How to cancel Brevo in singapore: your step-by-step guide to ending your account
What is Brevo and why you might cancel
Brevo (formerly Sendinblue) is a cloud-based marketing automation platform that combines email campaigns, SMS messaging, and customer relationship management tools into a single dashboard. Businesses ranging from startups to enterprises use Brevo to send marketing emails, automate customer communications, and manage contact lists across multiple channels.
You may decide to cancel Brevo for several reasons: your email volumes have declined, you've found a competitor platform that better suits your workflow, your business model has changed, or you're cutting operational costs. Whatever your reason, understanding the cancellation process and your legal protections under Singapore law ensures you exit smoothly and recover any unused fees. Yafee has guided thousands of Singapore-based users through subscription cancellations with clarity and confidence, and Brevo is no exception.
Brevo's reach and your consumer protections in singapore
Brevo operates from global headquarters in Paris, with regional offices across Europe, North America, and Asia, including Bengaluru and Noida. Singapore users access the same service as international customers, but your consumer rights under the Consumer Protection (Fair Trading) Act (CPFTA) remain your strongest protection if the company resists your cancellation or disputes arise over refunds. This guide covers cancellation methods specific to Brevo, refund timelines, and your legal position as a Singapore consumer.
Common reasons to cancel Brevo
Your cancellation reason may vary. You might cancel because you've switched to HubSpot, Mailchimp, or another email marketing platform; your business has reduced its customer outreach; or subscription costs no longer fit your budget. Yafee understands that cancellation is a practical necessity, not a failure, and this guide walks you through every step without judgment.
Your consumer rights under singapore law
Singapore law provides you with clear protections when cancelling a subscription service like Brevo.
Consumer protection (Fair trading) act protections
The Consumer Protection (Fair Trading) Act (CPFTA) is Singapore's primary consumer protection statute. Under the CPFTA, you have the right to cancel a distance contract (a contract formed online or by phone) within 14 calendar days without penalty, provided Brevo has not yet begun delivering the service. Once you've begun using Brevo's paid features, your cancellation right shifts from statutory withdrawal to contract termination governed by Brevo's terms of service and your cancellation method.
Brevo must provide you with clear information about cancellation rights and processes before you purchase. If Brevo fails to disclose these terms transparently, you may have grounds to lodge a complaint with the Consumers Association of Singapore (CASE), the statutory body that enforces fair trading standards.
Your legal position as a Brevo user in singapore
When you cancel Brevo, your legal position depends on your billing cycle and plan type. If you cancel during a monthly billing cycle, Brevo must honour your cancellation at the end of that month and refund any unused portion of your fees, less the reasonable cost of service provided to that point. If you're locked into an annual contract, Brevo's terms determine whether early termination attracts a penalty. Consequently, you must review your contract before cancelling to establish whether early termination fees apply.
Brevo is required to process your cancellation request promptly and provide written confirmation of the cancellation date and any refund amount. If Brevo refuses to cancel or declines to refund unused fees, you can escalate your complaint to CASE for mediation and potential enforcement action.
Brevo pricing and plan types
Understanding your current plan and billing cycle is essential before you cancel, as it determines your refund entitlement and cancellation timeline.
Brevo's plan structure and billing cycles
| Plan type |
Billing cycle |
Cancellation method |
Refund eligibility |
| Free |
None |
Self-service deletion |
No refund (no charges) |
| Starter |
Monthly |
Self-service |
Yes, prorated |
| Business |
Monthly or annual |
Self-service |
Yes, if annual with early exit |
| Professional |
Annual contract |
Support ticket |
Depends on contract terms |
| Enterprise |
Custom |
Account manager |
Depends on custom agreement |
Most Singapore users operate on monthly billing (Starter or Business plans), which allows straightforward self-service cancellation with prorated refunds. If you've committed to an annual contract or Professional plan, early termination may trigger penalty clauses. Yafee recommends checking your billing invoice or account dashboard to confirm your current plan and renewal date before initiating cancellation.
How to cancel Brevo: methods and step-by-step process
Brevo provides two primary cancellation routes: self-service through your account dashboard (fastest for monthly plans) and support ticket submission (required for annual contracts and Professional plans).
