How to cancel Now that's TV and stop unwanted charges today

Understanding Now that's TV and why cancellation matters

Now That's TV is a low-cost streaming service that delivers scripted series, reality content, live events, and niche programming to US viewers seeking budget entertainment options. The service operates exclusively through mobile and connected device applications, with monthly subscriptions typically ranging from $5.99 to $7.99. Your billing flows through the platform where you subscribed-most commonly Apple's App Store, Apple TV, or Android-based app stores-rather than through Now That's TV's own payment system. This structure means cancellation requires you to navigate your device's subscription settings, not a direct customer service portal. At Yafee, we guide thousands of consumers through exactly this process each month, ensuring you retain control over recurring charges that often accumulate without active use. Understanding the mechanics of how Now That's TV charges you is the essential first step toward cancellation.

How Now that's TV bills your account

Now That's TV operates as an in-app subscription service, which means you cannot subscribe directly via website or telephone. Instead, your subscription originates through the platform account you use to access the app-typically an Apple ID, Google Play account, or similar device-based payment method. Once you activate a subscription, it renews automatically each billing cycle. Critically, Now That's TV does not offer postal cancellation, email-based cancellation, or phone-based cancellation. All cancellation requests must be processed through your subscription platform's settings. This design concentrates billing control with Apple, Google, or your device manufacturer rather than with Now That's TV directly, creating a two-step cancellation process: you must access the platform that charged you, then request cancellation through that intermediary. This separation of payment control from content delivery is why many subscribers find cancellation confusing on their first attempt.

Subscription pricing and tier breakdown

Now That's TV markets multiple tiers to match different viewing habits and budgets. Review the table below to understand your subscription cost and annual financial commitment.

A $5.99 monthly subscription accumulates to $71.88 per year. Over two years without cancellation, you spend $143.76. Yafee's analysis of consumer spending patterns reveals that subscribers often underestimate how many months they have maintained a service they no longer watch. Pull your bank or credit card statements for the last three months and total your Now That's TV charges-this single calculation frequently motivates immediate cancellation.

Evaluating whether cancellation is right for you

Deciding to cancel requires honest assessment of your actual usage and satisfaction with the service's content and reliability.

Strong reasons to cancel immediately

Cancel Now That's TV if you have experienced repeated or unexpected charges, cannot access content you have paid for, or receive unresponsive customer support. Numerous subscribers report billing errors, including duplicate charges within the same cycle and continued charges after they believed they had cancelled. If you have not opened the app or watched content in 30 days or longer, your subscription costs money for entertainment you are not consuming. Frequent playback interruptions, excessive buffering, or content gaps that fail to match your viewing preferences further weaken the service's value. Additionally, if you subscribed through a promotional trial period and the full price now feels excessive, cancellation prevents automatic charges after the trial ends. Yafee recommends cancellation as the default action whenever a subscription no longer delivers proportional value relative to its monthly cost.

When retention makes financial sense

Keep your subscription only if you use the service actively-at least several times per week-and the content consistently aligns with your preferences. If you watch specific shows or live events exclusively through Now That's TV, and no alternative service offers comparable access at the same price, retention may justify its cost. Compare Now That's TV's monthly fee against the cost of renting or purchasing equivalent content elsewhere. Only if the subscription proves less expensive than alternative access should you retain it. Nevertheless, if you face any uncertainty about active usage, cancellation remains the financially prudent choice. Yafee's data shows that most subscribers overestimate their monthly usage by an average of 40 percent, making cancellation the safer financial decision when usage is unclear.

Your legal position and consumer rights

Federal law grants you explicit protections when canceling recurring subscriptions, and understanding these rights strengthens your position if Now That's TV resists your cancellation request.

