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Cancel Bigmotion: The Right Way to Do It
How to cancel Bigmotion in south africa: your legal rights, refund options and step-by-step guide
What Bigmotion is and why you might cancel
Bigmotion is a subscription-based video creation platform that uses artificial intelligence to help you produce short, engaging videos without needing advanced editing skills. You gain access to templates, automated posting features, and HD export capabilities across tiered monthly or annual plans. The service is operated by Performante video ads UAB, based in Lithuania, and serves content creators and small business owners across South Africa who need to produce consistent video content for Instagram, TikTok, LinkedIn and other social platforms.
Marketers, social media creators, and business owners rely on Bigmotion to remove the technical barrier from video production and save hours of time each week. However, not every business model aligns with what Bigmotion offers. You may discover that the platform does not suit your workflow, your budget constraints have changed, or you have found a competing solution that better serves your needs. Cancelling early is sometimes the smartest financial decision-and South African law protects your right to do so.
Common reasons to cancel Bigmotion
Budget cuts or business restructuring often trigger cancellation. You may also discover that the video output quality or template library does not match your creative vision. Some users find that the platform's automation features do not integrate smoothly with their existing content calendar. Alternatively, you may have signed up for an annual plan and now need to free up cash flow. Whatever your reason, your consumer rights remain the same.
When to cancel before you're locked in
If you are still within your cooling-off period (which we explain below), you should act quickly. South African consumer law gives you a narrow window to cancel without penalty. If you are beyond that window but within the first 30 days of an annual plan, cancelling now will minimise your loss. Yafee recommends reviewing your billing date and calculating your exact position before you proceed.
Understanding your consumer rights under south african law
South African consumer law is your legal shield when you cancel Bigmotion. The Consumer Protection Act (CPA) of 2008 gives you explicit rights that the company cannot ignore, regardless of what their terms of service claim.
Your cooling-off period and cancellation rights
South African law provides you with a 7-day cooling-off period for distance contracts, which includes all online subscriptions like Bigmotion. This right is enshrined in section 5.3(1)(a)(vi) of the CPA. The cooling-off period begins on the day you enter the agreement-not when you receive confirmation or first use the service. During this 7-day window, you may cancel without penalty and request a full refund, provided Bigmotion has not already fully performed the service.
The critical qualifier is performance. If you signed up, created and posted five videos using Bigmotion's full feature set within those 7 days, the company may argue that substantial performance has occurred and your cooling-off right has expired. However, if you have only experimented lightly or realised the service does not meet your needs before heavy use, your cooling-off right remains active.
Furthermore, the CPA requires that service providers disclose their cancellation policy clearly and in plain language. If Bigmotion buries the cancellation procedure in dense legal text or fails to provide a simple cancellation mechanism, you have grounds to challenge any refusal to cancel. South African courts have repeatedly struck down unfair contract terms that lock consumers into services against their interests.
Your legal position
You have the right to cancel Bigmotion within 7 days of purchase and receive a full refund if the service has not been substantially used. After the cooling-off period ends, you remain entitled to cancel your subscription, but the company may apply their standard notice period (typically 30 days). If Bigmotion refuses to honour a legitimate cancellation request, you can lodge a complaint with the National Consumer Commission (NCC), which investigates unfair business practices and has power to order refunds and impose penalties.
When to escalate to the national consumer commission
If Bigmotion refuses to process your cancellation or denies a refund you believe you are entitled to, you can lodge a formal complaint with the National Consumer Commission. The NCC investigates unfair business practices, misleading advertising, and breaches of the CPA. You can submit your complaint online at www.ncc.org.za or by post to the NCC office in Pretoria. Document every email, screenshot, and attempt to cancel-this evidence is crucial if you need to escalate.
Bigmotion pricing plans in south africa
Your subscription cost directly affects how long you remain committed and what refund you can claim. Below are the current Bigmotion plans with approximate ZAR pricing based on published USD rates and current exchange rates. Value-added tax (VAT) will be added at checkout according to South African tax law.