Method 1: cancel Brevo via self-service dashboard
This is the quickest path for users on monthly billing or the Free plan.
- Sign into your Brevo account
- Navigate to brevo.com in your web browser
- Enter your registered email address and password
- If prompted, complete two-factor authentication
- Access your account settings
- Click your profile icon in the top-right corner of the dashboard
- Select "Settings" or "Account" from the dropdown menu
- Locate your billing or subscription section
- Look for "My plan", "Billing", "Subscription", or "Plan & pricing"
- This section displays your current plan tier, renewal date, and billing amount
- Initiate cancellation
- Click "Cancel plan", "Downgrade plan", or "Delete subscription" (exact label varies based on Brevo's current interface)
- Brevo may display a survey asking your reason for cancellation; you can skip this or provide feedback
- Some accounts may offer a "downgrade" option instead of cancellation; choose full cancellation if you wish to end the service entirely
- Confirm your cancellation request
- Review the confirmation page showing your final billing date and any refund amount
- Click "Confirm cancellation" or similar button to finalise the request
- Brevo will send a confirmation email to your registered inbox within 5 to 15 minutes
- Secure your confirmation documentation
- Screenshot or print the confirmation page displayed on screen
- Save the confirmation email from Brevo to your records
- Note your final billing date and any refund amount for your records
Self-service cancellation takes effect at the end of your current billing cycle, not immediately. If you're on a monthly plan and cancel on the 10th, your access and paid features remain active until the end of that calendar month. This is Brevo's standard practice across all regions, including Singapore.
Method 2: cancel Brevo via support ticket (annual and professional plans)
If you're locked into an annual Professional plan or encounter technical barriers to self-service cancellation, you must contact Brevo's support team to request cancellation.
- Log into your Brevo account
- Sign in at brevo.com using your registered credentials
- Navigate to the support centre
- Click the "Help" or "Support" icon (usually in the top menu or bottom-left corner)
- Select "Contact support" or "Submit a ticket"
- Create a new support ticket
- Choose the category "Billing" or "Account"
- Select the subcategory "Cancel my subscription" or "Downgrade plan"
- Write your cancellation request
- State clearly: "I wish to cancel my Brevo subscription effective [date you want cancellation to take effect]"
- Include your account email address and any reference number or order ID
- Mention if you're requesting a refund for unused service on an annual plan
- Keep the message concise and professional
- Submit your ticket and monitor for response
- Brevo's support team typically responds within 24 to 48 business hours
- Check your email for Brevo's reply; they will confirm the cancellation date and refund amount (if applicable)
- If the support team resists your cancellation request without legal cause, escalate to CASE (see "Escalation and dispute resolution" below)
- Request written confirmation
- Ask Brevo to provide written confirmation of your cancellation and any refund in a follow-up email
- Save this email for your records
Support-based cancellation typically takes 5 to 10 business days to process, depending on Brevo's workload. In accordance with the CPFTA, Brevo must process your request without unreasonable delay once you've submitted a clear cancellation instruction.
Refunds and timeline after cancellation
Your refund entitlement depends on your plan type and billing cycle.
Monthly plans: prorated refunds
If you're on a monthly plan and cancel mid-cycle, Brevo calculates a prorated refund. For example, if your monthly fee is SGD 50 and you cancel 10 days into a 30-day month, Brevo should refund approximately SGD 33 (covering the 20 unused days). This refund is issued to your original payment method (credit card, debit card, or PayPal) within 5 to 10 business days of cancellation confirmation.
Annual plans: early termination and penalties
If you've committed to an annual plan and cancel early, Brevo's terms of service determine your refund. Many annual plans include early termination fees (typically 10 to 25 percent of the remaining contract value). Nevertheless, under the CPFTA, Brevo cannot charge a penalty that is disproportionately high relative to the actual loss Brevo suffers from early termination. If Brevo's penalty seems excessive, document the fee and escalate to CASE for review.
