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Frequently asked questions
Cancel Pictory: The Right Way
How to cancel Pictory and protect your rights as a singapore subscriber
What is Pictory
Pictory is a cloud-based artificial intelligence video editing platform that transforms long-form content into short, shareable videos optimised for social media and marketing campaigns. You upload scripts, articles, or recorded footage, and Pictory's automation tools handle summarisation, editing, and assembly using machine learning technology. The platform requires no desktop software or advanced technical skills; all editing occurs online within your web browser.
Key features and capabilities
Pictory converts text directly into video using AI-powered script-to-video technology. You gain access to text-to-speech voices, a built-in stock media library (Storyblocks on entry-level plans, Getty Images on professional tiers), and unlimited cloud storage for your projects. The platform includes automatic subtitles, brand kit customisation, and collaboration tools for team-based work. Pictory bills by monthly or annual subscription, with pricing tiered across three main plans designed to suit content creators, marketing teams, and educational institutions.
Who typically uses Pictory
Content creators, marketing teams, and educators rely on Pictory to scale video production without hiring professional editors. If you create podcasts, blog posts, or long-form YouTube content, Pictory helps you repurpose that material into social media clips. However, if your usage has dropped, your budget has tightened, or you have switched to a competitor, cancelling your subscription is straightforward. Yafee is here to walk you through the legal framework and procedural steps that protect your rights as a Singapore consumer.
Pictory pricing and plan comparison
Understanding what you pay for helps you decide whether your current plan justifies the cost, or if cancellation is the right move.
Current plan pricing in SGD
| Plan | Monthly (SGD) | Annual (SGD) | Video minutes per month | Stock media | AI voices |
|---|---|---|---|---|---|
| Starter | $33.75 | $25.65 per month equivalent | 200 | Storyblocks | Standard |
| Professional | $66.15 | $52.65 per month equivalent | 600 | Getty plus Storyblocks | ElevenLabs AI |
| Teams | $160.65 | $133.65 per month equivalent | 1800 | Getty plus Storyblocks | ElevenLabs AI |
If you choose an annual plan, you save approximately 25 percent compared to monthly billing. Conversions above use 1 USD equals 1.35 SGD and are approximate; check Pictory's official website for the most current exchange rates and pricing in your region.
When a downgrade might be better than cancellation
Before you cancel, consider whether downgrading to the Starter plan (at $33.75 SGD per month) may be cheaper than cancelling and re-subscribing later. Check your Pictory dashboard to see how many video minutes you actually used in the past three months; if you consistently underuse your allocation, a downgrade is worth exploring. Yafee recommends testing a lower tier first, because re-subscription fees or lost custom settings can cost you time and money.
Valid reasons to cancel Pictory
Your circumstances determine whether cancellation aligns with your business goals or budget constraints.
Common reasons for cancellation
You may cancel if you no longer produce video content regularly, your monthly budget no longer accommodates the subscription, or you have switched to a competitor such as Synthesia, Descript, or InShot. Some users discover they prefer manual editing for quality control, or they find that their video output does not justify the monthly cost. Others cancel because their project or campaign has ended, or because their content strategy has shifted to formats that do not require video.
Strategic alternatives to cancellation
If you use Pictory sporadically (fewer than 100 video minutes per month), downgrading from Professional to Starter saves you $32.40 SGD per month while preserving your account, projects, and settings. If you anticipate needing video editing again within six months, a downgrade is more cost-effective than cancellation followed by re-subscription. Yafee advises reviewing your actual usage before making a final decision, because cancellation is permanent and you lose access to all stored projects if you do not export them first.
How to cancel Pictory in singapore
Cancellation happens within minutes if you follow the correct channel for your account type and billing arrangement.
Cancel via the Pictory website (recommended method)
- Visit pictory.ai and log in using your registered email address and password.
- If you forget your credentials, click the "Forgot password" link on the login page and reset your password via your email account.
- Check your spam or promotions folder if you do not receive the password reset email within five minutes.
- Navigate to your account settings by clicking your profile icon in the top right corner.
- Select "Account settings" or "Billing" from the dropdown menu.
- Locate the "Subscription" or "Billing" section within your account dashboard.
- This section displays your current plan, renewal date, and payment method.
- Click "Manage subscription" or "Cancel subscription" (wording varies by account type).
- Read the cancellation summary, which confirms your current plan and final billing date.
- Select your reason for cancellation from the dropdown menu.
- Pictory uses this feedback to improve its service; your reason does not affect your right to cancel.
- Confirm your cancellation by clicking the "Cancel subscription" button.
- You receive an email confirmation within minutes to the address registered with your account.
- Export all projects and assets you wish to keep before your subscription ends.
- After cancellation, you lose access to your project library; Pictory retains no backup copy.
