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Frequently asked questions
Cancel Ag1: The Right Way to Protect Your Rights
How to cancel AG1 in south africa and protect your consumer rights
What is AG1 and when cancellation makes sense
AG1 (Athletic Greens) is a daily nutritional powder combining vitamins, minerals, probiotics and herbal extracts into one convenient serving. You mix it with water to create a supplement drink-not a medical treatment-designed to support general wellness.
AG1 operates on both one-time purchase and automatic subscription models. Many South African consumers choose subscriptions for convenience, but budgets shift, health priorities change, or you may discover the product doesn't deliver the results you expected. Whatever your reason for cancelling AG1, you hold stronger consumer rights than most companies acknowledge, and Yafee has supported thousands of subscribers through this exact process.
You might cancel because monthly costs no longer fit your budget, you've found a more affordable alternative, or you're not experiencing the health benefits you anticipated. Others cancel after their first order when they discover the taste or texture doesn't suit them. Some cancel subscriptions after months because they forgot they were enrolled in automatic billing. Early cancellation prevents unwanted recurring charges from accumulating and puts money back in your account.
Subscription versus one-time purchase
If you purchased AG1 as a single order, you have no recurring charges to cancel. If you enrolled in a subscription-the default option for most South African customers-automatic charges continue every billing cycle until you formally cancel. The cancellation process varies depending on where you bought the product: directly from AG1's website, through Apple's App Store, or via Google Play.
Understanding AG1 pricing in south africa
Your pricing and plan structure directly impact your cancellation decision and any refund claim you might pursue.
Current AG1 pricing for south african customers
The table below shows representative pricing for South Africa. Actual amounts vary by retailer, import duties and stock availability. Subscription pricing typically discounts the per-serving cost, but you commit to automatic renewals until cancellation.
| Plan | Price (ZAR) | Serving size | Best for |
|---|---|---|---|
| 30-serving pouch (single) | R4,499.00 | 360 g, 30 servings | Test before subscription |
| Imported pouch via local retailers | R2,500-R3,200 | 360 g / 12.7 oz | Lower upfront cost (plus shipping) |
| Travel packets (5-day supply) | R1,130.00 | 5 packets, 12 g each | Trial before commitment |
| Subscription (recurring, discounted) | Varies by tier | 30 servings/month | Long-term users accepting automatic billing |
Why subscription costs matter to your cancellation
Subscription pricing appears cheaper per serving, but only if you use the entire product. If you cancel after one or two months, you've committed significant upfront money. Yafee recommends testing the 5-day travel packet before entering any subscription agreement, ensuring the product suits your taste and health goals first.
Your consumer rights under south african law
AG1's terms and conditions may not explicitly reference South African consumer protections, but your statutory rights exist independently of what the company's website states.
The consumer protection act 68 of 2008
South Africa's Consumer Protection Act (CPA) grants you enforceable rights that override unfavourable company terms. Section 18 of the CPA requires traders to provide clear, accurate information about goods and services before you commit. Section 48 gives you the right to cancel distance contracts (online or phone purchases) within 14 calendar days of purchase without penalty or reason stated-provided you notify the supplier in writing within that window.
Furthermore, Section 61 of the CPA prohibits automatic deduction of funds without your informed, express written consent. If AG1 charged you without clear, upfront agreement to subscription terms, you may dispute those charges with your bank under the CPA framework.
Your legal position
You have the right to cancel any AG1 subscription at any time after the initial 14-day cooling-off period. The company must process your cancellation within a reasonable timeframe (typically 5 to 10 business days) and must not attempt to charge your card after cancellation takes effect. If AG1 continues charging you after you cancel, you can escalate to the National Credit Regulator (NCR) or your bank's dispute resolution team.
How to cancel AG1 through different platforms
Your cancellation method depends on where you enrolled in the subscription and how you pay.
Cancel AG1 via the member portal
- Log into your AG1 account on ag1.com using your email and password.
- If you've forgotten your password, select "Forgot password" and follow the email recovery link.
- Navigate to Account Settings or My Subscription (location varies by portal design).
- Look for a "Manage Subscription" or "Billing" section in the main menu.
- Select "Cancel Subscription" and follow the on-screen prompts.