Plan comparison table
| Plan name | Approximate ZAR price | Billing period | Key features | Best for |
|---|---|---|---|---|
| Launch (monthly) | ≈ R361 | Monthly | 1 series, 12 videos per month, auto-post, HD, no watermark | Solo creators testing the platform |
| Launch (annual) | ≈ R3,634 upfront (20% discount, R304 per month) | Annual (billed upfront) | Same as Launch, locked-in discount | Committed users seeking savings |
| Grow (monthly) | ≈ R741 | Monthly | 1 series, 30 videos per month, auto-post, HD, no watermark | Active content producers |
| Grow (annual) | ≈ R7,096 upfront (20% discount, R592 per month) | Annual (billed upfront) | Same as Grow, locked-in discount | Prolific creators committed long-term |
| Scale (monthly) | ≈ R1,311 | Monthly | 3 series, 100 videos per month, auto-post, HD, API access, priority support | Agencies and multi-brand operations |
| Enterprise (custom) | Custom negotiation | Flexible | Unlimited series, custom limits, dedicated account manager | Large enterprises with bespoke needs |
Why annual plans carry higher cancellation risk
Annual plans lock you in for 12 months and require payment upfront. If you cancel within the cooling-off period, you retain your full refund right. If you cancel after 7 days, Bigmotion's terms typically permit them to retain the full annual fee unless you can demonstrate that the service has become unavailable or that they have breached the agreement. Before you commit to an annual plan, ensure you genuinely intend to use the platform for the full year. Yafee advises testing Bigmotion on a monthly plan for one or two months before upgrading to annual billing.
How to cancel your Bigmotion subscription
Cancellation requires you to follow a specific procedural path. The method depends on how you registered and whether Bigmotion provides a self-service cancellation portal.
Step 1: locate your cancellation options
Log into your Bigmotion account and navigate to your account settings or subscription management page. Most SaaS platforms include a "Billing" or "Subscription" section in your user dashboard. Look for an option labelled "Manage subscription", "Cancel plan", or "Billing settings". If you cannot locate a self-service cancellation option after checking your account settings thoroughly, this suggests that Bigmotion may not offer direct cancellation-a potential breach of consumer protection standards.
Step 2: review your cancellation date and refund eligibility
Before you initiate cancellation, determine your exact position. Note the date you signed up, today's date, and whether you are within the 7-day cooling-off period. Calculate how many days remain on your current billing cycle and whether you are eligible for a pro-rata refund. If you signed up fewer than 7 days ago, Bigmotion must refund your full payment unless they can prove substantial performance has occurred. Document this information in a screenshot or note for your records.
Step 3: submit your cancellation request via your account dashboard
- Log into your Bigmotion account with your registered email and password.
- If you have forgotten your password, use the "Forgot password" link to reset it.
- Navigate to Account Settings or Subscription Management.
- Look for a gear icon, profile menu, or "Settings" link in the top-right corner of your dashboard.
- Find your active subscription or billing plan.
- You may see a plan overview with your renewal date and next billing amount.
- Click "Cancel subscription", "Cancel plan", or equivalent button.
- Bigmotion may prompt you to confirm your intention or select a reason for cancellation. Complete these fields honestly.
- Follow any additional prompts and confirm your cancellation.
- You should receive an on-screen confirmation and a confirmation email within one hour.
Step 4: if you cannot cancel via the dashboard, contact Bigmotion by email
If Bigmotion does not provide a self-service cancellation option, you must submit a written cancellation request by email. This creates a paper trail and ensures you have evidence of your cancellation request if a dispute arises later.
- Send an email to Bigmotion's support address (typically [email protected] or [email protected], given their Lithuanian parent company).
- If you cannot find a support email on their website, check your most recent invoice or billing confirmation-the support address should be listed there.
- Write a clear subject line: "Subscription cancellation request - [your account email]".
- Example: "Subscription cancellation request - [email protected]"
- Include the following information in the body:
- Your full name
- Your registered account email address
- Your Bigmotion account ID (if available)
- The date you signed up
- Your current subscription plan (e.g., Launch monthly or Scale annual)
- A clear statement: "I request cancellation of my Bigmotion subscription effective immediately."
- If you are within the 7-day cooling-off period, add: "I am cancelling within 7 days of purchase as permitted under South African consumer law, and I request a full refund."
- Send the email and retain a copy for your records.
- Yafee recommends sending the email from the same address you use for your Bigmotion account, as this makes it easier for support staff to locate your account.
- Wait for a response within 48 hours (standard SaaS support response time).
- If you do not receive a confirmation within 48 hours, send a follow-up email politely requesting confirmation of receipt.
Step 5: confirm your cancellation and check your final invoice
Bigmotion should send you a cancellation confirmation email within one business day. This email should include your cancellation effective date and details of any refund. Check your account once more to confirm your subscription status now shows as "cancelled" or "inactive". If your next billing date has not passed, you should see that the renewal has been stopped. Review your refund timeline-Bigmotion typically processes refunds within 5 to 10 business days to your original payment method.
Refund eligibility and timelines
Your refund entitlement depends on when you cancel and how much of the service you have used. Yafee explains the framework below.
