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Frequently asked questions
Cancel NOW TV: Step-by-Step Guide
How to cancel NOW TV in ireland and reclaim your money
What is NOW TV and why you might want to cancel
NOW TV is a contract-free streaming service operated by Sky that lets you purchase individual passes rather than commit to bundled subscriptions. You choose what you watch: Entertainment (box sets and live channels), Cinema (new-release films), Sports (day, week or monthly access to live events), or Boost (upgraded quality and extra simultaneous streams). The appeal is straightforward-you pay only for what you watch. The friction arrives when you want to stop paying, and that is where understanding your cancellation rights and process becomes essential. Yafee has helped thousands of consumers cancel streaming services and recover unwanted charges, and this guide will walk you through your legal position and practical steps under Irish law.
Why NOW TV appeals to irish consumers
The pass model suits people who value flexibility. You are not locked into a twelve-month contract. You can activate a day pass for a single football match, then cancel immediately after. You can trial Entertainment for a month during the winter, then pause it when budgets tighten. This modularity has made NOW TV popular across Ireland, especially among families and sports fans who appreciate short-term purchasing power.
Why cancellation becomes necessary
Despite the flexibility, cancellation friction is real. Many Irish consumers report that passes continue charging after they believed they had cancelled. Others discover hidden auto-renewal terms buried in confirmation emails. Some simply decide the cost no longer justifies the content. Whatever your reason, you have legal protections under Irish consumer law, and Yafee recommends you understand them before you act.
Understanding your consumer rights under irish law
Ireland's Consumer Rights Act 2022 is your strongest legal foundation when cancelling NOW TV and pursuing refunds.
What the consumer rights act 2022 guarantees you
The Act grants you the right to cancel digital services within fourteen calendar days of purchase, with limited exceptions. If NOW TV fails to deliver what was promised, or if charges continue after you cancel, you can demand a refund. The law applies whether you signed up online, via app, or by phone. You do not need NOW TV's permission; the law is on your side. Yafee recommends keeping a dated screenshot of your cancellation request as proof, because disputes often hinge on whether the company can prove they received and processed your cancellation on time.
Auto-renewal and the fourteen-day cooling-off period
If you signed up during a promotional trial or took advantage of an introductory offer, the fourteen-day cooling-off period begins when you complete the purchase, not when the trial ends. If NOW TV auto-renews your pass and charges you without explicit pre-authorisation from you to renew automatically, you have grounds to dispute the charge. The company must present renewal terms clearly and obtain your separate, affirmative consent before the pass renews. Many Irish consumers succeed in obtaining refunds simply by referencing this requirement when they escalate complaints.
Your legal position
Under the Consumer Rights Act 2022, you have the right to cancel within fourteen days without penalty, unless the service has already begun and you have given explicit consent to begin the service before the cooling-off period expired. If you cancel after this period, you can still request a refund if NOW TV misled you about charges, failed to deliver the service, or continued billing without your consent. If NOW TV refuses to acknowledge your cancellation or refund claim, you can escalate to the Commission for Communications Regulation (ComReg), Ireland's statutory consumer protection authority for electronic communications services.
How to cancel NOW TV in ireland: step-by-step methods
Cancellation can happen online, via phone, or by post; each route has advantages and risks, and Yafee recommends the method that leaves you with the clearest evidence of your request.
Cancelling online through your account
This is the fastest route if it works, but it carries one blind spot: no automatic proof that the company processed your request.
- Log in to your NOW TV account at nowtv.com using your email and password.
- If you cannot log in, use the "Forgot password" link to reset access before proceeding.
- Navigate to the "Memberships" or "My Passes" section of your account.
- This is usually under "Account" or "Settings" in the main menu.
- Locate the pass you wish to cancel (Entertainment, Cinema, Sports, or Boost).
- If you have multiple passes, you can cancel one, some, or all of them.
- Select "Cancel membership" or "Cancel pass" next to the relevant pass.
- NOW TV may ask you to confirm your reason for cancellation; this is optional feedback, not a barrier to cancellation.
- Confirm your cancellation request.