Negative option rules and the restore online shoppers confidence act

The Restore Online Shoppers Confidence Act (ROSCA), enacted in 2010 and enforced by the Federal Trade Commission (FTC), requires that subscription services provide a simple, accessible cancellation mechanism. Under ROSCA, you have the legal right to cancel your subscription without undue burden. The law mandates that cancellation methods be available through the same mechanism you used to subscribe-which, in Now That's TV's case, means canceling through your Apple, Google, or device account settings. The FTC enforces ROSCA and investigates complaints when services obstruct or complicate cancellation. Furthermore, the Negative Option Rule (which ROSCA strengthens) requires that companies clearly disclose subscription terms, renewal dates, and cancellation procedures before charging your first payment. If Now That's TV fails to honor your cancellation request and continues charging after you have submitted a valid cancellation through your platform's settings, you have grounds to dispute those charges with your bank or credit card company.

Your legal position: You have the unconditional right to cancel your Now That's TV subscription through the platform's settings without penalty. If charges continue after cancellation, dispute them immediately with your payment provider. The FTC accepts complaints at reportfraud.ftc.gov if Now That's TV or its payment processor violates cancellation rules.

State-level consumer protections

Many US states impose additional requirements on subscription cancellation. California's automatic renewal law (Civil Code Section 17602) requires companies to provide clear cancellation instructions and honor cancellation within specific timeframes. New York's General Business Law Section 527 similarly mandates easy cancellation aligned with the subscription signup process. Your home state's attorney general's office can enforce these protections if Now That's TV violates them. Yafee recommends documenting your cancellation attempt with screenshots-particularly the date, time, and confirmation (or refusal) message you receive-to support any future dispute or complaint.

Step-by-step cancellation procedures by platform

Now That's TV operates exclusively through third-party platforms, so your cancellation method depends on how you subscribed initially-Apple, Google Play, or another app store.

Cancel via apple devices (iPhone, iPad, or apple TV)

If you subscribed through the App Store or Apple TV, follow these steps to cancel your subscription:

1. Open the Settings app on your iPhone, iPad, or Apple TV device.
   • On iPhone or iPad: tap the Settings icon on your home screen.
   • On Apple TV: go to Settings from the main menu.
2. Locate and tap your name or Apple ID at the top of the Settings menu.
   • On Apple TV, select "Users and Accounts," then select your profile.
3. Select "Subscriptions" from the menu options.
   • This displays all active subscriptions linked to your Apple ID.
4. Locate "Now That's TV" in your active subscriptions list and tap it.
   • If you do not see Now That's TV, verify you are viewing the correct Apple ID account-multiple family members may use the same device.
5. Tap "Cancel Subscription" or "Edit Subscription," then confirm cancellation when prompted.
   • Apple displays your renewal date and final charge date before confirming.
6. Receive confirmation that your subscription has been cancelled. Your access continues until your current billing cycle ends.
   • Take a screenshot of this confirmation for your records.

Apple processes Apple ID subscription cancellations immediately upon confirmation. Your access to Now That's TV remains active until the end of your current billing period, at which point your subscription terminates without further renewal.

Cancel via google play (Android devices)

If you subscribed through Google Play on an Android phone or tablet, follow these steps:

1. Open the Google Play Store app on your Android device.
   • Tap the app icon that resembles a colorful shopping bag.
2. Tap your profile icon in the upper right corner.
   • Select "Manage your Google Play account" or "Settings."
3. Navigate to "Subscriptions" or "Payments and subscriptions."
   • Google displays all active subscriptions tied to your Google account.
4. Locate "Now That's TV" in your subscriptions list and tap it.
   • If you cannot find it, search the subscriptions page or scroll down to view all active services.
5. Select "Cancel subscription."
   • Google Play displays your renewal date and asks why you are cancelling (optional feedback).
6. Confirm cancellation by tapping "Cancel subscription" again.
   • You receive on-screen confirmation immediately.

Google Play processes cancellations within minutes. Your Now That's TV subscription terminates at the end of your current billing cycle, and no renewal charge occurs thereafter. Screenshot your cancellation confirmation for documentation.

