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Frequently asked questions
Cancel Keeps: The Right Way to Reclaim Your Funds
How to cancel Keeps and stop automatic hair loss treatment charges in india
Why you might need to cancel Keeps
Keeps is a subscription-based telehealth service that connects you with licensed doctors and delivers prescription medications for male pattern baldness directly to your home. The service operates on recurring billing cycles, which means your payment method gets charged automatically each month unless you formally cancel the subscription.
You may want to cancel Keeps for legitimate reasons: the treatment isn't delivering visible results, you've experienced unwanted side effects, you've found a more affordable alternative, or you simply no longer need the service. Whatever your reason, you have the legal right to cancel without unnecessary barriers. Yafee has helped thousands of Indian consumers navigate telehealth subscription cancellations, and we're here to guide you through every step of the process.
How Keeps billing works in india
Keeps charges you on a recurring schedule based on your chosen subscription plan. Each refill shipment-typically scheduled monthly-triggers an automatic debit from your registered payment method unless you cancel beforehand. If your next refill processes within 24 hours of your cancellation request, you may still receive that shipment and face a charge. This is why timing your cancellation matters significantly: the sooner you cancel, the sooner you prevent the next billing cycle.
Why cancellation timing is critical
Every day you delay cancellation is another day your subscription continues toward renewal. If your refill date approaches, you could be charged again within hours of deciding to quit. Yafee recommends you act immediately once you've decided to cancel, rather than waiting for a convenient moment.
Your consumer rights under indian law
Indian consumer protection law grants you explicit rights when you subscribe to services, and these rights extend fully to telehealth subscriptions like Keeps.
Consumer protection act, 2019 and your cancellation rights
Under India's Consumer Protection Act, 2019, you have the legal right to:
- Receive clear, accurate information about billing terms and cancellation procedures before you subscribe
- Cancel a subscription without unreasonable barriers, hidden penalties, or complex obstacles
- Dispute any charges that occur after you've submitted a valid cancellation request
- Seek a refund if the service fails to meet advertised standards, causes harm, or the company misrepresented its benefits
- lodge a formal complaint with consumer authorities if the company refuses to honour your cancellation
These rights apply regardless of whether you subscribed through Keeps' website, the Apple App Store, or Google Play. The Consumer Protection Act places the burden of proof on Keeps-not on you-to demonstrate that they honoured your cancellation request and ceased billing.
Your legal position on cancellation
You do not need Keeps' permission to cancel. Once you submit a valid cancellation request through the appropriate platform, you have exercised your legal right. If Keeps continues to charge your account after you've cancelled, those charges constitute unauthorized billing under the Consumer Protection Act, 2019. You can dispute these charges with your bank and file a complaint with your state's consumer commission. Document every cancellation attempt, save all confirmation numbers, and take screenshots of your account status. Yafee advises treating this documentation as your legal shield-it proves you acted responsibly and Keeps failed to comply.
When to escalate to consumer authorities
If Keeps refuses to honour your cancellation, continues charging after you've cancelled, or denies a legitimate refund claim, you can escalate to your state's District Consumer Disputes Redressal Commission. The complaint process is free and does not require a lawyer. You must file within two years of the disputed transaction. Yafee recommends filing your complaint in writing, including copies of all evidence: cancellation confirmations, billing statements, email correspondence, and screenshots of your account. The commission has the power to order Keeps to refund your money, pay compensation for the inconvenience, and cover your legal costs.
Where to cancel Keeps based on your subscription platform
Your cancellation method depends entirely on where you signed up and which platform processes your billing.
Cancel through the apple app store
If you subscribed to Keeps on an iPhone or iPad using the Apple App Store, you must cancel through Apple's subscription settings, not through the Keeps app itself. Apple handles all billing for App Store subscriptions, so only Apple can stop your recurring charges.
- Open Settings on your iPhone or iPad
- Locate the grey gear icon on your home screen
- Tap your name at the very top of the Settings screen
- This displays your Apple ID profile
- Tap Subscriptions
- This shows all active subscriptions on your Apple account
- Find and tap Keeps from the list
- The subscription name appears exactly as "Keeps"
- Tap Cancel Subscription or Turn Off Automatic Renewal
- Apple will ask if you want to continue or cancel; select cancel
- You may see retention offers-ignore these and proceed to cancellation
- Confirm the cancellation and save the confirmation screen
- Apple displays a final confirmation; take a screenshot immediately
- Your subscription ends at the next billing date, not immediately
Cancel through google play
If you subscribed on an Android phone through Google Play, you must cancel through Google Play's subscription manager. Google, not Keeps, controls your recurring charges.
