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Cancel Prose: The Right Way to Reclaim Your Haircare Budget
How to cancel Prose and take control of your haircare budget in india
What Prose is and why cancellation matters
Prose is a subscription-based haircare service that delivers custom-formulated shampoos, conditioners, and treatments to your door on a recurring schedule. You answer a detailed online questionnaire about your hair type, texture, and concerns, and Prose creates a personalised regimen designed specifically for you. The service charges your payment method automatically each billing cycle unless you actively cancel before the next charge date.
Many customers find genuine value in the customisation and results. Others discover that the monthly costs accumulate faster than expected, formulas don't suit their hair after the first order, or they simply want to explore other brands. Whatever your reason for stepping away, you have clear legal rights in India to cancel without penalty, receive a refund where applicable, and exit without hidden fees or confusing barriers.
At Yafee, we help Indian consumers navigate subscription cancellations with confidence and clarity. This guide walks you through every cancellation method available to Prose subscribers, explains your legal protections under Indian consumer law, and shows you exactly how to avoid common mistakes that delay your exit or cost you money.
How Prose works in india
Prose operates through its website, the iOS App Store, and Google Play Store. Your cancellation route depends entirely on where you originally subscribed. If you signed up via the App Store, you cancel there. If you use Google Play, your cancellation happens in Google Play. Direct web subscriptions require a different approach. This is why identifying your subscription channel is the critical first step.
Automatic renewal is the default behaviour. Unless you cancel before your next billing date, Prose charges your payment method and ships your next order. Your subscription remains active and renews every billing cycle until you explicitly cancel.
Your consumer rights when cancelling Prose in india
Indian consumer law provides multiple layers of protection when you cancel a subscription service like Prose.
Consumer protection act, 2019 and your cancellation rights
Under the Consumer Protection Act, 2019, you have the right to cancel any subscription and request a refund of unused portions of your payment, subject to the company's stated cancellation policy. Prose must honour reasonable cancellation requests within a specified timeframe. If Prose refuses to cancel, blocks your cancellation, or incorrectly charges you after you cancel, you can escalate to the Central Consumer Protection Authority (CCPA) or your state's consumer commission.
Your legal position: You are entitled to a written cancellation confirmation from Prose. Screenshot or email this confirmation to yourself immediately after cancelling, as it becomes your legal proof if a dispute later arises. If Prose fails to stop charging you or disputes your cancellation, this confirmation is your strongest evidence in any formal complaint.
Distance selling rules and your 14-day return right
Under the Consumer Protection (E-Commerce) Rules, 2020, you have the right to return goods purchased online within 14 days from delivery, with or without reason, provided the product remains unused and in original condition. Prose's "Prose Promise" (their first-order guarantee) extends this window to 30 days, which is actually more generous than the legal minimum required by law.
Use this right if your first Prose shipment fails to meet your expectations. Contact Prose support within 30 days of delivery to request a reformulation, replacement, or full refund. This is a consequence-free exit window for new customers who discover the service isn't right for them.
Cancellation methods for Prose in india
Your cancellation route depends on your subscription platform: you cannot cancel a web subscription through the App Store, and vice versa.
Where you subscribed determines your cancellation path
Prose subscriptions operate through three distinct channels, each with a separate cancellation process. Identify which channel you used by reviewing your payment confirmation email or searching your email for receipts from Prose, Apple, or Google. Once you know your platform, follow the steps below for your specific channel.
| Subscription platform | Cancellation method | Processing time |
|---|---|---|
| Prose website (direct) | Website account settings | Immediate |
| Apple App Store (iOS) | Apple ID subscriptions settings | Immediate |
| Google Play Store (Android) | Google Play subscriptions settings | Immediate |
How to cancel Prose via the website
This process applies if you subscribed directly through the Prose website using your email and payment card.
Step 1: log in to your Prose account
- Visit the Prose website in your web browser.
- Click the login or "My Account" button (usually in the top right corner).
- Enter the email address associated with your Prose account.
- Enter your password.
- Click "Sign In" or "Log In".
- If you've forgotten your password, click "Forgot Password" and follow the email reset instructions before attempting to log in again.
Step 2: navigate to your subscriptions or billing section
- Once logged in, look for a "My Account", "Profile", or "Settings" link.