- A confirmation message will appear on screen, and you will receive an email within three hours.
- Screenshot both the on-screen confirmation and the email confirmation.
- Save these images or print the email; they are your proof of cancellation for any future dispute.
Cancelling by phone
This method creates a recorded interaction and may offer a human response to your concerns, but you must document the conversation carefully.
- Call NOW TV customer service at the number on your account or billing statement.
- Customer service hours are typically 8am to 8pm, Monday to Sunday.
- State clearly that you wish to cancel your NOW TV membership or a specific pass.
- Do not allow the agent to persuade you into a retention offer unless you genuinely want it.
- Provide your account details (email or account number) when asked.
- The agent will verify your identity before proceeding.
- Confirm the cancellation date and which pass is being cancelled.
- Ask the agent to confirm in writing: "Will you send me a written confirmation of this cancellation?"
- Request the agent's name and the date and time of the call.
- Note these details in writing immediately after the call.
- Expect a confirmation email within one business day.
- If you do not receive it, follow up with the agent's name and reference the call date.
Cancelling by post or registered mail
This method creates a postal record and is the most legally defensible if NOW TV later disputes whether they received your request.
- Write a clear, dated letter stating your full name, account email, and the specific pass you wish to cancel.
- Example: "I hereby request cancellation of my NOW TV Entertainment pass, effective immediately."
- Include your account number or the email address associated with your NOW TV account.
- This ensures the company can identify your account without ambiguity.
- Send the letter by registered post or a tracked courier service to NOW TV's customer service address (see contact details at the end of this guide).
- Registered post costs approximately EUR 5-8 and provides proof of delivery.
- Keep a copy of the letter and the postal receipt.
- The receipt shows the date you sent the cancellation and will protect you if NOW TV claims they never received it.
- Expect a confirmation email within five to seven business days.
- If you do not receive it, contact NOW TV again and reference your postal receipt.
When your cancellation takes effect and what to expect
Understanding the timing of cancellation protects you from unexpected charges.
Immediate versus end-of-billing-period cancellation
If you cancel online or by phone, NOW TV will confirm whether your cancellation takes effect immediately or at the end of your current billing period. Most passes renew on a monthly cycle; if you cancel mid-month, you may keep access until the end of that month, after which the pass expires. If you cancel near the end of your billing period, you may lose access within hours. Ask NOW TV explicitly: "When does my access end?" and ensure you receive this date in writing.
What happens after cancellation
Once your pass expires, you will no longer see it in your "My Passes" section. Your email confirmation will state your final charge date and the date access ends. You will not be charged again unless you manually reactivate a pass. Check your bank statement or credit card statement approximately one to two weeks after your expected final charge date to confirm that no further charges have been applied.
Refunds and how to claim them
Refunds are available under specific circumstances, and Yafee recommends you understand when you can claim them.
Refunds within the fourteen-day cooling-off period
If you cancel within fourteen days of purchase and the service has not yet commenced, or you have given explicit consent to begin the service early, you may be entitled to a full refund of all charges. Contact NOW TV's customer service and state: "I am exercising my right to cancel within the fourteen-day cooling-off period under the Consumer Rights Act 2022 and request a full refund." The company must process your refund within fourteen days of your cancellation request, typically back to your original payment method.
Refunds for unauthorized charges after cancellation
If you cancelled your pass but were charged again, you have the right to a refund. Contact NOW TV with your cancellation confirmation and the unauthorized charge. State: "I cancelled my membership on [date] and received a confirmation. This charge dated [date] is unauthorized and I request an immediate refund under the Consumer Rights Act 2022." If NOW TV refuses, you can dispute the charge with your bank or credit card company, which can issue a chargeback within a set period (usually 120 to 180 days from the charge date).
Refunds for service failures
If NOW TV failed to deliver the service you paid for-for example, consistent streaming outages, unavailable content, or technical problems that prevented you from accessing your purchased pass-you may be entitled to a partial refund. Document the failures with screenshots or recordings and contact NOW TV within thirty days of the failure. State: "I am claiming a refund for service failures that occurred on [dates] that prevented me from accessing the service I paid for." Yafee recommends requesting between 25 and 50 percent of the pass cost, depending on the severity and duration of the failure.
