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Frequently asked questions
Cancel Pura: The Right Way to Avoid Fees
How to cancel your Pura subscription in india and protect your refund
Why you might want to cancel Pura and what you need to know
Pura is a subscription-based fragrance delivery service that sends scent cartridges and smart diffusers to your home or office on a recurring schedule. You select fragrances through purifry.in (the India-specific platform), manage your delivery dates online, and receive refill cartridges according to your chosen billing cycle. The service works well for some households but not for everyone, and your reasons for cancellation are entirely valid.
You may cancel because your fragrance preferences have shifted, the device requires too much maintenance, your household budget no longer allows for recurring charges, or you've simply found an alternative diffuser method that suits you better. Whatever your reason, Yafee is here to guide you through the cancellation process with confidence and clarity, protecting your legal position every step of the way.
Common reasons customers cancel Pura subscriptions
Your scent preferences change over time. What delighted you six months ago may no longer appeal to you today. You may discover that Pura's fragrance range no longer matches your taste, or you might prefer to control your spending on non-essential services. Other customers cancel because the diffuser has become a maintenance burden, they've relocated and no longer need the device, or they've realised that purchasing fragrances ad hoc suits their lifestyle better than a recurring subscription.
Understanding your cancellation reason helps you communicate clearly with Pura's support team. If you're cancelling because of a billing dispute or unexpected charge, you'll need to cite that reason when escalating to consumer authorities. Yafee recommends documenting your reason in writing before you submit your cancellation request.
When cancellation becomes urgent
Some situations require immediate action. If Pura has charged you multiple times without authorisation, if you never received your diffuser or cartridges, or if you discover hidden charges on your billing statement, you must cancel and dispute the charge simultaneously. In these cases, contact Pura's support team by email and file a complaint with your bank on the same day.
Pura's subscription plans and pricing in india
Knowing what you're paying for and which plan you're enrolled in determines how you cancel and what refund you're entitled to receive.
| Subscription plan | Billing frequency | Typical cost (INR) | Renewal terms | Cancellation deadline |
|---|---|---|---|---|
| Monthly refill subscription | Monthly | ₹500-₹1,200 | Auto-renews monthly | 5-7 days before next billing date |
| Quarterly refill plan | Every 3 months | ₹1,400-₹3,200 | Auto-renews quarterly | 10-14 days before next billing date |
| Discounted diffuser promo | One-time upfront + recurring cartridge fees | ₹2,500-₹5,000 (device) + ongoing cartridge costs | Includes lock-in period (3-12 months typical) | Within lock-in period (penalty may apply) |
| Purifry.in single order | One-time purchase | Variable by product | No auto-renewal | Before shipment (24-72 hours) |
| Purifry.in post-shipment return | One-time purchase | Variable by product | No auto-renewal | Within 14 days of receipt (unused condition) |
| International Pura subscription | Monthly or custom | Converted to INR (varies) | Auto-renews per chosen interval | Per plan terms (5-14 days typical) |
If you enrolled in a promotional diffuser plan, your cancellation rules may include an early termination charge. Check your order confirmation email for promotional terms. Yafee recommends saving all promotional emails, order receipts, and billing statements before you cancel.
Your consumer protection rights under indian law
India's Consumer Protection Act 2019 grants you specific cancellation and refund rights that override any unfavourable terms Pura may impose.
Consumer protection act 2019 and your cancellation entitlements
Under the Consumer Protection Act 2019, you have the right to cancel online purchases within 14 days of receipt if the product remains unused and in original condition. For subscription services, you are entitled to clear, transparent cancellation terms displayed before you complete your purchase. Pura must disclose all recurring charges, renewal dates, and cancellation procedures upfront. If they fail to do so, any hidden charges are unenforceable.
Consequently, if Pura charges you an early termination fee that was not disclosed in your original order confirmation, you can dispute that charge. If they attempt to collect a penalty after you cancel, you have grounds to escalate your complaint to your State Consumer Disputes Redressal Commission.
Your legal position: You cannot be charged cancellation penalties for services where the terms were not clearly disclosed at purchase. If Pura claims you agreed to a lock-in period, they must produce the written terms you signed. If those terms are hidden in a lengthy policy or tucked into a hyperlink, they are unlikely to be enforceable under consumer law.
What to do if Pura ignores your cancellation request
If Pura fails to respond to your cancellation request within 7 days, or if they process your cancellation but continue to charge you, you must escalate immediately. File a complaint with the District Consumer Disputes Redressal Commission in your state. Include copies of your cancellation email, proof of subsequent charges, and your bank statement.
The District Consumer Disputes Redressal Commission is the enforcement body that investigates service provider breaches and orders refunds. Yafee advises customers to file complaints online through your state's consumer portal (most state governments now offer digital filing). Include the complaint registration number in all future correspondence with Pura.
How to cancel your Pura subscription step by step
Follow these clear, sequential steps to cancel your subscription without losing your refund entitlements.