- This is usually located in the main navigation menu or in a dropdown under your name.
- Click on "Subscriptions", "Orders", "Billing", or "Membership" (the exact label depends on how Prose labels this section).
- You should see a list of your active subscriptions or recurring orders.
- Find the subscription you want to cancel and look for an "Edit", "Manage", or "Cancel" button next to it.
Step 3: cancel your subscription
- Click the "Cancel" button, link, or "Manage Subscription" button.
- You may be asked to confirm your cancellation or provide a reason for cancelling.
- Select a reason from the dropdown menu if one is provided (this helps Prose improve, but your answer does not affect your right to cancel).
- Look for a final confirmation button that says "Confirm Cancellation", "Yes, Cancel", or similar wording.
- Click it to complete the cancellation.
- You should see a confirmation message on screen stating your subscription has been cancelled. Take a screenshot of this message immediately.
Step 4: confirm cancellation via email
- Check your email inbox (including spam and promotions folders) for a cancellation confirmation email from Prose.
- This email should arrive within a few minutes of your cancellation.
- If you do not receive it within 1 hour, log back in to your account and verify that your subscription status shows "Cancelled" or "Inactive".
- Forward this confirmation email to yourself or save it in a secure folder as proof of cancellation.
- This is your legal evidence if Prose later disputes your cancellation or continues to charge you.
How to cancel Prose via apple app store
If you subscribed to Prose through your iPhone or iPad, this is your cancellation route.
Step 1: open your apple ID settings on iOS
- Open the Settings app on your iPhone or iPad.
- Look for the grey gear icon on your home screen.
- Scroll to the top and tap your Apple ID name.
- This usually shows your name, profile photo, or email address.
- Tap "Subscriptions" (sometimes listed as "Media and Purchases").
- You will see all active subscriptions linked to your Apple ID.
Step 2: locate the Prose subscription
- Scroll through the list of subscriptions until you find Prose.
- If you do not see it, swipe down to refresh the list or check if it appears under "Expired Subscriptions".
- Tap on Prose to open its subscription details page.
Step 3: cancel your Prose subscription
- Look for a red "Cancel Subscription" button or link at the bottom of the subscription details.
- Tap it to initiate cancellation.
- Apple will ask you to confirm your cancellation and may offer you discounts or incentives to stay.
- You are not obligated to accept any offer; you can proceed with cancellation.
- Tap "Confirm" or "Yes, Cancel" to complete the cancellation.
- Your subscription will end on your next billing date; you will not be charged again.
Step 4: verify cancellation and save proof
- Return to your subscriptions list and confirm that Prose no longer appears under "Active Subscriptions".
- It may now appear under "Expired Subscriptions" with an "Ended" or "Cancelled" label.
- Take a screenshot of your subscriptions list showing that Prose has been removed or marked as cancelled.
- Save this screenshot in a secure location as proof of cancellation.
How to cancel Prose via google play store
If you subscribed to Prose through your Android phone or tablet, this is your cancellation route.
Step 1: open google play and access your account
- Open the Google Play Store app on your Android device.
- Look for the colourful Google Play icon on your home screen or app drawer.
- Tap the profile icon in the top right corner (usually your initials or profile photo).
- A dropdown menu will appear.
- Tap "Manage your Google Account" or "Settings".
- You will be taken to your Google Account page.
Step 2: navigate to subscriptions
- Tap the "Payments and subscriptions" tab or "Manage subscriptions" option.
- This may appear under "Services and subscriptions" or a similar heading.
- You will see a list of all active subscriptions connected to your Google Account.
Step 3: cancel the Prose subscription
- Find Prose in the subscription list and tap on it.
- The Prose subscription details will open.
- Look for a "Cancel subscription" button or link.
- Tap it to initiate the cancellation process.
- Google will ask you to confirm your cancellation.
- You may see a reason dropdown; you do not need to provide a reason, but you can if you wish.
- Tap "Cancel subscription" again to confirm.
Step 4: confirm cancellation in your app
- Return to your subscriptions list and verify that Prose is no longer listed under "Active subscriptions".
- It may appear under "Expired" or "Cancelled" with an end date.