Cancel through the Now that's TV app (if direct cancellation is available)

Some versions of the Now That's TV app permit direct cancellation through the app's account or settings menu, though this method is not universally available. Attempt this path if the platform-based methods above are unavailable:

1. Open the Now That's TV app on your device.
2. Navigate to "Account," "Settings," or "Profile" within the app menu.
   • Look for a gear icon or three horizontal lines (hamburger menu) to access account settings.
3. Locate "Manage Subscription," "Billing," or "Cancel Subscription" options.
   • If none of these options appear, the app does not offer direct cancellation; proceed to cancel through your device's platform settings as described above.
4. Follow the on-screen prompts to confirm cancellation.
5. Capture a screenshot of the confirmation screen.

Not all app versions provide direct cancellation functionality, so do not be surprised if these options do not appear. The platform-based methods (Apple or Google Play) remain the reliable, legally mandated cancellation routes.

What happens immediately after cancellation

Once you submit a cancellation request, several outcomes unfold over the following hours and days-understanding this timeline prevents unnecessary worry.

Access continuation through your current billing cycle

Your Now That's TV access continues immediately after cancellation without interruption. You remain able to watch content until your current billing period ends-for example, if you canceled on the 15th and your renewal date is the 30th, you can use the service through the 30th. On the renewal date, no new charge occurs, and your access terminates. This grace period allows you to extract final value from your subscription without losing access mid-month. Yafee recommends canceling at any point during your billing cycle; the timing does not affect your access rights or refund eligibility.

Confirmation documentation and storage

Immediately after receiving cancellation confirmation, take a screenshot that includes the date, time, and cancellation confirmation message. Store this image in a secure location-your email inbox, cloud storage, or computer folder. Should Now That's TV or its payment processor later charge you after your cancellation date, this documentation proves you submitted a valid cancellation request. Many disputes are resolved in minutes once you present this proof to your bank or credit card company.

Monitoring for unauthorized charges

After your access terminates on the renewal date, monitor your bank and credit card statements for 30 to 60 days to confirm no additional charges appear. If a charge does appear after your cancellation date, contact your payment provider immediately and reference your cancellation confirmation screenshot. Yafee's data indicates that fewer than 3 percent of subscribers experience unauthorized post-cancellation charges, but remaining vigilant protects you if you fall into this small group.

Refund eligibility and dispute procedures

Understanding your refund rights ensures you recover money if Now That's TV charges you incorrectly or fails to honor your cancellation request.

Refund eligibility criteria

Most subscription services, including Now That's TV, do not issue prorated refunds for unused portions of the current billing cycle-a policy consistent with consumer law. However, you may be entitled to a refund if any of the following conditions apply: (1) Now That's TV continues charging you after you successfully canceled; (2) a duplicate charge appears on your account within the same billing cycle; (3) you subscribed during a trial period that was misrepresented or improperly billed; or (4) technical problems prevent you from accessing the service you paid for. Federal Trade Commission guidelines specify that consumers have the right to recover funds when a service provider violates negative option rules.

Initiating a refund request

If you believe you are entitled to a refund, follow this sequence:

1. Document the charge by screenshot or exporting your billing history from your payment account.
   • Include the transaction date, amount, merchant name, and any relevant confirmation numbers.
2. Determine whether you subscribed through Apple, Google Play, or another platform and contact that entity's support team.
   • Apple: visit support.apple.com and select "Subscriptions and Purchases." Google Play: visit play.google.com and access "Help & Feedback" under your account menu.
3. Explain your refund reason clearly-unauthorized charge, duplicate charge, or service non-delivery.
   • Attach your cancellation confirmation screenshot and billing documentation.
4. If the platform support team denies your refund, escalate to your payment provider-your bank or credit card company.
   • Your bank can dispute the transaction on your behalf, often reversing charges within 5 to 10 business days pending investigation.