- Open the Google Play Store app on your Android device
- Tap the three-line menu icon in the top left corner
- Tap Subscriptions
- This displays all active subscriptions linked to your Google account
- Find and tap Keeps
- Select the exact subscription name as it appears in your list
- Tap Cancel Subscription
- Google Play will ask for your reason-you can skip this question
- Retention offers may appear; disregard these and confirm cancellation
- Confirm your cancellation and screenshot the confirmation
- Google displays a final confirmation message
- Your access ends at the next billing date
Cancel directly through the Keeps website
If you subscribed directly on Keeps' website using a credit card, debit card, or net banking, you cancel through your Keeps account dashboard.
- Visit the Keeps website and log in to your account
- Use the same email and password you registered with
- Navigate to your account settings or subscription management
- Look for a menu option labeled "Account", "Profile", or "Subscriptions"
- Locate your active subscription
- The page displays your current plan, next billing date, and cancellation option
- Click Cancel Subscription or Manage Subscription
- Follow the on-screen prompts to confirm your cancellation
- Take a screenshot of the cancellation confirmation
- Keeps will display a confirmation number or message
- Save this image immediately for your records
- Check your email for a cancellation confirmation from Keeps
- This email confirms the cancellation and your final billing date
- Forward this email to yourself with the subject "Keeps Cancellation Confirmation" for easy retrieval
Refunds and charges after cancellation
Understanding what happens to your money after you cancel is essential to protecting your rights.
Refunds for unused treatment cycles
If you cancel mid-cycle and have not yet received your next refill shipment, you may be entitled to a refund for that unused period. The Consumer Protection Act, 2019 supports refund claims when you've paid for a service you do not receive. Contact Keeps directly and request a refund in writing, citing the specific dates you subscribed and cancelled. If Keeps refuses, file a complaint with your state consumer commission.
Disputes over charges after cancellation
If Keeps charges your account after your cancellation date, contact your bank or payment provider immediately and dispute the charge. Indian banking regulations require banks to investigate disputed transactions within 90 days. Provide your bank with screenshots of your cancellation confirmation and the unauthorized charge. Simultaneously, notify Keeps in writing that you've disputed the charge and demand an immediate refund. Yafee recommends sending this notice by email with read receipt enabled, so you have proof Keeps received it.
Timeline for refunds and charge reversals
Your bank typically processes a dispute reversal within 30 to 60 days. Keeps may also process refunds within 5 to 10 business days if they acknowledge the error. If neither happens within 60 days, file a formal complaint with your state's District Consumer Disputes Redressal Commission and include bank transaction records and all correspondence.
Common mistakes to avoid when cancelling
Cancellation is straightforward, but small missteps can leave you stuck paying for a service you've already quit. Yafee has seen thousands of Indian consumers make these preventable errors-here's how to avoid them.
Mistake 1: cancelling in the Keeps app instead of your subscription platform
The Keeps app has no cancellation button. If you subscribed through Apple App Store or Google Play, cancelling within the Keeps app does nothing-your subscription continues and you keep getting charged. You must cancel where you subscribed. Check your original confirmation email to identify which platform you used, then cancel through that exact platform.
Mistake 2: not saving cancellation confirmations
Confirmation numbers and screenshots are your proof. Without them, if Keeps charges you again, you have no evidence you cancelled. Take a screenshot immediately after cancelling, save any confirmation email from your subscription platform, and note the exact date and time you cancelled. Yafee advises creating a separate folder on your phone or computer labeled "Subscription Cancellations" and keeping all records there for one year.
Mistake 3: assuming immediate cancellation means immediate refund
Cancelling your subscription stops future charges, but does not automatically reverse past charges. If you've already been billed for your next refill and it hasn't shipped, you must request a refund separately. Your subscription end date is typically the next scheduled billing date, not the date you cancelled.
Mistake 4: not checking your bank statement after cancelling
Always monitor your bank account for the next two billing cycles after cancellation to confirm no further charges appear. If a charge does appear, dispute it immediately with your bank and notify Keeps in writing. Delaying a dispute weakens your position.
What to expect after cancellation
Cancelling Keeps is the beginning of the process, not the end. Here's what happens next and how to stay protected.
Your subscription access after cancellation
Once you cancel, you typically retain access to Keeps until your current billing period ends. For example, if you cancel on the 15th and your renewal date is the 20th, you can access the service until the 20th, after which your account locks. You will not receive any refund for this remaining time-it's considered part of your final paid period.
Delivery of your final shipment
If your refill was scheduled to ship before your cancellation took effect, you may still receive it. Check your tracking information if available. If you receive an unwanted shipment after cancellation, you can refuse delivery or return it. Keep records of the tracking number and return confirmation.
Medical records and account data
Yafee advises downloading your medical records and any consultation notes from your Keeps account before it closes. Log in, take screenshots of your prescription history, and email yourself copies of any doctor's notes or health assessments. After cancellation, accessing these records becomes difficult.
