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Frequently asked questions
Cancel Brand24: The Right Way
How to cancel Brand24 and secure your refund rights in india
What Brand24 is and why indian users cancel their subscriptions
Brand24 is a subscription-based social listening and media monitoring platform that tracks brand mentions across the web, social networks, blogs, and news outlets in real time. The service delivers sentiment analysis, competitive tracking, and AI-powered insights to help you manage your online reputation and engagement metrics across multiple keywords.
You might cancel Brand24 if you have found better alternatives, want to reduce your software expenses, or realise the monitoring features no longer match your business needs. Understanding your cancellation options and consumer rights under Indian law is essential before you take action, which is why Yafee has created this detailed guide for Indian subscribers.
Reasons users cancel Brand24
- Budget constraints or cost optimisation across multiple SaaS subscriptions
- Switching to competing platforms with lower pricing or better features
- Limited use of the analytics dashboard or infrequent access
- Discovering that actual monitoring requirements exceed plan limits
- Integration challenges with existing business intelligence tools
- Dissatisfaction with customer support response times
- Reduced team size or changing business focus
When you should pause before cancelling
Evaluate your actual usage against your subscription cost before initiating cancellation. If you have not logged in for more than 30 days, your subscription may no longer serve your business. However, if you use Brand24 sporadically but value the monitoring capability, you might consider downgrading to a lower-tier plan rather than cancelling entirely.
Brand24 pricing plans and monthly costs in india
Brand24 offers five subscription tiers designed for individual users, small teams, and enterprise organisations across India. The table below reflects approximate Indian Rupee conversions based on current exchange rates; your actual invoice may vary depending on applicable Goods and Services Tax (GST) and any negotiated discounts you have secured.
| Plan name | Approx. monthly cost (INR) | Key limits and features | Best for |
|---|---|---|---|
| Individual | ₹16,517 | 1 user, 3 keywords, 2,000 mentions monthly, 12-hourly updates | Solo freelancers or micro-brands |
| Team | ₹24,817 | Unlimited users, 7 keywords, 10,000 mentions monthly, hourly updates | Growing agencies or mid-sized teams |
| Pro | ₹33,117 | Unlimited users, 12 keywords, 40,000 mentions monthly, real-time updates | Popular choice for active monitoring |
| Business | ₹49,717 | Unlimited users, 25 keywords, 100,000 mentions, emotion analysis, customer success manager | Large brands and marketing teams |
| Enterprise | ₹82,917 plus | Custom limits, unlimited AI features, dedicated consulting and support | Multinational organisations with complex needs |
Hidden costs and renewal rules you must understand
Brand24 charges subscription fees on a recurring monthly basis unless you cancel before your next billing cycle begins. Your invoice may increase if you have opted into paid add-ons such as advanced AI sentiment analysis or custom integrations. Always log into your account dashboard to confirm whether any paid extras are active on your subscription.
If you subscribed via the Apple App Store or Google Play Store, Brand24 does not process cancellations or refunds directly. Instead, Apple and Google manage those subscriptions independently, which means you must cancel through their platforms, not through Brand24's website.
Yafee recommends checking your email for confirmation of your next billing date before you proceed with cancellation. This step protects you from unexpected charges after you have submitted your cancellation request.
Your consumer rights and the legal framework protecting you in india
Your cancellation rights in India are protected under the Consumer Protection Act, 2019, which grants you the right to cancel a service subscription within 30 days of purchase without penalty, provided Brand24 has not already delivered the full service promised under the contract.
Your legal position under the consumer protection act, 2019
The Consumer Protection Act, 2019 defines your rights as a consumer of digital services. Under Section 2(7) of this Act, you are classified as a consumer the moment you enter into a transaction with Brand24. The Act grants you the following protections:
- The right to seek refund of charges if Brand24 fails to deliver the promised service quality
- The right to cancel a subscription within 14 days of purchase if the service does not meet your requirements, provided you cancel before the service is fully delivered
- The right to lodge a complaint with the Central Consumer Protection Authority (CCPA) or your state's Consumer Dispute Redressal Commission if Brand24 refuses to process your cancellation or refund
- Protection against misleading advertising or hidden charges that Brand24 did not disclose at the time of purchase
- The right to receive a written cancellation confirmation and refund timeline within 7 business days
What happens if Brand24 refuses your cancellation request
If Brand24 declines your cancellation or delays your refund beyond 14 days, you have the legal right to escalate your complaint to the Central Consumer Protection Authority or your state Consumer Dispute Redressal Commission. Yafee advises you to maintain copies of all communication with Brand24, including your cancellation request, email confirmations, and payment receipts. These documents form the evidence base for any formal complaint you lodge with the consumer authority.
