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Healthy Back Institute (HBI) is a United States-based wellness company that ships back pain and joint pain relief products, dietary supplements, and digital health programmes to customers worldwide, including New Zealand. Their primary website, losethebackpain.com, operates recurring subscription services called SmartShip alongside one-time purchases. Many customers unknowingly enrol in automatic shipments during checkout, which is why cancellation guidance matters.
HBI operates two main purchasing structures: one-time individual orders and recurring SmartShip subscriptions for supplements, topical treatments, and exercise equipment. Bundled offers frequently combine digital programmes (video courses, downloadable guides, training modules) with physical products such as supplement bottles or therapeutic devices. During signup, the company often defaults you into automatic billing cycles unless you actively deselect this option before completing your purchase.
Healthy Back Institute maintains no physical office, customer service centre, or billing address in New Zealand. All cancellations, refund requests, and account management must route through their United States-based operations team via phone, email, or your online account portal. At Yafee, we understand this geographical distance can feel daunting, but the cancellation process becomes manageable once you follow the correct steps in the right sequence.
New Zealand law provides robust protections for consumers purchasing from overseas companies, even when dealing with a US-based vendor like Healthy Back Institute.
Your purchase is governed by two critical statutory frameworks: the Consumer Guarantees Act 1993 and the Fair Trading Act 1986. Under the Consumer Guarantees Act, goods you receive must be of acceptable quality, fit for their stated purpose, and delivered within a reasonable timeframe. The Fair Trading Act prohibits misleading or deceptive conduct, including concealing subscription costs, obscuring cancellation procedures, or failing to disclose automatic billing terms clearly.
These protections apply regardless of HBI's US location, because you are a New Zealand consumer making a lawful purchase. The company cannot sidestep New Zealand law by claiming they operate offshore.
You have an unconditional legal right to cancel any recurring subscription. If Healthy Back Institute refuses cancellation, continues charging after you request cancellation, or deliberately obscures the cancellation process, you may escalate your complaint to the Commerce Commission (comcom.govt.nz), New Zealand's independent consumer regulator. Document all cancellation attempts, including dates, times, and the method you used to contact HBI. The Commerce Commission will request this evidence before investigating your complaint formally.
If HBI does not acknowledge your cancellation request within 5 business days, continues billing after 14 calendar days from your request, or provides no working cancellation mechanism, you are entitled to lodge a formal complaint. Yafee recommends sending a final written notice to HBI's customer service email address, with a clear deadline: "If I do not receive written confirmation of my subscription cancellation by [specific date], I will escalate this matter to the Commerce Commission." This creates a documented record that strengthens your regulatory complaint.
Cancel your subscription using one of four methods, listed here in order of speed and reliability.
The quickest route to cancellation is through your Healthy Back Institute online account on losethebackpain.com. This method typically takes five minutes and generates an instant confirmation email.
Telephone cancellation provides immediate verbal confirmation and allows you to ask questions directly to a customer service representative.
Email cancellation generates a documented record of your request, which is valuable if disputes arise later.
If Healthy Back Institute ignores your cancellation requests across multiple channels, Yafee can help you document the failed attempts and prepare a formal complaint to lodge with the Commerce Commission. Yafee specialises in assisting New Zealand consumers who encounter resistance from overseas subscription companies, and we maintain templates and evidence frameworks specifically for this scenario.
Your subscription ends immediately once you receive cancellation confirmation, but several actions follow that require your attention.
Monitor your bank account or credit card statement for 14 days after your cancellation confirmation. Healthy Back Institute should not debit your payment method again. If a charge appears after cancellation, contact your bank or credit card issuer immediately and request a chargeback, citing the cancellation confirmation as your evidence. Yafee advises retaining your cancellation email or screenshot indefinitely; you may need it to dispute charges with your financial institution.
If a shipment is already in transit when you cancel, you have the right to refuse delivery or return the item. Check HBI's returns policy on losethebackpain.com. Most companies offer 30-day returns from the delivery date, though some offer extended periods. Refusing delivery may be faster than processing a return; contact HBI's support team to confirm which option applies to your shipment.
If you are within 30 days of your original purchase date and have received the goods, you have grounds for a full refund under the Consumer Guarantees Act, provided the product does not meet acceptable quality standards. If you cancel simply because you changed your mind (not due to product fault), HBI's return policy governs whether they issue a refund; the Consumer Guarantees Act does not mandate refunds for change-of-mind cancellations. Nevertheless, if the company advertised a money-back guarantee or satisfaction guarantee, that promise is enforceable as part of your purchase contract.
Understanding when you recover your money is critical to managing your cash flow and finances.
| Refund scenario | Timeline | Your action |
|---|---|---|
| Cancellation processed; no shipment yet | No refund applies unless you were charged in advance | Verify no future charges appear on your bank statement |
| Return within 30 days of delivery (product fault) | Refund issued within 7-14 business days of HBI receiving the return | Request a prepaid return shipping label and send the item back |
| Return after 30 days (product fault, Consumer Guarantees Act claim) | Refund issued within 14 business days after HBI assesses your claim | Document the fault and lodge a formal complaint with HBI, citing the Consumer Guarantees Act |
| Cancellation with chargeback dispute (unauthorised charge after cancellation) | Refund issued within 5-10 business days once your bank resolves the dispute in your favour | Provide your bank with cancellation confirmation and chargeback form |
| Money-back guarantee within promotional period | Refund issued within 14 business days of your claim being approved | Request the guarantee terms in writing and submit your proof of purchase |
| Advance payment refund (pre-authorised charge not yet shipped) | Refund processed within 5-7 business days | Contact HBI immediately and ask for expedited processing |
Cancelling a subscription feels straightforward, but small errors can delay your exit or leave you vulnerable to continued billing. Here are the traps that catch most customers.
