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Lovi Skincare is a subscription-based service that delivers personalised skincare routines, expert guidance, and downloadable content tailored to your skin type through a mobile app or web platform. You pay on a weekly, monthly, or annual billing cycle to access Pro or Premium membership tiers. The way you purchase-whether directly from Lovi's website or through Apple's App Store-determines your cancellation route and refund eligibility.
You may cancel for many reasons: the app doesn't match your skin's needs, you've found an alternative service, you want to pause your membership temporarily, or you're dissatisfied with the results. At Yafee, we walk you through the cancellation process step by step so you understand your rights, avoid unexpected charges, and secure any refund you're entitled to claim.
When you subscribe to Lovi, you select a billing frequency and access tier. If you purchased directly via lovi.care (the official website), Lovi manages your billing and cancellation. If you bought through the Apple App Store on your iPhone or iPad, Apple controls your subscription lifecycle-not Lovi. This distinction is critical because your cancellation method and timeline depend on where you made the original purchase. Android users typically purchase through the Lovi website directly.
Website purchases require you to contact Lovi's support team to cancel and request a refund. App Store purchases route through Apple's own subscription management system, which means Apple handles both billing and cancellation independently of Lovi. Consequently, you must cancel via your Apple ID settings, not through Lovi support. Understanding this split responsibility before you start ensures you follow the correct cancellation steps and avoid wasting time contacting the wrong company.
As a consumer in New Zealand, you hold specific legal protections under the Consumer Guarantees Act 1993 that apply to all digital services, including Lovi Skincare subscriptions. These rights empower you in your dealings with Lovi, especially if the company resists your cancellation request or refuses a refund claim.
Under New Zealand's Consumer Guarantees Act 1993, all services-including subscription apps-must be of acceptable quality, fit for purpose, and delivered within a reasonable timeframe. If Lovi's app fails to deliver the personalised skincare routines as described, crashes frequently, or doesn't work on your device, you have legal grounds to cancel and claim a full refund, regardless of when you purchased it. Lovi offers its own 30-day money-back guarantee on website purchases, but the Consumer Guarantees Act extends protection beyond 30 days if the service has not met acceptable quality standards.
Your legal position: You may cancel and seek a refund if (1) the service does not match the description provided; (2) the app is not fit for the purpose of delivering personalised skincare advice; or (3) you cancel within 14 days of purchase under the Consumer Rights Act 2015, which also applies to New Zealand consumers in certain circumstances. If Lovi disputes your claim, the Consumer Guarantees Act 1993 is your legal foundation.
If Lovi's support team ignores your cancellation request or denies a refund you believe you deserve, escalate to the Commerce Commission (New Zealand's official consumer regulator). The Commerce Commission enforces consumer protection law and investigates complaints of unfair trading practices. Yafee recommends retaining copies of all emails, screenshots of your subscription status, payment receipts, and communication attempts so you have evidence for your formal complaint. You may also dispute the charge through your bank or payment processor (Visa, Mastercard, etc.) if Lovi continues to bill you after cancellation.
Lovi Skincare pricing varies depending on your billing cycle and purchase platform, with New Zealand customers typically charged in NZD.
| Billing period | Approximate NZD price | Best suited for |
|---|---|---|
| Weekly | NZ$3-5 per week | Testing the app before long-term commitment |
| Monthly | NZ$10-15 per month | Regular users trying a short-term subscription |
| Annual | NZ$80-120 per year | Best value; lowest per-month cost |
| Free trial | NZ$0 (limited features) | First-time users exploring the platform |
Prices fluctuate based on promotional offers and currency rates. Check your receipt or app settings to confirm your exact billing amount and renewal date before you cancel.
Before you cancel, ask yourself whether the service genuinely does not meet your needs or whether a temporary pause might serve you better. Yafee supports informed decisions, so consider these scenarios.
Cancel if the app has not worked as described-for example, it doesn't generate personalised routines, frequently crashes, or is incompatible with your device. Cancel if you've been charged without authorisation or if Lovi continues to bill you after you requested cancellation. Cancel if the subscription cost no longer fits your budget or if you've found a skincare service that better matches your skin type and concerns.
If you like the app but cannot afford it right now, contact Lovi support to ask about a temporary pause or discount; some services offer this option. If you're dissatisfied with results but the app functions correctly, give it 4-8 weeks with consistent use before deciding to cancel, as skincare changes take time. If you're cancelling because of a feature you wish existed, email support with your feedback; Lovi may add it in a future update.
Your cancellation process depends on where you purchased your subscription. Follow the relevant path for your purchase platform to ensure a clean cancellation without future billing.
If you purchased directly via lovi.care, follow these steps:
If you purchased Lovi via the Apple App Store, Apple controls your billing, not Lovi. Cancel through your Apple ID settings:
If Lovi's website portal does not show a cancellation option, or if you need to request a refund after cancelling, email Lovi directly:
Your refund eligibility depends on your purchase platform, the age of your subscription, and whether the service met acceptable quality standards under New Zealand law.
