How to cancel Affemity and protect your money in south africa
What Affemity is and why you might want to cancel
Affemity is a subscription-based software platform that enables businesses to create and run targeted marketing campaigns using customer data insights. The service operates internationally and welcomes South African subscribers, billing in ZAR through app stores or direct web payment.
Your reasons for cancellation may vary: the platform fails to deliver promised results, you've identified a more cost-effective solution, or you simply wish to halt recurring charges. Regardless of your circumstances, knowing your cancellation options and your legal standing under South African consumer law restores your control over your subscription.
How Affemity charges you
Affemity operates on an automatic recurring subscription model, charging your payment method at the start of each billing cycle. You may have subscribed through the Apple App Store, Google Play Store, or directly via Affemity's website. Each subscription route requires a different cancellation process, and Yafee advises you to follow the correct channel for your specific entry point.
Because Affemity is registered in Cyprus, support responses and cancellation confirmations may take longer than you would experience with locally registered services. Keep comprehensive records of every cancellation attempt, including dates, times, and confirmation numbers.
Why cancellation timing is critical
Affemity charges your account automatically at the beginning of each renewal period. If you miss the cancellation deadline, the system will charge you for the entire next billing cycle, even if you cancel immediately afterwards. Understanding your precise billing date and the cancellation window available to you directly protects your money from unwanted charges.
Your consumer rights under south african law
South Africa's Consumer Protection Act (CPA) establishes specific legal protections for you when entering into distance contracts and subscription agreements.
Distance selling and your cooling-off period
When you purchase Affemity as a distance contract-through online or app store channels-you acquire the statutory right to cancel within 14 calendar days without penalty or justification. This cooling-off period begins on the date you conclude the contract or the date you receive the service terms, whichever occurs later.
Affemity does not prominently advertise a standard 14-day refund policy, which presents a compliance concern. However, your statutory right under the CPA does not disappear simply because the company fails to highlight it. Yafee recommends that you invoke this right in writing if you cancel within 14 days of your purchase. Document your cancellation request with the date and send it through verifiable channels (email with read receipt, or certified post).
Your legal position: Under Section 16 of the Consumer Protection Act, you hold an unconditional right to cancel distance contracts within 14 days. Affemity cannot contract out of this right, and any term purporting to eliminate or restrict this period is potentially unenforceable.
Protection against unfair contract terms
The CPA shields you from unfair, unreasonable, or deceptive contract terms. If Affemity deliberately obscures its cancellation process, imposes excessive cancellation penalties, or buries auto-renewal conditions in dense fine print, those terms may violate your statutory protections and render them unenforceable in law.
When you escalate complaints, document specific unfair practices and cite the CPA explicitly. The National Consumer Commission (NCC) serves as your enforcement body if Affemity refuses to acknowledge your rights or disputes your cancellation request.
How to cancel Affemity on apple devices
If you subscribed via iPhone, iPad, or Mac, you must process your cancellation through Apple's subscription management system, not directly with Affemity. Apple handles the cancellation independently and typically confirms the action within hours.
Step 1: access your apple subscription settings
- Open the App Store or Settings application on your device
- iPhone or iPad users: tap Settings, scroll down to locate App Store, then tap your Apple ID displayed at the top of the menu
- Mac users: open System Settings, then navigate to the App Store section
Step 2: find Affemity in your active subscriptions
- Select Subscriptions from the available options
- Locate Affemity within your active subscriptions list
- If Affemity does not appear, your subscription may already be cancelled or inactive
Step 3: review your renewal date before cancelling
- Tap Affemity and examine your next renewal date carefully
- Record the exact date of your next scheduled charge
- Note the current subscription tier or plan you hold
Step 4: cancel your Affemity subscription
- Select Cancel Subscription and confirm your choice when prompted
- Apple will display a confirmation message
- Your access continues until the current billing period ends
How to cancel Affemity on android devices
Android users who subscribed through Google Play Store must cancel within that same ecosystem. Google processes cancellations independently of Affemity and typically confirms within one business day.