- Take a screenshot showing the cancellation confirmation or the removal of Prose from your active subscriptions.
- Save this image in a secure location as legal proof of cancellation.
What happens after you cancel Prose
Understanding the timeline after cancellation helps you avoid confusion and take action if something goes wrong.
Your final shipment and billing date
When you cancel Prose, your subscription ends on your next scheduled billing date. You will not be charged again after that date. If your next billing date is 10 days away and you cancel today, you remain a customer until that date. Prose will still ship your next order if it is already prepared, unless you request an immediate cancellation before your next billing cycle begins.
If you want to stop all future shipments and charges today, contact Prose support directly and ask them to cancel your subscription effective immediately, rather than waiting for your next billing date. Yafee recommends documenting this request in writing (email) so you have proof if a dispute arises.
Refund eligibility and timeline
Refund eligibility depends on the circumstances of your cancellation. Under the Consumer Protection (E-Commerce) Rules, 2020, if you return an unused Prose product within 14 days of delivery (or 30 days under Prose's own Prose Promise guarantee), you are entitled to a full refund. Refunds are typically processed to your original payment method within 5 to 7 working days of Prose receiving and inspecting the returned product.
If you cancel before your next shipment ships, you should not be charged for that shipment, and no refund is necessary. If Prose charges you after cancellation, follow the dispute process outlined below.
Preventing unwanted charges after cancellation
In rare cases, a company fails to honour a cancellation and continues to charge the customer. Protect yourself by taking these steps immediately after cancelling:
- Screenshot or save all cancellation confirmation messages and emails.
- Include the date, time, and confirmation number if available.
- Monitor your bank or credit card statement for the next 30 days.
- Check for any charges from Prose or its payment processor.
- If an unwanted charge appears, contact your bank or card issuer immediately and initiate a dispute or chargeback.
- Provide your cancellation confirmation as evidence that you cancelled the subscription.
- Simultaneously, email Prose support with your cancellation confirmation and the unwanted charge, demanding an immediate refund and explanation.
Pricing and subscription costs in india
Prose pricing in India varies based on your customised formula and subscription frequency.
| Subscription plan | Frequency | Approximate cost (INR) | Best for |
|---|---|---|---|
| Single product | Every 4 weeks | ₹2,500-₹3,500 | Minimal trial |
| Custom regimen (2-3 products) | Every 4 weeks | ₹4,500-₹7,000 | Standard subscription |
| Full regimen (4+ products) | Every 4 weeks | ₹8,000-₹12,000 | Comprehensive care |
| Subscription discounts | Every 4 weeks | 10-15% off retail | Savings incentive |
Prose charges you automatically every 4 weeks (approximately monthly) unless you modify your subscription frequency or cancel. You can pause or reschedule your delivery before cancelling if you want to explore other options temporarily.
Common mistakes when cancelling Prose
Cancellation is straightforward, but a few missteps can delay your exit or cost you money. Avoid these traps.
Mistake 1: confusing cancellation with unsubscribe
Unsubscribing from marketing emails does not cancel your subscription. You can unsubscribe from Prose promotional emails while your subscription remains active and billing continues. Always confirm that your subscription status shows "Cancelled" or "Inactive" in your account, not just that you no longer receive sales emails.
Mistake 2: cancelling on the wrong platform
If you subscribed via the App Store, logging into the Prose website and attempting to cancel there will not work. You must cancel on the platform where you subscribed. Review your payment receipt to confirm your subscription channel, then follow the exact steps for that platform. At Yafee, we see this error cause weeks of delays because customers incorrectly believe they have cancelled when they have not.
Mistake 3: not saving cancellation proof
Screenshot or email yourself a copy of your cancellation confirmation immediately. If Prose later disputes your cancellation or incorrectly charges you, this proof is your strongest legal evidence. Without it, you are relying on Prose's records, which can be disputed or claimed to be lost.
Mistake 4: cancelling too close to your billing date
If you cancel on the same day your subscription renews, Prose may process that charge before your cancellation takes effect. Monitor your billing date and cancel at least 2 to 3 days before to ensure your cancellation processes in time. If you are charged after cancelling, contact Prose support and your bank immediately.