Lovi offers a 30-day money-back guarantee for subscriptions purchased directly via lovi.care. If you cancel within 30 days of your first charge and have not received substantial value, you qualify for a full refund. Request your refund in writing within the 30-day window to improve your chances of approval. After 30 days, your refund depends on proving a fault with the service-for example, the app crashes on your device, it does not deliver personalised routines as advertised, or it is incompatible with your phone's operating system. In these cases, the Consumer Guarantees Act 1993 entitles you to a refund regardless of timing.
Apple allows refunds for App Store purchases within 14 days of the transaction, even if you cancel a subscription. If you purchased your Lovi subscription via Apple more than 14 days ago and wish to claim a refund, you must request it directly from Apple-not Lovi-by contacting Apple Support or disputing the charge through your Apple ID. Apple's policy does not cover "change of mind" refunds beyond 14 days, but if the app did not work as described, Apple may approve a refund as a courtesy. Yafee recommends explaining the service fault clearly when you contact Apple Support.
Once approved, refunds typically appear in your bank account or payment method within 5-10 business days. If you used a credit card, the refund may show as a credit against your next statement. For Apple purchases, the refund goes back to your original payment method. Monitor your bank account to confirm the refund has been processed. If 10 business days pass without a refund, contact Lovi or Apple support with your cancellation confirmation email to request a status update.
Cancellation does not happen instantly; you need to understand your final billing date and access period so you can plan your skincare routine transition.
When you cancel, your access typically continues until the end of your current billing cycle. For example, if you subscribed monthly on the 1st and cancel on the 15th, you retain full access to Pro or Premium features until the 1st of the next month, then the app reverts to free or basic features. Log in to your account settings to confirm your exact cancellation effective date. After that date, premium features lock, and you can no longer access personalised skincare routines, though your account data usually remains stored. Do not assume access ends immediately upon cancellation-most subscriptions honor the paid period through its end date.
Save every confirmation email from Lovi or Apple as proof of cancellation. Take screenshots of your subscription management page (showing "Cancelled" or "No Active Subscription") and your final billing confirmation. If Lovi incorrectly bills you after the cancellation date, these documents are essential for disputing the charge with your bank or escalating to the Commerce Commission. Yafee recommends creating a folder on your computer or phone containing all cancellation-related documents so you can retrieve them quickly if needed.
Deleting the Lovi app from your phone does not cancel your subscription-you must cancel through the website or Apple ID settings first. After you receive your cancellation confirmation, you may delete the app to free up storage space. If you later decide to resubscribe, simply download the app again and purchase a new plan. Your old account data may still be retrievable if you log in with the same email address.
Cancelling a subscription is straightforward when you follow the correct process, but a few pitfalls can lead to unexpected charges or missed refunds. Stay alert and avoid these traps.
Removing Lovi from your phone does not stop billing. Your subscription continues in the background, and your payment method is charged on the renewal date. You must formally cancel through the website account settings or Apple ID before deleting the app. If you've already deleted the app, reinstall it, log in, and cancel through your account settings. Alternatively, contact Lovi support by email to confirm cancellation has been processed.
If you do not recall whether you purchased via lovi.care or the Apple App Store, check your receipt. Your purchase receipt specifies the platform and includes a transaction ID from either Lovi or Apple. Contact [email protected] if you cannot find your receipt-provide your email address and Lovi will identify your account and confirm your purchase source. Cancelling through the wrong platform wastes time and does not stop billing.
Lovi's 30-day money-back guarantee applies only to website purchases made within the past 30 days. If you cancel on day 31, you forfeit the automatic refund unless you can prove a service fault. Initiate your cancellation and refund request as soon as you decide to stop using the app. Do not wait; Yafee advises cancelling within 14 days if you are unsure about the service, because the Consumer Rights Act 2015 may also provide a 14-day cooling-off period in certain circumstances.
Cancelling your subscription does not automatically trigger a refund; you must request one separately, especially for website purchases. When you cancel through Lovi's website portal, select the option to claim a refund if the service is not fit for purpose. If you cancel by email, explicitly state "I request a full refund" in your message. Do not assume Lovi will offer a refund unprompted. Be specific about your refund claim to improve approval chances.
Lovi and Apple send confirmation emails when you cancel. Read these emails carefully to identify your cancellation effective date and refund status. If an email indicates you do not qualify for a refund, review the reason and respond within 5 days if you disagree. These emails are your proof of cancellation, so losing them makes it harder to dispute future charges or challenge a refund denial.
If Lovi's support team does not respond within 7 days, denies your refund claim unfairly, or continues to bill you after cancellation, escalate your complaint formally.
Email [email protected] with a subject line reading "Formal Complaint: Failure to Process Cancellation and Refund". Outline the dates you requested cancellation, summarise your correspondence, and state the specific outcome you want (cancellation confirmation, refund, or both). Attach screenshots of your subscription page and copies of previous emails. State a deadline: "I expect a response by [date 7 days away]." Send this email from the same address linked to your Lovi account so Lovi can verify your identity.
