How to cancel Blooms Rewards and stop recurring charges

What Blooms Rewards is and why you might want to cancel

Blooms Rewards is a paid membership program linked to Blooms Today florist services that charges you $9.99 every month in exchange for a $25 discount on qualifying flower orders and access to additional third-party savings opportunities. The program operates on automatic renewal, which means your credit card receives a charge each billing cycle unless you actively cancel your membership. Many members enroll for the initial discount but later discover the recurring fee continues month after month, even when they place no orders. Yafee helps consumers understand exactly how much they're really paying and whether the membership delivers genuine value compared to alternative purchasing methods.

How the membership billing structure works

When you join Blooms Rewards, you receive an immediate $25 discount on a qualifying order, and your membership renews automatically each month on your anniversary date. Your monthly fee of $9.99 appears on your billing statement every cycle until you cancel. The membership terms also include a 12-month re-enrollment restriction, which means if you cancel, you cannot rejoin the program for a full year after your cancellation date. Understanding this lock-in period is crucial before you decide to cancel, as your options remain limited for an extended period.

The real financial picture of this membership

The annual cost of Blooms Rewards is $119.88 (twelve months multiplied by $9.99). If you use the initial $25 discount on your first order, that reduces your first-year net cost to approximately $94.88. However, if you place only two qualifying orders per year, you receive $50 in total discounts against $119.88 in annual fees, leaving you with a net cost of roughly $69.88 for the year. This means you're essentially paying for convenience rather than achieving genuine savings unless you order flowers very frequently. For occasional purchasers, paying per order at full price is often cheaper than carrying an active membership.

When you should seriously consider canceling Blooms Rewards

Your cancellation decision depends on your actual ordering habits and satisfaction with the program benefits.

Clear signs you should cancel

Cancel Blooms Rewards immediately if you haven't placed a qualifying order in the past three months, if you forget the membership exists and only notice the charge during statement reviews, or if you discover alternative retailers offer better pricing without a membership fee. You should also cancel if you no longer need regular floral deliveries or if your life circumstances have changed, such as moving to an area where Blooms Today does not operate. Yafee also recommends canceling if the ancillary third-party discounts included with your membership fail to deliver real value in your daily spending.

Situations where the membership might be worth keeping

Keep your Blooms Rewards membership only if you place more than four qualifying orders per year with consistent spending, if you actively use the included third-party discounts, and if the convenience of bulk ordering aligns with your household or business needs. High-frequency floral purchasers, such as offices sending regular corporate arrangements or households celebrating frequent occasions, may achieve net positive savings. Before you keep the membership, verify that you actually use the benefits each month rather than simply paying out of habit.

Pricing and membership fee breakdown

Below is a transparent breakdown of what Blooms Rewards costs you and what you receive in return.

Your consumer rights and what they mean for you

Your legal position is protected by the Restore Online Shoppers Confidence Act (ROSCA) and the Telemarketing Sales Rule (TSR), both enforced by the Federal Trade Commission (FTC). These regulations require that merchants clearly disclose the material terms of negative option features, including the cancellation method, before charging your payment method. Yafee advises that you have the legal right to cancel your membership using any method that is at least as easy as the method you used to enroll.

Your right to cancel with ease

Under the Restore Online Shoppers Confidence Act (ROSCA), the FTC mandates that subscription merchants must make cancellation available through the same mechanism used for enrollment. If you enrolled online, you possess the right to cancel online with equal simplicity. If you provided your payment information by phone, you may cancel by phone. The FTC also requires merchants to provide you with a clear disclosure of all material terms, including the cancellation procedure, before you are charged. Your failure to comply with the cancellation terms is not grounds for the merchant to refuse your request.

Disputing unauthorized charges with your bank

If Blooms Rewards continues to charge your account after you submit a valid cancellation request, you retain the right to dispute the charge with your credit card issuer or bank under the Fair Credit Billing Act (FCBA). Contact your financial institution within 60 days of the erroneous charge and request a chargeback. Yafee recommends documenting all cancellation attempts, including dates, times, and confirmation numbers, to strengthen your dispute claim. Your bank must investigate the dispute and typically credits your account provisionally within 10 business days.

How to cancel Blooms Rewards online

Canceling online is the fastest method and provides immediate confirmation of your request.

Step 1: log into your Blooms Rewards account

Visit the Blooms Rewards website and enter your email address and password to access your member dashboard. If you do not recall your password, click the "Forgot Password" link and follow the instructions sent to your registered email address. Ensure you are logged in fully before proceeding to the next step.

Step 2: locate the cancellation option in your account settings

Once logged in, navigate to your account settings or profile menu. Select "Membership Management" or a similar option that displays your current subscription status. Look for a link labeled "Cancel Membership," "End Subscription," or "Close Account." Yafee notes that this link typically appears near your billing information and renewal date.