Step 1: gather your account and billing information
Before you contact Pura, assemble the following documents.
- Your Pura account email address (the one linked to purifry.in or Pura's global platform)
- Your order confirmation email and any promotional code emails
- Your most recent billing statement (screenshot or PDF)
- The date you enrolled in your subscription
- Your next scheduled billing date (visible in your account dashboard)
Having these details at hand means you can communicate precisely with Pura's support team and avoid repeating yourself. If you're disputing a charge, include your bank transaction reference number in your cancellation email.
Step 2: log into your Pura account and check cancellation options
Visit purifry.in and log in with your account credentials. Navigate to your account settings or subscription management page. Many subscription services, including Pura, offer a self-service cancellation option in your account dashboard. If you see a "Cancel Subscription" or "Manage Plan" button, click it and follow the on-screen prompts.
Document any cancellation confirmation code or reference number displayed on screen. Take a screenshot of the confirmation page. This is your proof of cancellation if Pura later disputes your request.
Step 3: send a formal cancellation email if self-service fails
If no self-service cancellation option exists, or if you've already tried it without success, send a formal cancellation email to Pura's support team.
- Address your email to [email protected] or the support email listed on the Pura website
- Use the subject line: "Subscription Cancellation Request - Account [Your Email Address]"
- In the body, include:
- Your full name and account email address
- Your subscription plan type (monthly refill, quarterly plan, promotional diffuser, etc.)
- The date you enrolled in your subscription
- Your next scheduled billing date
- Your cancellation reason (brief, factual - avoid lengthy complaints at this stage)
- Your explicit request: "I request that my subscription be cancelled effective immediately and that I receive a full refund of any charges since [date]"
- Copy and paste this email to your personal records or save a PDF for your files
- Send from the email address linked to your Pura account
Pura's support team should respond within 48 to 72 hours. If they don't, send a follow-up email referencing your previous request.
Step 4: confirm your cancellation in writing within 5 business days
Once Pura confirms your cancellation by email, send a second email confirming receipt of their cancellation confirmation. This creates a paper trail and proves you acted promptly. Keep both emails indefinitely.
In this confirmation email, include: "I confirm receipt of your cancellation confirmation dated [date]. I expect to see no further charges to my account. If a charge appears after [date], I will dispute it with my bank and file a complaint with the District Consumer Disputes Redressal Commission."
Step 5: monitor your bank account for 30 days
Even after cancellation, watch your bank statement carefully for 30 days. Subscription services occasionally fail to stop recurring charges immediately. If you see a charge after your confirmed cancellation date, take action the same day: contact your bank's fraud department and file a chargeback or dispute.
Notify Pura in writing within 24 hours of the unauthorised charge: "You have charged my account ₹[amount] on [date], 5 days after I cancelled my subscription. This charge is unauthorised and violates the Consumer Protection Act 2019. I am disputing this charge with my bank and filing a consumer complaint." Include your cancellation confirmation email as evidence.
Refunds, timelines, and what to expect after cancellation
Understanding Pura's refund policy and the timeframe for receiving your money protects you from follow-up disputes.
Refund eligibility under the consumer protection act 2019
You are entitled to a full refund if you cancel within 14 days of receiving your diffuser or refill cartridges (if unused and in original condition). If you cancel your subscription before the next scheduled shipment, you are entitled to a refund of any pre-paid charges for services not yet rendered.
For example, if you paid ₹1,200 for a monthly refill subscription on the 1st of the month but cancel on the 10th, you are entitled to a pro-rata refund for the remaining 20 days of service (approximately ₹800). Pura may attempt to withhold a small admin fee; however, if this fee was not disclosed in your original terms, it is unenforceable.
Expected refund timelines
Refunds must be processed within 30 days of your cancellation confirmation. Most credit and debit card refunds appear in your account within 5 to 10 business days after Pura initiates them. If 30 days pass and you see no refund, escalate to your bank and file a consumer complaint.
Keep a record of the date you cancelled and the expected refund date. Yafee recommends setting a phone reminder for day 28 so you can check whether the refund has appeared in your account.
Disputing a refused or delayed refund
If Pura refuses to refund you or delays beyond 30 days, file a complaint with your State Consumer Disputes Redressal Commission immediately. Include the following in your complaint:
- Copies of your cancellation confirmation email from Pura
- Your bank statement showing the original charge(s) and absence of refund
- Screenshots of your account dashboard (if available)
- Pura's published refund policy (from their website or confirmation email)
- Copies of all follow-up emails to Pura requesting the refund
The District Consumer Disputes Redressal Commission can order Pura to refund you within 10 days of the commission's decision. If Pura fails to comply, you can escalate to the State Consumer Disputes Redressal Commission or file for recovery with your district court.
Common cancellation mistakes and how to avoid them
Many customers inadvertently delay their refunds or weaken their position by making simple errors. You can avoid all of these with a methodical approach.