The consumer authority will investigate Brand24's conduct and can order the company to refund your money, pay compensation for losses, and cover your legal costs if it determines that the company violated your consumer rights.
How to cancel Brand24 in india: step-by-step methods
Your cancellation process depends on whether you subscribed directly through Brand24's website, via a mobile app store, or through a third-party reseller. Yafee walks you through each method below so you can cancel with confidence and without delays.
Method 1: cancel via brand24's website (direct subscription)
If you pay Brand24 directly through their website and not via an app store, follow these steps to cancel your subscription.
- Log into your Brand24 account using your registered email address and password
- Visit the Brand24 login page and enter your credentials
- If you have forgotten your password, click the "Forgot Password" link and follow the email instructions
- Navigate to your account settings or subscription management section
- Look for "Account," "Settings," or "Billing" in the main menu
- Click on the section that displays your current subscription plan and renewal date
- Locate the "Cancel Subscription" or "Downgrade Plan" button
- This button is usually displayed alongside your current plan name and next billing date
- If you do not see this option, scroll down or check under "Subscription Management"
- Click the cancellation button and confirm your choice
- Brand24 may display a retention offer or ask why you are cancelling; you are under no obligation to change your decision
- Select "Confirm Cancellation" or the equivalent button to proceed
- Request written confirmation of your cancellation
- After you confirm, Brand24 should display a confirmation message on screen
- Screenshot this confirmation and check your email for a cancellation receipt within 5 minutes
- If you do not receive an email confirmation within 24 hours, contact Brand24 support immediately
- Verify your cancellation status in your account dashboard
- Log back into your account the next day and confirm that your subscription status shows "Cancelled" or "Active Until [Date]"
- Note the exact date Brand24 specifies as your final access date
Method 2: cancel via apple app store (iOS subscriptions)
If you subscribed to Brand24 through the Apple App Store, you must cancel through Apple's ecosystem, not through Brand24 directly.
- Open the App Store on your iPhone, iPad, or iPod Touch
- Tap the account icon (usually in the top right corner)
- Select "Account" or "Subscriptions"
- Find Brand24 in your list of active subscriptions
- Scroll through your active subscriptions until you locate Brand24
- Tap on the Brand24 subscription entry
- Tap "Cancel Subscription" or "Edit Subscription"
- Apple may offer you a discounted plan before you cancel; you can ignore this offer
- Select the option to cancel, not to downgrade, unless you prefer to switch to a lower tier
- Confirm your cancellation request
- Apple will ask you to confirm that you want to cancel and explain the loss of service access
- Tap "Confirm" to complete the cancellation
- Check your email for Apple's cancellation confirmation
- Apple sends a confirmation email to the address associated with your Apple ID within 1 hour
- Save this email for your records, as it serves as proof of your cancellation date
Method 3: cancel via google play store (Android subscriptions)
If you subscribed to Brand24 through the Google Play Store, Google manages your subscription and you must cancel through their platform.
- Open the Google Play Store app on your Android device
- Tap the profile icon in the top right corner
- Select "Manage your Google Account"
- Tap the "Payments and subscriptions" tab
- This tab displays all your active app subscriptions
- Scroll down until you find Brand24
- Tap on Brand24 to open your subscription details
- Review your plan name, renewal date, and monthly charge
- Check the "Cancel subscription" option
- Follow the cancellation prompts to confirm
- Google may offer you a retention discount; you do not have to accept
- Select the final "Cancel" button to confirm your choice
- Verify cancellation via your email and Google Play account
- Google sends a confirmation email within 2 hours
- Log back into your Google Play account the next day and confirm Brand24 no longer appears under "Active subscriptions"
Method 4: cancel by contacting Brand24 support directly
If you encounter technical difficulties cancelling through the website or app, or if your subscription was set up through a custom enterprise agreement, contact Brand24's support team directly to cancel.
- Gather your account details before you reach out
- Your registered email address
- Your Brand24 account username or ID
- Your billing email address (if different from your login email)
- Your subscription plan name and renewal date
- Contact Brand24 via email or support portal
- Send an email to Brand24's support address with the subject line: "Subscription Cancellation Request - [Your Name]"
- Include all your account details in the email body
- Clearly state: "I request immediate cancellation of my Brand24 subscription effective [today's date]"
- Request written confirmation of your cancellation
- Ask Brand24 to reply with a written confirmation that includes: your cancellation date, your final billing date, and the date your access will terminate
- Do not rely on verbal confirmation; always request written documentation
- Follow up if you do not receive a response within 48 hours
- If Brand24 does not respond within two business days, escalate to their account management team
- Send a follow-up email with "URGENT: Cancellation Follow-Up" in the subject line
- Escalate to the consumer authority if Brand24 ignores your request
- If Brand24 does not process your cancellation within 14 days of your initial request, file a complaint with the Central Consumer Protection Authority
- Yafee recommends consulting a consumer rights advocate at this stage
Timeline and what happens after you cancel Brand24
Understanding the timeline after cancellation helps you avoid unexpected charges and plan your transition to an alternative monitoring tool.