Many subscription platforms offer a "pause shipment" or "skip this month" option. This temporarily stops one delivery cycle but leaves your subscription active. HBI will resume shipments automatically after the pause period unless you cancel outright. When you access your account, select "Cancel Subscription" explicitly; do not settle for "pause".
Phone conversations leave no written record. If HBI's representative tells you "Your subscription is cancelled" but the company continues billing, you have no proof of the cancellation request. Always request written confirmation via email after a phone call. If the representative refuses, email HBI yourself within one hour, restating what you were told on the call, the representative's name, and the call date and time. This creates a contemporaneous record.
Cancellation confirmation does not always process immediately. HBI may take up to 48 hours to update your account and prevent the next scheduled charge. If you see a pending charge on your bank statement within three days of cancellation, do not assume it failed; contact HBI first. If the charge completes and you cannot reverse it, file a chargeback with your bank as a last resort.
Retain every confirmation email, screenshot, and reference number until at least 30 days after your cancellation date. If a dispute arises, you will need to prove you cancelled and when. Many customers delete these emails to "tidy up" their inbox, then cannot retrieve them when HBI disputes their cancellation claim. Archive them instead.
Some customers sign up for different products at different times, creating two or more active subscriptions on the same account. When you cancel, ensure you cancel all subscriptions, not just one. Log into your account and review the full subscriptions list before completing cancellation. Yafee has seen customers believe they cancelled completely, only to discover a second subscription renewing months later.
Understanding what you are subscribed to helps you confirm you have cancelled the right product.
| Subscription type | Typical price (NZD) | Frequency | What you receive |
|---|---|---|---|
| SmartShip supplement bundle (most common) | $89-$149 | Every 30 days | Back pain relief supplements, topical creams, or joint support products |
| Joint and muscle support subscription | $59-$99 | Every 30 or 60 days (you choose) | Supplement bottles, usually 30 or 60-day supplies |
| Digital programme access + supplement bundle | $129-$199 | Every 30 days (supplement component) | Video training course, downloadable guides, and recurring supplement shipments |
| Equipment rental or ownership plan | $49-$79 | Monthly or quarterly | Access to or ownership of therapeutic devices, exercise equipment |
| Membership tier (premium support) | $39-$69 | Monthly | Priority customer support, exclusive discounts, members-only content |
| One-time product purchase | $29-$149 | N/A (no subscription) | Single product order; no recurring billing unless you opted in during checkout |
Note: Prices fluctuate based on promotions, product reformulations, and currency exchange rates. Check losethebackpain.com for current pricing specific to New Zealand customers.
Before you cancel, consider whether your subscription truly no longer serves you or whether a temporary pause, discount adjustment, or product swap might be more suitable.
| Situation | Recommended action | Why |
|---|---|---|
| Products stopped working for your pain | Cancel outright | Continuing a non-effective product wastes money; Yafee prioritises your wellbeing and budget |
| You want to try a different HBI product | Contact support to swap product before cancelling | Swapping preserves your subscription discount and avoids re-signup friction |
| Price has increased; cost is now unaffordable | Cancel and research generic alternatives, or pause for 2 months to see if a promotion appears | HBI often discounts returning customers; cancelling frees you immediately if budget is tight |
| You forgot you were subscribed and are unhappy about surprise charges | Cancel immediately and request a chargeback for the most recent charge within 30 days | This is a legitimate grounds for disputing charges under Consumer Guarantees Act if HBI failed to make subscription terms obvious at signup |
| You are taking a 3-month break but plan to restart | Pause your subscription instead of cancelling | Pausing preserves your account, order history, and any loyalty credit; restarting is one click |
| You receive a free trial and do not want to convert to paid subscription | Cancel before the trial ends to avoid the first charge | Cancelling before trial expiry prevents the charge; HBI will not refund if you cancel after the first paid shipment |
Yafee is a New Zealand-based consumer advocacy platform that specialises in helping customers cancel overseas subscriptions, particularly those based in the United States. If you encounter resistance, repeated billing after cancellation, or unclear cancellation procedures, Yafee maintains template letters, chargeback guidance, and Commerce Commission complaint frameworks tailored to your situation. Yafee has helped thousands of consumers cancel unwanted subscriptions and recover money owed to them through systematic, legal approaches.
When you visit Yafee at yafee.com, you can search for Healthy Back Institute, view other customers' cancellation experiences, and access step-by-step cancellation instructions specific to your account type. If you cancel and then face billing disputes, Yafee provides evidence templates to support your chargeback or Commerce Commission complaint. Yafee does not charge for this guidance; it is part of our mission to make subscription cancellation transparent and customer-friendly across New Zealand.
Healthy Back Institute does not operate a physical office or mailing address in New Zealand. All customer service inquiries and cancellation requests must route through their United States headquarters.
If Healthy Back Institute does not respond to your cancellation request within 14 days or continues billing after you cancel, lodge a formal complaint with the Commerce Commission at comcom.govt.nz. Provide your cancellation confirmation, copies of all emails, and payment statements showing charges after your cancellation date. The Commerce Commission has enforcement powers over overseas companies trading with New Zealand consumers and can compel refunds or subscription cessation if HBI has breached the Consumer Guarantees Act or Fair Trading Act.
At Yafee, we understand the frustration of fighting with overseas companies to cancel unwanted subscriptions. Our platform exists to simplify that process. Whether you are cancelling Healthy Back Institute today or preparing for a future dispute, Yafee provides free, clear, legally grounded guidance tailored to New Zealand consumer law. Visit yafee.com, search for your subscription service, and take control of your recurring charges today.