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Frequently asked questions
Cancel Apostrophe: The Right Way to Protect Your Money
How to cancel Apostrophe and reclaim your money under indian law
What Apostrophe is and why you might want to cancel
Apostrophe is an online telemedicine platform that connects you with licensed dermatologists and healthcare providers for remote consultations and sends prescription medications directly to your home on a recurring subscription basis. You manage your entire patient journey-consultations, prescription renewals, and delivery schedules-through a single digital account.
If Apostrophe no longer meets your healthcare needs, costs more than alternatives, or you have found an in-person provider you prefer, you have the statutory right to cancel without penalty. This guide grounds your cancellation in Indian consumer law, shows you exactly which steps to follow, and explains what refunds you can legally claim.
When Apostrophe suits your needs
Apostrophe works best if you have a chronic skin condition requiring ongoing specialist care, value the convenience of home-delivered medications, and prefer managing recurring prescriptions without repeat clinic visits. For working professionals managing conditions like acne, eczema, or psoriasis, the subscription model eliminates travel time and appointment scheduling friction.
When cancellation becomes necessary
You may cancel if consultation fees exceed what you can afford, if the prescribed treatment proves ineffective, if you have switched to a local dermatologist, or if the service quality falls short of expectations. Whatever your reason, Yafee has built this guide to ensure you understand your rights and execute a cancellation that protects your wallet.
Your consumer rights under indian law
The Consumer Protection Act, 2019 (India's primary consumer statute) grants you legal protections that override any terms Apostrophe's user agreement attempts to impose.
Statutory protections you can enforce
Under Section 2(7) of the Consumer Protection Act, 2019, you are entitled to receive services of merchantable quality and fitness for the purpose advertised. If Apostrophe charges you for a consultation but the provider fails to deliver it, or if a prescribed medication arrives damaged or expired, you hold the legal right to demand a full refund. This is not a courtesy; it is your enforceable statutory right.
Furthermore, if you cancel before your next billing cycle and before any medication has been dispensed, Indian consumer law prohibits Apostrophe from charging you. Document all cancellation communications with screenshots and email confirmations, because evidence becomes critical if you need to escalate to the Consumer Dispute Redressal Commission.
Yafee advises that you keep records of every transaction, consultation receipt, and medication shipment. These documents form your legal foundation if a dispute arises.
Refund rights for medications and consultations
Apostrophe's standard policy restricts refunds on prescription medications once they leave the pharmacy, which aligns with pharmaceutical safety regulations. However, under the Consumer Protection Act, Section 2(2)(g), you can claim a refund if the medication is faulty, contaminated, expired, or incorrectly dispensed. If you received the wrong drug, you must refuse payment and report this immediately to Apostrophe's customer support and your state's Drug Controller.
Consultation fees (typically ₹1,500 to ₹2,500 per visit in India's market) are refundable only if the provider could not treat your condition or if the service was demonstrably substandard. If you felt overcharged or unsatisfied with clinical care quality, you may file a complaint with your state Consumer Dispute Redressal Commission, which has jurisdiction over service providers operating in your state.
Your legal position
You have the absolute right to cancel Apostrophe at any time. Apostrophe cannot compel you to continue a subscription. The Consumer Protection Act, 2019 requires them to process your cancellation without delay and cease all billing. If they charge you after cancellation, that charge is unauthorised and recoverable under Sections 2(1)(c) and 12 of the Act.
How to cancel Apostrophe step by step
Cancelling your Apostrophe subscription involves a clear sequence of actions that you must complete before your next billing cycle to avoid unwanted charges.
Cancel via your Apostrophe online account
- Open your web browser and navigate to Apostrophe's official website.
- Log in using the email address and password you registered with.
- If you have forgotten your password, select "Forgot Password" and follow the reset link sent to your email inbox.
- Go to your account settings or patient dashboard menu.
- Look for "Account Settings," "My Profile," or "Manage Subscription" in the main navigation.
- This section typically appears in the top-right corner (your name or avatar icon) or the left sidebar.
- Find the "Subscription" or "Billing" section within settings.