Cancel via email to Pictory support
If you cannot access the website or prefer written confirmation, you may request cancellation by email. Send a message to Pictory's support team (contact details below) with the subject line "Subscription cancellation request" and include your registered email address, full name, and the date you wish the cancellation to take effect. Pictory processes email cancellation requests within one business day. Request written confirmation of cancellation for your records; Yafee recommends keeping this correspondence in case of billing disputes.
Cancel via third-party payment platforms
If you subscribed through a third-party platform (such as Appsumo, Stripe, or a marketplace partner), you must cancel through that platform, not directly with Pictory. Log in to your third-party account, navigate to "Active subscriptions," find Pictory, and click "Cancel subscription." Notify Pictory support of the cancellation via email within 24 hours to ensure your account is flagged in their system and billing stops immediately.
Your legal position under singapore consumer law
Singapore consumer law grants you clear protections when cancelling digital subscriptions; understanding your rights prevents disputes and ensures you recover refunds due.
Consumer protection (Fair trading) act rights
The Consumer Protection (Fair Trading) Act (CPFTA) is the primary legislation governing unfair contract terms and misleading claims by suppliers in Singapore. Under the CPFTA, Pictory must disclose all material terms of the subscription (price, auto-renewal date, cancellation method, refund policy) clearly before you complete purchase. Furthermore, Pictory may not impose unfair contract terms that exclude or restrict your statutory right to cancel, nor may it charge a cancellation fee that exceeds the reasonable cost of processing your request. The CPFTA applies regardless of whether Pictory is incorporated in Singapore or the United States.
Refund entitlements for annual subscriptions
In accordance with the CPFTA, if you cancel an annual subscription within 14 calendar days of purchase, you have the right to a full refund of all fees paid, provided you have not substantially consumed the service. After 14 days, Pictory may charge a pro-rata amount (calculated by dividing the annual fee by 365 days and multiplying by the number of days used), but it must refund any excess. Pictory may not retain your full annual fee if you cancel after 14 days; this practice would breach the CPFTA's unfair terms provision. Yafee strongly advises requesting a refund calculation in writing and escalating to the Consumers Association of Singapore (CASE) if Pictory refuses pro-rata refunds.
Automatic renewal obligations
The CPFTA requires Pictory to send you a reminder at least seven calendar days before your subscription auto-renews. This reminder must include the renewal date, the amount you will be charged, and clear instructions for cancellation. If Pictory fails to send this reminder, you may dispute the renewal charge with your payment provider and request a refund. Yafee recommends saving all renewal reminder emails as evidence; they prove Pictory knew your renewal date and your stated intent to cancel.
Your legal position in summary
You have the right to cancel Pictory at any time without penalty (beyond pro-rata usage charges for annual plans after 14 days). Pictory must process your cancellation within five business days and stop all subsequent billing immediately. If Pictory continues charging after your cancellation, you may dispute the charge with your bank or credit card company. You may also lodge a complaint with the Consumers Association of Singapore (CASE) if Pictory breaches the CPFTA or refuses a legitimate refund claim.
Refund timeline and payment recovery
Understanding when your refund arrives and how to escalate if payment is delayed protects your financial interests.
Refund processing timeline
Pictory processes refunds within seven to ten business days after your cancellation date. If you paid by credit card, your bank may take an additional three to five business days to credit the refund to your account; Visa and Mastercard typically post refunds within one billing cycle. If you paid by debit card or bank transfer, processing may take up to ten business days. Yafee advises checking your payment account 14 days after submitting your cancellation request; if the refund has not appeared, contact Pictory support with your cancellation confirmation email and payment receipt.
Dispute a missing or partial refund
If Pictory does not refund you within 14 business days, or if the refund amount is incorrect, contact your payment provider (your bank or credit card company) and initiate a chargeback or dispute. You must do this within 60 to 120 days of the original transaction (varies by card issuer). Provide your cancellation confirmation email and any correspondence with Pictory as evidence. If your payment provider rules in your favour, the funds are returned to your account, and Pictory is notified of the chargeback. Escalate to CASE if Pictory retaliates or continues billing after you file a chargeback.
Common cancellation mistakes to avoid
Cancellation is straightforward, but small oversights can delay refunds or lock you out of your projects. Below are the traps that cost users time and money.
Mistake 1: not exporting projects before cancellation
Pictory permanently deletes all your projects, drafts, and custom settings 30 days after your cancellation date. If you do not export your work as video files or project backups, you lose them forever. Before you click "cancel," download all completed videos in MP4 format and export project files in Pictory's native format (.pict or similar). Yafee recommends doing this immediately after requesting cancellation, not waiting until the last day.
Mistake 2: cancelling through the wrong channel
If you subscribed through a third-party platform (Appsumo, Gumroad, or a bundled package), cancelling directly on pictory.ai does not stop billing. You must cancel through the original platform where you purchased the subscription. Verify which platform charged your card by checking your bank statement or credit card bill; the merchant name will tell you where to submit your cancellation request.