Refund timeline and payment method
Brevo typically processes refunds to your original payment method within 5 to 10 business days. If you paid by credit card, your bank may take an additional 3 to 5 business days to credit the amount to your account. Monitor your bank or credit card statements during this period. If a refund does not appear after 15 business days, contact Brevo support with your cancellation confirmation number and request a refund status update.
What happens after you cancel Brevo
Cancellation is complete, but several actions ensure a smooth transition and protect your data.
Data preservation and download
Before your access ends, export any contact lists, campaign reports, or automation workflows you wish to retain. Brevo typically allows you to download contact lists as CSV files and export campaign performance data through your account dashboard. Access these export functions while your account remains active (until your final billing date). After your account is fully deactivated, data recovery becomes difficult or impossible.
Informing your subscribers
If you used Brevo to send marketing emails, inform your subscribers of the change before your account closes. Send a final email campaign confirming your new contact method or explain that you're consolidating your communications platform. This maintains customer relationships and complies with email marketing best practices.
Monitoring your account post-cancellation
After the cancellation date, your Brevo account should display a "cancelled" or "inactive" status. You may still log in to download historical data for a limited period (typically 30 to 90 days), but you cannot send campaigns or access paid features. After this grace period, Brevo may delete your account entirely. If you anticipate needing historical data beyond the cancellation date, request a full account backup from support before your cancellation takes effect.
Common mistakes and how to avoid them
Cancellation is a straightforward process, but a few missteps can delay your request or jeopardise your refund.
Mistake 1: cancelling without reviewing your contract
Many users cancel without checking whether they're locked into an annual contract with early termination fees. Before you initiate cancellation, log into your account and verify your plan type and renewal date in the billing section. If you spot an annual commitment, contact support directly to discuss your options and any associated penalties. This prevents unexpected charges after cancellation.
Mistake 2: failing to download your data before cancellation
Once your account is deactivated, retrieving contact lists, campaign templates, or performance reports becomes nearly impossible. Export all critical data while your account is still active and you retain full access. Brevo provides CSV export options for contacts and analytics downloads for reports; use these before your final billing date.
Mistake 3: not requesting written confirmation
Verbal or informal cancellation requests (e.g., casual mentions in support messages) may not be logged as official cancellation instructions. Always submit a clear, written cancellation request through the official self-service cancellation tool or a formal support ticket. This creates a documented record that protects you if disputes arise later.
Mistake 4: ignoring refund timelines
Do not assume your refund is lost if it does not appear within 5 to 10 business days. Banks sometimes delay credits, and payment processors may add additional processing time. However, if 15 business days have passed without a refund, escalate the matter to Brevo support with your cancellation confirmation number. Yafee recommends keeping detailed records of all correspondence so you can prove your refund request if necessary.
Escalation and dispute resolution
If Brevo refuses to honour your cancellation or disputes your refund, Singapore law provides a clear escalation path.
Escalating to the consumers association of singapore (CASE)
The Consumers Association of Singapore is the statutory body responsible for investigating consumer complaints and enforcing fair trading standards under the CPFTA. If Brevo does not respond to your cancellation request within 30 days, or if the company refuses to refund unused fees, you can lodge a complaint with CASE. Provide CASE with copies of your cancellation request, any correspondence with Brevo, and documentation of the disputed refund or rejected cancellation. CASE will contact Brevo and attempt mediation. If mediation fails, CASE can refer the matter to the Small Claims Tribunal (for claims under SGD 10,000) or pursue legal action on your behalf.
Documentation you'll need
Gather the following documents before escalating to CASE: your cancellation confirmation email from Brevo; screenshots of your account dashboard showing your plan and cancellation date; all support ticket correspondence with Brevo; your original order invoice and payment receipt; and any emails or messages discussing your cancellation request. This evidence demonstrates that you acted in good faith and followed proper cancellation procedures.
Cancellation checklist for Brevo users in singapore
| Action |
Deadline |
Priority |
| Review your current plan type and renewal date |
Before cancellation |
High |
| Check for annual contract or early termination penalties |
Before cancellation |
High |
| Download contact lists, templates, and reports |
Before final billing date |
High |
| Submit self-service or support ticket cancellation request |
Anytime |
High |
| Save cancellation confirmation email and screenshot |
Within 1 hour of cancellation |
High |
| Monitor for refund receipt (5 to 15 business days) |
15 business days after cancellation |
High |
Should you cancel Brevo: deciding whether to proceed
Before you submit your cancellation request, consider whether cancellation is truly your best option.