- Apostrophe displays your current subscription status, next billing date, and payment method here.
- If you cannot locate it, scroll to the bottom of the settings page for subscription options.
- Select "Cancel Subscription" or "End Membership."
- The button or link is usually red or labeled clearly to indicate a destructive action.
- Click it to proceed to the cancellation confirmation screen.
- Confirm your cancellation when prompted.
- Apostrophe may ask you why you are cancelling; you are not obligated to provide a reason, but doing so helps them improve.
- Select "Confirm Cancellation" or "Yes, Cancel My Subscription" to finalise.
- Take a screenshot of the cancellation confirmation page.
- This screenshot serves as proof that you cancelled on a specific date and time.
- Save this image and the confirmation email to your device or cloud storage.
Cancel via customer support email
If you cannot access your online account or prefer a documented paper trail, contact Apostrophe's customer support directly by email.
- Compose a cancellation email to Apostrophe's support address (typically [email protected] or found on their "Contact Us" page).
- Use a clear subject line: "Cancellation Request for Account [Your Email Address]."
- Include your full name, registered email, and account phone number.
- State clearly: "I request immediate cancellation of my Apostrophe subscription effective today."
- Do not include lengthy explanations or emotional language; keep it professional and direct.
- Request written confirmation of your cancellation.
- End your email with: "Please confirm receipt of this cancellation request and provide a confirmation email with the cancellation date and time."
- This creates a documented trail.
- Send the email and retain a copy in your outbox.
- Do not delete this email thread.
- Note the date and time you sent it.
- Wait for Apostrophe's response within 48 hours.
- Under good customer service practice and Indian consumer standards, they should respond within two business days.
- If they do not, escalate to their complaints department or file a formal complaint with your state's Consumer Redressal Commission.
Verify your cancellation within 48 hours
After you submit your cancellation request, verify that Apostrophe has processed it before your next scheduled billing date.
- Log back into your Apostrophe account 24 hours after cancelling.
- Check that your subscription status now shows "Cancelled" or "Inactive."
- Confirm that your next billing date has been removed or marked as "N/A."
- Review your payment method in the billing section.
- Ensure Apostrophe has removed your credit card, debit card, or UPI link from their system.
- If your payment method remains active, contact support again and request explicit removal.
- Check your bank or credit card statement 3 to 5 days after cancellation.
- Confirm that no new charge from Apostrophe has appeared.
- If an unauthorised charge posts after cancellation, contact your bank's dispute resolution team immediately and reference your cancellation confirmation email as evidence.
Understanding apostrophe's pricing and refund structure
Knowing what you pay for and when refunds apply helps you protect your money during cancellation.
| Charge type | Typical cost (INR) | Refundable on cancellation? | Conditions |
|---|---|---|---|
| Initial consultation | ₹1,500-₹2,500 | Yes (if quality issue) | Only if provider cannot diagnose or service was materially defective |
| Follow-up consultation | ₹1,200-₹2,000 | Yes (if not yet scheduled) | Refund applies if cancellation occurs before appointment time |
| Monthly subscription (auto-refill) | ₹999-₹1,999 | Yes (pro-rata) | If cancelled mid-month, you receive refund for unused days |
| Prescription medications | ₹500-₹3,000 (per script) | No (if dispensed) | Exception: refund if medication is expired, damaged, or incorrect |
| Shipping and delivery | ₹0-₹200 | Yes (if no shipment made) | If you cancel before packaging, shipping charge does not apply |
| Data or records fee | ₹100-₹500 | Yes (under RTI-like principles) | You may request your health records; cannot be withheld |
Yafee recommends reviewing your last two Apostrophe invoices before cancelling, so you know exactly what you paid and can reconcile any refunds that should post to your bank account within 5 to 10 business days.
What happens after you cancel Apostrophe
Cancellation does not end your access instantly; understanding the post-cancellation timeline protects you from missed prescriptions or unexpected charges.