If Lovi continues to bill you after your cancellation date, contact your bank and initiate a chargeback or dispute. Provide your cancellation confirmation email and the transaction history showing Lovi charged you after cancellation. Your bank typically investigates within 7-14 days and refunds disputed amounts while the dispute is pending. Yafee recommends notifying Lovi in writing that you are filing a bank dispute so they have an opportunity to respond.
If Lovi refuses to acknowledge your cancellation or refund claim, or if your bank's dispute process reaches a stalemate, lodge a formal complaint with the Commerce Commission (New Zealand's consumer regulator). The Commission has authority to investigate Lovi for unfair trading practices, failure to honour consumer guarantees, or breach of the Consumer Guarantees Act 1993. Submit your complaint online via the Commission's website (beehive.govt.nz or the Commerce Commission's direct complaint portal). Include all emails, screenshots, bank statements, and your cancellation confirmation as evidence. The Commission does not charge a fee to file a complaint and will contact Lovi to investigate your claim.
If your bank refunded the initial dispute but Lovi continued to bill you after cancellation, file a second chargeback. Provide your bank with the cancellation confirmation, the first dispute result, and evidence of the new unauthorised charge. Repeated chargebacks damage Lovi's payment processing agreement and create incentive for them to comply with cancellation requests.
Use this checklist to ensure you complete every step of the cancellation process and protect your rights.
| Task | Status | Notes |
|---|---|---|
| Identify your purchase platform (website or Apple App Store) | ☐ | Check your email receipt or account settings |
| Log into your Lovi account or Apple ID (as applicable) | ☐ | Use the correct email and password |
| Note your current billing cycle and next renewal date | ☐ | This date determines your final access period |
| Submit your cancellation request via website, Apple ID, or email | ☐ | Keep a record of the time and date submitted |
| Receive and save your cancellation confirmation email | ☐ | This is your proof; store it safely |
| Monitor your bank statement for 7-10 days after the renewal date | ☐ | Verify no charges appear after cancellation |
If you need to reach Lovi directly to cancel, request a refund, or escalate a complaint, use the following contact details. Lovi is USA-based, so response times may be longer than local businesses; allow 5-7 business days for email replies.
Email Lovi's support team at [email protected] for all cancellation, refund, and account queries. This is the official correspondence address for complaints and formal requests. Include your full name, email address, subscription ID, and a clear description of your issue. For account-related questions only, you may also access support through the Lovi app's in-app chat feature, though email is preferred for cancellations and refunds so you have a written record.
There is no dedicated New Zealand phone line or postal address for Lovi Skincare; all support flows through the email address above. If you have submitted an email and received no response after 7 days, send a follow-up email with "URGENT: Cancellation Request - Second Notice" in the subject line.
If you purchased via the Apple App Store and are experiencing issues with your cancellation or refund, contact Apple Support directly instead of waiting for Lovi's reply. Visit support.apple.com, select your device, and choose "Subscriptions and Purchases." Apple's support team typically responds within 24-48 hours and has authority to process refunds independently of Lovi.
If you are cancelling Lovi because you want to explore alternatives, this comparison may help you identify a better fit for your needs and budget.
| Service | Pricing (NZD) | Key features | Best for |
|---|---|---|---|
| Lovi Skincare | NZ$10-120/month | Personalised routines, expert advice, downloadable content | Budget-conscious users wanting app-based guidance |
| Dermalogica Digital Skin Clinic | One-off consultation fee | Professional video consultations with licensed aestheticians | Users seeking professional dermatology advice |
| Glossier Play | Free (with product purchases) | Virtual beauty consultations tied to product sales | Users who also want to buy physical skincare products |
| Paula's Choice SkinGuide App | Free with basic features | Ingredient analysis, routine builder, educational articles | Users wanting in-depth skincare science education |
| Curology (available in some NZ regions) | NZ$30-50/month | Custom prescription skincare compounded by licensed providers | Users with acne or anti-aging concerns seeking prescriptions |
Cancelling Lovi Skincare is a straightforward process when you follow the correct platform-specific steps, understand your legal rights under the Consumer Guarantees Act 1993, and keep proof of your cancellation request. If you purchased via lovi.care, log into your account and select "Cancel Subscription," or email [email protected] with a formal cancellation request. If you purchased via the Apple App Store, cancel through your Apple ID settings-not through Lovi. In both cases, retain your cancellation confirmation email and monitor your bank account to confirm no further charges appear after your final renewal date.
You are entitled to a refund within 30 days of website purchase, and the Consumer Guarantees Act 1993 protects you if the service fails to meet acceptable quality standards regardless of timing. If Lovi refuses to process your cancellation or refund, escalate to the Commerce Commission (New Zealand's consumer regulator), dispute the charge with your bank, or file a chargeback for unauthorised post-cancellation billing. Yafee has helped thousands of consumers cancel digital subscriptions and recover refunds by providing clear legal guidance and actionable steps. Whether you cancel Lovi today or explore an alternative service, understanding your rights and documenting your cancellation ensures you maintain control of your account and avoid unexpected future charges. For detailed guidance tailored to your situation, visit Yafee.com, where our contract law specialists can review your cancellation correspondence and advise you on escalation options if needed.