Step 1: open google play store settings
- Launch the Google Play Store application on your Android device
- Tap the profile icon in the top right corner of the screen
- Select Subscriptions from the dropdown menu
Step 2: locate Affemity in your active subscriptions
- Find Affemity in your active subscription list
- Tap Affemity to view your current plan and renewal date
- If the subscription does not appear, it may already be inactive
Step 3: cancel through google's subscription management
- Tap Cancel Subscription when you are ready to proceed
- Google Play will ask you to confirm your cancellation reason (optional feedback)
- Your subscription ends at the conclusion of the current billing period
How to cancel Affemity if you subscribed directly
If you registered for Affemity through its website rather than an app store, you must contact the company directly. This route typically takes longer because it requires manual processing by Affemity's support team.
Step 1: locate affemity's customer support channels
- Visit Affemity's official website and navigate to the Help, Support, or Contact section
- Search for email addresses, contact forms, or live chat options
- Note the support response time commitments, if stated
Step 2: prepare your cancellation request documentation
- Gather the following information before you reach out to support
- Your Affemity account email address and username
- Your current subscription plan or product tier
- Your last billing date and next renewal date
- Your subscription reference number, if available
Step 3: submit your cancellation request
- Send a formal cancellation email to Affemity's support team
- Write clearly: "I request immediate cancellation of my Affemity subscription, effective today"
- Include all account details listed above
- Request written confirmation of cancellation within 5 business days
- Send via email with read receipt enabled, or use certified post if email fails
Step 4: follow up if you do not receive confirmation
- Wait 5 business days for Affemity's response
- If no confirmation arrives, send a follow-up email referencing your original request date
- If Affemity continues to ignore your request, escalate to the National Consumer Commission with copies of all correspondence
Affemity pricing and subscription plans
Understanding Affemity's pricing structure helps you calculate what you will save by cancelling and informs your decision to proceed.
| Plan |
Typical cost per month (ZAR) |
Billing cycle |
Key features |
| Starter |
R 299 - R 399 |
Monthly or annual |
Basic campaign tools, limited contacts |
| Professional |
R 799 - R 999 |
Monthly or annual |
Advanced analytics, priority support |
| Enterprise |
Custom pricing |
Annual contract |
Custom integration, dedicated account manager |
If you hold a monthly plan, cancelling now stops charges immediately from your next billing date. If you selected an annual plan, verify whether you paid upfront; Yafee advises you to reference the 14-day cooling-off period and request a refund for the unused portion if you cancel within that window.
Refunds and what to expect after cancellation
Your entitlement to a refund depends on when you cancel relative to your purchase date and the subscription model you selected.
Refunds within the 14-day cooling-off period
If you cancel within 14 days of purchase, you hold a statutory right to a full refund under the Consumer Protection Act. Send your cancellation request in writing and explicitly invoke your cooling-off rights. State your full account details and request confirmation that the refund will be processed within 30 days. Affemity must honour this request; if it refuses, lodge a complaint with the National Consumer Commission.
Refunds after the 14-day period
Once the 14-day cooling-off window closes, your refund eligibility becomes subject to Affemity's standard refund policy, which is not publicly transparent. Monthly subscriptions typically end without refund at the next renewal date. If you paid for annual access upfront and cancel mid-term, request a pro-rata refund (the unused portion of your payment). Affemity is not legally obliged to grant this, but Yafee recommends that you ask in writing with supporting calculations.
Access after cancellation
After you cancel, your access to Affemity continues until the end of your current billing period. On the renewal date, your account closes and you lose all access. Download or export any campaign data, reports, or customer information you need before that date arrives. Many users overlook this step and lose valuable business data.
Common mistakes to avoid when cancelling Affemity
Cancellation feels straightforward, but several missteps delay the process or fail to stop the charges entirely. Stay alert to these pitfalls and you will protect both your time and your money.
Mistake 1: uninstalling the app without cancelling the subscription
Removing Affemity from your device does not cancel your subscription. The recurring charge continues automatically. You must follow one of the three cancellation methods above (Apple, Google Play, or direct contact) regardless of whether the app remains on your device. Yafee recommends you cancel first, then uninstall the app only after you receive written cancellation confirmation.
Mistake 2: missing the 14-day cooling-off deadline
Once 14 days pass, your statutory refund right expires. Mark your purchase date on a calendar and plan your cancellation for day 13 if you wish to invoke this protection. If you discover Affemity does not suit your needs, act immediately.