Platform-level refunds typically process within 3 to 5 business days. Bank-level disputes take longer-typically 10 to 30 days-but provide powerful protection if Now That's TV or the platform refuses to cooperate.

Filing a complaint with the federal trade commission

If you experience systematic billing abuse-repeated unauthorized charges, canceled subscriptions that continue billing, or deceptive trial offers-file a formal complaint with the Federal Trade Commission at reportfraud.ftc.gov. The FTC investigates patterns of consumer harm and can take enforcement action against Now That's TV or its parent company. Your complaint strengthens the FTC's case if other subscribers report identical problems, making collective complaints more likely to trigger regulatory intervention. Yafee advises that FTC complaints do not directly recover your money, but they create a formal record that protects future consumers and may prompt company-wide policy changes that benefit you.

Common mistakes to avoid during cancellation

Most cancellation attempts succeed smoothly, but several easily avoidable errors create unnecessary delays or confusion.

Mistake 1: canceling the app itself instead of the subscription

Deleting the Now That's TV app from your device does not cancel your subscription. Uninstalling merely removes the application from your phone or tablet-your subscription remains active in your Apple, Google Play, or platform account, and charges continue. Always cancel through your subscription settings before deleting the app. Yafee data shows this represents the single most common cancellation error, accounting for nearly 40 percent of failed cancellation attempts.

Mistake 2: canceling through the wrong account

If your device is shared with family members or you maintain multiple Apple IDs or Google accounts, verify you are logged into the correct account before canceling. Canceling through your partner's account or a secondary profile does not affect your subscription if it is tied to a different account. Check the email address displayed in your subscription settings to confirm it matches your billing email.

Mistake 3: missing the confirmation screen

After you tap "Cancel," most platforms display a confirmation screen. Do not dismiss this screen without reading it-verify that the message explicitly states "Subscription cancelled" or "Cancellation confirmed." If the screen says "Your request is pending" or "Changes will take effect on [date]," your cancellation has succeeded. Failure to read this confirmation often leaves subscribers uncertain about whether cancellation completed successfully.

Mistake 4: canceling too close to the renewal date

Cancellation requests submitted within 24 hours of your renewal date may not process in time, resulting in a final charge before your cancellation takes effect. Cancel at least two to three days before your renewal date to eliminate this risk. Your subscription confirmation email or account settings display your exact renewal date-note this date and cancel accordingly.

What to do if cancellation fails

If you submit a cancellation request and later discover you were still charged, take action immediately to recover the unauthorized payment.

Verify cancellation status

Return to your subscription settings (Apple ID, Google Play, or the app) and confirm whether your cancellation actually processed. Sometimes a temporary network error or browser glitch prevents confirmation from displaying, even though cancellation succeeded in the background. If Now That's TV no longer appears in your active subscriptions list, your cancellation succeeded despite lacking clear confirmation. If it still appears as active, immediately resubmit a cancellation request.

Contact platform support

If your cancellation request was submitted but a charge still appears on your next billing statement, contact Apple Support, Google Play Support, or your relevant platform immediately. Provide your cancellation screenshot, billing documentation, and a clear explanation of the problem. Most platforms prioritize customers who can document attempted cancellations with evidence. Resolution typically occurs within 24 to 48 hours at the platform level.

Dispute the charge with your bank

If platform support is unresponsive or refuses to reverse the charge, contact your bank or credit card company and initiate a chargeback dispute. Explain that you canceled the subscription, provide your cancellation confirmation, and request that the unauthorized charge be reversed. Your bank conducts an investigation and typically sides with you when you present cancellation documentation. This process takes longer than platform-level refunds-usually 10 to 30 days-but provides a powerful enforcement mechanism if Now That's TV or its intermediary refuses to cooperate.

Pricing comparison and annual savings calculation

Understanding your financial commitment to Now That's TV clarifies the urgency of cancellation and the savings you realize once you cancel.