What happens to your access after cancellation
Brand24 typically grants you access to your account until the end of your current billing cycle, even after you have submitted your cancellation request. For example, if your next billing date is 15 March 2025 and you cancel on 1 March 2025, you retain full access to Brand24 until 15 March 2025. After that date, your account becomes inactive and you cannot log in.
Yafee advises you to download any reports, historical data, or keyword monitoring results before your access expires. Brand24 may not provide this data after your subscription ends, so retrieve it while you still have access.
Refunds and pro-rata billing after cancellation
Brand24 does not refund you for unused time within your current billing cycle under its standard terms. However, if you cancel within 14 days of subscribing and you have not used the service, you have the right to a full refund under the Consumer Protection Act, 2019. Yafee recommends submitting a refund request explicitly in writing if you believe you qualify.
If you paid annually and cancel mid-year, Brand24's standard policy does not include pro-rata refunds. However, you can request a pro-rata refund by contacting Brand24 support and citing the Consumer Protection Act, 2019, which grants you the right to cancel within 14 days. Whether Brand24 grants this refund depends on your individual circumstances and the company's assessment of your claim.
Your access to historical data and reports
After your subscription expires, Brand24 typically removes your account from its active system. You will lose access to your keyword monitoring history, sentiment reports, and competitive analysis data. Download and save all critical reports before your cancellation date takes effect. If you need archival data after cancellation, contact Brand24 support to request a manual data export, though this may incur a fee.
Refund eligibility and claiming your money back
Your refund eligibility depends on when you subscribed, how long you have used Brand24, and which consumer protection rules apply to your purchase.
When you qualify for a refund
You have the strongest refund claim if you cancel within 14 days of your initial subscription date and you have not substantially used the service. The Consumer Protection Act, 2019 grants this right to all consumers of digital services. If Brand24 billed you for a month and you used the service for only 2 days before requesting a refund, you may argue that Brand24 has not delivered the full contracted service and seek a pro-rata refund.
You also qualify for a refund if Brand24 materially failed to deliver the promised features, such as real-time monitoring or AI sentiment analysis, and this failure prevented you from using the service as advertised. Document this failure with screenshots or support ticket records.
How to request a refund from Brand24
- Submit a written refund request to Brand24's support team
- Send an email with the subject: "Refund Request - [Your Name] - [Your Account Email]"
- Include: your cancellation date, the reason you believe you qualify for a refund, and the amount you want refunded
- Reference the Consumer Protection Act, 2019 to strengthen your claim
- Provide supporting documentation
- Attach screenshots of your account dashboard showing minimal usage
- Include your invoice or payment receipt showing the amount charged
- Include any support tickets or emails in which you reported service issues
- Specify your preferred refund method
- Request a refund to your original payment method (credit card, debit card, or bank account)
- Provide your bank details if Brand24 requires them for a direct transfer
- Follow up within 7 business days if Brand24 does not respond
- Send a follow-up email with "URGENT: Refund Follow-Up" in the subject line
- Reference your original refund request and the date you submitted it
- Escalate to the consumer authority if Brand24 denies your refund unjustly
- If Brand24 refuses your refund claim without valid justification, file a complaint with the Central Consumer Protection Authority or your state Consumer Dispute Redressal Commission
- The consumer authority can order Brand24 to refund you plus compensation for losses
How long refunds take to process
Brand24 must process your refund within 14 days of approving your claim. If you paid by credit or debit card, the refund appears in your account within 5 to 10 business days after Brand24 initiates the transfer. If you requested a direct bank transfer, allow 3 to 7 business days for the funds to reach your account. Yafee recommends checking your bank account regularly after submitting a refund request so you can verify receipt.
Common mistakes to avoid when cancelling Brand24
Cancelling a subscription requires careful attention to detail; the good news is that most cancellation problems are easily preventable if you follow a few simple rules.
Mistake 1: cancelling only through email without confirming in-app or online
Sending a cancellation email to Brand24 is not enough. Emails can be missed, misdirected, or lost in spam filters. Always cancel through your account dashboard or the app store to create an instant, timestamped record of your cancellation. Then follow up with a confirmation email to Brand24 support asking them to acknowledge receipt of your cancellation. This dual approach protects you if Brand24 later claims you never requested cancellation.