Follow-up confirmation from Keeps
Within 3 to 5 business days of cancelling, Keeps should send you a final confirmation email stating your cancellation date and last billing date. If you don't receive this email, log back into your account and take a screenshot showing "Subscription Cancelled" or "No Active Subscription". This screenshot serves as backup proof if you need to dispute a future charge.
Pricing comparison and cancellation thresholds
Understanding Keeps' pricing structure helps you calculate whether a refund claim is worth pursuing.
| Plan type | Typical monthly cost (INR) | Billing frequency | Cancellation penalty |
|---|---|---|---|
| Monthly subscription | 3,500-4,500 | Monthly | None (cancel anytime) |
| Quarterly bundle | 9,500-12,000 (total) | Every 3 months | Partial refund for unused months |
| Annual prepaid | 35,000-45,000 (total) | Annual | Refund for unused months, minus administrative fee |
| Pay-per-consultation | 1,500-2,500 per visit | As used | No recurring charges |
If you're on an annual prepaid plan and cancel after 3 months, you've already paid approximately 26,250-33,750 INR for 9 unused months. This refund claim is substantial and worth pursuing formally if Keeps refuses. Yafee recommends filing a consumer commission complaint for any annual subscription refund dispute.
How yafee supports your cancellation rights
Yafee is an independent guide to consumer rights and subscription management. We help Indian consumers understand their legal position when cancelling services like Keeps. Yafee provides step-by-step instructions, tracks common company responses, and advises on escalation when companies ignore cancellation requests.
When you use Yafee's guides, you gain a documented record of the correct cancellation procedure. If you later dispute a charge with your bank or file a consumer commission complaint, you can reference Yafee's instructions to demonstrate you followed the proper process. Yafee has helped thousands of Indian consumers resolve subscription disputes by providing clear, legally grounded guidance that strengthens their position with both banks and consumer authorities.
Escalation checklist for disputed cancellations
If Keeps refuses to honour your cancellation or continues charging after you've cancelled, follow this checklist to build a strong case.
- Collect all evidence
- Screenshots of your cancellation request and confirmation
- All email correspondence with Keeps
- Bank statements showing charges after cancellation date
- Original subscription confirmation email
- Any refund request emails you sent
- Send a formal written demand to Keeps
- Email Keeps' customer support with the subject "Formal Cancellation Dispute and Refund Demand"
- Include all evidence attachments
- State the exact date you cancelled and the amount you demand as a refund
- Give Keeps 14 days to respond and refund
- Request read receipt on the email
- Dispute the charge with your bank
- Visit your bank's website or app and locate the disputed transaction
- File a chargeback or dispute claim
- Upload your evidence (cancellation screenshot, formal demand email, billing statements)
- Your bank will investigate and typically reverse the charge within 30-60 days
- File a complaint with your state consumer commission
- Visit your state's consumer commission website (search "District Consumer Disputes Redressal Commission [State Name]")
- Download the complaint form and fill it out, including your name, address, Keeps' details, and the amount in dispute
- Attach photocopies of all evidence
- Pay the filing fee (typically 100-500 INR depending on the claim amount)
- Submit the complaint in person or by post to your district commission
- Track your complaint status
- The consumer commission will send you a case number
- Attend any hearings or mediation sessions scheduled by the commission
- Respond promptly to any correspondence from the commission
Contact information for Keeps and escalation authorities
Use this information if you need to contact Keeps directly or escalate your dispute to consumer authorities.
Keeps corporate headquarters and mailing address
If you need to send a formal written cancellation notice or dispute letter by post, use this address for Keeps' parent company, Thirty Madison, Inc:
Thirty Madison, Inc. (Keeps)
1 Madison Avenue
New York, NY 10010
United States
For India-specific inquiries, contact Keeps through their official website contact form or email their customer support team. Yafee recommends sending all formal cancellation notices by email (with read receipt) as your primary method, and using the postal address only as a secondary escalation method if Keeps ignores your emails.
Indian consumer commission contact details
Your state's District Consumer Disputes Redressal Commission handles cancellation and billing disputes. Search online for "[Your State Name] Consumer Commission" or visit the National Consumer Disputes Redressal Commission website (http://www.ncdrc.nic.in) to find your state's office address and contact number. Each state maintains its own office, and you file complaints in the district where you reside or where Keeps' representative office is located.
Summary: your path to cancellation
Cancelling Keeps involves three critical steps: identifying your subscription platform, executing the cancellation through that platform, and documenting your action. Yafee has guided you through each step with precision and legal backing. Your rights under the Consumer Protection Act, 2019 are clear: you can cancel anytime without penalty, dispute unauthorized charges, and escalate to consumer authorities if Keeps refuses to comply. Save all confirmations, monitor your bank account, and act immediately if further charges appear. Yafee has helped thousands of Indian consumers reclaim control of their subscriptions and recover unwanted charges-your cancellation is achievable and legally protected.