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Instacart is a grocery delivery and personal shopping service that connects you with local retailers and independent shoppers to bring groceries, household essentials, and prepared food orders to your door within hours.
The company operates an optional paid membership tier called Instacart+, which delivers reduced or waived delivery fees on eligible orders. You select either a monthly subscription at $9.99 or an annual plan at $99 per year, both automatically renewing unless you cancel before the billing cycle closes. Instacart also offers discounted membership rates through partner programs-such as Costco membership linkage or promotional credit card offers-making the service more affordable for eligible households.
When you subscribe to Instacart+, you gain access to zero-dollar delivery fees on orders above a retailer-specific minimum (typically $10), member-exclusive promotions, and the ability to extend your membership to other household members using the same account. The subscription automatically renews on your billing date unless you cancel before renewal. Benefits, order minimums, and promotion eligibility vary by retailer location and change periodically based on Instacart's promotional calendar.
Many customers discover that frequent shoppers-those ordering weekly or more-recoup the membership cost within three to four orders monthly. However, others find their shopping frequency declines over time, making the recurring fee unnecessary.
| Membership plan | Cost (USD) | Core benefits |
|---|---|---|
| Instacart+ monthly | $9.99 per month | $0 delivery fees on eligible orders, member deals, household sharing |
| Instacart+ annual | $99 per year | Same as monthly, equivalent to $8.25 monthly |
| Costco discounted annual | $79 per year | Full Instacart+ benefits when linked to active Costco membership |
| Credit card promotions | Varies by issuer | Free or discounted Instacart+ through Chase, American Express, or partner cards |
| Free trial period | $0 (14-30 days) | Full membership access; converts to paid plan unless cancelled |
Pricing changes seasonally and through periodic promotional campaigns. If you signed up during a trial or special offer, your account automatically transitions to the standard paid plan at trial conclusion unless you take action to cancel.
Evaluating whether Instacart+ remains right for your household requires honest reflection on your shopping patterns and financial priorities.
You may cancel Instacart+ if your shopping frequency has declined since enrollment, if you prefer in-store shopping to delivery, or if you have shifted to a competing grocery delivery service that better serves your location or budget. Some subscribers cancel after a free trial ends, having confirmed that the membership fee doesn't align with actual usage. Others cancel because they relocated to an area where Instacart offers limited retailer selection or maintains elevated delivery charges even for members.
You might also cancel if you received unexpected charges following a trial period, received notice of a price increase, found the membership terms confusing, or simply decided to reduce subscription expenses across your household accounts. Each of these represents a legitimate reason to pause or terminate your membership.
If you order groceries online weekly or multiple times per week, Instacart+ typically pays for itself through waived delivery fees alone. The membership offers particular value for households with multiple regular shoppers, individuals with mobility limitations who depend on delivery, or families managing large household budgets through frequent replenishment shopping.
You might retain the membership if you actively use partner retailer discounts (including Costco benefits), maintain a credit card offer subsidizing the cost, or share the membership with family members to distribute the annual fee. The decision ultimately reflects your shopping frequency, budget constraints, and access to alternative services.
Federal consumer protection law establishes clear rights for subscription cancellation and refund eligibility across the United States.
The Restoring Online Shoppers Confidence Act (ROSCA), enacted as part of the Federal Trade Commission Act Section 5, mandates that companies must obtain express informed consent before charging you for any subscription service. Furthermore, ROSCA requires that cancellation must be as simple as the signup process-if you enrolled online, you retain the right to cancel online using the same method.
In accordance with ROSCA regulations, Instacart must provide clear, conspicuous disclosure of all material terms before you authorize the charge, including the total cost, billing frequency, cancellation terms, and the cancellation mechanism. Consequently, if cancellation proves more difficult than signup, Instacart is operating in violation of federal law.
You hold the legal right to cancel your Instacart+ membership at any time prior to your next billing date. Instacart must process your cancellation request without delay and must not charge you further after you submit your cancellation. If Instacart continues billing after you cancel, or if the company charges you without authorization, you may file a complaint with the Federal Trade Commission (FTC) at reportfraud.ftc.gov or contact your state's attorney general office. You also retain the right to dispute unauthorized charges with your credit card issuer or bank.