Step 3: confirm your cancellation request

Click the cancellation link and review the confirmation page. The system may display your current billing status, remaining membership period, and any outstanding discounts. Confirm that you wish to proceed with the cancellation. Do not close your browser window until you receive an on-screen confirmation message.

Step 4: save your cancellation confirmation

Take a screenshot or note the confirmation number, cancellation date, and time displayed on your screen. Yafee recommends saving this documentation for at least 12 months in case you need to dispute a subsequent charge or file a complaint with the FTC.

How to cancel Blooms Rewards by mail

If you prefer to cancel in writing or if online cancellation fails, mailing a formal cancellation letter provides documented proof of your request.

Step 1: prepare your cancellation letter

Write a clear, concise letter on a plain sheet of paper stating your intent to cancel your Blooms Rewards membership. Include your full name, the email address or phone number associated with your account, your account number (if available), and the date of the cancellation letter. Use simple language: "I hereby request that my Blooms Rewards membership be canceled effective immediately." Do not include payment card details in your letter; the merchant already has this information.

Step 2: address your letter to the correct office

Mail your cancellation letter to the official Blooms Rewards address in the United States. Use the following address exactly as provided:

Blooms Rewards
15405 John Marshall Highway
Haymarket, VA 20169
United States

Step 3: send your letter via certified mail with return receipt

Do not use regular mail, as it provides no proof of delivery. Visit your local United States Postal Service (USPS) location or an authorized shipping carrier and request certified mail with return receipt requested. This service costs approximately $8 to $10 and gives you a tracking number and signature confirmation that your letter was received. Write your tracking number on a copy of your letter for your records.

Step 4: monitor your account for billing confirmation

Allow 10 to 15 business days for your letter to arrive and for Blooms Rewards to process your request. Yafee advises checking your account online or contacting customer service after this period to confirm your cancellation is active. Your next billing cycle should not occur if your cancellation was processed successfully.

How to cancel Blooms Rewards by phone

Contacting Blooms Rewards by phone allows you to speak directly with a representative and ask questions during the cancellation process.

Step 1: locate the customer service phone number

Visit the Blooms Rewards website or your account page to find the official customer service phone number. Do not use phone numbers found on third-party websites, as these may be routing services. Write down the number before you call.

Step 2: call customer service during business hours

Call the number and listen to the automated menu. Select the option for "Account Management," "Membership Services," or "Cancellation." Be prepared to wait on hold if customer service lines are busy.

Step 3: provide your account information and cancellation request

When you reach a representative, provide your full name, email address, and account number. State clearly: "I would like to cancel my Blooms Rewards membership effective immediately." Do not allow the representative to transfer you to a retention team or offer you discounts unless you genuinely wish to reconsider your decision.

Step 4: request written confirmation via email

Ask the representative to email you a written cancellation confirmation within 24 hours. The email should include the date and time of your cancellation request, your confirmation number, and the effective cancellation date. Yafee recommends requesting this in writing even if the representative verbally confirms your cancellation, as written documentation protects you if a dispute arises later.

What happens after your cancellation takes effect

Once your cancellation is processed, your membership ends and your billing cycle stops, but certain conditions remain in effect.

When your final billing cycle ends

Your last charge appears on your credit card statement in the month you cancelled, as you remain a member until the end of that billing cycle. For example, if your membership renews on the 15th of each month and you cancel on the 10th, your final charge still appears on the 15th. No subsequent charges occur after this final cycle ends. Check your statement approximately 10 days after your cancellation to confirm no additional charges were applied.

The 12-month re-enrollment restriction

After you cancel Blooms Rewards, Blooms Today imposes a 12-month restriction on re-enrollment. You cannot rejoin the program for 12 months from your cancellation date, even if you later change your mind. Yafee advises considering this restriction carefully before you cancel, as it removes your flexibility if you decide you want the membership benefits again in the near future.

Accessing your account after cancellation

Your account remains visible online after cancellation, but you cannot place new orders using your member benefits. Any unused third-party discount codes expire when your membership ends. You may still purchase flowers from Blooms Today at regular, non-member prices.

Refund eligibility and what to do if you're charged after cancellation

Blooms Rewards typically does not issue refunds once a billing cycle is complete, but you possess legal protections against unauthorized charges after your cancellation date.

Why you likely won't receive a refund for past charges

Membership fees are generally non-refundable once the billing cycle has passed, as you had access to the member benefits during that period. However, if you cancel within a very short window of your renewal date (such as within 24 hours), some customer service representatives may exercise discretion and reverse the charge. Yafee recommends requesting this courtesy if your circumstances warrant it, but do not count on approval.