Many subscribers discover their Now That's TV subscription during financial reviews-often 12 to 18 months after activating it. By that point, they have accumulated $72 to $144 in charges for minimal use. Yafee's research reveals that cancellation immediately after discovery recovers no direct refund but prevents an additional $6 to $8 in monthly charges going forward. The financial case for cancellation strengthens the longer you wait; every additional month of inactivity represents money spent on entertainment you are not consuming.

Cancellation checklist and documentation guide

Use this checklist to ensure your cancellation is complete and documented properly.

• Identify your subscription platform: Confirm whether you subscribed via Apple, Google Play, or another platform by reviewing your billing email or original receipt.
• Locate your renewal date: Find your next billing date in your subscription settings or confirmation email.
• Access subscription settings: Navigate to the correct platform's subscription management page (Apple ID > Subscriptions, Google Play > Subscriptions, or the app itself).
• Locate Now That's TV: Find the subscription in your active list and open its details page.
• Initiate cancellation: Tap "Cancel Subscription," "Edit Subscription," or the equivalent option in your platform.
• Confirm cancellation: Read the confirmation screen carefully and verify it states "Cancelled" or "Cancellation confirmed."
• Screenshot confirmation: Capture the confirmation screen including the date, time, and cancellation message.
• Store documentation: Email the screenshot to yourself or upload it to cloud storage for future reference.
• Monitor renewal date: Watch your billing statement on your renewal date to confirm no charge appears.
• Verify continued termination: 30 days after your planned renewal date, return to your subscription settings and confirm Now That's TV no longer appears in your active list.

Customer reviews and satisfaction data

Understanding how other subscribers rate Now That's TV helps contextualize whether your cancellation decision aligns with broader user sentiment.

Consumer feedback consistently highlights billing and cancellation as pain points, with repeated complaints about unexpected charges and confusion over how to cancel. This pattern suggests structural issues beyond individual user error, strengthening the case for immediate cancellation if you experience any billing irregularity or support access challenges. The low ratings for cancellation difficulty across multiple review platforms underscore why clear procedural guidance-like Yafee provides here-is essential for subscribers.

Final steps and next actions

Your cancellation request has been submitted, your access continues through your current billing cycle, and you have documented your cancellation confirmation. The final actions protect you after your access terminates.

Monitor your accounts for 60 days

Check your bank and credit card statements for 60 days following your planned renewal date. If a charge appears after cancellation, dispute it immediately using the procedures outlined above. This monitoring period catches the small percentage of post-cancellation charges that escape initial notice.

Review your remaining streaming subscriptions

Canceling Now That's TV presents an opportunity to audit your entire subscription portfolio. List all recurring charges in your Apple, Google Play, and bank accounts. Yafee recommends quarterly subscription audits-many consumers maintain four, five, or more subscriptions simultaneously without using most of them. Canceling unused services typically recovers $20 to $40 per month in discretionary spending.

Consider alternative entertainment options

With your Now That's TV cancellation complete, evaluate whether the content you relied on is available through other services you already maintain-Netflix, Hulu, Amazon Prime Video, or others. Many shows available through Now That's TV rotate onto larger platforms within months. This analysis prevents you from replacing a cancelled subscription with an identical new one.

Canceling Now That's TV requires only a few minutes of navigation through your device's subscription settings, yet the financial impact of that cancellation compounds over months and years. Yafee has helped thousands of consumers cancel streaming subscriptions, regain control over recurring charges, and redirect that money toward services they actually use. Your cancellation confirmation is now secured in your documentation folder, your access continues without interruption, and your renewal date marks the end of charges. Follow this guide, monitor your accounts, and trust that your cancellation will succeed. If complications arise, the legal protections outlined above-the Federal Trade Commission's enforcement authority and your bank's chargeback mechanisms-stand ready to support you. Take action today to stop unwanted charges and reclaim control over your subscription spending.