Mistake 3: failing to document your cancellation requests
If Affemity continues to charge after your cancellation request, you will need proof of your request to dispute the charge with your bank or escalate to the National Consumer Commission. Keep screenshots, email confirmations, timestamps, and any reference numbers. This documentation becomes essential evidence if the company disputes your cancellation claim.
Mistake 4: cancelling via the wrong channel
Sending a cancellation email to Affemity does not cancel an app store subscription. Each subscription channel (Apple, Google Play, direct web) has its own cancellation pathway. Cancelling through the wrong route wastes time and leaves your subscription active. Verify your subscription source first, then use the matching cancellation method.
Timeline and what happens next
Understanding the post-cancellation timeline helps you plan your transition to alternative tools and confirms when your charges stop.
| Timeframe |
Action |
What you must do |
| Day of cancellation |
Apple or Google processes your request |
Receive confirmation within hours; save the confirmation email |
| Day of cancellation (direct) |
Affemity receives your request |
Send formal cancellation email; request written confirmation |
| Days 1-5 |
Affemity processes your cancellation |
Await written confirmation from support; follow up if silent |
| End of current billing period |
Your subscription ends and access closes |
Download all data and reports before this date |
| Within 30 days (if eligible) |
Refund processes to your original payment method |
Check your bank statement; dispute with bank if refund does not arrive |
Mark your calendar with your current renewal date. Set a reminder for one week before that date to confirm that Affemity has processed your cancellation. If charges appear on your account after the stated end date, dispute them with your bank immediately and provide copies of your cancellation confirmation to the bank.
When to escalate your complaint to the national consumer commission
If Affemity ignores your cancellation request, continues charging after you cancel, or refuses to acknowledge your consumer rights, you possess a formal escalation route.
Escalation steps
- Gather all documentation
- Your cancellation request emails (with timestamps)
- Affemity's responses (or lack thereof)
- Screenshots of your subscription confirmation and renewal dates
- Bank statements showing unauthorized charges
- Any correspondence with Apple or Google Play regarding your cancellation
- Submit a formal complaint to the National Consumer Commission
- File your complaint online at www.ncc.org.za or in writing to their offices
- Provide clear details of your dispute and reference the relevant sections of the Consumer Protection Act
- Include all supporting documentation
- The NCC will investigate and communicate its findings to both you and Affemity
- Response timeframes typically range from 30 to 60 business days
- If Affemity fails to comply with an NCC directive, escalate to the National Consumer Tribunal
Cancellation checklist for Affemity subscribers
Complete this checklist to ensure your cancellation is comprehensive and protected by documentation.
| Task |
Status |
Deadline |
| Verify your subscription source (Apple, Google Play, or direct) |
[ ] Complete |
Before cancelling |
| Record your current renewal date and billing amount |
[ ] Complete |
Before cancelling |
| Download and save all campaign data and reports |
[ ] Complete |
Before cancelling |
| Submit your cancellation request via the correct channel |
[ ] Complete |
Within 14 days if seeking refund |
| Receive and save written cancellation confirmation |
[ ] Complete |
Within 5 business days |
| Verify that charges stop at your next renewal date |
[ ] Complete |
On renewal date |
| If refund was promised, verify receipt within 30 days |
[ ] Complete |
Within 30 days |
Key takeaway and next steps
Affemity operates as an international service with recurring billing that requires deliberate action to cancel. Your cancellation method depends on your subscription source: Apple App Store, Google Play Store, or direct web subscription. Each pathway has distinct steps, but all lead to the same outcome-stopping future charges at your next renewal date.
South African law protects you with a 14-day cooling-off right, a prohibition on unfair contract terms, and enforcement through the National Consumer Commission if Affemity refuses to acknowledge your rights. Yafee has helped thousands of consumers cancel unwanted subscriptions by following these precise steps, documenting every request, and escalating to the NCC only when the company refuses compliance.
If you encounter delays or non-compliance from Affemity, contact the National Consumer Commission at www.ncc.org.za or by post at 1 Selwyn Road, Randburg, Johannesburg, 2194, South Africa. Yafee encourages you to act promptly within the 14-day window to secure your full refund entitlement, then escalate if charges continue after your stated cancellation date. Your consumer rights are enforceable; Yafee exists to help you understand and exercise them with confidence.