Nevertheless, Instacart may enforce a "no refund" policy for partially used subscription periods-meaning if you cancel mid-month, you generally do not receive a pro-rata refund for unused time. This practice is legal under ROSCA, provided Instacart disclosed it clearly at the time you enrolled.
The cancellation process takes fewer than five minutes and requires no phone call or customer service interaction.
Open the Instacart website at instacart.com or launch the Instacart mobile app on your device. Enter your email address and password. If you use two-factor authentication or biometric login, complete that verification step. You should now see your account dashboard and active orders.
On the website: click the account icon or menu in the top right corner, then select "Account" or "Your Account." Look for a section labeled "Instacart+ membership," "Subscription," or "Premium membership" in the menu. On the mobile app: tap the account icon at the bottom right, then scroll to find "Instacart+ membership" or "Your Instacart+" in the settings menu.
Once you locate your membership information, you should see your current plan, billing date, and next renewal amount displayed clearly.
Select the "Cancel membership" button or link next to your active Instacart+ plan. Instacart may display a retention screen offering discounts or trial extensions-you may decline these offers and proceed to cancellation. Review the final confirmation screen to verify your membership cancellation effective date, then click "Confirm" or "Yes, cancel my membership." Instacart will send a confirmation email to your registered email address within minutes, stating your cancellation is complete and your membership will not renew on the next billing date.
Retain this confirmation email for your records. If you do not receive confirmation within one hour, log back into your account to verify the cancellation processed successfully.
Cancellation takes effect immediately, but your membership access extends through the end of your current billing period.
When you cancel, Instacart immediately stops processing new renewals and removes your account from automatic billing. You retain full access to your active Instacart+ benefits (free delivery, member deals) through the remainder of your current billing cycle. For example, if you cancel on March 15 and your annual renewal was scheduled for April 1, you keep all Instacart+ benefits through March 31. No further charge appears on your card after your current period expires.
After your current membership period ends, Instacart converts your account to a free standard tier, which includes standard delivery fees on all orders. You remain able to use Instacart for shopping; you simply lose the reduced delivery fee benefit and member-exclusive promotions.
Occasionally, customers receive charges after believing they cancelled. This typically occurs when a customer's cancellation request did not process due to a technical error or when a credit card offer auto-renewed membership without the customer's knowledge. To guard against this:
You can reactivate Instacart+ at any time by returning to your account settings and selecting "Renew membership" or similar language. Instacart sometimes offers returning subscribers a discount or trial period-these offers appear when you attempt to rejoin. You are not obligated to accept promotional offers; you may pay the standard monthly or annual rate instead.
Instacart's refund policy reflects standard industry practice but differs from some competitors.
Instacart issues refunds for Instacart+ membership fees in limited circumstances. If you cancel before the first charge processes (during a free trial, before your trial ends), no charge ever appears, so no refund is necessary. If a technical error causes a duplicate charge or unauthorized charge after you cancelled, Instacart will issue a refund upon request and verification.
However, Instacart does not issue pro-rata refunds for unused portions of monthly or annual memberships. If you cancel on the fifteenth of a thirty-day month, you do not receive a refund for the remaining fifteen days. This is legal because Instacart disclosed this policy before you enrolled, and the Federal Trade Commission permits companies to enforce such terms.
If Instacart charges your card after you cancelled, or if you need a refund for any reason, contact your credit card company or bank directly. Explain that you cancelled Instacart+ and received an unauthorized charge. Your card issuer initiates a chargeback investigation on your behalf, during which Instacart must provide evidence that you authorized the charge. Most disputes resolve within 30-60 days, with funds returned to your account if the issuer rules in your favor.
Filing a chargeback does not prevent you from using Instacart as a guest; however, Instacart may temporarily suspend your account during the investigation. You retain the legal right to dispute any unauthorized charge under the Fair Credit Billing Act.
Most cancellation problems stem from simple oversights-the good news is that each is easily preventable.
Cancelling your Instacart+ membership does not delete your account. Your account, order history, saved addresses, and payment methods remain active, allowing you to place guest orders and retain your account for future use. If you wish to fully delete your account (removing all data), you must submit a separate account deletion request through Instacart's privacy settings or contact support explicitly. Cancelling membership alone does not close your account.