Mistake 3: ignoring the renewal reminder
Pictory sends an automated reminder seven days before your subscription renews. If you receive this email and do not want to be charged again, cancel immediately. Ignoring this email and then claiming you did not know about the renewal does not protect you; however, if Pictory failed to send the reminder, you have grounds for a refund under the CPFTA.
Mistake 4: assuming cancellation is instant
Pictory processes cancellations within one business day, but billing stops only after the company confirms receipt. Do not assume your cancellation is complete until you receive a confirmation email. Check your account settings 24 hours later to verify the subscription shows as "cancelled" or "inactive." If it still shows as active, contact support immediately.
Mistake 5: not requesting a cancellation confirmation
Email cancellations are processed, but Pictory may not send a formal confirmation if you do not request one. Always reply to your cancellation request with "Please confirm receipt and cancellation date" and ask for a reference number. This creates a paper trail and prevents disputes if billing continues.
After cancellation: what happens to your account
Your account enters a grace period with limited access; understanding what you retain and what you lose helps you plan your transition to an alternative service.
Account access and project retention
After cancellation, you retain read-only access to your account for 30 days. You can view completed videos and export projects, but you cannot create new videos, edit existing projects, or access premium stock media. On day 31, Pictory archives your account and deletes all projects from its servers. If you reactivate your subscription within 12 months, Pictory may restore archived projects (contact support to request restoration); however, this is not guaranteed, and Yafee advises exporting everything before the 30-day window closes.
Data deletion and privacy
Pictory retains your personal data (email address, account name, billing history) for three years after cancellation, as required by tax and consumer protection law. You may request deletion of this data after three years by submitting a data deletion request to Pictory's privacy team (contact details below). Until deletion, Pictory may use your email address to send re-engagement offers, which you can opt out of by replying "unsubscribe."
Re-subscription and pricing
If you cancel and later decide to reactivate, you do not pay a re-subscription fee. You simply log in and select a new plan. However, Pictory does not restore your previous account credits or gifted minutes; you start with a zero balance on any new plan you choose.
Escalation if Pictory refuses to cancel
If Pictory blocks your cancellation, charges you after cancellation, or refuses to process a legitimate refund, you have formal complaint channels available under Singapore law.
Step 1: formal written request to Pictory
Send a registered or tracked email to Pictory's support address with the subject "Formal cancellation request and refund claim." Include your account email, the date you first requested cancellation, a copy of your cancellation confirmation (if you have one), and the specific reason for your complaint. Request a written response within seven calendar days. Keep a copy of this email for your records.
Step 2: escalate to the consumers association of singapore (CASE)
If Pictory does not respond or refuses your cancellation, lodge a formal complaint with CASE, Singapore's official consumer advocacy body. CASE investigates breaches of the CPFTA, unfair contract terms, and misleading billing practices. You may file a complaint online at case.org.sg or by calling 6100 0315. CASE mediates disputes at no cost and can compel Pictory to refund you if the company has violated consumer law. Yafee recommends providing CASE with all correspondence with Pictory, your bank statements, and a summary of the issue in one document.
Step 3: chargeback via your payment provider
Contact your bank or credit card company and dispute any charges after your cancellation date. Most issuers allow you to initiate a chargeback within 60 to 120 days of the disputed transaction. You do not need Pictory's permission to dispute a charge; your payment provider investigates the claim independently. If the chargeback is approved, the funds return to your account, and Pictory is notified of the dispute.
Pictory contact information and cancellation address
Use these official contact details to submit your cancellation request and to escalate complaints.
Primary cancellation contact
Pictory AI Inc. can be reached via email at [email protected] for subscription cancellations and refund requests. Pictory's primary headquarters is located at:
Pictory AI Inc., Bothell, Washington, United States
Responses to support enquiries typically arrive within 24 to 48 business hours. Always reference your account email and subscription plan in your request to expedite processing.
Alternative contact addresses
If the primary support email does not respond within 48 hours, you may escalate to Pictory's subsidiary office in India:
Pictory (India) operations, as listed in the company's Terms of Service
This address is provided as an alternative contact route; email remains the fastest cancellation method.
Regulatory escalation contacts for singapore
If Pictory refuses to cancel or breaches the CPFTA, contact the following Singapore authorities:
Consumers Association of Singapore (CASE): Email [email protected] or call 6100 0315. CASE investigates consumer disputes and mediates refund claims at no cost.
Info-communications Media Development Authority (IMDA): Contact IMDA if Pictory engages in misleading digital marketing or unfair online trading practices. Visit imda.gov.sg for complaint procedures.
Yafee has helped thousands of consumers cancel software subscriptions, dispute unfair charges, and recover refunds under Singapore's Consumer Protection (Fair Trading) Act. If you encounter resistance from Pictory or are unsure about your refund entitlement, Yafee's contract law specialists are here to guide you through the escalation process and ensure your rights are protected.