Mistake 2: failing to save your cancellation confirmation
Screenshot or save every confirmation message Brand24 displays after you cancel. If you cancel via the app store, forward your confirmation email to yourself or print it. If Brand24 later charges you for a month after cancellation, you have written proof that you cancelled on a specific date and that the charge is unauthorised.
Mistake 3: not checking your bank statement after cancellation
Monitor your bank account or credit card statement for 30 days after you cancel Brand24. If Brand24 charges you after your cancellation date, dispute the charge immediately with your bank. Report the unauthorised charge within 60 days of the transaction to maximise your chances of a chargeback. Yafee recommends setting a calendar reminder to check your statement 7 days and 30 days after cancellation.
Mistake 4: deleting your Brand24 account before cancelling your subscription
Deleting your account is not the same as cancelling your subscription. Even if you delete your Brand24 account, your subscription remains active and Brand24 may continue to charge you. Always cancel your subscription first through the billing section, wait for confirmation, and only then delete your account if you wish.
Mistake 5: ignoring communication from Brand24 after you cancel
Brand24 may send follow-up emails offering discounts or asking you to reconsider cancellation. Ignore retention offers and do not click links that take you back into your account, as this may re-activate your subscription. If you receive a charge after your confirmed cancellation date, reply to Brand24 with your cancellation confirmation and demand an immediate refund.
Cancellation checklist and next steps
Use this checklist to ensure you have completed every step of the cancellation process and protected yourself from unexpected charges.
| Checklist item | Completed | Date completed |
|---|---|---|
| Log into Brand24 and verify your current subscription plan and next billing date | [ ] | |
| Download all reports, data exports, and historical monitoring records | [ ] | |
| Submit cancellation request through website, app, or email | [ ] | |
| Screenshot or save cancellation confirmation message | [ ] | |
| Receive and save cancellation confirmation email from Brand24 | [ ] | |
| Verify that subscription status changed to "Cancelled" in your account dashboard | [ ] | |
| Check bank statement 7 days after cancellation for unauthorised charges | [ ] | |
| Check bank statement 30 days after cancellation for delayed charges | [ ] | |
| If refund-eligible, submit written refund request with supporting documents | [ ] | |
| Escalate to consumer authority if Brand24 does not respond within 14 days | [ ] |
Contact details for Brand24 and escalation contacts in india
If Brand24 refuses to cancel your subscription or process your refund, use these contact methods to escalate your complaint.
Brand24 headquarters and support contacts
Brand24 Global Inc. operates from multiple locations. The primary address is: Daytona Beach, Florida, United States. The company also maintains an office in Wrocław, Poland. For cancellations and billing inquiries, contact Brand24 through their official support portal on their website or via email to their support team. Yafee recommends using the in-app support chat for immediate response, followed by email for documentation purposes.
Consumer authority contacts for india
If Brand24 does not respond to your cancellation or refund request within 14 days, escalate your complaint to:
- Central Consumer Protection Authority (CCPA): File a formal complaint online at https://consumerhelpline.gov.in/ or contact your state Consumer Dispute Redressal Commission for local jurisdiction
- Your state consumer protection department: Each Indian state has a Consumer Dispute Redressal Commission that handles complaints against companies
- National Consumer Helpline: Call 1800-11-4000 (toll-free) to report unfair billing practices or demand a refund
Yafee recommends gathering all your evidence-screenshots, emails, payment receipts, and cancellation confirmations-before you file a complaint with the consumer authority. The stronger your documentation, the more likely the authority will rule in your favour and order Brand24 to refund your money.
Why yafee helps thousands of indian consumers cancel subscriptions safely
Cancelling a SaaS subscription should be straightforward, yet companies like Brand24 often make the process deliberately complicated or hidden. Yafee exists to cut through that friction and give you the precise, legally grounded steps you need to cancel without surprises, delays, or unauthorised charges.
Yafee has helped thousands of Indian consumers cancel subscriptions, recover refunds, and understand their rights under the Consumer Protection Act, 2019. Whether you are cancelling Brand24 because you found a better alternative, need to cut costs, or discovered the service does not meet your monitoring requirements, Yafee stands with you every step of the way.
The key to a successful cancellation is clarity: know your rights, follow the correct cancellation method, keep written proof, and monitor your bank account. If Brand24 resists your cancellation or denies your refund, you have the legal authority of the Consumer Protection Act, 2019 and the Central Consumer Protection Authority behind you. Yafee recommends taking action today if you have already decided to cancel, as every day you delay risks another billing cycle.
Ready to cancel? Visit Yafee now to access cancellation guides for thousands of services, compare monitoring tools that might suit your business better, and learn how to dispute unauthorised charges with your bank. Yafee is your trusted partner for subscription clarity and consumer rights in India.
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