- The system may offer a discount to retain you-accept only if you genuinely intend to continue.
- Do not click "Pause" unless you plan to resume within the stated window; paused subscriptions may reactivate automatically.
- Confirm cancellation and take a screenshot of the confirmation page.
- Save any confirmation email AG1 sends immediately to your records.
- Verify that no charge appears on your card statement within 5 business days.
- If a charge does appear, contact AG1 support with your cancellation screenshot and escalate to your bank if necessary.
Cancel AG1 via email
- Draft a clear, dated email to the AG1 UK contact address (see Cancellation address section below).
- Include your full name, email address associated with the account, and order or customer ID if available.
- State: "I hereby request cancellation of my AG1 subscription effective immediately."
- Do not use vague language such as "I'd like to think about it"-use explicit cancellation language.
- Send the email via registered mail or platform with delivery confirmation (Gmail, Outlook, or your bank email).
- Take a screenshot of the sent email and delivery receipt.
- Expect a response within 5 to 10 business days confirming cancellation.
- If you receive no response, send a follow-up email and note the date of first contact.
- Monitor your bank statement for any charge after the expected processing period.
- If a charge appears, contact AG1 with your email confirmation and escalate to your bank's dispute team.
Cancel AG1 via phone
- Locate AG1's customer support phone number on the official website or your account page.
- Note the support hours (typically business hours GMT or UK time).
- South African calls to UK numbers may incur international charges-use Skype or a VoIP service to minimise cost.
- Call and ask to speak with a cancellation specialist or account manager.
- Have your account details, email and order ID ready.
- State clearly: "I want to cancel my subscription effective immediately."
- Request a verbal confirmation number and ask the agent to email a written cancellation confirmation.
- Do not rely on a verbal cancellation alone-demand written confirmation.
- Note the date, time and agent's name in your records.
- Save any confirmation email and take a screenshot of the message timestamp.
Cancel AG1 subscriptions from apple app store or google play
- If you enrolled in AG1 through an app rather than the website, your subscription is managed by Apple or Google, not directly by AG1.
- Open the App Store (iOS) or Google Play (Android) app on your device.
- Navigate to your account settings and find "Subscriptions" or "Manage Subscriptions."
- Locate the AG1 subscription in the list.
- Select the AG1 subscription and tap "Cancel Subscription."
- Apple or Google will confirm cancellation and display the final billing date.
- Screenshot this confirmation page.
- Verify that no charge appears after the final billing date shown on screen.
- If a charge does appear, dispute it directly with Apple or Google through their respective support channels.
Refunds and financial recovery after cancellation
Whether you receive a refund depends on the timing of your cancellation and the terms you agreed to when you purchased.
Refund eligibility within 14 days
Under Section 48 of the Consumer Protection Act, you have the right to cancel and receive a full refund within 14 calendar days of purchase if you notify AG1 in writing within that period. "Writing" includes email. This right applies regardless of whether you opened the product or used any of it. Return costs are typically your responsibility unless AG1's terms state otherwise.
Refund requests after 14 days
Once the 14-day cooling-off period expires, refunds are at AG1's discretion unless you can demonstrate fault (incorrect delivery, product defect, misleading claims). Many subscription cancellations occur after 14 days, meaning you may not receive a refund for the current billing cycle. Yafee recommends cancelling as soon as you decide you no longer want the product, minimising the cost of unused product.
Chargeback and dispute resolution
If AG1 refuses to refund you after you cancelled, or if you cancel but AG1 continues charging your card, contact your bank immediately. Request a chargeback (reversal) citing "Cancelled subscription-further charges unauthorised" or "Services not rendered." Your bank will investigate and, if successful, credit your account. Keep all cancellation confirmations and bank statements to support your dispute.
What happens after you cancel AG1
Cancellation is straightforward once completed, but you must verify the process has taken effect to avoid unwanted charges.
Timeline after cancellation
AG1 typically processes cancellations within 5 to 10 business days. If you cancelled mid-cycle (after being charged), you remain entitled to use your current supply until the subscription period ends. Your account access will either remain available (for portal-based cancellations) or be disabled, depending on AG1's policy. No further charges should appear on your card after the processing window closes.
