published terms state that all subscriptions are non-refundable and that cancellation merely stops auto-renewal. However, this does not constitute your full legal position. You have the right to cancel immediately and claim a refund if: the service is defective or unusable; content is misrepresented or unavailable in your location; or Hoichoi breaches a material term of the service agreement. You must first request cancellation and refund from Hoichoi support directly, documenting your request date and any service failures. If Hoichoi refuses, you can escalate to the General Authority for Consumer Protection (GACP), which operates under the UAE Ministry of Economy. The GACP handles consumer disputes and can mandate refunds or service reinstatement.
If Hoichoi does not respond to your cancellation request within 7 business days, or if you are charged after cancellation, escalate immediately. Contact the General Authority for Consumer Protection via their official portal (gacp.gov.ae) or by filing a complaint with the Ministry of Economy. Provide copies of your cancellation email, payment receipts, and any correspondence with Hoichoi support. Yafee advises keeping screenshots and records for a minimum of 90 days after cancellation to support any dispute.
If you subscribed directly on Hoichoi's website using a credit card, debit card, or digital wallet, you cancel by email to Hoichoi support-this is Hoichoi's primary cancellation method.
Gather your Hoichoi account details before composing your email. You need:
Having these details ready prevents delays and ensures support matches your request to the correct subscription immediately.
Open your email client and create a new message to [email protected]. Use a clear subject line such as "Subscription cancellation request" to prevent your email from being buried in support queues. In the body, include:
Send the email and retain a copy in your sent folder for your records. Yafee recommends sending this email at least 5 days before your next renewal date to ensure cancellation takes effect before you are charged again.
Hoichoi support should respond within 3 to 7 business days confirming your cancellation. Request that they provide a cancellation confirmation email or reference number. Check your account access after 24 hours-you should be unable to stream content if cancellation was successful.
Monitor your bank account and card statements for the next 30 days to ensure no further charges appear. If you are charged after your confirmed cancellation date, contact your bank immediately to dispute the transaction and request a chargeback. Then escalate to Hoichoi support with evidence of the duplicate charge and your original cancellation confirmation.
If you subscribed to Hoichoi through the Google Play Store, you must cancel your subscription within Google Play-cancelling the Hoichoi app itself will not stop charges.
On your Android phone or tablet, open the Google Play Store app. If you prefer using a computer, navigate to play.google.com and sign in with the same Google account used for your Hoichoi subscription.
On the mobile app: tap your profile icon (top right), select "Manage your Google Account," then select the "Payments and subscriptions" tab. On the web: click your profile icon and select "Payments and subscriptions." You will see a list of all active subscriptions tied to this Google account.
Locate "Hoichoi" in your subscription list and tap or click it. Select "Cancel subscription." Google Play may ask you to confirm your reason for cancellation (feedback purposes only). Confirm the cancellation. You will receive an on-screen confirmation and an email from Google confirming the cancellation is effective.
Return to your subscriptions list. Hoichoi should now appear under "Expired subscriptions" or should be absent entirely. If it remains under "Active subscriptions," the cancellation did not process-retry the steps above or contact Google Play support directly at support.google.com/googleplay.
If you subscribed to Hoichoi through the Apple App Store, you must cancel your subscription within the App Store-cancelling the Hoichoi app will not stop auto-renewal.
On your iPhone, iPad, or Mac running the latest iOS or macOS, open the Settings app (iPhone and iPad) or System Settings (Mac).
On iPhone or iPad: select "Your Name" at the top, then tap "Subscriptions." On Mac: select your Apple ID, then click "Subscriptions" in the left menu. You will see all active subscriptions linked to this Apple ID.
Find "Hoichoi" in your subscriptions list. Tap or click on it, then select "Cancel Subscription." Apple may prompt you to provide cancellation feedback. After you confirm, you will receive immediate on-screen confirmation and a cancellation receipt via email from Apple.
Return to your subscriptions list. Hoichoi should now display a status indicating it will not renew (typically showing "Expires on [date]" rather than "Renews on [date]"). If it still shows as active, repeat the cancellation steps immediately. Contact Apple Support at support.apple.com if the cancellation does not stick.
Understanding Hoichoi's pricing structure helps you decide whether cancellation is the right choice or if a lower-cost plan exists.
| Plan type | Monthly cost (AED) | Billing cycle | Cancellation deadline |
|---|---|---|---|
| Standard monthly | 29-39 د.إ | Monthly, auto-renews | 5 days before renewal |
| Annual plan | 199-249 د.إ | Yearly, auto-renews | 14 days before renewal |
| Free trial (if available) | 0 د.إ (then charged) | 7 or 14 days, then monthly | Before trial ends |
| Promotional offer | Varies | Promotion period + monthly | On or before promo expiry |
| Seasonal bundle | 49-79 د.إ | Limited term (3-6 months) | As per promotion terms |
| Family plan (if offered) | 59-89 د.إ | Monthly, up to 5 profiles | 5 days before renewal |
Hoichoi does not currently offer a pro-rata refund if you cancel mid-cycle. You lose access to your subscription immediately upon cancellation confirmation, but you are not charged again. If you are mid-contract on an annual plan and wish to cancel, Yafee recommends contacting support to request an exception-some streaming services offer cancellation credits or pro-rata refunds on an individual basis, particularly if you cite service defects.
Cancellation is not instantaneous; understand what to expect in the days and weeks following your request.
Once Hoichoi processes your cancellation, your account access is revoked. You will no longer be able to stream content, download episodes, or access your watchlist. The Hoichoi app remains installed on your device, but launching it will display a message indicating your subscription is inactive. You can reinstall or re-subscribe at any time in the future without penalty.