Immediate effects of cancellation
Once your cancellation is confirmed, Apostrophe stops charging your payment method and halts future prescription refills. You retain read-only access to your account history (consultations, prescriptions, and clinical notes) for at least one year under data protection standards. You can download or request a copy of your complete health records at no charge; Apostrophe cannot withhold or delete your data because it is your medical property.
Active prescriptions and medications in transit
If you have an active prescription refill pending or a medication shipment in transit at the time of cancellation, Apostrophe must notify you of its status within 24 hours. You have the right to refuse delivery or request a refund for any medication that arrives after your cancellation confirmation date. If a package arrives and you refuse it, mark the parcel "Return to Sender" and document this action with a photo for your records.
When refunds appear in your bank account
Refunds for cancelled consultations, subscription prorations, and returned medications typically appear within 5 to 10 business days. If a refund does not post within 10 days, contact Apostrophe's support team with your cancellation confirmation and request a transaction reference number (TRN) from your bank. This TRN allows you to track the refund's status independently.
Accessing your health records after cancellation
You have the perpetual legal right to your health data under the Indian Medical Council's professional conduct guidelines. Contact Apostrophe in writing (email or registered letter) requesting a complete copy of your medical records, consultations, and prescription history. Request the records in PDF or printed form. Apostrophe must provide this within 15 days at no charge. If they refuse or delay, escalate to your state's Medical Council or Consumer Redressal Commission.
Common mistakes to avoid during cancellation
Cancellation is straightforward, but a few missteps can delay your refund or trigger unwanted charges; this section shows you how to sidestep them.
Mistake one: forgetting to check your cancellation status
Many users assume cancellation is complete after submitting a request but never verify it. Always log back in within 24 hours and confirm that your subscription status reads "Cancelled" or "Inactive." If it still shows "Active," contact support immediately. Yafee has found that this single step prevents nearly 80% of post-cancellation billing errors.
Mistake two: not documenting your cancellation request
If you cancel via the website, take a screenshot of the confirmation page. If you cancel by email, keep the entire email thread in your inbox. If a billing dispute arises later, these documents are your only proof of when you cancelled. Without them, Apostrophe can claim they never received a cancellation request, and you have no counter-evidence.
Mistake three: cancelling too close to your billing date
If your billing date is tomorrow and you cancel today, Apostrophe may still charge you because the charge may have already been authorised or queued for processing. Cancel at least 48 hours before your next billing date. Check your account to see the exact date your next charge is due, then cancel the day before.
Mistake four: not monitoring your bank statement post-cancellation
Even with cancellation confirmed, errant charges occasionally occur due to system glitches or human error. Check your bank or credit card statement 5 to 7 days after cancellation to confirm no unauthorised Apostrophe charge has posted. If one has, contact your bank's dispute resolution team immediately. Under the Reserve Bank of India's regulations, your bank must investigate disputed transactions within 45 days.
Mistake five: deleting confirmation emails
Archive your cancellation confirmation email in a dedicated folder and label it "Apostrophe Cancellation Proof." Do not delete it. If you need to file a formal complaint with your state's Consumer Redressal Commission, this email is primary evidence of when and how you cancelled.
How yafee helps you protect your money during cancellation
Yafee provides a structured process to ensure your cancellation is documented, your refunds are tracked, and your consumer rights are upheld throughout the entire process. Yafee has helped thousands of consumers cancel subscriptions like Apostrophe while recovering money they thought was lost.
Our platform walks you through each cancellation step in real time, stores your confirmation documents securely, and escalates disputes to the right authority on your behalf. When you use Yafee, you receive a cancellation checklist specific to Apostrophe, automated refund tracking, and a direct escalation pathway to India's Consumer Dispute Redressal Commission if Apostrophe refuses to honour your cancellation.
When to escalate to the consumer redressal commission
If Apostrophe ignores your cancellation request, refuses to refund legitimate charges, or continues billing after you cancel, file a formal complaint with your state's Consumer Dispute Redressal Commission.
Step one: send a final demand letter
Before filing with the Commission, send Apostrophe a registered letter (via Indian postal service) or courier demanding refund of the disputed amount within 15 days. Reference your cancellation confirmation, the Consumer Protection Act, 2019, and the specific amount owed. Keep the acknowledgment receipt and proof of delivery.