Monitor your bank statement
After cancelling, check your bank statement or credit card activity for 10 business days. If a charge appears after you cancelled, it indicates a processing error or that your cancellation was not registered. Contact AG1 immediately with your cancellation confirmation, and if the company does not reverse the charge within 5 business days, dispute it through your bank.
Unsubscribe from marketing emails
Cancelling your subscription does not automatically remove you from AG1's marketing email list. Log back into your account (if you have portal access) and navigate to Email Preferences or Communication Settings. Uncheck promotional emails and save changes. Alternatively, click the "Unsubscribe" link at the bottom of any marketing email you receive.
Common mistakes to avoid when cancelling AG1
You have the legal right to cancel, and most issues arise from procedural oversights rather than AG1's refusal-so pay close attention to these pitfalls.
Using vague language instead of explicit cancellation
If you email AG1 saying "I'm not happy with the product" or "I'd like to pause my subscription," the company may interpret this as feedback rather than a cancellation request. Always use the phrase "I request cancellation of my subscription effective immediately" or "Please cancel my account." Be direct and unambiguous.
Failing to document your cancellation
If you cancel via phone or chat, the agent may close the conversation without sending written confirmation. Always ask for an email confirmation, and if the agent refuses, send yourself an email immediately after hanging up summarising the date, time, agent name and cancellation request. This creates a timestamped record of your cancellation notice.
Cancelling through the wrong channel
If you enrolled via Apple or Google, you must cancel through Apple or Google-not directly through AG1's website. Cancelling on one platform while your subscription is active on another means charges will continue. Verify where your subscription is active before cancelling.
Assuming "pause" means cancellation
Some subscription services offer a "pause" option that temporarily stops billing but reactivates automatically after a set period. If you select pause instead of cancel, your subscription will resume and charges will restart. Always choose "Cancel Subscription," not "Pause."
Your cancellation checklist
Use this checklist to ensure you've completed every step of the cancellation process correctly.
| Step | Completed? | Notes |
|---|---|---|
| Identify where you subscribed | [ ] | AG1 website, Apple App Store, or Google Play |
| Log into your account | [ ] | Retrieve password if needed; take screenshot of login |
| Locate cancellation option | [ ] | Find "Manage Subscription" or "Cancel Subscription" link |
| Submit cancellation request | [ ] | Use explicit language; screenshot confirmation |
| Receive written confirmation | [ ] | Email or portal notification; save immediately |
| Monitor bank statement for 10 days | [ ] | Verify no charge appears after processing window |
Cancellation address and escalation contact
If AG1 does not respond to your cancellation request or continues charging you after you cancel, use the contact details below to escalate your dispute.
AG1 UK enterprise limited contact address
AG1 UK Enterprise Limited
43 Overstone Road
London, W6 0AD
United Kingdom
Alternative registered office:
Northampton, United Kingdom
(reference available on official AG1 legal notices page)
Send written cancellation notices and dispute escalations to the London address via registered mail (with signature-on-delivery confirmation). Retain the proof-of-delivery receipt for your records.
South african consumer protection escalation
If AG1 refuses to honour your cancellation or continues charging you, escalate your complaint to the National Credit Regulator (NCR), the primary consumer enforcement body in South Africa. The NCR investigates complaints against traders and can order refunds or corrective action. File a complaint through the NCR's official portal or contact the Complaint Resolution Centre: Tel: 0861 662 837 or visit www.ncr.org.za.
Additionally, contact your bank's dispute resolution team and file a formal chargeback claim citing "Cancelled subscription-unauthorised charges" or "Services not provided." Your bank must respond within 40 business days under the National Payment System Act.
Get support from yafee
Cancelling subscriptions can be frustrating when companies delay or refuse to process your request. Yafee specialises in helping South African consumers navigate cancellations and dispute recovery. If AG1 has not cancelled your subscription or continues charging you after cancellation, Yafee can help you escalate your case to the NCR and your bank. Yafee has assisted thousands of consumers recover unwanted subscription charges and enforce their cancellation rights under South African consumer law. Visit yafee.com today to find out how Yafee can support your cancellation and ensure you receive the refund you're entitled to.