No further charges will appear on your payment method after your cancellation is confirmed. However, if you are charged again after the cancellation date, this is a billing error. Contact your bank or payment provider immediately to report the unauthorised charge and request a refund. Then contact Hoichoi support with evidence of the duplicate charge. Yafee advises retaining cancellation confirmations and payment statements for at least 90 days after your final expected charge date.
Hoichoi will retain your account data (viewing history, watchlist, profile information) for a limited period, typically 12 months. If you re-subscribe during this window, your account and history may be restored. After 12 months of inactivity, Hoichoi may delete your account data in accordance with its privacy policy. You have the right to request data deletion sooner under the UAE's data protection framework, but this is optional.
Hoichoi's standard policy does not issue refunds for unused subscription periods. However, you have statutory remedies if you meet certain conditions.
You can claim a refund if: Hoichoi was unavailable or non-functional for more than 48 consecutive hours; advertised content was never made available in the UAE; Hoichoi materially misrepresented its content library or features; or Hoichoi breached a material term of service. In these cases, contact support with evidence (screenshots, error messages, dates of unavailability) and request a full or pro-rata refund. State that you are invoking your statutory rights under Federal Law No. 15 of 2020.
If Hoichoi charges you after cancellation or if you are charged fraudulently, contact your bank or payment provider immediately. Report the transaction as unauthorised and request a chargeback (reversal). Provide your cancellation confirmation as evidence. Banks typically process chargebacks within 10 to 30 business days. Yafee recommends reporting duplicate charges within 60 days of the unauthorised debit to maximise your chances of a successful dispute.
If Hoichoi refuses your refund request and you have evidence of service failure or misrepresentation, file a complaint with the General Authority for Consumer Protection (GACP). You can lodge a complaint online at gacp.gov.ae or visit the Ministry of Economy office in your emirate. Provide copies of your subscription receipt, cancellation request, communication with Hoichoi support, and evidence of the service defect. The GACP will investigate and may order Hoichoi to refund you or reinstate your service.
Cancellation is straightforward once you follow the correct method-but missteps can leave you charged indefinitely.
The single most common error is attempting to cancel through one platform when you subscribed via another. If you subscribed through Google Play, deleting the Hoichoi app will not cancel your subscription. If you signed up on Hoichoi's website, emailing support is mandatory-you cannot cancel through the app settings. Always verify your original subscription source before proceeding. Check your email receipt or payment statement if uncertain.
Verbal requests to Hoichoi support staff or casual in-app cancellation requests may not be actioned. Always obtain a written cancellation confirmation (email or screenshot) showing the cancellation effective date and any reference number. Without this, you have no proof of cancellation if you are incorrectly charged later.
If you request cancellation on the day before your renewal date, Hoichoi may not process it in time and you will be charged for the next month. Cancel at least 5 days before your renewal date (visible in your account settings under "Billing" or "Subscription Details"). If you are charged due to a late cancellation request, escalate to support immediately citing your request date.
Even after cancellation, check your bank statements for 60 days to ensure no further charges appear. If a charge does appear, do not delay-report it to your bank as unauthorised and contact Hoichoi support simultaneously. Waiting more than 90 days may prevent your bank from processing a chargeback.
Cancellation suspends your subscription but does not immediately delete your account or personal data. If you wish to delete your account entirely, contact Hoichoi support and request account deletion under your data protection rights. This is optional but recommended if you do not plan to re-subscribe.
If you are cancelling because Hoichoi does not meet your needs, compare your alternatives before signing up elsewhere.
| Service | Monthly cost (AED) | Focus | Cancellation method |
|---|---|---|---|
| Hoichoi | 29-39 د.إ | Bengali content (original, films, series) | Email or app store (easy) |
| Netflix | 35-59 د.إ | Global entertainment, documentaries, live | Account settings (immediate) |
| Amazon Prime Video | 24-99 د.إ | Films, series, sports, fast shipping | Account settings (immediate) |
| Shahid by MBC | 12-27 د.إ | Arabic content, exclusive dramas, live TV | Account settings or email |
| OSN+ | 49-149 د.إ | Films, series, sports, HBO content | App or web account settings |
| Eros Now | 19-39 د.إ | Bollywood, Indian regional, original series | Account settings or email |
Yafee recommends reviewing cancellation policies before subscribing to any new service. Some platforms charge on the first day of your subscription, while others charge on your renewal date-this affects when you must cancel to avoid unwanted charges. Always check the "Subscription" or "Billing" section of a new service before committing to ensure you understand the cancellation terms.
Cancellation requires documentation and diligence, but Yafee has helped thousands of consumers navigate this process without errors or unexpected charges.
Before you submit your cancellation request, confirm you have:
Once you have completed these steps, follow the cancellation method matching your subscription source and await Hoichoi's written confirmation.
Hoichoi support email: [email protected]
Google Play support: support.google.com/googleplay
Apple Support: support.apple.com
General Authority for Consumer Protection (UAE): gacp.gov.ae or visit your local Ministry of Economy office
UAE Banking ombudsman: cbuae.gov.ae (if disputing charges with your bank)
Cancelling Hoichoi does not require negotiation or special permission. You have a statutory right to cancel any subscription, and Hoichoi's refusal to process cancellation is a breach of consumer law. If you encounter resistance, cite Federal Law No. 15 of 2020 and escalate to the General Authority for Consumer Protection. Yafee has helped thousands of consumers cancel streaming services across the UAE without hidden charges, unexpected delays, or continued billing. Follow this guide precisely, retain all confirmation emails, and monitor your bank statement for 60 days after cancellation. You are in control of your subscription, and you can cancel at any time.
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