Full refund eligibility
You are entitled to a full refund if you cancel within 7 days of signing up (the cooling-off period) and have not substantially used the service. "Substantial use" typically means creating and posting more than a handful of videos. Simply logging in, exploring templates, or creating one test video does not constitute substantial performance. If Bigmotion refuses a refund within the cooling-off period, they are in breach of the CPA, and you can escalate to the National Consumer Commission.
Pro-rata refund eligibility
If you cancel after the 7-day cooling-off period but during your paid billing month or year, you may be entitled to a pro-rata refund for the unused portion of your plan. This depends on Bigmotion's cancellation policy and your specific subscription date. For example, if you paid R1,000 for a 30-day monthly plan and cancel on day 20, you have used 20 days and have 10 days remaining. A pro-rata calculation would entitle you to approximately R333 (R1,000 ÷ 30 days × 10 remaining days). However, Bigmotion is not legally required to offer pro-rata refunds outside the cooling-off period unless their own terms promise this or the CPA otherwise mandates it.
No refund scenario
If you cancel well beyond the cooling-off period and your subscription terms do not specify a pro-rata refund, Bigmotion may retain your payment. This is why understanding your cancellation window is critical. Annual subscribers who cancel after 7 days may lose the entire annual fee unless they can prove a material breach by Bigmotion (e.g., the platform became permanently unavailable) or unless the company voluntarily offers a courtesy refund.
Refund processing timeline
Once your cancellation is processed, Bigmotion must refund your payment within a reasonable timeframe. South African consumer protection standards and best practice require refunds within 5 to 10 business days. The refund will be returned to your original payment method (credit card, debit card, or online wallet). Check your bank account or credit card statement after 10 days. If no refund appears, contact Bigmotion again and escalate to the National Consumer Commission if they do not respond within a further 5 business days.
After you cancel: what happens to your data and access
Cancellation ends your subscription but does not necessarily delete your account or content immediately. Yafee explains what to expect in the days and weeks following cancellation.
Access to your videos and projects
Most SaaS platforms, including Bigmotion, allow you to download or export your work before your subscription lapses. Once your subscription is cancelled and your final billing cycle ends, you will lose access to create new videos and use Bigmotion's editing tools. However, you should be able to download any videos you have already created and saved. Log into your account immediately after cancellation and export all your work to your computer or cloud storage. Do not wait until your access is about to expire, as Bigmotion may restrict your account earlier than expected.
Deletion of your account and data
Cancelling your subscription does not automatically delete your account. You will retain login access to view your project history, download your videos, and retrieve any supporting files. To permanently delete your account and all associated data, you must submit a separate account deletion request. Contact Bigmotion's support team and request full account deletion. Under South African data protection principles (aligned with international standards), the company must honour this request within a reasonable time, typically 30 days. Yafee recommends downloading all your work before requesting account deletion.
Ongoing communications
After cancellation, Bigmotion may continue to send you marketing or promotional emails encouraging you to resubscribe. You have the right to opt out of these communications. Look for an "Unsubscribe" link at the bottom of these emails and click it, or send a separate email to [email protected] requesting removal from their mailing list. If they persist in sending unwanted marketing emails after you have unsubscribed, this may constitute harassment under South African consumer law.
Common cancellation mistakes to avoid
Cancellation is straightforward when you follow the correct steps, but small errors can delay your refund or weaken your position if a dispute arises. Below are the pitfalls that Yafee sees most often-avoid them to protect yourself.
Mistake 1: cancelling through your payment provider instead of the platform
You may be tempted to cancel your Bigmotion subscription by disputing the charge with your bank or credit card company. Resist this urge. If you dispute the charge directly with your bank, Bigmotion will see this as a chargeback and may flag your account as fraudulent, even if your complaint is valid. This can damage your financial reputation and make it harder to resolve the dispute amicably. Instead, always cancel through Bigmotion's official cancellation process first. Only escalate to your bank if Bigmotion refuses to process your cancellation after you have made a clear, documented request.
Mistake 2: failing to document your cancellation request
If you cancel via your account dashboard, take a screenshot of the confirmation screen. If you cancel by email, send it from your registered account email address and keep a copy of the outgoing message. If Bigmotion later claims they never received your cancellation request, you will have proof. This documentation is essential if you need to escalate to the National Consumer Commission. Do not rely on memory or verbal phone conversations-written evidence is your protection.
Mistake 3: not checking the cooling-off period deadline
The 7-day cooling-off period is rigid. It expires on day 8 at 11:59 p.m. If you wait until day 9, you lose your automatic refund right and enter the post-cooling-off period where pro-rata or no refund may apply. Mark your cancellation deadline in your phone calendar on day 6 if you think you might cancel. This ensures you do not miss the window.