Your Instacart+ cancellation takes effect at the end of your current billing cycle, not instantly. If your annual membership renews on April 1, cancelling on March 20 means you retain full member benefits through March 31. You are still charged on April 1 if you cancel after the renewal date passes. To avoid this, cancel at least five business days before your renewal date by reviewing your confirmation email or account page, which clearly displays your next billing date.
Instacart sends cancellation confirmation to your registered email address, but spam filters sometimes intercept it. Check your spam or promotions folder if you do not see the email in your inbox within one hour. If the email never arrives, log back into your Instacart account immediately and verify on your account settings page that your membership status shows "Cancelled" or "Active through [date]." Screenshots of this page serve as backup confirmation.
If you or a household member created multiple Instacart accounts using different email addresses, verify which account holds the active Instacart+ membership before cancelling. Logging in with one email and cancelling on a different account results in no cancellation. Check your most recent Instacart receipt or bank statement to identify the email address associated with your subscription, then log in with that address to cancel.
Before cancelling, you might explore whether another service better fits your needs and budget.
| Service | Annual cost | Key benefit | Best for |
|---|---|---|---|
| Instacart+ | $99 ($9.99/month) | $0 delivery fees on eligible orders $10+ | Multiple retailer choice, frequent shoppers |
| Amazon Fresh | Prime only ($139/year) | $0 delivery fees with Prime membership | Amazon Prime members, limited coverage |
| Walmart+ | $98/year | $0 delivery, fuel discounts, grocery pickup | Walmart shoppers, fuel savings matter |
| Kroger Delivery | Free/$99/year | Free tier with fees; premium waives $35+ orders | Kroger loyalty members, local availability |
| Local in-store shopping | $0 | No delivery fee, no membership | Budget-conscious, time-available shoppers |
Each service operates distinct retailer partnerships and service areas. Before cancelling Instacart+, research whether competitors deliver to your zip code and what their total annual cost (including delivery fees across your typical shopping frequency) would be. In many cases, Instacart+ remains the lowest-cost option for households ordering from multiple retailers weekly.
Use this checklist to ensure your cancellation completes successfully and your account remains protected.
Occasionally, Instacart's system fails to process a cancellation request or continues billing despite successful cancellation.
If your cancellation did not process or a charge appeared after cancellation, contact Instacart's customer support team directly. Within the Instacart app, navigate to Account > Help, then select "Instacart+ membership" and choose "I want to cancel." Instacart provides a direct chat option where you can explain the issue and provide your cancellation confirmation email. Support representatives typically respond within 24 hours during business days. Provide your cancellation confirmation documentation and the dates of any unexpected charges.
If Instacart fails to honor your cancellation request after you have contacted support, or if the company refuses to refund an unauthorized charge, you may file a complaint with the Federal Trade Commission. Submit your complaint at reportfraud.ftc.gov, include your cancellation confirmation, all relevant email correspondence, and screenshots of charges that appeared after cancellation. The FTC investigates subscription abuse and can compel Instacart to refund charges and modify business practices if violations are found.
You may also contact your state's attorney general office, which maintains a consumer protection division. These offices handle subscription and billing complaints and often resolve disputes faster than the FTC for urgent matters.
Cancelling Instacart+ requires no phone call, no written request, and no justification. You hold the legal right under the Restoring Online Shoppers Confidence Act to cancel whenever you choose, provided you do so before your renewal date. The entire process takes four to five minutes online through the Instacart website or mobile app.
Document your cancellation confirmation for your records, verify that no charge appears on your next billing date, and log back into your account to confirm your membership shows as cancelled. If an unexpected charge appears, dispute it with your credit card issuer immediately and provide them with your cancellation confirmation.
Yafee (yafee.com) has helped thousands of consumers navigate subscription cancellation and protect themselves from unauthorized charges. Whether you are cancelling Instacart+ to reduce household expenses, switch to an alternative service, or pause temporarily, Yafee provides clear legal guidance and actionable steps. Visit Yafee to learn more about your rights as a subscription customer, access cancellation templates for other services, and stay informed about changes to consumer protection law. Yafee's resources empower you to cancel subscriptions confidently and recover unauthorized charges when necessary.
Instacart Help Center: instacart.com/help
In-App Support: Open the Instacart app, tap Account, then tap Help
Federal Trade Commission Complaint Portal: reportfraud.ftc.gov
Your State Attorney General Consumer Protection Division: (contact your state's official website)