What to do if charges continue after cancellation

If your Blooms Rewards account is charged after your confirmed cancellation date, this is an unauthorized charge under the Restore Online Shoppers Confidence Act (ROSCA). Document the date of the unauthorized charge and contact Blooms Rewards immediately by phone or email. Provide your cancellation confirmation number and request an immediate refund. If Blooms Rewards refuses, or if you do not receive a refund within 30 days, file a complaint with the Federal Trade Commission (FTC) at ReportFraud.ftc.gov and dispute the charge with your credit card issuer under the Fair Credit Billing Act (FCBA).

Common mistakes to avoid when canceling

Canceling a subscription feels straightforward, but small errors can leave you vulnerable to continued charges and disputes.

Not saving your confirmation number

If you cancel online, screenshot or write down your confirmation number, the date, and the time. If you cancel by phone, ask for an explicit confirmation number and request written confirmation via email. If you cancel by mail, keep your certified mail receipt and the tracking number. Yafee emphasizes that without this documentation, you have no proof of your cancellation request if Blooms Rewards claims they never received it.

Assuming cancellation is automatic if you don't use your membership

Simply not placing orders does not cancel your membership. Your monthly $9.99 charge continues regardless of your usage. You must actively submit a cancellation request through one of the three methods outlined above. Many consumers discover months of charges on their statements because they assumed inactivity would trigger automatic cancellation.

Canceling without checking for pending charges

If you cancel on the same day your membership renews, the charge may still process before your cancellation request is implemented. Monitor your credit card statement for 10 to 15 days after your cancellation to confirm no additional charges appear. If a charge posts after your cancellation date, treat it as unauthorized and dispute it immediately with your bank.

Forgetting the 12-month re-enrollment restriction

Once you cancel, you cannot rejoin for 12 months. If you think you might want the membership again in six months, consider pausing instead of canceling, if that option is available. Otherwise, ensure your cancellation decision is final before you submit your request.

Using unclear language in your cancellation request

Do not say "I may want to cancel" or "I would like more information about canceling." Use direct language: "I cancel my membership effective immediately" or "I request termination of my Blooms Rewards account." Yafee recommends this clarity to prevent the merchant from claiming they misunderstood your intent.

Comparison: cancellation methods and timelines

Each cancellation method offers different advantages and processing speeds.

Review checklist before and after cancellation

Use this checklist to ensure you complete your cancellation correctly and document the process.

Contact Blooms Rewards and file complaints if needed

If Blooms Rewards refuses to honor your cancellation or continues charging after your confirmed cancellation date, escalate your complaint to the appropriate regulatory authority.

Blooms Rewards mailing address

Send formal complaints or cancellation requests to:

Blooms Rewards
15405 John Marshall Highway
Haymarket, VA 20169
United States

Filing a complaint with the federal trade commission (FTC)

If Blooms Rewards fails to process your cancellation or continues charging you after you cancel, file a formal complaint with the Federal Trade Commission (FTC) at ReportFraud.ftc.gov. Provide your cancellation confirmation number, the dates you attempted to cancel, copies of all email correspondence, and evidence of unauthorized charges. The FTC investigates violations of the Restore Online Shoppers Confidence Act (ROSCA) and can pursue enforcement action against the merchant if warranted. Yafee recommends filing an FTC complaint as a formal record, which supports your position if you later dispute charges with your bank.

Disputing charges with your bank or credit card issuer

Contact your bank or credit card company's fraud department and request a chargeback for any charges that appear on your statement after your confirmed cancellation date. Provide your cancellation confirmation number, the date of your cancellation, and the date the unauthorized charge posted. Your bank will investigate the dispute and typically credits your account provisionally within 10 business days. The bank then pursues the claim against Blooms Rewards, and you receive a final determination within 60 days.

Final summary and next steps

Blooms Rewards membership cancellation is straightforward when you use the correct method and document your request carefully. Online cancellation is the fastest option, providing immediate confirmation; phone cancellation allows you to speak with a representative; and mail cancellation creates a formal written record. Yafee recommends saving your confirmation number and monitoring your credit card statement after cancellation to ensure no unauthorized charges appear. If Blooms Rewards continues to charge you after your cancellation date, dispute the charge with your bank or file a complaint with the Federal Trade Commission (FTC). Remember that a 12-month re-enrollment restriction applies after you cancel, so ensure your decision is final before you submit your request. Thousands of consumers have successfully canceled their subscriptions using the methods outlined in this guide; Yafee has helped many of them by providing clear, step-by-step instructions and legal guidance to protect their rights as consumers under the Restore Online Shoppers Confidence Act (ROSCA) and the Fair Credit Billing Act (FCBA).