Mistake 4: ignoring billing date misalignment
If you signed up on the 15th of the month and your billing is set to auto-renew on the 15th of each subsequent month, cancelling on the 20th will not prevent that month's charge-it will only stop the following month's charge. Understand your exact billing cycle before you cancel, so you know whether your cancellation will trigger an immediate refund or merely stop future charges.
Mistake 5: not requesting a reason code when cancelling
When you cancel, Bigmotion may ask you to select a reason (e.g., "Too expensive", "Poor quality", "No longer needed"). Select the reason honestly, but do not feel pressured to explain yourself further. Your reason has no bearing on your legal right to cancel. Some users fear that choosing "Too expensive" might trigger a counteroffer or complicate their refund-it will not. Provide an honest reason and proceed with your cancellation.
Your cancellation checklist
Use this checklist to ensure you have completed every step before you consider your cancellation closed.
| Task | Completed | Notes |
|---|---|---|
| Verify your signup date and cooling-off deadline | ☐ | Day 7 is your final full refund day. Mark it on your calendar. |
| Download or export all your Bigmotion projects and videos | ☐ | Do this before your access expires. Store files on your computer or cloud storage. |
| Log into your Bigmotion account and attempt self-service cancellation | ☐ | Check your dashboard for a "Cancel subscription" or "Manage plan" button. |
| If no self-service option exists, send a formal cancellation email to support | ☐ | Include your account email, plan details, and signup date. Keep a copy. |
| Receive and document your cancellation confirmation | ☐ | Screenshot or save the confirmation email. It shows your effective cancellation date. |
| Check your bank or card account for your refund within 10 business days | ☐ | If no refund appears, contact Bigmotion and follow up with your bank if needed. |
| If a refund is denied, gather all documents and lodge a complaint with the National Consumer Commission | ☐ | Visit www.ncc.org.za or call the NCC offices. Yafee can help you prepare your case. |
Comparing your options: cancel, pause, or downgrade
Cancellation is not your only exit route. Depending on your situation, pausing or downgrading your Bigmotion plan may better serve your interests.
Comparison of options
| Action | Your cost | Your access | Refund | Best if... |
|---|---|---|---|---|
| Cancel | No ongoing charges (after refund processed) | Full access lost immediately | Yes (within 7 days; possibly pro-rata after) | You will not use Bigmotion for months or are unhappy with the service |
| Downgrade to Launch (monthly) | R361 per month | Reduced features (12 videos per month instead of 30 or 100) | Possibly pro-rata difference if applicable | You still want to create videos but need to reduce costs |
| Pause subscription (if available) | R0 (but billing may resume automatically) | Read-only access to past projects; cannot create new content | None (pause is a hold, not a termination) | You need a short break but plan to resume within 1 to 3 months |
Why cancellation is often the right choice
If you are unsure whether Bigmotion fits your needs, cancellation is lower risk than downgrading. Downgrading locks you into a lower-tier plan that you may still not use, whereas cancellation frees you completely. If you change your mind later and want to resubscribe, you can return to Launch at any time with no penalty. Yafee advises cancelling if your usage has dropped below 30% of your plan's capacity-you are paying for features you do not use.
Summary: your next steps
Cancelling Bigmotion in South Africa is a straightforward process when you understand your rights and follow the correct procedural steps. You have a 7-day cooling-off period during which you can cancel and receive a full refund provided you have not substantially used the service. After 7 days, cancellation remains your right, but refunds become subject to Bigmotion's terms and pro-rata calculations.
Your cancellation is protected by the Consumer Protection Act (CPA) of 2008, which prohibits unfair contract terms and requires clear disclosure of cancellation procedures. If Bigmotion refuses to honour your cancellation request or denies a refund you believe is owed, you can escalate your complaint to the National Consumer Commission, which has the power to compel refunds and impose penalties.
Yafee has helped thousands of South African consumers cancel unwanted subscriptions and recover unjustified charges. Our step-by-step guides ensure you avoid common mistakes, document your cancellation properly, and know exactly when to escalate if the company refuses to cooperate. Start your cancellation today by logging into your account and following the steps outlined above. If you encounter resistance from Bigmotion, contact Yafee for guidance on escalating to the NCC. Your consumer rights are your protection-use them confidently.
Contact information
If you need further assistance or believe Bigmotion has violated your consumer rights, contact the following:
- National Consumer Commission (NCC): www.ncc.org.za | Call 0860 10 60 80 | Physical address: Corner of Madiba and Struben Streets, Pretoria 0001, South Africa
- Bigmotion support: [email protected] (or [email protected] for the parent company based in Lithuania)
- Yafee cancellation advisory: Visit www.yafee.com for free guides on cancelling hundreds of global SaaS services and claiming your refunds
Important warning
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