Mistake 1: cancelling through the wrong channel
Sending your cancellation request via social media comment, indirect email addresses, or phone calls creates confusion. Always cancel by email to the official support email listed on Pura's website, or through the self-service cancellation option in your account. Email creates a timestamped, written record that courts and consumer authorities recognise as proof of your request.
Mistake 2: assuming silence means cancellation
If Pura doesn't respond to your cancellation email within 5 business days, don't assume your subscription is cancelled. Send a follow-up email with a clear deadline: "If I do not receive written confirmation of my cancellation within 48 hours, I will dispute all charges with my bank and file a complaint with the District Consumer Disputes Redressal Commission."
Mistake 3: cancelling without documenting your promotional terms
If you enrolled in a discounted diffuser promotion, Pura may claim you agreed to a lock-in period and attempt to charge an early termination fee. Before you cancel, save every promotional email, the exact text of the promotion, and your order confirmation. If the lock-in terms were not explicitly stated in the promotional offer itself, they are not binding. Yafee has helped thousands of consumers recover refunds by proving that lock-in terms were buried in fine print.
Mistake 4: cancelling verbally only
Phone calls and chat messages without email confirmation are difficult to prove. If Pura offers phone-based cancellation, always follow up with an email confirmation: "This confirms our phone conversation on [date] with [support agent name], during which I requested cancellation of my subscription." Request a ticket or reference number from the phone agent and include it in your follow-up email.
Mistake 5: not monitoring your account after cancellation
Subscription services occasionally re-activate cancelled accounts or fail to stop recurring charges. Check your bank statement every 5 days for the first 30 days after cancellation. If you see any charge, dispute it immediately and notify Pura that you have filed a chargeback.
Checklist: before, during, and after cancellation
Use this checklist to ensure you complete every step correctly and protect your refund.
| Stage | Action | Status |
|---|---|---|
| Before cancellation | Save order confirmation, promotional emails, and billing statements | Done |
| Before cancellation | Note your next scheduled billing date from your account dashboard | Done |
| During cancellation | Use self-service cancellation if available; take a screenshot of confirmation | Done |
| During cancellation | Send formal cancellation email if self-service fails; save a copy to your records | Done |
| After cancellation (Day 1) | Receive and save written cancellation confirmation from Pura | Done |
| After cancellation (Days 5-10) | Monitor your bank account for the refund; if not received, send follow-up email to Pura | Done |
| After cancellation (Day 30) | If no refund, file complaint with State Consumer Disputes Redressal Commission | Done |
| After cancellation (ongoing) | Check your bank statement every 5 days for 30 days; dispute any unauthorised charges | Done |
Cancellation address and escalation contact information
If Pura does not respond to email within 7 days or refuses your cancellation request, use the formal contact channels below to escalate your complaint.
Pura customer support email
Send your cancellation request to: [email protected] or the support email listed on Pura's website home page. If no email is provided, contact them through their website contact form and request a response within 48 hours.
Filing a formal consumer complaint in your state
If Pura ignores your cancellation request or refuses your refund, file a formal complaint with your District Consumer Disputes Redressal Commission. You can file online through your state's official consumer portal or in person at your district's consumer protection office.
Include the following in your complaint:
- Your name, address, and phone number
- Pura's registered business address (available on purifry.in or Companies House registration)
- Copies of your cancellation email and Pura's response (or proof of non-response)
- Your bank statement showing the charge(s) and absence of refund
- The amount you claim as refund
- A clear statement of facts: dates, amounts, and what you requested versus what Pura did
The District Consumer Disputes Redressal Commission investigates service provider complaints free of charge. Decisions typically arrive within 90 days.
Escalation to your state consumer disputes redressal commission
If the District Commission's decision goes against you, or if Pura fails to comply with it, you can appeal to your State Consumer Disputes Redressal Commission. This process is also free and typically takes 120 to 180 days.
Final summary: cancelling Pura with confidence
Cancelling your Pura subscription is straightforward when you follow the correct legal and procedural steps. The Consumer Protection Act 2019 protects your right to cancel within clear timelines and to receive refunds promptly. By documenting every communication, avoiding common mistakes, and escalating to consumer authorities if necessary, you ensure that Pura honours your cancellation and processes your refund in full.
Yafee has helped thousands of consumers cancel subscription services-including Pura-and recover refunds that companies initially refused. The key is to remain methodical, keep written records, and know your legal position. If Pura resists your cancellation or withholds your refund, don't hesitate to file a complaint with your State Consumer Disputes Redressal Commission. You have the law on your side. Yafee is here to guide you through every step, from your first cancellation email to your final refund confirmation and beyond.
Important warning
- Yafee cannot guarantee that the recipient will process your request.
- Yafee cannot guarantee the accuracy of content modified by the user.
- Yafee cannot prevent the recipient from disputing the legal scope.
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