Common mistakes to avoid when cancelling NOW TV
You are not alone if you have felt confused or frustrated by cancellation processes; these mistakes are common, and knowing them in advance will protect you.
Assuming cancellation is complete without confirmation
The biggest mistake is closing your browser or ending your phone call without explicit confirmation in writing. Many Irish consumers believed they had cancelled because they clicked a button or spoke to an agent, only to discover charges months later. Always wait for the confirmation email, take a screenshot, and save it. If no email arrives within the stated timeframe, contact NOW TV immediately and treat this as a sign that your cancellation may not have been processed.
Accepting a retention offer as a substitute for cancellation
NOW TV customer service agents are trained to offer discounts or trial periods to retain subscribers. Accepting a discount does not cancel your membership; it merely pauses the cancellation conversation. If you genuinely want to cancel, do not accept an offer. Say clearly: "I appreciate the offer, but I wish to cancel my membership" and repeat this if the agent persists.
Cancelling through your bank or payment provider instead of through NOW TV
If you ask your bank to block payments from NOW TV without cancelling the account directly, NOW TV may pursue the unpaid balance, report you to credit reference agencies, or suspend your account. Always cancel through NOW TV first, then monitor your statements. If unauthorized charges occur after cancellation, then dispute them with your bank.
Ignoring the cooling-off period deadline
The fourteen-day cooling-off period is strict. It begins on the date of purchase, not fourteen days after you last watched something. If you want to claim a full refund, count carefully and cancel before day fourteen expires. After day fourteen, refunds are only available if NOW TV breached the contract or misled you.
Pricing and pass options: what you are paying for
Understanding what each pass costs helps you make informed decisions about what to cancel.
| Pass type | Typical monthly cost (EUR) | Content included | Cancellation frequency |
|---|---|---|---|
| Entertainment | EUR 9.99 | Box sets, live channels (Sky Atlantic, Sky Witness, etc.) | Monthly (recommended for budgeting) |
| Cinema | EUR 9.99 | New-release films, back catalogue | Monthly |
| Sports | EUR 14.99 (day), EUR 29.99 (week), EUR 49.99 (month) | Live sports events, on-demand highlights | Flexible (hourly, daily, weekly, or monthly) |
| Boost | EUR 6.99 | HD and 4K upgrade, extra simultaneous streams | Monthly add-on |
| Combo (Entertainment + Cinema) | EUR 15.99 | All Entertainment and Cinema content | Monthly |
| Combo (Entertainment + Sports) | EUR 24.98 | All Entertainment and Sports content | Monthly |
Prices are correct as of 2026 and are subject to change. Check nowtv.com for the most current rates. If you are paying a significantly different amount, you may be eligible for a price reduction or credits if NOW TV raised your rate without notice.
How to escalate if NOW TV refuses to cancel or refund
If NOW TV ignores your cancellation request or denies your refund claim, you have formal escalation routes.
Stage one: formal complaint to NOW TV
Send a written complaint to NOW TV's customer service address (see the contact section below). State the date and method of your cancellation request, cite the Consumer Rights Act 2022, and specify what you are claiming (cancellation confirmation, refund, etc.). Request a response within fourteen days. Keep a copy of this letter and send it by registered post.
Stage two: escalation to ComReg
If NOW TV does not respond within fourteen days or refuses your claim, you can lodge a complaint with ComReg (Commission for Communications Regulation), Ireland's statutory regulator for electronic communications services and consumer protection. ComReg investigates complaints for free and can compel NOW TV to take action. Visit comreg.ie or call ComReg at 1800 309 472 to lodge a formal complaint. Yafee recommends gathering all documentation-screenshots, emails, postal receipts, bank statements-before you submit your complaint, as this evidence will strengthen your case.
Stage three: small claims court or the financial ombudsman
If the amount owed is EUR 2,000 or less, you can pursue a claim in the Small Claims Court in Ireland. The process is simpler and cheaper than full civil litigation, and you do not need a solicitor. Alternatively, if NOW TV uses a billing provider or payment processor, that provider may have its own dispute resolution process. Yafee has seen consumers recover money through these routes when NOW TV failed to respond to standard complaints.