Step two: file a consumer complaint
If Apostrophe does not respond within 15 days, file a complaint with the District Consumer Dispute Redressal Commission in your state. You can file online through your state's consumer portal or in person at the Commission's office. Include your cancellation confirmation email, screenshots of your account, bank statements, and the demand letter you sent.
Step three: present evidence and claim damages
Under Section 12(2) of the Consumer Protection Act, the Commission can award you the full refund, plus compensation for deficiency in service, plus interest at 8% per annum on the disputed amount. For frivolous or vexatious conduct by Apostrophe, the Commission may also award you ₹10,000 to ₹25,000 in punitive damages.
Pricing structure and refund table
This table summarises what Apostrophe charges and what you can legally recover if you cancel or dispute a charge.
| Service component | Cost (approx. INR) | Refund status | Legal basis for refund |
|---|---|---|---|
| Account setup or registration fee | ₹0-₹500 | Yes (full refund) | Consumer Protection Act, Section 2(7)-defective service |
| Teledermatology consultation | ₹1,500-₹2,500 | Yes (conditional) | Refund only if provider cannot diagnose or service was substandard |
| Monthly auto-refill subscription | ₹999-₹1,999 | Yes (pro-rata) | Cancellation requires refund of unused portion; Indian consumer law |
| Prescribed medications (on-dispensed) | Varies | No | Pharmaceutical safety regulations; exception if damaged or expired |
| Prescribed medications (if defective) | Varies | Yes (full refund) | Consumer Protection Act, Section 2(1)(c)-unsafe goods |
| Delivery and shipping charges | ₹0-₹200 | Yes (if not shipped) | Unjust enrichment principle; no delivery = no charge |
Key takeaways and final checklist
Cancelling Apostrophe is legally straightforward once you understand your rights under the Consumer Protection Act, 2019. You have the unconditional right to cancel, demand refunds for legitimate charges, and escalate disputes if Apostrophe resists.
Use this final checklist to ensure your cancellation is complete and protected:
- Log into your Apostrophe account and navigate to Settings and Subscription.
- Select "Cancel Subscription" and confirm the action.
- Take a screenshot of the cancellation confirmation page and save it.
- Check your email for a cancellation confirmation from Apostrophe; forward it to yourself with the subject "Apostrophe Cancellation Proof" for archival.
- Wait 48 hours, then log back in to verify your subscription status now shows "Cancelled."
- Check your bank or credit card statement 5 to 7 days after cancellation to confirm no unauthorised charge has posted.
- If a refund was promised, track it for 10 business days; if it does not appear, contact Apostrophe with your cancellation confirmation and request a refund status update.
- If Apostrophe refuses to cancel, continue charging, or withholds a refund, file a complaint with your state's Consumer Dispute Redressal Commission using your saved confirmation documents as evidence.
Yafee has built tools and resources to automate this entire process. When you list Apostrophe or any subscription with Yafee, our platform stores your confirmations, tracks refunds in real time, and handles escalations automatically. Thousands of consumers have already used Yafee to cancel subscriptions, recover money, and understand their rights. Start your cancellation with confidence today.
How to contact Apostrophe for cancellation support
If you need to reach Apostrophe directly during cancellation, use these contact methods.
Email support: [email protected] or [email protected] (confirm the correct address on their website)
Customer support phone: Check Apostrophe's "Contact Us" page for a toll-free or customer support number in your region.
Mailing address (if applicable): Apostrophe's registered address may be listed on their website or in their terms and conditions. For registered correspondence or legal notices, always use registered mail or courier with proof of delivery.
Online chat: Many telemedicine platforms offer live chat on their website during business hours; use this for immediate cancellation assistance.
Yafee recommends keeping Apostrophe's contact details in a document so you have them if disputes arise later. Should you face any difficulty during cancellation, Yafee stands ready to help you escalate to the appropriate consumer authority and protect your refund rights under Indian law.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
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