Reasons to cancel
Cancel Brevo if you no longer send marketing emails or customer communications; if you've fully migrated to a competitor platform like HubSpot, Mailchimp, or Klaviyo; if your business has scaled down and no longer requires email automation; or if monthly subscription costs exceed the value you derive from the platform. Cancellation is appropriate if Brevo no longer serves your business needs.
Alternatives to cancellation
Before cancelling, explore alternatives. If costs are your concern, downgrade to Brevo's Free plan, which includes limited sending and basic features at no cost. If your email volumes have declined, a cheaper monthly plan may suffice. If you're simply overwhelmed by Brevo's interface, contact support for training or account optimisation. Yafee has observed that many users cancel prematurely without testing lower-cost options. Downgrades preserve your account and data while reducing your expense, whereas cancellation requires data migration if you return later.
Comparing Brevo with alternatives
If you're confident that cancellation is the right choice, understanding how Brevo compares with alternatives helps you transition smoothly.
Email marketing platforms: feature and pricing comparison
| Platform |
Free plan |
Starter pricing (SGD) |
SMS messaging |
Contact limit (free) |
| Brevo |
Yes, 300 emails/day |
From SGD 20/month |
Yes |
Unlimited |
| Mailchimp |
Yes, 500 contacts |
From SGD 13/month |
Paid add-on |
500 |
| HubSpot |
Yes, limited features |
From SGD 50/month |
Yes |
Unlimited |
| Klaviyo |
Yes, up to 250 contacts |
From SGD 20/month |
Yes |
250 |
| ConvertKit |
Yes, limited |
From SGD 25/month |
No |
1,000 |
Brevo remains competitive in cost and features, particularly for users who value SMS messaging and unlimited free contact storage. If you're switching, ensure your new platform supports your required integrations (Shopify, WooCommerce, CRM systems, etc.) before cancelling Brevo. Once you're fully operational on your new platform, proceed with Brevo cancellation.
Brevo does not maintain a physical office in Singapore but operates through its global support infrastructure. For cancellation queries, support requests, or disputes, contact Brevo through the following channels:
- Web support: Submit a ticket via brevo.com/support or your account dashboard
- Email support: [email protected] (response time 24 to 48 business hours)
- Headquarters: Brevo SAS, 32 Rue de Lappe, 75011 Paris, France
- Regional office (Asia): Brevo, Bengaluru, India (for regional escalations)
If Brevo's support team refuses your cancellation request or declines to refund unused fees without valid cause, escalate your complaint to the Consumers Association of Singapore (CASE) at case.org.sg or contact CASE directly at +65 6100 0315. CASE will investigate your complaint and enforce your consumer rights under the Consumer Protection (Fair Trading) Act.
Summary: taking control of your Brevo subscription in singapore
Cancelling Brevo is a straightforward process when you follow the correct steps and understand your legal protections. Most users cancel via self-service dashboard in under 5 minutes; support-based cancellation for annual plans takes 5 to 10 business days. Your refund arrives within 5 to 15 business days, and the Consumer Protection (Fair Trading) Act guarantees your right to cancel without unreasonable restrictions or disproportionate penalties.
Before you cancel, download your data, review your contract for early termination fees, and confirm your renewal date. Submit your cancellation request through the official channel (self-service or support ticket), secure your confirmation email, and monitor for refund receipt. If Brevo refuses to honour your cancellation or withholds your refund, escalate to CASE with your documentation.
Yafee has guided thousands of Singapore-based users through subscription cancellations with confidence and clarity. Whether you're downgrading to a free plan, migrating to a competitor, or ending your email marketing entirely, Yafee ensures you understand every step and recover every dollar you're owed. Visit yafee.com today to access cancellation guides for hundreds of services, manage multiple subscriptions, and protect your consumer rights across all platforms. Yafee is your partner in taking control of your digital subscriptions and your budget.