Checklist: what to do before, during, and after cancellation
Use this checklist to ensure you have taken every step to protect yourself.
| Step | Action | Deadline |
|---|---|---|
| Before cancellation | Check your billing date and review your current balance. | Before you contact NOW TV |
| Before cancellation | Download any recordings, screenshots, or receipts you want to keep from the service. | Before you contact NOW TV |
| Before cancellation | Note the exact date of your purchase or first charge (for cooling-off period calculation). | Before you contact NOW TV |
| During cancellation | Use the online method or registered post to create documented proof of your request. | On the day you cancel |
| During cancellation | Screenshot or print the confirmation message and save it. | On the day you cancel |
| During cancellation | Note the date, time, and agent name if you cancel by phone. | On the day you cancel |
| After cancellation | Wait for confirmation email and verify it arrives within the stated timeframe. | Within 3 hours (online) or 1 business day (phone) |
| After cancellation | Check your bank or credit card statement for any further charges. | 1-2 weeks after your final charge date |
| After cancellation | If unauthorized charges appear, dispute them with your bank immediately. | Within 120 days of the charge |
| After cancellation | If NOW TV refuses a refund, lodge a complaint with ComReg. | Within 30 days of NOW TV's refusal |
Comparing NOW TV with similar streaming services in ireland
If you are considering alternatives, this comparison may help you decide whether to cancel or switch.
| Service | Cost (monthly) | Content focus | Cancellation ease |
|---|---|---|---|
| NOW TV | EUR 9.99-49.99 (per pass) | Mixed (Entertainment, Cinema, Sports) | Online or phone (documented; cooling-off available) |
| Netflix Ireland | EUR 5.99-19.99 | Films, series, documentaries | Online (immediate; no cooling-off) |
| Disney+ | EUR 7.99 or EUR 79.99/year | Disney, Pixar, Marvel, Star Wars | Online (immediate; no cooling-off) |
| Amazon Prime Video | EUR 5.99 or EUR 49/year | Films, series, live events | Online (immediate; cooling-off within 14 days) |
| Virgin Media Play | Free (ad-supported) or EUR 5.99/month | Irish and international content | Online (immediate) |
Yafee recommends comparing not just cost but also the ease and speed of cancellation when you choose a streaming service. NOW TV's flexibility is genuine, but its value depends on your viewing habits and willingness to manage multiple passes.
Contact information for NOW TV in ireland
Use these contact details to cancel, request a refund, or escalate a complaint.
NOW TV customer service
Online: Log in to nowtv.com and use the live chat or support portal (available during business hours).
Phone: Call 1800 334 334 (Ireland toll-free) or +353 1 436 1111 (international). Customer service hours: 8am to 8pm, Monday to Sunday.
Postal address: NOW TV, Sky Customer Service Centre, Damastown Industrial Park, Mulhuddart, Dublin 15, D15 KE72.
ComReg (for complaints)
Phone: 1800 309 472 (toll-free) or +353 1 804 9600.
Website: comreg.ie.
Online form: comreg.ie/consumer/complaints.
Final thoughts: protecting your rights and moving forward
Cancelling NOW TV is straightforward when you understand your legal rights under the Consumer Rights Act 2022 and follow a documented process. The fourteen-day cooling-off period is powerful; the requirement for explicit consent before auto-renewal is enforceable; and ComReg is available to back you up if NOW TV refuses to comply. Yafee has helped thousands of consumers cancel streaming services and recover unwanted charges by following these principles: create a paper trail, cite the law, and escalate if the company ignores you. Your cancellation request is not a favour to NOW TV; it is your legal right. Take the steps outlined above, keep your proof, and do not accept anything less than confirmation in writing. If you encounter resistance, remember that ComReg and the courts are on your side. Yafee recommends reviewing this guide once more before you contact NOW TV, and then keeping your cancellation confirmation in a safe place for at least two years, in case a dispute arises later.