Mistake 5: ignoring unused product returns
If you have unopened, unused Prose products from previous orders, you have the right to return them within 14 days of delivery for a full refund under Indian e-commerce law. Many customers discard or ignore old products instead of claiming this refund. Before cancelling, review your order history and return any unused items to recover your money.
If Prose refuses to cancel your subscription
In the unlikely event that Prose fails to honour your cancellation request, Indian consumer law gives you clear escalation paths.
Step 1: request cancellation in writing
- Email Prose support with the subject line: "Formal Request for Subscription Cancellation and Refund".
- Include your account email, subscription date, and billing amount.
- State that you are exercising your right to cancel under the Consumer Protection Act, 2019.
- Demand a written confirmation of cancellation within 48 hours.
- Send this email from the same email address linked to your Prose account.
Step 2: file a complaint with the central consumer protection authority
- If Prose does not respond within 48 hours or refuses to cancel, visit the CCPA's official website (consumercomplaints.gov.in).
- Register a formal complaint against Prose for refusal to honour your cancellation request.
- Include screenshots of your cancellation attempts, email correspondence, and bank statements showing unwanted charges.
- The CCPA will investigate and compel Prose to comply with your cancellation if the complaint is upheld.
Step 3: file a complaint with your state consumer commission
- Alternatively, file a complaint with your state's District Consumer Protection Commission.
- Provide the same documentation as above (cancellation requests, emails, bank statements).
- Claim damages for wrongful continuation of charges and violation of consumer rights under the Consumer Protection Act, 2019.
- The commission can award you compensation for the unwanted charges plus additional damages for the inconvenience.
Checklist for cancelling Prose safely
Use this checklist to ensure your cancellation is complete and protected.
| Task | Status | Notes |
|---|---|---|
| Identify your subscription platform (website, App Store, or Google Play) | ✓ | Check your payment receipt or account login |
| Log in to your account or subscription settings | ✓ | Use the correct platform |
| Navigate to subscriptions or billing section | ✓ | Look for "My Account", "Settings", or "Subscriptions" |
| Click "Cancel Subscription" and confirm | ✓ | Take a screenshot immediately |
| Receive and save cancellation confirmation email | ✓ | Check spam folder; save to secure location |
| Monitor bank statement for 30 days for unwanted charges | ✓ | Escalate to bank if charged after cancellation |
When to keep your Prose subscription
Cancellation is not right for everyone. Consider keeping your subscription if the following apply:
- Your hair has visibly improved since starting Prose, and you are satisfied with the results.
- You have tried other commercial shampoos and found them less effective for your hair type.
- The monthly cost (typically ₹4,500-₹7,000) fits comfortably within your haircare budget without strain.
- You appreciate the convenience of automatic delivery and do not want to remember to repurchase products.
- Prose's customer service has been responsive and helpful if you have needed adjustments to your formula.
If most of these factors describe your experience, you may want to pause cancellation and give the service longer to prove its value.
Prose cancellation address and contact details
If you need to send physical correspondence regarding your cancellation, use this registered address for Prose Technologies India Private Limited:
Prose Technologies India Private Limited
Registered corporate headquarters address available via the Indian corporate registry (MCA/ROC)
Refer to your subscription confirmation email or account settings for the current contact address
For fastest resolution, contact Prose support through your account dashboard or the email address associated with your subscription. Digital communication creates a written record of your cancellation request, which is stronger legal evidence than phone calls if a dispute arises later.
Final advice on cancelling your Prose subscription
Cancelling Prose in India is straightforward when you follow the correct platform-specific steps and document your cancellation with screenshots and saved emails. Your consumer rights under the Consumer Protection Act, 2019, and the E-Commerce Rules, 2020, protect you against unwanted charges and refusal to cancel. If Prose fails to honour your cancellation, you have clear escalation paths through the Central Consumer Protection Authority and your state consumer commission.
At Yafee, we have helped thousands of Indian consumers cancel unwanted subscriptions and recover money wrongly charged to their accounts. Yafee's approach is to combine clear legal frameworks with practical, step-by-step procedures so you can cancel with confidence and clarity. Whether you are cancelling because the service did not meet your expectations, you found a better alternative, or you simply want to pause your subscription, follow the steps above and save your proof. Yafee ensures you stay in control of your haircare spending and your consumer rights.